EP363: Walmart Marketplace Growth: Why Your Margins Might Be Shrinking

High Voltage Business Builders Podcast · Aug 22, 2026 · 8m

Walmart Marketplace is booming, with more third-party sellers and categories opening up every day. But many operators are jumping in and finding their margins shrinking. I've been watching this trend closely. More buyers who never touch Amazon are heading to Walmart first. I spoke with an operator doing $40,000 a month on Amazon. He had a strong brand, great reviews, and healthy margins. But when he expanded to Walmart, he quickly realized his margins weren't holding up. Before you dive into Walmart, run a specific margin model for the platform. Don't just apply your Amazon numbers. Adding…