Latest / Hip-Hop Now Podcast / Vamoose Another List
Transcript
- 0:00Coming up on this week's episode of hip Hop Now podcast, a new docu
- 0:06series premierced in June about the history of music piracy, ghost Face Killer says
- 0:13that storytelling is lacking it hip Hop Today and Apple Music's one hundred Best Albums
- 0:22of All Time list, y'all know the routine. Didn't want to do it,
- 0:30but now I have to. Let's do it. Welcome to JR Pop
- 0:37Now Podcasts. Sh do from the future. You know what the studio your
- 0:44ass out of so disrespect the leg hip hop is say to today. Let's
- 0:54get right into the business. What up, y'all? I am your host
- 0:57Vegas and This hip Hop Now Podcasts a podcast specifically designed to keep you caught
- 1:03up on all things hip hop, music and culture that happened throughout the week.
- 1:07Big shout out to the supporters over at patreon dot com slash hip Hop
- 1:12Right Now and to become a Patreon supporter of this podcast. A producer of
- 1:19this podcast, visit the link and description of this episode. Now, before
- 1:29we get started real quick, I'm not gonna take as much time as it
- 1:32did last week, but if you follow me on social media at Vegas World,
- 1:38I inc. Don't worry about it. It's the same everywhere you go.
- 1:42I have a book where I've released the prologue in two chapters. First
- 1:49chapter of that or the name of the book is called Experience hip Hop.
- 1:56It's a book I wrote back in twenty eighteen, you know, never really
- 2:00published. Decided to write them on or publish them on substack. So the
- 2:07book is basically about my experience what like ten classic albums when I bought them,
- 2:15where I was in my life when I bought them, the story behind
- 2:19them, how did I feel when I first heard them, all that good
- 2:22stuff, a lot of the things we share online all the time. It's
- 2:24just that I wrote minds down a long time ago. So the latest chapter
- 2:30is out well, first and foremost, who those who don't know. The
- 2:32first chapter was about Ice Cubes's death certificate Did you know me? It's my
- 2:38favorite hip hop album all time. Second album I did was nass Illmatic.
- 2:44I did that for the thirtieth anniversary, because that was actually chapter ten at
- 2:50one point, but now it's chapter two because I went to time it with
- 2:53the anniversary of the album. But the third chapter is now available for you
- 2:58to read, and it's in the description of this episode. So you can
- 3:01watch this episode, then click on that link to read the book and read
- 3:07the latest chapter. In the latest chapter is that album ranked there If you're
- 3:10watching on video, The Great Adventures of Slick Break Slickbrick's debut album, and
- 3:21this joint was released in nineteen eighty eight. For your video people were watching
- 3:27nineteen eighty eight this album was released. I was what eleven. I did
- 3:31not have money, did not have my own record player or cassette player or
- 3:37whatever whatever it was out. I had to get a copy from my brother.
- 3:43And if you read the chapter, this is the original vinyl that my
- 3:47brother purchased that he dubbed a take for for me. So we just so
- 3:54happened to still have it. So here it is the original because you can
- 4:00tell where you see all that the crispy edges on that joint. So there
- 4:05you have it. So that's it again. My book Experience Hip Hop,
- 4:12Chapter three is out Great Adventures to select Rick. Check it out. Those
- 4:16who were kids around that time could definitely relate to the things I say in
- 4:21that chapter. And again, if you want to read it for yourself,
- 4:26along with the other two chapters, the link is in the description of this
- 4:30episode. And every episode going forward, because I'm just gonna keep, you
- 4:34know, gonna keep doing this, you know, if you don't mind,
- 4:39you know, if you don't mind, big shout out to Hip Hop DX
- 4:43dot com, Double XL mag and a couple of places where I'm getting some
- 4:47of these stories from. Let's get break into the business so we all remember
- 4:57the times for some of us, great times of the late nineties, early
- 5:03two thousands, probably early two thousands more than anything, but definitely early two
- 5:09thousands. I know it was for me of napsters and lime wires and y'all
- 5:15know what I'm talking about, though, you know, you know, shout
- 5:17out to Boxton dot com. You know, you know we was being Boxton
- 5:23used to be something else. I know, the time the blog ever with
- 5:27the albums, you just go to them. You know, they got everything
- 5:30right. Music piracy. There was a time where everybody uh wound up getting
- 5:38computers in their home. You know, for some like myself, for the
- 5:43very first time ever, you had dial up, you had AOL. You
- 5:47know, maybe you get the free joints if you go to like one of
- 5:50the electronics stores to get the free joints, like hey, you get you
- 5:55know what is it like five hours free AOL timing you like, that's I
- 6:00need to download this one album. Dowload was crazy because you know, you
- 6:08literally like if it was an album and it wasn't even high quality at that
- 6:13half the time, it would take a good amount of time for that joint
- 6:17to download. Now you can download that full album in seconds. You could
- 6:20download the discography within a minute. Back then, No, don't you go
- 6:28and try to download a movie. Oh my god, especially if you know,
- 6:31oh they got the bootlegs Star Wars. It's right here, son,
- 6:35twenty gigs. I'm gonna just hit record and go to work and live life
- 6:40and have a family, get married, and then come back and watch it
- 6:45once it's finished downloaded. Okay, maybe I'm exaggerating a little bit, but
- 6:50maybe not that much because it was bad. But set all that to say
- 6:56that there's a new docu series being produced by eminem that's supposed to drop in
- 7:02June June eleventh, and also Lebron is the executive producer. The name of
- 7:10the docu series is called How Music Got Free. It's going to be released
- 7:15on Paramount Plus. I think I have that. If not, they are
- 7:20new ways to watch things. You don't have I'm just saying. I'm just
- 7:25saying, y'all. And here's a story coming from hip Hop dx dot com.
- 7:30How Music Got Free was first dropped that self by Southwest this year,
- 7:34and it details the fascinating and often funny inside story of the technology driven disruption
- 7:43that changed music during the late nineties and early two thousands. File sharing technology
- 7:48combined with the insatiable demand for new music, created both the means and the
- 7:55motive for millions of young people. Wow, they're just blaming the young people.
- 8:00Well, I was much younger back then, so I feel you to
- 8:03participate in outright theft. Damn okay, Sorry, I'll keep going, y'all
- 8:09and be celebrated for it. And this was according to the Hollywood Reporter.
- 8:15First of all, I don't like how spicy y'all talking, but they're not
- 8:18lying. So in that era, is that your limitations up? Yet?
- 8:28In that era? For those kids who don't even know that, erar of
- 8:35you know, late nineties, early two thousands, naps, the line wire,
- 8:39all of that downloading music, pirate and music. I think the context
- 8:46is for why so many people were doing this downloading music illegally was because prior
- 8:58to that the only way for you to get your music was you either taping
- 9:03it off the radio whenever the song you like comes on right or you're going
- 9:09to the record store and you're purchasing the full album there. And this was
- 9:16a you know, the digital space was here, but it was nothing like
- 9:20it is today. There was no streaming services, there was no real iTunes
- 9:24the way we know it, and maybe maybe iTunes was let me take that
- 9:30babybe iTunes was around, but it's just it wasn't the way you know it
- 9:35to be today, right as far as access, because everybody would have been
- 9:39doing it. And back then it was crazy because you had these databases that
- 9:50literally contained almost every album you could think of at one point. Like I
- 9:56always say this about streaming services, what I do like about streaming services is
- 10:03there used to be a time when I was buying music, not that I
- 10:07don't buy it now, but used to be a time back when I was
- 10:09buying music when there wasn't a streaming service where sometimes I might buy this TI
- 10:18album because I didn't buy the other ones, but this one's new and it's
- 10:20out, and I buy that, and chances are I may never get to
- 10:24hear those other two if I'm not interested enough to buy them, right,
- 10:30And some record stores would let you sample albums before you buy them and stuff
- 10:33like that, but that was typically like newer albums, so you couldn't go
- 10:39in there and let's just say Tis on his third album. You couldn't necessarily,
- 10:43depending on where you were going, going there and just sample his whole
- 10:48catalog and then decide to buy all of them. It was literally like you
- 10:52either heard the singles or watched the video, or heard enough songs from an
- 10:58album decided okay, I think I'm gonna like that album, let me go
- 11:01and get it now. You if you have a streaming service, you can
- 11:07listen to the whole thing, but obviously that's a monthly fee, and if
- 11:11you're going further back, you were literally spending the money to buy each album.
- 11:16And then in like the late nineties to early two thousands, CD prices
- 11:22will probably higher than they ever been at some point, because I remember when
- 11:26most CDs, well, you know, I run around ten maybe twelve dollars,
- 11:31and I remember sometimes it got a crazy way. It was almost pushing
- 11:33twenty in the early two thousands, which was crazy, And you think about
- 11:39that, like, yo, you going into a record store. You going
- 11:41in the apartment store like Target at Walmart, and the CD you want cost
- 11:48twenty dollars, but you was kind of hoping to get two or three to
- 11:50take home. You're not going in there and spend those sixty no damn three
- 11:56albums. But if you went on next and you had the patience with your
- 12:01dialog, you could have it all free of charge. And a lot of
- 12:09people did that. Now they say a lot of young people, and I
- 12:15could feel that. I'll give you all a couple examples what was crazy for
- 12:20me at that time and what we did with that music. And I'm not
- 12:24incriminating nobody else, but I was hosting a hip hop radio show in Baltimore
- 12:31called Strictly hip Hop, Right, And between that exact time, I got
- 12:37my first computer. Right. I think it was like what's the compact something
- 12:43like that. I don't know if they even make them anymore, but it
- 12:46was like a compact joint, right. And I already knew the sites because
- 12:50I went to somebody house before and they had like Jadakiss album like mad Early,
- 12:56you know what I'm saying. So we just over there like we're already
- 13:00it's not even out yet. That was the other thing. It was a
- 13:03lot of music that wasn't even out yet that was being leaked on to Napster,
- 13:07which was also made it crazy. It wasn't just stuff that was out
- 13:11that you could just download get for free. Was the fact that there was
- 13:16leaked albums that like were coming out a month or so later. And then
- 13:20there was also like unreleased albums that now you can get your hands on,
- 13:24right, So, you know, for somebody who's a music head, it's
- 13:28like crazy. But when I got this computer, you know, I'm going
- 13:31to the sites, and my first thought was, well, now we can
- 13:37have exclusive music before anybody in the Baltimore area as far as the hip hop
- 13:46shows, right, because not that the other shows couldn't didn't have access to
- 13:50this music. It's just in some ways they couldn't even play it, like
- 13:54on commercial radio. But because we were public radio and you know, it
- 13:58was late at night, and you know, obviously we would clean the records
- 14:01so they could be radio edited. That was our draw, Like, yo,
- 14:07you gotta tune in at the top of the show because we're gonna be
- 14:09hitting some crazy exclusives and we would do promos and I remember we first started.
- 14:16I'm not even gonna lie to y'all. Sometimes we was popping up,
- 14:18like yo, we got ten exclusives to Night and Catcher were like yo,
- 14:26y'all crazy Yo. It was like that. And you know, obviously there's
- 14:31plenty of people who had access to this stuff, but there's so many people
- 14:37who don't. So I'm definitely gonna watch this documentary because our docuseries docuseries,
- 14:46meaning it be a few episodes, mainly for nostalgia, but also like perspective.
- 14:52And what I'll try to do is when it drops, I'll probably do
- 14:58a review of it how good it was. And you know, the impact
- 15:03of it was kind of crazy, so don't get it twisted. It was
- 15:05a lot of people who was like getting fined and probably getting arrested, all
- 15:13kinds of stuff based off of this, and it was a whole scare with
- 15:16that. And I think iTunes and you know, music being available online and
- 15:22high quality directly from record labels killed that. Now you can you can still
- 15:31find places across the internet where you can get what you want, but it's
- 15:35nothing, it's nothing like what it was. It was like all you can
- 15:43eat, inclusive, all inclusive music and I don't even think I have,
- 15:52like I might have mainly the unreleased that I got from there. I probably
- 15:58have like the release music still in my digital library. But you know,
- 16:04I couldn't even point out to you what came from like back then. Most
- 16:10of the stuff I have is just you know, legit, because you want
- 16:14the high quality joint and you know that's just where we are today. So
- 16:18there you had it. Ghost Face said recently that storytelling is lacking in hip
- 16:29hop today. Let's see if we can get the quote. This was he
- 16:34sat down with Rolling Stones and he said Rolling Stone and he said, I
- 16:40don't hear n words doing storytelling no more. Man, there might be nas.
- 16:47You might still got Slick Rick out there doing it, Ray Kwan Jizza.
- 16:51A lot of stuff be regular darts, regular raps. Everything with this
- 16:56new generation is about clubs. Let's see. Now this is kind of crazy.
- 17:04I ain't gonna I'm not even gonna read this other part, but I
- 17:07guess since I teased it. He continued, a lot of he word it's
- 17:12a family podcast, y'all, I'm saying getting thrown around and ish. It
- 17:18ain't like with anc Light even when Little Kim did it she was gangster with
- 17:23it. She was a rappers rapper. But the Lauryn Hills of this ish
- 17:27are gone, even the Foxies and the ish like that, Like a lag
- 17:33came over it. But all of this other lickmit and my booty whole brown
- 17:40ish, it's like it's too much. Well, I agree with ghosts to
- 17:47a certain extent. First, let's start with the storyteller. Yeah, there
- 17:55definitely is a lack of storytelling in the traditional sense, but I think there
- 18:04is a lot of storytelling that's still around. What he may mean is there
- 18:11was a point in time where the artists who were at the forefront of hip
- 18:15hop, there was more variety, and a lot of them told stories like
- 18:21they had some kind of storytelling something on their albums, whereas now it's really
- 18:27singles and party records for the clubs. Is you're not really saying anything beyond
- 18:33what everybody else is saying the same routines, is your jewelry, what you're
- 18:37going to do to the ops? The ladies, diamonds, money, rents
- 18:42and repeat and cars? Is it rent and repeat? And some people who
- 18:47don't really know hip hop will say, well, that's not what it was
- 18:49always about. No, I mean, did you hear that in any of
- 18:53public enemies music? I don't think you have, right, So I get
- 18:57what he's saying when it comes to the new generation, but there are a
- 19:03number of people who've done like storytelling recently. Like I don't really think he's
- 19:08thinking about everybody. I think he's looking at a certain type of newer generation
- 19:15rappers and saying all of them don't do that. But then I think he's
- 19:18not looking at those who carried on tradition, like for example, like Kendrick
- 19:25with Duckworth, like that's a story. Like you know what I'm saying.
- 19:30Does it happen a lot with everybody? No, but their number of artists,
- 19:34whether they be mainstream or underground or whatever, who do storytelling. I
- 19:40think Ghosts is just looking at when I turn on the TV, when I
- 19:44turn on the radio, what do I hear? And if that's all you're
- 19:48doing, Yeah, you're not gonna hear. No, you're not gonna hear
- 19:52no stories. But I think that ended a while ago. I don't think
- 19:59that start with this generation. But sometimes when you know the elders say stuff
- 20:06like this, you know, some some younger artists get inspired and you know,
- 20:10maybe it sets off a trend, because that's kind of what they do.
- 20:12They do some trending and stuff, and then maybe you get more stories.
- 20:17So who knows. And like he said, with the ladies, I
- 20:22just I agree, but I disagree because he's referring to what Jermaine dupri said,
- 20:26which is strip hop, right, where it's the same thing for the
- 20:32ladies, like the guys was doing all the things I mentioned for the club,
- 20:34whereas the ladies are doing like they're just really only talking about sex and
- 20:41not in any kind of creative way for the most part. Right, But
- 20:48that's not all the ladies that are out rapping, right. I get what
- 20:52he's saying, what you beating, what you're presented with when you watch videos,
- 20:56when you turn on the radio, is that. But let's not pretend
- 21:02is if Rhapsody didn't just drop a very good album that has a ton of
- 21:07storytelling in it. So I think when Ghost said this, I think ghosts
- 21:14this was kind of shooting off the hip. And of course he named it
- 21:18slick work, But I don't know what what slickword got that's new that he
- 21:23would be referring to, even jizz, But I think he was probably reaching
- 21:29for names, but he probably would if you said, like, oh,
- 21:32well Kendrick got this, and well rhaps City is this, he probably would
- 21:36agree. But again I think he's more so talking about if he's just decides,
- 21:42you know, I want to hear some hit let Me turn the hip,
- 21:45let Me turn the Hot ninety seven, and everything is for the club,
- 21:52and everything is you know, all these surface and filler type lyrics.
- 21:59Then yeah, that's how he's going to feel. And I think what people
- 22:03need to understand before you say he's hating on the younger generation, what you
- 22:08got to understand is when it comes to artists, hip hop, artists,
- 22:14pop, whatever it may be, everyone needs to be inspired by something.
- 22:19At some point. You can go a long time just off your own adrenaline
- 22:26creating dope music, but at some point when you want to continue on,
- 22:30you start to look for inspiration. Doesn't matter if it's for your second album
- 22:34or your tenth album. At some point you're looking for inspiration. And what
- 22:38a lot of artists do sometimes is, you know, sometimes they'll go out
- 22:42in the world and live and all that stuff, but then some people just
- 22:47see what's hot, you know, what's the vibe right now? And sometimes
- 22:52you know, you'll hear something that you really digging and at a sparkling idea
- 22:56in you to approach your next project. And when you're hearing a million rappers
- 23:03sound exactly the same and talk about the same things, and the only difference
- 23:07is is if you get to see them, you're like, oh, she's
- 23:08light skinned and she's darcy. So I get it, but I don't know.
- 23:15You tell me it's it's storytelling, like really lacking like that and hip
- 23:21hop. I mean, he kind of has the point, even when I
- 23:25think about some underground rappers who also recycle the same things over and over and
- 23:30over and over and really have nothing else to say about life, their lives,
- 23:36you know, things like that. So end lastly, So man,
- 23:44look, I'm not even gonna hold y'all these lists. These music lists dominate
- 23:52online all the time. If it's not a pick the best one or if
- 23:59you die, what album you're gonna listen to dying? Whatever the dumb ish
- 24:07list is, there's always gonna be a list. And don't get me wrong,
- 24:11sometimes I like participating in some of these things, but then there's a
- 24:15list by publications that sometimes the entit that just goes crazy over social media just
- 24:22goes crazy. It's arguments back and forth, and usually it's like this list
- 24:27is trash, like the Rolling Stones list. I did a whole episode on
- 24:33because I could not believe it. Well that there's a new list, and
- 24:37this one is from Apple Music. It is the one hundred best albums of
- 24:45all time. And now I'm not gonna hold you. The Miseducation of Lauren
- 24:52Hill by Lauren Hill is number one. Now, this isn't just a hip
- 25:00pop list. This is everything rock, pop, jazz, hip hop,
- 25:06just all one like yo, this is the definitive one hundred best albums list,
- 25:12and Lauren Hill's Miseducation of Lauren Hill is number one. Now we're gonna
- 25:22get into the criteria and then I think I'm gonna try and find real quick
- 25:27at least the top twenty. But let me say this, and this isn't
- 25:34a hip hop thing, but when I saw that Thriller, Michael Jackson's Thriller
- 25:41was number two, I was racking my brain like, well, if that's
- 25:47number two, there's only a couple of albums that I think you could say
- 25:53are number one, and most people wouldn't blink or think twice at least,
- 26:00it's debatable. Mis education of Laurence Hill is not that. And I'm gonna
- 26:04tell you why, and then we're gonna talk a little bit a little bit
- 26:08because this is gonna be brief about the hip hop. So here's the criteria
- 26:12for this list. This is from old Man ebro Ebro from Hot ninety seven
- 26:18who works with Apple or Apple Music. This is off his Twitter. Voters
- 26:22of the Wanda Beesto on Apple Music were challenged to not vote for our favorites,
- 26:27but albums that represented a cultural moment for the artists or genre. Albums
- 26:34that were complete thoughts, not just collections of hit songs. Albums that thoroughly
- 26:40represent culture and production and lyrics. Albums that inspired a generation to want to
- 26:47create more music. Albums that represent the best in storytelling, musicianship, recording,
- 26:55and production. Albums that are timeless and reach far beyond the genre categorization.
- 27:03Now, there's a couple of things with that criteria that seems like you're
- 27:14treading the same ground. But I get it. And just to simplify it,
- 27:21why didn't you just say like impact albums, because typically impact albums really
- 27:26check a lot of these boxes. Anyway, when you think about it,
- 27:30like the impact is great. Sometimes your impact could be so great with your
- 27:34album that you do influence others, and you do influence the culture, and
- 27:40it is more than just a collection of songs. Right typically, so impact
- 27:48just would have been enough. Right. I still wouldn't pick lauryn Hill number
- 27:55one, but this is their liss and what I understand it wasn't just like
- 28:02a bunch of people at Apple Music who voted, was also people outside of
- 28:06that. But I think that plays into why this list feels like it's all
- 28:11over the place. Now, with that being said, let's find real quick
- 28:22the top twenty. Now. I forgot to do this, but big shout
- 28:27out to Eddie from Freed Styles, who basically is a co producer of this
- 28:36segment. Because I really wasn't going to do this, he did some of
- 28:40the work for me by getting this information, so hey, you had all
- 28:42right. Shout out to Eddie at number twenty. Now, remember pay attention
- 28:48to the hip hop at number twenty, Pet Sounds, The Beach Boys nineteen,
- 28:53The Chronic Doctor, Dre eighteen, nineteen eighty nine, Taylor Swift See
- 29:00What's going On? Marvin Gay sixteen, Blue by Joni Mitchell, fifteen twenty
- 29:06one by Adele fourteen Highway sixty one Revisited by Bob Dylan, thirteen The Blueprint
- 29:12by Jay Z, twelve Ok Computer by Radiohead, eleven Rumors by Fleetwood Mac
- 29:21ten Lemonade by Beyonce, nine never Mind by Nirvana, eight Back to Back
- 29:26by Amy Winehouse seven Good kid Man City by Kendrick Lamar, six Songs in
- 29:33a KI of Life by Stevie Wonder, five Frank Ocean's Blonde, four Purple
- 29:41Rain by Prince in the Revolution, three Abbey Road by The Beatles, the
- 29:48Beatles in There Once Yep, and number two Thriller by Michael Jackson. Number
- 29:53one The Miseducation of Lauren Hill now the mis Education Laurence Hill to Me and
- 29:57a hip hop album is way more sing on it. Singing on that album
- 30:00than rapping, so we're not gonna include that. But number number nineteen was
- 30:06the chronic let's see. Number thirteen was jay Z's Blueprint, Number seven was
- 30:14Good kid Man City, and then that's hip hop now. Just musically,
- 30:26the top ten is pretty solid except for I don't Except for I didn't know
- 30:34Frank Ocean's Blonde was that big, Like I liked that album a lot.
- 30:38I didn't know it was that big for the culture, so that one is
- 30:44weird to me. But notably missing from the hip hop side is the one
- 30:52album that I swear on social media it is talked about every day and we
- 31:00just did an episode. I just mentioned it. Nasa z Eomatic Mind you
- 31:06you didn't hear Doggy Style, You didn't hear it Ready to Die, You
- 31:10didn't hear NWA, No Ice Cube albums, no Outcast albums. And then
- 31:18the albums that were chosen, like the Chronic, Yeah, top twenty,
- 31:22Chronic should be top twenty. I don't know Blueprint shit, Like, how
- 31:29is Blueprint in the top twenty? In Illmatic? Is it? Now?
- 31:34Some would say, oh, well, I don't know if it inspired it
- 31:40inspired a bunch of Nasa signa Blueprint? Who you kidding? Who raised y'all?
- 31:48Now again, these are the opinions of a number of people, and
- 31:52it's not about favorites and anything about the criteria and impact. I think because
- 31:56it's is Apple music. Also, a lot of these albums have sold a
- 32:01bunch of records and Ellmatic did not. That's one thing. I'm also surprised
- 32:07Eminem didn't make the Top twenty considering you know, maybe they left eminem outside
- 32:15of the Top twenties because they didn't want to have problems with that. But
- 32:19having and I know this ain't hip hop, but I'm just saying, man,
- 32:22I like more than hip hop, having Frank Ocean, I had a
- 32:27Stevie Wonder's songs and key Life. So again, even though this isn't a
- 32:35hip hop list, for the hip hop that's in that top twenty, honestly,
- 32:43Blueprint is the only one that I would move out of that list.
- 32:51And it's not because it's whack. It's because I think if you're gonna include
- 32:55jay Z, may be what would be jay Z's fluential album. But maybe
- 33:04it is the Blueprint. Maybe the Blueprint does belong in that because I was
- 33:07gonna say I felt like the energy behind the Black album was bigger, but
- 33:14I guess it wasn't. But to not have like paydon full was a cultural
- 33:22album? How do you about every being rock Kim for those who don't know,
- 33:28But also this no Run DMC and this like what I don't I don't,
- 33:35I don't understand. So everybody's arguing online about it, and honestly,
- 33:42my opinion is there's always gonna be list these lists if you don't understand not
- 33:47only generate conversation around music and around the albums, and sometimes it probably drives
- 33:55up drives up streaming numbers, right because a person who's interested in music may
- 34:04look at that top ten and say, I never heard all those albums.
- 34:08And if Apple Music is saying those are the top ten best music albums of
- 34:14all time, I'm gonna go and listen to them. Oh, maybe you
- 34:19haven't heard Purple Rain in a long time, and you're like, man,
- 34:21I haven't heard Purple Range in a long time. Press play, you know.
- 34:24And also it generates a lot of clicks and likes the other lists,
- 34:30and you know, attention, and you know, like it's it's like a
- 34:35snowball effect, and it's honestly, it's a perfect tactic to generate engagement and
- 34:42things like that which can lead to sales, and especially if their tweets monetize,
- 34:47you know, then it ads. I've never seen Apple Music's Twitter page
- 34:52tweet that much until this list, and each post that they counted down,
- 34:58I mean, it was crazy, like the likes and it retweets and people
- 35:01seeing them, it was just crazy. So from a business standpoint, like
- 35:06if I was in charge of Apple Music, I'm not saying we just create
- 35:10a list just to create it, but it's a smart move to create a
- 35:15list as a content creator, to especially when you have this many followers and
- 35:22this muthage much attention on you to strike up conversation engagement which could lead to
- 35:30people picking up Apple Music, you know, like, oh, let me
- 35:32try a free service to listen to some of these just saying it just does,
- 35:37and it drives users to use their Apple Music app if they haven't in
- 35:43a while, because they do things like you open the Apple Music app and
- 35:47there's a message, or you go to your email and there's a message from
- 35:51Apple Music like yo, we did a top one hundred list. Jag it
- 35:53out. So again, it makes sense because it drives all of this engagement
- 36:01to Apple Music now that they put this kind of list out, and not
- 36:05in just one genre where the hip hop people were arguing about it, so
- 36:08all the soul and R and B people saw all the pop people and the
- 36:15jazz people because I heard there's like only two jazz albums on hand, and
- 36:17it's like what out of one hundred, and it's probably you know Miles Davis
- 36:22and John Coltrane. Well, actually, wait a minute, is John Coachrain
- 36:29not on this list? But again, this is this is this is the
- 36:35world we live in. This is the world we live in, y'all.
- 36:38So either you get with the list debate, or you do like me,
- 36:43you just try to ignore it until you realize you have a hip hop news
- 36:46podcast and it's all everybody cares about anyway. So what did you think about
- 36:52Apple Music's That's one hundred lists? Look on that list and see where some
- 36:58of your favorite albums are, because some of those alums are on that list,
- 37:01but you're gonna have to go through it to find where they are.
- 37:05This podcast is also available on audio form for those who don't know, so
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- 38:06I am not a critic, I'm a fan.