BFCM Bonus Tactics - The Pacing + Holiday Roadmap
In this conversation, Brad discusses strategies for maximizing revenue during Black Friday and the holiday season. He emphasizes the importance of understanding revenue peaks, analyzing advertising costs, and planning effective promotions. The discussion also covers the significance of timing in marketing efforts, particularly around key shopping days like Black Friday and Cyber Monday, and how to leverage gifting opportunities leading up to Christmas. Finally, Brad highlights the need for brands to adapt their messaging and strategies as they transition into the new year.
Key Takeaways…
The skinny
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