Latest / New Perspective Podcast
SE01 E03 Create Culture instead of Chaos | Rusty Fulling
Rusty Fulling spent his first ten years in business running on instinct, trading one job for another with no real vision behind it. Twenty six years later, he's built Fulling Management and Accounting into a fully remote fractional CFO firm working with clients across the country, and he credits the turnaround to a single shift: swapping the daily grind for a clear, shared vision his whole team could get behind.
In this conversation, Rusty talks openly about the burnout that pushed him to start the business in the first place, why he believes culture has to be built deliberately rather than…
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