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Market Research Is Changing: AI, Synthetic Data & What Comes Next | Vivek Bhaskaran
What happens to market research when AI can analyse conversations, generate synthetic respondents and help us reach insights in minutes?
For decades, the research industry has been built around a fairly familiar process, ask people questions, collect data, analyse it and try to understand what it means.
AI is beginning to change almost every part of that process.
In this episode of The Collaborative Canvas Podcast, Ankesh Saxena sits down with Vivek Bhaskaran, Founder & CEO of QuestionPro (https://www.questionpro.com/us/), for a conversation about where the market research and consumer…
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