How to Grow Your Agency with a Target Audience of One with Chris Brogan | Ep #59

Smart Agency Masterclass with Jason Swenk: Podcast for Digital Marketing Agencies · Apr 24, 2015 · 21m

How to Grow Your Agency with a Target Audience of One

Sounds a bit crazy but today's guest, Chris Brogan, says not only should you find your niche but why you should really drill down and create a target audience of a particular person to exert your marketing efforts.

Chris is CEO of Owner Media Group as well as a long-time blogger, professional speaker, author and consultant on using media and engagement to build a better marketplace. He's worked with brands like Coke, Google, Comcast, and Pepsi but he's also been consulting with smaller businesses as well.

Why Focus on an "Audience of One"…