Episode 123: Mastering AI GTM: Lessons from ElevenLabs’ Carles Reina
Most AI startups don’t fail because of the tech. They fail because they don't know how to go to market. Enter Carles Reina, the first investor and GTM strategist at ElevenLabs — the voice AI juggernaut redefining what product-market fit sounds like. In this episode of the EU-Startups Podcast, Marcin and Carles talk about the real playbook for scaling AI startups. No fluff. Just unfiltered truths from a builder who's done it at breakneck speed. We cover: ✅ Why AI GTM ≠ SaaS GTM ✅ How to confirm PMF with enterprise contracts ✅ When to hire GTM leaders — and who not to hire ✅ The underrated…
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