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The Real ROI of Retail Media Events: Are Work Trips Still Worth It in 2026?
Today I’m taking you behind the scenes of a packed stretch of travel — three major industry events in just a few days — and using it as a jumping-off point to unpack a bigger question: are work trips and in-person events still worth it in today’s commerce media landscape?
I dive into fresh data from my LinkedIn poll and explore the growing divide between those constantly on the road and those opting out entirely. I talk about budget pressures, decision fatigue, and the real, often unspoken value of being in the room. If you’ve ever felt torn between FOMO and JOMO when it comes to industry…
The skinny
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