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Latest / The Coaches Corner University Podcast

#181 - A Complete Guide to Building a Personal Training Business - Dan Stephenson

Dan is a strength coach, educator, and owner of Ideal Strength LLC, a coaching-focused training business based in the Seattle area. With over 20 years in the fitness industry, Dan specializes in helping coaches sharpen their eye for movement, simplify program design, and apply training principles with real-world context—not just textbook theory.

Through 1:1 coaching, small-group training, and professional education, Dan works with both everyday clients and fitness professionals—many from high-performing, high-stress careers—to build resilient, adaptable strength. His approach emphasizes…

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