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Cubs Are Still the Lovable Losers | Chicago Cubs News
Norman Rockwell’s 1948 painting “The Dugout” captures the Cubs’ post-loss slump — a visual that cemented their “lovable losers” persona. But here’s the twist: just three years prior, they were World Series champions. The shift began after 1945, when the focus moved from wins to Wrigley’s vibe — hot dogs, beer, and fun — amplified by pop culture like “Bleacher Bums” and Steve Goodman’s iconic song. The 1978 superstation broadcast made it national, turning every win into a miracle and every loss into a punchline. So, are they still the lovable losers? Maybe — but what if the real magic isn’t in…
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