Latest / Money And Wealth With John Hope Bryant / Creating Generational Wealth
Transcript
- 0:00Speaker 1: Welcome The Money in Wealth with John Hobryant, a production
- 0:03Speaker 1: of the Black Effect Podcast Network and iHeartRadio. Hey, Hey, Hey,
- 0:15Speaker 1: this is John Hope Bryant and this is the Money
- 0:18Speaker 1: in Wealth podcast series coming to you every Thursday on
- 0:22Speaker 1: the Black Effect Network and iHeart Radio. This is my
- 0:27Speaker 1: weekly ministry of finance, coming to you with a message
- 0:34Speaker 1: that will uplift your life and empower you to make
- 0:36Speaker 1: your own decisions. It is possible, to quote a friend
- 0:41Speaker 1: Chris Gorman, who's the CEO of Key Bank, which is
- 0:44Speaker 1: with him a few weeks ago in Cleveland, Ohio, It's
- 0:46Speaker 1: possible that the only true freedom is financial freedom because
- 0:51Speaker 1: every other form of freedom can be taken from you.
- 0:54Speaker 1: Think about that. Think about political freedom, more religious freedom,
- 0:58Speaker 1: more societal freedoms. Even the right to vote has been
- 1:03Speaker 1: threatened recently for some. So once you have financial freedom,
- 1:08Speaker 1: unless you screw it up, no one can take that
- 1:10Speaker 1: from you. It is yours. You are free to be.
- 1:15Speaker 1: All money is is freedom, that's all it is. And
- 1:20Speaker 1: you are buying your own freedom, you are paying for it,
- 1:23Speaker 1: you are ensuring it in the future. This podcast this
- 1:28Speaker 1: week is around creating a legacy of generational wealth that's
- 1:33Speaker 1: right a legacy of generational wealth. I'm gonna give you
- 1:38Speaker 1: three strategies to build at least a million dollar net worth.
- 1:45Speaker 1: I'm gonna start with kids, and if we have some time,
- 1:48Speaker 1: I'm gonna give you a bonus track that I think
- 1:52Speaker 1: will also excite you. So let's see how we go.
- 1:55Speaker 1: Here we go. If you have a child, or when
- 1:59Speaker 1: you have a child and don't be in any rush
- 2:02Speaker 1: to have a child, your life will change. Once that happens.
- 2:06Speaker 1: Your priorities, if you're a good parent, becomes theirs. Okay, so,
- 2:10Speaker 1: but if you have a child already, congratulations, you're doing
- 2:15Speaker 1: one of the most important jobs in the world, giving
- 2:18Speaker 1: life and creating a world changer, potentially a world changer.
- 2:26Speaker 1: But you're going to need to put that person in
- 2:27Speaker 1: a position to be a transformational force in this world,
- 2:32Speaker 1: which means they should have resources. As you've heard me say,
- 2:35Speaker 1: if you hang around nine bro people, you'll be the tenth.
- 2:39Speaker 1: You don't want to be the two guys. This is
- 2:42Speaker 1: a Reverend Jesse Jackson joke. You told me you don't
- 2:44Speaker 1: want to be the two guys. The two hobos sitting
- 2:47Speaker 1: at the train track. They've been kicked off the train
- 2:52Speaker 1: for nonpayment, and they're upset. And one of the hobo
- 3:01Speaker 1: looks at the other hobo and says, you know, I'm
- 3:03Speaker 1: really upset. We were kicked off this train and people
- 3:06Speaker 1: were rude to me, and I'm not gonna take it.
- 3:10Speaker 1: I'm so upset. I'm gonna buy this here train system,
- 3:14Speaker 1: this whole train set up, the train network, the train company.
- 3:18Speaker 1: I'm gonna buy it, you know. The hobo turns to him,
- 3:21Speaker 1: looks at him and says, you know, I'm upset too.
- 3:24Speaker 1: I'm so upset, I'm gonna sell it to you. And
- 3:27Speaker 1: both of them are so broke they can't pay attention,
- 3:30Speaker 1: so poor they can't afford the Oh, are all right?
- 3:33Speaker 1: I don't want you to be that guy, right are
- 3:35Speaker 1: those guys? I don't want your children to even get
- 3:39Speaker 1: anywhere close to that conversation. I want them to hit.
- 3:43Speaker 1: I want you to be able to hit somebody with
- 3:45Speaker 1: your American Express black car without putting, without physically touching them,
- 3:49Speaker 1: just put it down on the table or whatever credit
- 3:52Speaker 1: card you use. But in this example, I think you
- 3:55Speaker 1: understand people understand and emerg spress black card knock somebody out.
- 4:00Speaker 1: You don't you don't you don't need to argue with them,
- 4:03Speaker 1: Just just don't. Don't argue with the weight or the restaurant.
- 4:06Speaker 1: Buy the restaurant. If that is your preference, I can
- 4:10Speaker 1: do it if I want to. If somebody was rude
- 4:13Speaker 1: to me, I could buy the business, uh and put
- 4:15Speaker 1: them out of business and run my own business, assuming
- 4:18Speaker 1: the business was for sale or sellable. But resources is not,
- 4:21Speaker 1: are not the issue? Isn't that a wonderful place to be.
- 4:24Speaker 1: Let's put your child now, right now, in a position
- 4:27Speaker 1: to be that person by the time they become an adult.
- 4:31Speaker 1: So let's run through the numbers. I like math because
- 4:35Speaker 1: of that doesn't have an opinion. Example number one, put
- 4:39Speaker 1: your pen, take your pens out and pencils out, your
- 4:41Speaker 1: pieces of paper or your digital device, and let's jot
- 4:47Speaker 1: this down. So if a child invest two hundred dollars
- 4:56Speaker 1: a month, starting in this example at age two, by
- 5:02Speaker 1: the age of about forty, with a seven percent return annually,
- 5:09Speaker 1: they'll reach a million dollars. So by the time they
- 5:13Speaker 1: get married and are beginning their family, because of the
- 5:18Speaker 1: setup that you've put in place at an early age,
- 5:23Speaker 1: they're going to get the payoff of becoming a millionaire.
- 5:28Speaker 1: For life that'll have a million dollars in principle, and
- 5:31Speaker 1: not not any to do with the income that they make,
- 5:34Speaker 1: the future income or other things that they do other investments.
- 5:37Speaker 1: I'm talking about the efforts that you make. In this example,
- 5:39Speaker 1: when they're two years old, you're going to invest for
- 5:44Speaker 1: them two hundred dollars a month. I mean, you spend
- 5:46Speaker 1: that on you know, Starbucks and cigarettes or you know,
- 5:51Speaker 1: probably just a Starbucks budget. Right, Just think about the
- 5:54Speaker 1: things you spend in a month two hundred dollars on.
- 5:56Speaker 1: So you're going to invest two hundred dollars a month
- 6:00Speaker 1: in the stock market on a conservative basis, and you're
- 6:05Speaker 1: going to do that over a forty year period. Well,
- 6:12Speaker 1: you're going to do the first part. Then you'll hopefully
- 6:17Speaker 1: to raise a child who can finish that on their own,
- 6:21Speaker 1: or if you're just really benevolent, you set them up
- 6:24Speaker 1: on auto pay. Right. But by the time in this
- 6:27Speaker 1: example that you started to and by the time they
- 6:31Speaker 1: are forty to forty five years of age, they're worth
- 6:34Speaker 1: a million dollars at an your return of seven percent.
- 6:38Speaker 1: By the way, Operation Hope, the organization I found it
- 6:41Speaker 1: now has an account, a bank account, a Hope Child
- 6:44Speaker 1: Savings Account thanks to the leadership of Mayor Keisha Lance
- 6:48Speaker 1: Bottoms when she was in office and now Mayor Andre
- 6:51Speaker 1: Dickens and his administration, who's really amplified this and made
- 6:54Speaker 1: it truly successful in the City of Atlanta City Council
- 6:59Speaker 1: and the Atlanta Public Schools because of these working together
- 7:01Speaker 1: institutions working together, who initially funded two million dollars into
- 7:06Speaker 1: the Future of Kids, Operation Hope in partnership with the
- 7:11Speaker 1: bank that domiciles our account, City Group, we now have
- 7:14Speaker 1: a bank account for every kid in kindergarten in Atlanta
- 7:18Speaker 1: Public Schools, and statistics have shown that if you give
- 7:22Speaker 1: a kid an account in kindergarten and put a modest
- 7:26Speaker 1: amount of money in that account, there's seventy five percent
- 7:29Speaker 1: more likely to graduate from college. Did you hear that?
- 7:32Speaker 1: Seventy five percent more likely to graduate from college. So
- 7:37Speaker 1: we're setting them up to connect education back to aspiration.
- 7:42Speaker 1: The light is on in the kid's head. They now
- 7:45Speaker 1: plugged the socket in the back of the wall that
- 7:47Speaker 1: connects education with aspiration. They got the memo on free enterprise,
- 7:51Speaker 1: capitalist and economics and ownership at a young age, and
- 7:54Speaker 1: they understand why they're being asked and inspired and told
- 7:57Speaker 1: to go to school. So in this one example I'm
- 8:00Speaker 1: giving you, I want you to think about opening this
- 8:03Speaker 1: account at two years old or five years old, ten
- 8:08Speaker 1: years old. Okay, So you say you started when the
- 8:10Speaker 1: kids ten years of age. You're going to put two
- 8:13Speaker 1: hundred dollars a month in that account, right, and by
- 8:17Speaker 1: the age and you know, they get married whatever, let's
- 8:21Speaker 1: say it's thirty right, Uh, they'll they'll be halfway to
- 8:25Speaker 1: their mark by that time, maybe even more if the
- 8:27Speaker 1: markets do better certain years. Right, but let's just say
- 8:29Speaker 1: an average seven percent return. And you and as a
- 8:32Speaker 1: you know, as a gift to them, their wedding gift,
- 8:34Speaker 1: you say, I'm going to I'm going to put you
- 8:36Speaker 1: on auto pay right for you know, the time that
- 8:41Speaker 1: you're raising your children, their children, or you arrange with
- 8:45Speaker 1: your your children to continue that two hundred dollars a
- 8:49Speaker 1: month investment through auto pay. Don't You shouldn't do it manually,
- 8:53Speaker 1: just just come out of your paycheck or their paycheck
- 8:55Speaker 1: on a regular basis. But if I were you, I
- 8:57Speaker 1: would just set this account up and just have it happening.
- 9:01Speaker 1: And then when I retire from my job, not me,
- 9:03Speaker 1: but if you were working a job retired for your job,
- 9:05Speaker 1: you would make sure that the folks handling your finances
- 9:10Speaker 1: your money knew that two hundred dollars a month would go.
- 9:13Speaker 1: You won't even notice it. We're go on auto pay
- 9:15Speaker 1: into this stock account. It'll just keep compounding and compounding
- 9:18Speaker 1: and compounding. You can start at birth, Okay, you can
- 9:21Speaker 1: start at the year two, you start a year five,
- 9:24Speaker 1: year ten. Yes, you can start at year twenty. Yes,
- 9:27Speaker 1: you can start when the kid is twenty years of age.
- 9:31Speaker 1: Two hundred dollars a month it will be about sixty
- 9:34Speaker 1: three years of age when they become a millionaire in
- 9:36Speaker 1: that particular case. So that's why I'm suggesting do it early,
- 9:40Speaker 1: because you want to give them the majority of their
- 9:45Speaker 1: mature life. People are now living to eighty years of age.
- 9:49Speaker 1: If you're and better, if you're in good health, you're
- 9:51Speaker 1: giving them really the second half of their life to
- 9:55Speaker 1: absolutely transform their life with these resources. We had a
- 10:02Speaker 1: kid that went through our financial literacy program in Detroit.
- 10:05Speaker 1: His name was Derek, and the program back then was
- 10:08Speaker 1: called Banking on Our Future and as part of what
- 10:12Speaker 1: we now call Hope Inside for Kids, where we taught
- 10:14Speaker 1: financial literacy as you money. Many of you know. I've
- 10:17Speaker 1: got my first financial literacy course when I was nine
- 10:19Speaker 1: years old in Compton, California. Banker came to my classroom
- 10:23Speaker 1: and taught me financial literacy. And I remember asking the
- 10:25Speaker 1: banker what do you do for a living and how
- 10:29Speaker 1: did you get rich legally? And I was dead serious.
- 10:34Speaker 1: The banker had a red tie and a white shirt
- 10:37Speaker 1: in a blue suit. Six ' to two issue was
- 10:42Speaker 1: with the banker was from Bank of America. I remember
- 10:45Speaker 1: all that, and they didn't want to be there. We
- 10:48Speaker 1: didn't want them there, right, but their employer sent them in.
- 10:51Speaker 1: It's part of the Community Reinvestment Act federal legislation that
- 10:55Speaker 1: requires banks to reinvest in communities, which, by the way,
- 10:59Speaker 1: I opporation. He participates in CRA today as so it's
- 11:03Speaker 1: full circle for me. Anyway, banker comes to our classroom
- 11:08Speaker 1: once a week for four weeks, six weeks. I'm sorry
- 11:10Speaker 1: for forty five minutes each. First week, we didn't want
- 11:13Speaker 1: him there. He didn't want to be there. We made
- 11:15Speaker 1: it clear, he made it clear. The energy was like
- 11:16Speaker 1: not was not positive. Second week, you're like, you know,
- 11:20Speaker 1: you can't sort of remind me of my children you're
- 11:22Speaker 1: not so bad. You're not so bad for a white guy.
- 11:26Speaker 1: So we started a conversation and built a relationship. And
- 11:30Speaker 1: I'm like, well, look, you got a suit on. But
- 11:31Speaker 1: every only the person I know who's white with a
- 11:33Speaker 1: suit on before you as a detective. And it wasn't
- 11:35Speaker 1: a good suit. It was polyester. Your suit is Italian design,
- 11:40Speaker 1: It's got a nice, beautiful stitching. Your Egyptian cotton is
- 11:44Speaker 1: your shirt. You know. I didn't say that then, I
- 11:46Speaker 1: know it now. I mean, it's just beautiful. You have
- 11:48Speaker 1: a car in the garage in the parking lot. It's
- 11:51Speaker 1: got tags on it. It's legal. No one's chasing you.
- 11:54Speaker 1: You have a business card that says sixteenth floor on it.
- 11:57Speaker 1: There's nothing in compton Y on the sixth or eighth floor.
- 12:02Speaker 1: That's the courthouse. Everything else is one or two floors.
- 12:06Speaker 1: So where did you come from? And you're in the
- 12:08Speaker 1: middle here in the middle of the day. My mother
- 12:09Speaker 1: could not show him in the middle of the day
- 12:12Speaker 1: because she worked an hourly job with two fifteen minute breaks.
- 12:15Speaker 1: One Nita Smith, who died a millionaire by the way,
- 12:18Speaker 1: passed away a millionaire millionaire net worth when she passed
- 12:20Speaker 1: away a year ago. Last month, she's been promoted and
- 12:24Speaker 1: had died with a credit score of eight fifty four
- 12:26Speaker 1: last time when we pulled their credit So she wasn't black,
- 12:29Speaker 1: she was green. When she went to the computer, the
- 12:31Speaker 1: computer just said yes. So this banker you know, was
- 12:36Speaker 1: there in the middle of the day and they were
- 12:38Speaker 1: on a salary. I didn't know what a salary was,
- 12:40Speaker 1: and they had a business card. Sixteen floor, sixteen floors,
- 12:42Speaker 1: Like I met a Marsham. Who are you? Where'd you
- 12:45Speaker 1: come from? Like? What do you do for a living? Again?
- 12:49Speaker 1: And how'd you get rich? Legally? He said, I'm a
- 12:52Speaker 1: banker and I finance entrepreneurs. I said, sir, I don't
- 12:55Speaker 1: know what an entrepreneur is, but if it's legal and
- 12:57Speaker 1: you're financing it, I'm going to be you know. I've
- 13:01Speaker 1: told the story in other ways. You can read in
- 13:02Speaker 1: my book Financial Literacy for All, which by the way,
- 13:04Speaker 1: is number one continues to be the number one business
- 13:06Speaker 1: finance book in the country eight months in a running.
- 13:09Speaker 1: So everybody who bought the book, thank you. If you
- 13:12Speaker 1: bought the book, signed the book, well mark it up,
- 13:15Speaker 1: underline scratch. You use it as a work book for
- 13:17Speaker 1: your family to co ovid. The plan I've given you
- 13:19Speaker 1: now and the plan we continue to give you in
- 13:22Speaker 1: this weekly podcast. And when you're finished with the book
- 13:25Speaker 1: or buy an extra book, put your family name in
- 13:27Speaker 1: the book and donate that book to a title I school,
- 13:30Speaker 1: a struggling school in your a resource struggling school in
- 13:33Speaker 1: your neighborhood, and or the public libraries. And then go
- 13:36Speaker 1: in and teach financial literacy after making a Hope commitment
- 13:39Speaker 1: on the website for Operation Hope to show us so
- 13:42Speaker 1: we can brag on you in the world that you're
- 13:45Speaker 1: in your community making a difference. Register that Hope commitment
- 13:50Speaker 1: with us. Back to the story. So I'm in the class,
- 13:54Speaker 1: and this banker's inspired me to become an entrepreneur, teaching
- 13:59Speaker 1: me financial literacy. And I started my first business at
- 14:04Speaker 1: ten years of age, neighborhood candy house. Again, it's in
- 14:07Speaker 1: the book Financial Literacy for all this whole story, so
- 14:10Speaker 1: I won't tell it now, and I do well. I
- 14:13Speaker 1: made three hundred dollars a week on a forty dollars investment,
- 14:16Speaker 1: put the liquor storeut of the candy business. Found girls
- 14:19Speaker 1: lost a business recurring theme in my life. But I'm
- 14:22Speaker 1: married changed for but it changed my life. This whole
- 14:25Speaker 1: mindset shift changed my life. Then I asked this banker,
- 14:29Speaker 1: going back to the class, excuse me, so are there
- 14:31Speaker 1: any more like you? Like? Just are you the only banker?
- 14:34Speaker 1: And he said, well, of course not there. You know,
- 14:37Speaker 1: there are a couple hundred thousand bankers at Bank of
- 14:40Speaker 1: America alone. And I said, wait a minute. Your job
- 14:44Speaker 1: is to lend poor people money, and all I have
- 14:47Speaker 1: to do is prove to you I can pay you
- 14:50Speaker 1: back based on the stuff you've been teaching me the
- 14:53Speaker 1: last six weeks in this financial literacy course. He says, yeah,
- 14:55Speaker 1: that's right, and I don't get dead if I don't
- 14:58Speaker 1: pay you back. Excuse me, yes, you know, you go
- 15:01Speaker 1: on the street behind me and get that and get
- 15:02Speaker 1: a loan from Pooky and them. You don't pay that back,
- 15:05Speaker 1: you'd be dead. Our neighbor was prison, probation, parole, and death.
- 15:10Speaker 1: Those were your alternatives if things went wrong. And he said, no,
- 15:14Speaker 1: young man, I'm not gonna No one's gonna harm you.
- 15:16Speaker 1: You're going to notice a default. I said, wait a minute,
- 15:18Speaker 1: to slow down. You're gonna send me a piece of paper, right.
- 15:22Speaker 1: I didn't realize the credit score. These were so important things.
- 15:25Speaker 1: You don't want to default on obligations. Clearly you want
- 15:27Speaker 1: to honor them and follow you for the rest of
- 15:29Speaker 1: your life. But I was a kid, I'm like, wait
- 15:30Speaker 1: a minute, I'm using people dying around me. I saw
- 15:33Speaker 1: two murders before I was nine years old. The worst
- 15:36Speaker 1: thing's gonna happen to me is you're gonna put something
- 15:38Speaker 1: on my record. Yes, okay, I now would have to
- 15:44Speaker 1: know what I'm gonna do for the rest of my life.
- 15:45Speaker 1: I'm gonna become an entrepreneur, and I now know ultimately
- 15:49Speaker 1: what I'm gonna do for the rest of everybody else's life.
- 15:52Speaker 1: I'm gonna teach them how this game works by making
- 15:55Speaker 1: them bank qualified, showing them financial literacy, showing how to
- 15:57Speaker 1: get access to credited prime rates. And I didn't really
- 16:00Speaker 1: at ten years of age, had already preordained my destiny
- 16:04Speaker 1: of what I was going to be could be my
- 16:06Speaker 1: contribution to society, which is Operation to Hope. Today, we're
- 16:10Speaker 1: the larges on the ground delivery system for financial literacy
- 16:13Speaker 1: in America, fifteen hundred offices forty two states for to
- 16:16Speaker 1: have billion dollars invested in underserved communities, millions of clients,
- 16:22Speaker 1: countless impacts that started when I was ten years old,
- 16:25Speaker 1: nine years old in that classroom, and one of those
- 16:27Speaker 1: impacts with this young man Derek in Detroit Public Schools.
- 16:31Speaker 1: And so Mary Haggarty, now Mary Ayerson, who's our president
- 16:35Speaker 1: for partnerships back then, was I think in charge of programs.
- 16:38Speaker 1: We land Strigs runs programs. Today. We were in this classroom,
- 16:41Speaker 1: We're in the school and the young man Derek, and
- 16:45Speaker 1: this is really Mary's story, but I'm going to put
- 16:48Speaker 1: myself into this story because I'm the storyteller here. Same thing,
- 16:52Speaker 1: marry me saying, opreat show, same thing. We're there in
- 16:54Speaker 1: this classroom, teaching financial literacy, and Derek is coming out
- 16:58Speaker 1: of the classroom. He's wearing a suit just like me.
- 17:00Speaker 1: And Derek's you know, you know, applauded for being taught
- 17:04Speaker 1: financial literacy and paying attention and modeling the volunteer banker.
- 17:07Speaker 1: He's been modeling this banker banker every once a week
- 17:09Speaker 1: for weeks, just like I did. And as he's walking
- 17:12Speaker 1: out the classroom, his friends quotation marks Dart teasing him, Man, Derek,
- 17:16Speaker 1: while you're wearing that dumb suit. That's a dumb suit.
- 17:18Speaker 1: Why would you wear what you're looking like that banker.
- 17:21Speaker 1: You need to come over here, and you need to
- 17:23Speaker 1: dress like us. You need to hang out like us.
- 17:24Speaker 1: And so we go over and say to Derek, in
- 17:27Speaker 1: the midst of him being sort of emotionally jumped on
- 17:29Speaker 1: the bully, look, you need to take this seventy dollars
- 17:32Speaker 1: to make a decision about Nike. You and your boys.
- 17:35Speaker 1: We're going to give you all a chance to make
- 17:36Speaker 1: a decision about Nike. And mind you, this is a
- 17:39Speaker 1: long time ago. This, you know, probably twenty years ago. Okay,
- 17:43Speaker 1: so you know, make a decision about mikey here, Nike
- 17:46Speaker 1: here seventy dollars, which back then would have brought you
- 17:48Speaker 1: a share of Nike. So, Derek, you know this is great.
- 17:51Speaker 1: I want to buy a share of Nike stock. The
- 17:54Speaker 1: friends say, oh, man, what are you doing. That's stupid. Well,
- 17:57Speaker 1: here's another stupid thing you're doing. Heck, would you want
- 17:59Speaker 1: to buy some stupid stock? You want to buy you
- 18:01Speaker 1: some Air Jordans. That's right, everybody know air Jordan's. Look
- 18:06Speaker 1: look around, there's folks with future air Jordans on even leather,
- 18:09Speaker 1: air Jordans, canvas, air Jordans, black, brown tan Air Jordan's
- 18:13Speaker 1: multi colored air Jordan's special limited edition Air Jordans. Don't
- 18:17Speaker 1: weren't you at the store with us when everybody's walking
- 18:19Speaker 1: around standing around the corner and get there the latest
- 18:21Speaker 1: edition air Jordan's. You need to get you some air Jordans.
- 18:24Speaker 1: You're not coolest, you've got some Air Jordans. They're just
- 18:26Speaker 1: pololing this kid with their information with sometimes with friends
- 18:31Speaker 1: like this, who needs enemies? So we stop them, Hey, hey, hey, hey,
- 18:34Speaker 1: we go to defend Derek's honor. And Derek says, no, no, no,
- 18:38Speaker 1: no, no no no no no no no, it's cool. I
- 18:42Speaker 1: want them to buy those shoes because when they do,
- 18:46Speaker 1: they're making me money. Boom, drop the mic. So Derek
- 18:53Speaker 1: got the memo. Derek understood that he's a shareholder. Do
- 19:04Speaker 1: you know that Black America, as an example, is one
- 19:07Speaker 1: of the largest consumer spending forces in the world one
- 19:10Speaker 1: point six give or take trillion dollars, But ninety plus
- 19:15Speaker 1: percent of that is consumer spending consumption, not consumer spending.
- 19:19Speaker 1: Consumption is not going in. Anything that renews itself or
- 19:22Speaker 1: investment itself is consumption. Right, We're just feeding the beast, right,
- 19:28Speaker 1: And ninety six percent I believe it is off my
- 19:31Speaker 1: memory of all black businesses are sole proprietorships. Right, you're
- 19:36Speaker 1: not compounding, not building that, You're just a self employment project. Right.
- 19:40Speaker 1: We're not dumb and we're not stupid. Is when the
- 19:42Speaker 1: rules of publishing plain fuels level, we kill it. We
- 19:45Speaker 1: become experts. And where's that happened? Professional sports and the arts,
- 19:54Speaker 1: faith in community, faith, church politics were the rules of
- 19:57Speaker 1: publishing the plainfields level. We absolutely kill it. We succeed,
- 20:02Speaker 1: but no one taught us the lessons of free enterprise,
- 20:04Speaker 1: capitalism's economics and opportunity. And Derek Young, Derek may be broke,
- 20:07Speaker 1: but he'll never be poor. There's a difference between being
- 20:10Speaker 1: broken being poor. Being broke as economic. Being poor is
- 20:13Speaker 1: a disabling frame of mind, a depressed condition of your spirit.
- 20:16Speaker 1: You must vow never ever, ever to be poor again.
- 20:20Speaker 1: It's okay if you don't like me, I like me,
- 20:23Speaker 1: I really respect me, and learn to like me. Then
- 20:25Speaker 1: like me and never respect me. Or as Quincy Jones
- 20:28Speaker 1: once told me, not went out to My self esteem
- 20:30Speaker 1: depends on your acceptance of me. Derek is an eagle,
- 20:34Speaker 1: even if he's surrounded our buzzers and turkeys. He may
- 20:36Speaker 1: be broke occasionally, that happens in life, but he will
- 20:39Speaker 1: never be poor because he's been empowered with the civil
- 20:42Speaker 1: rights issue of this generation financial literacy. Now he's become
- 20:46Speaker 1: a stockholder. Do you know when you own one share
- 20:48Speaker 1: of stock of any publicly traded company, please listen to me. Now,
- 20:52Speaker 1: one share stock of any publicly traded company, you have
- 20:55Speaker 1: the right to get financials and all the inside information
- 20:58Speaker 1: from that company. One share of stock. So now we're
- 21:04Speaker 1: gonna switch switch from the story of Derek and the
- 21:08Speaker 1: story of the kid who has become who started as
- 21:12Speaker 1: a as a young investor with the help of their
- 21:15Speaker 1: parents and maybe their part time job, and became by
- 21:19Speaker 1: middle age a millionaire. And if, by the way, if
- 21:23Speaker 1: you want to double it up and put four hundred
- 21:25Speaker 1: dollars a month in compounding seven percent, you can cut
- 21:30Speaker 1: the time in half that that young kid of yours
- 21:34Speaker 1: becomes a millionaire. But four hundred dollars a month is
- 21:37Speaker 1: probably a heavy clip that's a car note for somebody,
- 21:40Speaker 1: or a part of a car note. So I'm trying
- 21:42Speaker 1: to be sensitive to the fact that he's are working families.
- 21:44Speaker 1: So two hundred dollars a month is probably something you
- 21:45Speaker 1: could probably do. Let's now switch to a working class family.
- 21:52Speaker 1: Then I'm gonna now switch to the big baller option
- 21:57Speaker 1: to build real wealth before we re stop this podcast episode. So,
- 22:02Speaker 1: now you're a working class person, right. The family makes
- 22:06Speaker 1: fifty thousand dollars a year, and there's somebody in your
- 22:09Speaker 1: family that you get along with who makes thirty five
- 22:12Speaker 1: thousand and thirty eight thousand dollars a year with three kids. Okay,
- 22:15Speaker 1: so slow down. This is the average family, by the way. Okay,
- 22:18Speaker 1: working class family. So you make fifty thousand dollars a year.
- 22:20Speaker 1: I'm going to show you how to become a millionaire
- 22:22Speaker 1: in about five to eight years. Okay, So I want
- 22:25Speaker 1: you to do what my mother did. My mother died
- 22:28Speaker 1: got wrestler, so a millionaire when she passed away. She
- 22:30Speaker 1: had worked an hourly job when he dismissed. She's in
- 22:32Speaker 1: the book for the Introlusory for All read about her
- 22:36Speaker 1: high school education, got her high school equivalency when she
- 22:38Speaker 1: was sixty plus years of age, walked with those with
- 22:41Speaker 1: cap and gown in eighteen years of age, just to
- 22:43Speaker 1: prove she could do it. This is a bad woman.
- 22:45Speaker 1: Credit Grady fifty four okay, hourly job Now, So I
- 22:49Speaker 1: want you to buy a home. Number one way you
- 22:51Speaker 1: build wealth in America is home ownership. Don't buy a
- 22:54Speaker 1: many man. She don't buy something fancy. So I'm trying
- 22:57Speaker 1: to depress people. You don't know what money. You don't
- 22:59Speaker 1: have to discuss it and brag it by things that
- 23:02Speaker 1: don't matter. With people you have no clue if you'll
- 23:06Speaker 1: ever see again, and it doesn't really care. It shouldn't
- 23:09Speaker 1: matter to you whether you impress them or not. Right,
- 23:11Speaker 1: I want you to buy a home, and I want
- 23:13Speaker 1: you to live in it. Right, and after a couple
- 23:15Speaker 1: of three years, I want you to take a modest
- 23:19Speaker 1: line of credit out and buy another home in a
- 23:23Speaker 1: working class neighborhood. I want you to buy the worst
- 23:26Speaker 1: house on the best block. And now your cousin or
- 23:32Speaker 1: sister or brother, somebody you know makes thirty eight thirty
- 23:34Speaker 1: five thirty eight thousand dollars a year with three children,
- 23:36Speaker 1: I want you to cut a deal with them and
- 23:37Speaker 1: start a limited liability corporation. Document this business is not personal.
- 23:42Speaker 1: Keep it business. You're going to say to them, do
- 23:45Speaker 1: you know about the EITC. They're going to say, what's
- 23:48Speaker 1: that you're going to say congratulations. You've just got to
- 23:51Speaker 1: check because if you have never heard of EITC, and
- 23:54Speaker 1: you make less than sixty thousand dollars sixty five thousand
- 23:56Speaker 1: dollars a year, the government owes you a check for working.
- 23:58Speaker 1: In this example, i'm hitting us sweet spot of thirty
- 24:01Speaker 1: eight thousand dollars a year in income and three children.
- 24:04Speaker 1: Thirty five thirty eight thousand dollars a year in income
- 24:07Speaker 1: and three children, that person gets a check between six
- 24:09Speaker 1: and seventy five hundred, six thousand and seventy five hundred
- 24:13Speaker 1: dollars cash. It's called the Earned Income Tax Credit. My
- 24:19Speaker 1: coaches at Operation Hope can help you through the VITA
- 24:22Speaker 1: sites and through Operation Hope to amend or file your
- 24:27Speaker 1: tax returns so you can get this payment and make
- 24:29Speaker 1: sure it goes into a bank account, an FDIC insured bank. Okay,
- 24:34Speaker 1: Now you turn to your cousin and you say, no,
- 24:37Speaker 1: you never heard of EC before. Nope, never heard of it. Great, congratulations,
- 24:41Speaker 1: because it's retroactive for three years, so if you've never filed,
- 24:44Speaker 1: to get up to three years of that. So three
- 24:47Speaker 1: years time. Let's keep a simple number, six thousand dollars
- 24:51Speaker 1: that's eighteen thousand dollars rounded up to twenty thousand dollars,
- 24:54Speaker 1: you know, just under twenty thousand dollars, and you're going
- 24:56Speaker 1: to use that as a down payment for this house.
- 24:59Speaker 1: In this South east region, you can buy a house
- 25:02Speaker 1: that needs rehab for you know, sixty thousand dollars. Still,
- 25:06Speaker 1: even if it's one hundred thousand dollars, you have more
- 25:09Speaker 1: than ten percent to require for a down payment, you know,
- 25:12Speaker 1: buy the house. You're gonna get a rehab loan hopefully.
- 25:15Speaker 1: Are you going to use this earned income tax headed
- 25:17Speaker 1: money for credit money I'm talking about, and there are
- 25:19Speaker 1: other funds that are available to you that through financial
- 25:21Speaker 1: livercy education you'll learn about when you talk to my coaches.
- 25:24Speaker 1: You're gonna take this money and you're going to you're
- 25:26Speaker 1: going to read in you and and members of your
- 25:29Speaker 1: family hopefully on the weekend. Or you're gonna and or
- 25:31Speaker 1: you're gonna get a proper construction loan and get vendors,
- 25:35Speaker 1: proper vendors, not your cousin Jojo right, somebody who's qualified
- 25:39Speaker 1: to rehab this property with minority vendors. So you're reinvesting,
- 25:42Speaker 1: reinvesting in the neighborhood. You're going to rehabit and you're
- 25:45Speaker 1: gonna rent it and make a long story short over
- 25:48Speaker 1: a period of time six years in an example, you're
- 25:51Speaker 1: gonna do that twice. You own your own home, and
- 25:54Speaker 1: you're going to buy two properties in the worst house
- 25:57Speaker 1: in the best block. You're going to rehabit and rent
- 26:00Speaker 1: that property and hold it, do not sell, and you
- 26:03Speaker 1: get a will. A one page will is a nice
- 26:06Speaker 1: is a good place to start. And you can get
- 26:08Speaker 1: a life insurance policy. As a young couple or a
- 26:12Speaker 1: young person doing this, you get a life insurance policy
- 26:14Speaker 1: if you're in decent health. For a term policy, you
- 26:18Speaker 1: can get a whole life. But a term policy will
- 26:20Speaker 1: cost you ten dollars twenty five dollars a month, even
- 26:25Speaker 1: as much as a million dollar policy. You can get
- 26:27Speaker 1: for less than hundred dollars a month, probably more like
- 26:29Speaker 1: fifty dollars a month if you're in decent health. I've
- 26:32Speaker 1: heard as low as twenty five dollars a month. Somebody
- 26:34Speaker 1: and really young person in good health, and you don't
- 26:36Speaker 1: know all long you're go on live, but you dang
- 26:38Speaker 1: sure to know you're gonna die. What's the mystery? So
- 26:40Speaker 1: you're gonna make a million times too, because you're gonna
- 26:43Speaker 1: be a mid worth a million dollars of networth irrespective
- 26:46Speaker 1: of the job you're working, based on the real estate value,
- 26:49Speaker 1: the appreciation and net equity in the properties that you
- 26:52Speaker 1: accumulate over time. Right, So within a decade, without question,
- 26:57Speaker 1: you'll be a millionaire. And when you pass on the
- 27:00Speaker 1: glory at some point, you will because you have a
- 27:03Speaker 1: life insurance policy and a will you're going to bestow
- 27:07Speaker 1: upon your children or those you love, a mother or
- 27:10Speaker 1: whoever you're trying to hook up, life etc. A husband
- 27:14Speaker 1: a million dollars of life insurance policy in this example,
- 27:17Speaker 1: generational wealth. I've even gotten to the good part. So
- 27:21Speaker 1: I've given you now two three strategies, right that are
- 27:24Speaker 1: very practical. This is the power of financial literacy. Now
- 27:29Speaker 1: here's the last one. And I want anybody who's really
- 27:34Speaker 1: those who I really want to pay attention to this
- 27:37Speaker 1: are the strivers, those who want to be small business owners,
- 27:39Speaker 1: those who want to be entrepreneurs, those those with high
- 27:42Speaker 1: ambitions to not just you know, have live a middle
- 27:45Speaker 1: class life. They want to build. They want to write
- 27:47Speaker 1: the check, not just cash it. Somebody making six figures
- 27:52Speaker 1: who has been able to put a little bit aside.
- 27:54Speaker 1: They don't want to work for the man anymore. Are
- 27:56Speaker 1: the one man? Right? I want you to hear what
- 27:59Speaker 1: I'm saying. There's a silver tsunami coming your way. Listen,
- 28:05Speaker 1: now write this down, a silver tsunami. You've heard me
- 28:09Speaker 1: talk about the silver rights movement, from the streets to
- 28:12Speaker 1: the suites, from civil rights to silver rights. This is
- 28:16Speaker 1: a different kind of silver. By the way, did you
- 28:18Speaker 1: know that the first backer of currency in America was
- 28:20Speaker 1: not gold? The first backing currency was silver. A little
- 28:24Speaker 1: factoid for you. It went from silver to gold, and
- 28:28Speaker 1: then it went We got off the gold standard, and
- 28:31Speaker 1: now US currency is backed by the full faith in
- 28:34Speaker 1: currency the US government, which means America, which is the
- 28:37Speaker 1: only flight to quality currency in the world, is a
- 28:39Speaker 1: big baller shot collar. Everybody wants to invest in America
- 28:42Speaker 1: and have American currency. I don't care what anybody tells you.
- 28:45Speaker 1: We are what China and Russia. Everybody's complaining about US.
- 28:48Speaker 1: They want to be US, and they're buying. Once the
- 28:51Speaker 1: TV cameras turn off, Putin and all those people are
- 28:53Speaker 1: buying assets in America. And I want you to understand
- 28:57Speaker 1: the value of the thing that everybody else once and
- 29:01Speaker 1: we're looking right past. So here you go. Please write
- 29:05Speaker 1: this down. I've written this extensively, about this extensively in
- 29:08Speaker 1: the Business Plan for America. You can look it up online.
- 29:12Speaker 1: All the statistical data is in there. You can download it.
- 29:14Speaker 1: Read my Time magazine op ED where I talk about
- 29:18Speaker 1: inclusive economics as a software upgrade on DEE and I
- 29:24Speaker 1: here we go with it. Is generation you're going to
- 29:28Speaker 1: have for the first time in history, a majority of
- 29:32Speaker 1: individuals adults over the age of sixty five. It's never happened.
- 29:40Speaker 1: These are baby boomers read white, wealthy and trying to retire.
- 29:47Speaker 1: They're all heading out the door at the same time.
- 29:50Speaker 1: They all want to go play golf and vacation at
- 29:53Speaker 1: the same time. Seventy is seventy five million baby boomers
- 29:58Speaker 1: are coming of age. They are tired, they're exhausted, they're
- 30:01Speaker 1: worn out, They're just they want to change their scenery,
- 30:04Speaker 1: change their mind. They may not want to retire, but
- 30:07Speaker 1: they want to rewire. They want to go do something else.
- 30:10Speaker 1: And those folks who the vast majority of those who
- 30:13Speaker 1: created wealth and have high incomes who are retiring, all
- 30:16Speaker 1: at the same time, in this demographic bomb that is
- 30:19Speaker 1: about to go off in the next decade, This is
- 30:22Speaker 1: happening in the next ten years. And also, I say
- 30:25Speaker 1: in the Business Plan for America, forty percent of this
- 30:26Speaker 1: country today as black and brown, and within ten years
- 30:30Speaker 1: it'll be a majority of minorities. And if we want
- 30:33Speaker 1: to continue to be the sole superpower in the world
- 30:36Speaker 1: and the biggest economic force in the world, those two
- 30:39Speaker 1: things have always gone together. By the way, you never
- 30:42Speaker 1: had a superpower that wasn't the economic power in the
- 30:45Speaker 1: history of the world. If we want that to happen,
- 30:48Speaker 1: then our rich friends need make sure that our poor
- 30:50Speaker 1: friends that don't do better if only this stay rich.
- 30:52Speaker 1: I said that in my book How the Poor Can
- 30:54Speaker 1: Save Capitalism. I think that was my third book. My
- 30:58Speaker 1: rich friends need my poor friends to do better if
- 31:00Speaker 1: only to stay rich. I'll go one step further. The
- 31:03Speaker 1: racist even needs black people to succeed, if only because
- 31:07Speaker 1: GDP grows, domestic product rises, lifts all boats. Even the
- 31:11Speaker 1: racist benefits and wins when black people succeed. So why
- 31:16Speaker 1: is that important? Because this demographic shift is happening in
- 31:19Speaker 1: a way and at a time where everybody who's built
- 31:22Speaker 1: wealth and it's created great incomes. Are sort of walking
- 31:25Speaker 1: off the stage at the same time, and the people
- 31:27Speaker 1: coming on the stage haven't been given the memo on
- 31:30Speaker 1: money and wealth creation. You make money during the day,
- 31:33Speaker 1: you build wealth in your sleep. Have not been taught
- 31:35Speaker 1: financial literacy, the civil rights issue of this generation, have
- 31:39Speaker 1: not been given the tools to go from the streets
- 31:41Speaker 1: to the suites, have not been empowered to become owners
- 31:44Speaker 1: of things that actually generate real wealth. You can make
- 31:49Speaker 1: more money on money than you can ever make on labor.
- 31:52Speaker 1: That's a word, as my friend t I would say
- 31:56Speaker 1: say less. You can make more money on money you
- 31:59Speaker 1: can ever make on your labor. So that's a podcast
- 32:02Speaker 1: for another time, when I will appeel that back. The
- 32:04Speaker 1: silver tsunami is this. Please tell all your friends, please
- 32:09Speaker 1: write this down. Seventy to seventy five million millennials retiring
- 32:16Speaker 1: all the same time. The America has about one hundred
- 32:19Speaker 1: and fifty trillion dollars of combined wealth, more wealth than
- 32:24Speaker 1: any place in the world. One hundred and fifty trillion,
- 32:27Speaker 1: fifty traine of that created in the last twenty years.
- 32:30Speaker 1: Please listen to me. So in the history of America,
- 32:33Speaker 1: one hundred and fifty trillion dollars of combined assets of equity,
- 32:38Speaker 1: of net worth of wealth. Okay, one hundred and fifty
- 32:42Speaker 1: trillion dollars of wealth, and fifty training of that one
- 32:47Speaker 1: hundred and fifty trillion was created since the year two thousand,
- 32:50Speaker 1: so the last twenty four years a massive increase. And
- 32:56Speaker 1: at the same time, you've had this huge wave of
- 33:01Speaker 1: millennials who are reaching the age of sixty five years
- 33:04Speaker 1: of age and they're about to walk off the stage
- 33:09Speaker 1: at the same time, and it's going to be a
- 33:12Speaker 1: tsunami of sixty eight trillion to one hundred trillion dollars
- 33:17Speaker 1: of wealth transfer in the next decade. When that happens,
- 33:23Speaker 1: those who own this wealth, who hold it, my guess is,
- 33:27Speaker 1: are going to bestow through inheritance the house or homes,
- 33:32Speaker 1: the stocks, the bonds, the cash, and to give it
- 33:36Speaker 1: to those that they love. When they turn around to
- 33:39Speaker 1: say and here's our business, the kids are gonna say, no, no, no,
- 33:43Speaker 1: we're good. We don't want that. That's work. It's an
- 33:46Speaker 1: old saying that applies. First generation makes it, second generation
- 33:51Speaker 1: spends it, third generation loses it. This is the second
- 34:04Speaker 1: generation and they want to spend it. They don't want
- 34:08Speaker 1: to work. I'm not saying they're lazy. I'm saying they
- 34:11Speaker 1: want to benefit from their parents' activities. They want to
- 34:14Speaker 1: enjoy their lives. Most of them are not going to
- 34:17Speaker 1: want to run these businesses. Occasionally they will, but that's
- 34:21Speaker 1: going to be fifteen to twenty percent. Please listen to me,
- 34:24Speaker 1: This is a gold mine. Fifteen to twenty percent of
- 34:27Speaker 1: this tsunami of one hundred trillion dollars, just put the
- 34:33Speaker 1: number right in the middle. Are going to be businesses
- 34:38Speaker 1: that are going to transfer, that want to transfer, and
- 34:40Speaker 1: there's no place to transfer them. To listen to me. Now,
- 34:44Speaker 1: they have cash flow, they are profitable, they have employees,
- 34:49Speaker 1: they have a customer lists. Many of them own real estate.
- 34:54Speaker 1: They have inventories, they have distribution networks, they've got patents,
- 34:59Speaker 1: they've got intellectual property rights. The get excited. They have
- 35:02Speaker 1: a brand for the company they exist. It's a million
- 35:06Speaker 1: dollar business, a five million dollar business, a twenty million
- 35:09Speaker 1: dollar business, a two hundred million dollar business. Occasionally there'll
- 35:13Speaker 1: be a billion or two billion dollar privately owned business,
- 35:18Speaker 1: and the kids don't want it. They have got to
- 35:21Speaker 1: provide liquidity for their inheritance so they can go play off.
- 35:27Speaker 1: They're gonna have to sell that business and it is
- 35:31Speaker 1: much easier. Please listen to me, right. My people at
- 35:34Speaker 1: one Million Black Business Initiative can help you with this.
- 35:36Speaker 1: My people with HOP inside our business Hope and Side locations.
- 35:39Speaker 1: We have fifteen hundred locations across the country. My Hope
- 35:42Speaker 1: financial coaches can help you with this. The US Small
- 35:44Speaker 1: Business Administration, our partner can help you with this. There.
- 35:47Speaker 1: Actually they'll be part of the financing. And I'm talking
- 35:49Speaker 1: about here in a minute. But you want to buy
- 35:52Speaker 1: these businesses. If you're a black business owner, as I
- 35:55Speaker 1: said earlier, ninety six percent of all your businesses don't
- 35:58Speaker 1: have an employee. It's hard to finance that. I'm not
- 36:02Speaker 1: saying give up on that business. Please hear me. I'm
- 36:04Speaker 1: not saying don't start a business. I've started businesses. I
- 36:07Speaker 1: get it. If you want to start a business, then
- 36:09Speaker 1: you go and start. You want to be a startup entrepreneur,
- 36:11Speaker 1: then you go do that. You want to be a
- 36:12Speaker 1: start off small business owner, you go do that. Yes,
- 36:14Speaker 1: there's a difference between a business owner and an entrepreneur.
- 36:17Speaker 1: A business owner has an existing business plan like a franchise.
- 36:22Speaker 1: They're modeling an existing business plan. An entrepreneur is a
- 36:25Speaker 1: crazy person like me doing something extraordinary and different, out
- 36:28Speaker 1: of the box and normally fresh and new, creating value
- 36:31Speaker 1: out of nothing. It's a French word built something out
- 36:32Speaker 1: of nothing. That's the word I learned when I was
- 36:35Speaker 1: nine years old in financial literacy class in Compton, California,
- 36:39Speaker 1: at Elsagondo and Colin B. Kelly Elementary School. With that banker,
- 36:44Speaker 1: please hear me. It's much less risky, multiple times less
- 36:48Speaker 1: risky to buy an existing business than it is to
- 36:52Speaker 1: start a new one. Okay, if I haven't gotten your
- 36:55Speaker 1: attention yet, please listen to me. It is really hard
- 37:01Speaker 1: to get somebody to fund a two hundred thousand dollars dream.
- 37:05Speaker 1: You may have to use your own savings for that
- 37:07Speaker 1: startup or that restaurant or that business, or whatever it
- 37:09Speaker 1: is you want to do. I'm not saying don't do it.
- 37:11Speaker 1: I'm saying it is multiple times harder to get financing
- 37:15Speaker 1: a support for a two hundred thousand dollar business or
- 37:18Speaker 1: a twenty thousand dollar business even than it is to
- 37:21Speaker 1: buy a existing, profitable, twenty million dollar business. Yes, I
- 37:28Speaker 1: said it. Let's make it let's put it. Let's make
- 37:30Speaker 1: it even more relatable too. Maybe that brings dream was
- 37:33Speaker 1: too big for you. Listen to me. There's a two
- 37:36Speaker 1: million dollar gas station, a two million dollar convenience store,
- 37:39Speaker 1: a two million dollar restaurant, a two million dollar distribution
- 37:43Speaker 1: center business in your neighborhood. It'll be for sale two
- 37:48Speaker 1: million dollars okay. And if it has as I mentioned
- 37:52Speaker 1: in a recent podcast with one of my new friends
- 37:56Speaker 1: who's an investment banker or private banker, a private equity guy,
- 37:59Speaker 1: if the business has a million dollars in revenue, then
- 38:06Speaker 1: you make an offer for it by that business for
- 38:09Speaker 1: nine hundred thousand or a million dollars. Give you some
- 38:12Speaker 1: quick rules of thumb. If the business has a one
- 38:14Speaker 1: hundred thousand dollars of net profit, net profit, net of
- 38:20Speaker 1: ebadot anyway net profit, you might offer up to ten
- 38:26Speaker 1: times net cash flow to buy that business. But that's
- 38:29Speaker 1: getting into the weeds. An investment bank or a broker
- 38:32Speaker 1: or business broker my team can help you figure out
- 38:36Speaker 1: what's the best way to figure out the purchase price
- 38:39Speaker 1: for a business. But the seller is going to tell
- 38:41Speaker 1: you what they want for the business. The sellers running
- 38:43Speaker 1: the business they've gotten advice and accountant from their accountants.
- 38:45Speaker 1: They know what they want. But whatever that number is,
- 38:47Speaker 1: if it's a reasonable number, and certainly if you can
- 38:49Speaker 1: discount the number a little bit ten fifteen percent off,
- 38:53Speaker 1: you can get off that purchase price off of the
- 38:56Speaker 1: appraise value or the estimated value that business. And you
- 38:59Speaker 1: go to a private equity firm, you go to a
- 39:03Speaker 1: venture capital backer, a venture backer. They maybe even I
- 39:11Speaker 1: will back you inquiring that business on non recourse debt,
- 39:16Speaker 1: meaning you don't personally guarantee it. If you start that
- 39:20Speaker 1: twenty thousand dollars business two hundred thousand dollars startup business,
- 39:23Speaker 1: that's your cash, that's your If you get a loan,
- 39:25Speaker 1: it's personally guaranteed. I'm telling you, I'm not telling you
- 39:27Speaker 1: not to do it, and you may lose everything. I'm
- 39:29Speaker 1: not telling you not to do it. I'm telling you
- 39:30Speaker 1: that all this existing stuff is about to hit A
- 39:33Speaker 1: tsunami of opportunity is about to hit the market, all
- 39:38Speaker 1: at the same time, with no place to go, no buyers,
- 39:44Speaker 1: the kids don't want it, and they're profitable businesses in
- 39:48Speaker 1: Wall Street will finance it. This is where I tell
- 39:51Speaker 1: you about your credit score right. If you have a
- 39:53Speaker 1: great credit score, you've got great The word credit comes
- 39:55Speaker 1: on the lot of with word credito. Credibility is what
- 39:57Speaker 1: it means. That's when it comes credit credit. If you
- 40:01Speaker 1: have credibility, you have good credit. Right, folks will we'll
- 40:05Speaker 1: back you. If you have good reputation, good credit. Right,
- 40:08Speaker 1: you understand capitalism, which comes from the Latin root word
- 40:10Speaker 1: copy toask knowledge in the head, that's where it comes from,
- 40:13Speaker 1: then they will trust you with their capital. Banking is
- 40:15Speaker 1: a trust business, so if you have good credit, you
- 40:17Speaker 1: can tap capital by showing that you understand capitalism and
- 40:21Speaker 1: free enterprise financial literacy, then capital sources will then trust you.
- 40:26Speaker 1: And you show that you're a good manager and you
- 40:28Speaker 1: can lead an enterprise, they will trust you. Put you
- 40:30Speaker 1: right at the top of an existing business acquire that business,
- 40:34Speaker 1: which you then own. If you're interested in this, you
- 40:37Speaker 1: can check out resources like biz Buy Sale and other
- 40:41Speaker 1: industry specific brokers of businesses definement your businesses for sale.
- 40:46Speaker 1: You can you can look at financing through the United
- 40:48Speaker 1: States Small Business Administration. My friend Administrator Guzman who just
- 40:52Speaker 1: saw this week, who is fantastic and her team at
- 40:55Speaker 1: the SBA. You can look at CDFI's community development financialitutions
- 41:00Speaker 1: in your neighborhood who might finance acquisitions like this, and
- 41:04Speaker 1: private equity partners and private equity firms like my company
- 41:08Speaker 1: and others. I'm not telling you to come to me.
- 41:10Speaker 1: I tend to finance my own stuff. I'm telling you,
- 41:12Speaker 1: I'm saying that if you want understand what I do,
- 41:15Speaker 1: it's private equity, all right, Just tend to happen to
- 41:18Speaker 1: back my own things and my own businesses. And then
- 41:21Speaker 1: of course I backed Operation Hope, which is a nonprofit
- 41:24Speaker 1: and make sure you get your get into a mentoring
- 41:26Speaker 1: program engaged with minority business development organizations like Operation Hope,
- 41:29Speaker 1: like the SBA SCORE program for guidance conduct due diligence,
- 41:34Speaker 1: meaning check out this and do proper analysis on the
- 41:36Speaker 1: business that you're thinking about buying. Uh, and never give up.
- 41:41Speaker 1: Now I'm going to drop the mic. I'm going to
- 41:44Speaker 1: stop here. I've given you a half dozen strategies now
- 41:48Speaker 1: on how you can build wealth. Practically, I laid it
- 41:52Speaker 1: all out for you, but it star all starts it
- 41:55Speaker 1: with financial financial literacy. Financial literacy is a civil rights
- 41:57Speaker 1: issue of this generation. When you know better, you do better,
- 42:00Speaker 1: and when you don't know better, you can't do better.
- 42:03Speaker 1: We're not dumb and we're not stupid. It's what we
- 42:05Speaker 1: don't know that we don't know this killing is. What
- 42:07Speaker 1: we think we know is an old Southern saying. If
- 42:11Speaker 1: you don't have wisdom, then all I can give you
- 42:13Speaker 1: is my own ignorance. Out of love, we pass down
- 42:17Speaker 1: bad habits from generation to generation. Is what we don't know.
- 42:21Speaker 1: That we don't know this killing is, but we think
- 42:23Speaker 1: we know. So let's get in the know. Let's empower
- 42:27Speaker 1: ourselves to transform our lives through wealth accumulation, wealth creation
- 42:34Speaker 1: that Let's get money and have our freedom turn that
- 42:37Speaker 1: money into wealth, sustainable wealth. Let's master this game. Evil.
- 42:44Speaker 1: Money is not evil. It's the love of money that's evil.
- 42:47Speaker 1: The money is mentioned two thousand plus times in the Bible.
- 42:51Speaker 1: I think it's evil about this. You got to understand
- 42:54Speaker 1: this because even if you want to distribute money like
- 42:56Speaker 1: a socialist, like a do gooder, which is great first
- 43:00Speaker 1: collected like a capitalist. Drop the mic. John O'Bryant, This
- 43:05Speaker 1: is Money and Wealth on the Black Effect Network podcast
- 43:08Speaker 1: series on iHeartRadio, and I encourage you to tell your
- 43:12Speaker 1: friends to follow this podcast. I encourage you to buy
- 43:16Speaker 1: the book Financial Literacy for All. I encourage you to
- 43:19Speaker 1: call Operation Hope or download the Hope and Hand app
- 43:22Speaker 1: and tell them that I sent you, and get your
- 43:24Speaker 1: one thousand dollars scholarship for initial coaching and counseling through
- 43:28Speaker 1: one of my whole financial coaches. Tell them that I
- 43:31Speaker 1: sent you. I encourage you to open a bank account
- 43:35Speaker 1: for your child as early as you can. And don't
- 43:38Speaker 1: just buy them a toy they're gonna break at birthdays
- 43:42Speaker 1: and Christmas. Buy them a share of stock. There are
- 43:45Speaker 1: companies that actually print a share of stock and you
- 43:52Speaker 1: can put it up on your wall, on the kids wall.
- 43:58Speaker 1: It's not a painting, is not a folk it's a
- 44:00Speaker 1: real stock certificate that represents the stock that they own.
- 44:07Speaker 1: You can buy them a share of stock through this company,
- 44:10Speaker 1: through companies like you know, these companies that gift. We
- 44:13Speaker 1: can give a share of stock to a kid and
- 44:17Speaker 1: they will send you a frame stock certificate for their wall,
- 44:23Speaker 1: and that stock certificate then gives that kid a in
- 44:26Speaker 1: you rights to all the financial information information for that
- 44:30Speaker 1: company publicly traded company. Think about how that empowers that
- 44:33Speaker 1: kid and that stock which the kid now can can
- 44:37Speaker 1: can Yeah, they can trade and sell it, but they
- 44:39Speaker 1: can also track it for the rest of their life
- 44:41Speaker 1: and use that as a baseline of conversation for financial literacy.
- 44:45Speaker 1: All right, So I hope that you've enjoyed this. This
- 44:50Speaker 1: has been a blast. I've been honored to share a
- 44:54Speaker 1: little bit of my knowledge with you, and I've got
- 44:56Speaker 1: some special stuff coming up in the next couple episodes.
- 44:59Speaker 1: So tell all your friends about this. Get the book
- 45:01Speaker 1: Financial Literacy for All, and let's start a movement that
- 45:04Speaker 1: started in the streets with civil rights and ends up
- 45:07Speaker 1: in the business suites cutting deals with silver rights. The
- 45:11Speaker 1: new colors not black or white, red or blue, It's green.
- 45:15Speaker 1: I want you to have some. I'm out. Money and
- 45:32Speaker 1: Wealth with John O'Brien is a production of the Black
- 45:34Speaker 1: Effect Podcast Network. For more podcasts from the Black Effect
- 45:38Speaker 1: Podcast Network, visit the iHeartRadio app, Apple Podcasts, or wherever
- 45:43Speaker 1: you listen to your favorite shows. The Potatotempt