Ep. 60: Andrea Palten, From CMO to Solopreneur, AI Driven Marketing, Personal Branding, and Building Systems That Scale
In Episode 60 of Next in Line, Karina sits down with Andrea Palten, a seasoned marketer with 25+ years of experience spanning startups, enterprise, and solopreneurship. From working her way up to CMO to now running her own consulting business, Andrea shares what she’s learned about building sustainable marketing systems in a rapidly evolving, AI-driven world.
They dive into how marketing is shifting from traditional SEO to generative engine optimization, why platforms like YouTube and Reddit are becoming critical for discovery, and how AI is reshaping the future of content, careers, and…
The skinny
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