The future of enterprise buying: B2B meets B2C
Welcome to the new age of demand creation - where authenticity, AI, and generational buying habits are rewriting the rules of pricing and selling. In this episode of If Prices Could Talk, Tracy Dent is joined by Jeet Mukherjee and Greg James to unpack why and how consumer demand is impacting enterprise buying behavior.
We discuss:
The fall of brand loyalty and rise of authenticity and influencer marketing
What Gen Z’s buying habits mean for B2B models
How go to market strategies are converging across B2B/B2C
The impact of personalization, AI, and data signals on selling
ABOUT GREG
Granted…
The skinny
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