Latest / The Marketing Career Podcast with Fexingo: Marketing Jobs, Skills, and Career Growth
How Marketing Freelancers Are Pricing Themselves Out of Work
Lucas and Luna dig into a 2026 Upwork-Workforce study showing that nearly 40% of marketing freelancers are charging rates below $50/hour — and how that race to the bottom is hurting portfolios, client relationships, and the broader marketing profession. They contrast the freelance pricing trap with a smarter approach used by a niche B2B content agency in Austin that raised rates 60% and grew revenue 30% in one year. The episode walks through three specific tactics the agency used: packaging outcomes instead of hours, anchoring with a fixed-price diagnostic, and firing price-sensitive clients…
The skinny
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