The Ultimate PLG Growth Strategy for SaaS Companies
Episode 73: Mastering Product-Led Growth (PLG)
Read the full article here: https://smartkeys.org/plg-growth-strategy/
In this episode of the SmartKeys podcast, we examine a seismic shift in the software industry: the move from traditional sales-led models to Product-Led Growth (PLG). We discuss why the "old way" of selling is breaking in a market where 53% of B2B buyers now prefer to make a purchase without ever talking to a sales representative.
Based on the strategic guide by Felix Römer, we break down how to engineer your product to do the heavy lifting of acquisition, conversion, and…
The skinny
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