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Geekstorians: The Geek Shall Inherit | How Geek Culture Became A Market Segment – S3E2
In this episode of Geekstorians, Dave looks at the strange five-year window when geek culture stopped being something fans used to find each other, and became something companies used to find them.
Beginning in 2007, the episode follows the moment geek identity moved from comic shops, conventions, video rental shelves and school computer labs into the mainstream marketplace. The iPhone made technology aspirational. Comic-Con became an industry stage. Iron Man and The Dark Knight helped turn superheroes into serious blockbuster business. The Big Bang Theory brought geek references into…
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