Latest / Brand Storytelling with Fexingo: Narrative, Mission, and Stories That Sell
How Fenty Beauty Rewrote the Inclusion Playbook
In this episode of Brand Storytelling with Fexingo, Lucas and Luna break down how Rihanna's Fenty Beauty didn't just launch a makeup line — it forced an entire industry to rethink what 'shade range' means. They trace the September 2017 debut that put 40 foundation shades on shelf when competitors averaged 15, and how that single move generated billions in earned media, reshaped LVMH's beauty strategy, and set a new baseline for inclusion that every brand from Nike to NARS had to follow. They discuss the numbers behind the launch, the supply-chain challenge of matching…
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