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Haleh Shoa on Preserving Family History Through Photo Organization and Digital Archives
In this episode, Haleh Shoa, founder of the Los Angeles-based archiving studio Picturli, joins Scott Turman to discuss the vital importance of preserving family history through professional photo and video organization. Haleh shares her journey from advertising executive to "photo manager," a transition sparked by her own family's experience as refugees fleeing the Iranian Revolution with nothing but their photographs.
The conversation explores the technical and emotional challenges of managing “analog mountains” consisting of boxes of photos, old slides, and outdated digital media like CDs…
The skinny
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