Latest / Skin Anarchy / Margaret de Heinrich de Omorovicza, co-founder of Omorovicza Skincare

Transcript

Margaret de Heinrich de Omorovicza, co-founder of Omorovicza Skincare · Skin Anarchy

• 0:02
  SPEAKER_00: Hi guys, welcome back to Secretary Anarchy.
• 0:05
  SPEAKER_00: This is Ekta, and I have an amazing guest for you once again today.
• 0:10
  SPEAKER_00: I'm super excited because I'm sure a lot of you have heard about this wonderful, wonderful line.
• 0:16
  SPEAKER_00: So um, you know, without further ado, I want to introduce you guys to the co-founder for Amoroviska, um, which is a beautiful line.
• 0:25
  SPEAKER_00: And I have with me Margaret de Heinrich de Amoroviska.
• 0:30
  SPEAKER_00: Right?
• 0:31
  SPEAKER_00: Hi, Margaret.
• 0:32
  SPEAKER_00: Hello, how are you doing?
• 0:34
  SPEAKER_00: I'm doing wonderful.
• 0:35
  SPEAKER_00: I tried so hard to pronounce your name correctly.
• 0:40
  SPEAKER_00: Um it's such it's such an honor to have you here, and I would love to get started by you know learning more about you know just your background.
• 0:50
  SPEAKER_01: Of course, of course, yeah.
• 0:51
  SPEAKER_01: Um delighted.
• 0:53
  SPEAKER_01: Um so I uh am American and as you might uh detect from my um my accent and grew up uh happily in uh Florida, Northern Florida.
• 1:05
  SPEAKER_01: Moved up steadily that don't worry, this is not, I'm not gonna tell you my my kindergarten teacher and my aspirations at nine years old and all of that.
• 1:13
  SPEAKER_01: But um uh but I I um steadily moved up the the east coast and uh ended up in uh New York City.
• 1:22
  SPEAKER_01: Uh where at about where I was working for Time uh Time magazine.
• 1:26
  SPEAKER_01: And uh around 27 received a phone call out of the blue.
• 1:32
  SPEAKER_01: Uh and uh long story short, that resulted in my becoming a diplomat and moving to Budapest, Hungary, where I didn't even know where that was on a map.
• 1:44
  SPEAKER_01: Um and uh and so I moved to yeah, to Budapest and was chief of staff to the American ambassador at the embassy to Hungary.
• 1:55
  SPEAKER_01: And um, and so that kind of is how I landed um on the um other side of the of the pond.
• 2:03
  SPEAKER_01: It felt like crossing the moon.
• 2:05
  SPEAKER_00: And um that must have been so like different.
• 2:10
  SPEAKER_00: So, you know, what like was it like a quick move or did you have time to adjust, or at least you know, it was it was one of those things.
• 2:19
  SPEAKER_01: It was uh I I remember getting it, it was not a hello, it was not a straightforward process.
• 2:25
  SPEAKER_01: It was um, it was uh it was something I didn't even know existed, the the an opportunity like this.
• 2:32
  SPEAKER_01: It was uh really, yeah, just out of the blue.
• 2:35
  SPEAKER_01: And um, and when the it wasn't as though someone said, okay, this is on offer, would you like it?
• 2:45
  SPEAKER_01: It's yours.
• 2:46
  SPEAKER_01: I mean, it was there was quite a bit of um of uh of a process, you know, I had to get top secret clearance.
• 2:53
  SPEAKER_01: Um I remember they came into my office and they um, you know, they were asking all my colleagues about uh various things.
• 3:00
  SPEAKER_01: I remember they went to my high school, um, they went to my university, uh, they went, I mean, it was really quite extensive.
• 3:09
  SPEAKER_01: And um, and so it was about a six-month process.
• 3:12
  SPEAKER_01: And I remember also it was so exciting.
• 3:14
  SPEAKER_01: Once it became clear that I um had crossed at least the the first uh couple of hurdles, then I got to start accompanying the ambassador to all these amazing meetings um that uh where they were essentially preparing her uh for uh this um this incredible opportunity.
• 3:34
  SPEAKER_01: And I was just the you know, obviously the sidekick that got to go along and and just uh sit in the in the background and and just it was it was so exciting.
• 3:44
  SPEAKER_01: And um, so I had about six months to to get used to it.
• 3:48
  SPEAKER_00: That's amazing.
• 3:49
  SPEAKER_00: I mean, that's that sounds like such a unique opportunity in life, and just you know, just the the perspective that must have come out of that is you know, I I'm very intrigued and it must have been great.
• 4:01
  SPEAKER_00: But I want to I want to ask you um some pinpointed questions because you know I want to know everything about the brand.
• 4:07
  SPEAKER_00: I mean, you know, I've seen the brand everywhere.
• 4:09
  SPEAKER_00: I've you know I've heard great things when I was an influencer, you know, everyone raves about Moro Visco.
• 4:15
  SPEAKER_00: So can you tell me about that, you know, just the brand journey a little bit?
• 4:19
  SPEAKER_00: Like what really inspired um this, you know, this line?
• 4:24
  SPEAKER_01: Of course.
• 4:25
  SPEAKER_01: So um when when I was in uh in Budapest, I um was working like you know, like crazy, and uh and uh a great friend uh essentially said, Margaret, we we need to, you know, get you out of the office and um and and set me up with Stephen.
• 4:43
  SPEAKER_01: And um, and I remember like it was yesterday, um, you know, meeting him.
• 4:48
  SPEAKER_01: I remember what he was wearing, I remember everything about the the night.
• 4:53
  SPEAKER_01: And um, and we just talked and talked and talked and talked.
• 4:56
  SPEAKER_01: And as we started to get to know each other, he really uh really took it upon himself to to bring the city alive uh for me because being Hungarian, he was so proud of his heritage.
• 5:08
  SPEAKER_01: And um, and at the top of his list were these uh, you know, the the curative culture of um of Budapest.
• 5:17
  SPEAKER_01: And um on that point, he took me to the first thermal bath I'd ever been to.
• 5:25
  SPEAKER_00: Oh wow, I love those.
• 5:26
  SPEAKER_00: Those are so nice.
• 5:27
  SPEAKER_01: Where where have you gone to?
• 5:29
  SPEAKER_00: Have you have you been to yeah, in Sicily, like so there's an island off of Sicily um that I went to, and they have this beautiful, like they have some a beautiful resort.
• 5:38
  SPEAKER_00: This is like my listeners are like this is such a tangent, but um, yeah, I've tried them there, like so it's not the same, but no, but it's an experience.
• 5:47
  SPEAKER_01: I mean, you go to the onsens in Japan, it's a what it is, it's what's so lovely.
• 5:51
  SPEAKER_01: And I haven't been, I I don't imagine I've been to that, um, to that area off of Sicily.
• 5:56
  SPEAKER_01: But having you know been to a number of um of these amazing thermal baths around the world, is it is it is part of the culture, and it is, you know, what goes the waters, the mineral contents obviously vary greatly, but the um how they are integrated into the beauty culture is is really fundamental and consistent, I think, because of the elements that grew up around it, you know, the the facials, the body treatments, um, the education.
• 6:27
  SPEAKER_01: But I'll get into a little bit of that later.
• 6:29
  SPEAKER_01: So Stephen um took me to the first thermal bath, and um, and you know, I remember walking in.
• 6:38
  SPEAKER_00: I don't know if your experience was like this, but in Hungary, they're really in these extraordinary buildings that look like uh, you know, it's like you know, it it Margaret, it's like, and I don't I don't mean to interrupt you, but it's like uh, you know, I took Latin for seven years and obviously learned everything we need to know about you know Romans.
• 6:57
  SPEAKER_00: For you, yeah, yeah, but you know, that's what it really takes me back to because you know, this this like ancient ritual of this these bath houses or these you know, these areas where people just really took care of themselves.
• 7:11
  SPEAKER_00: So yeah, it's a very it's a beautiful practice.
• 7:14
  SPEAKER_01: It is a beautiful practice, and um, and so in in Hungary, uh you go in and you know, I remember the uh the building, it's you know, the door itself was about 30 feet high, um, copper, ancient.
• 7:30
  SPEAKER_01: You you know, push them open, and uh you know the steam immediately envelops you.
• 7:38
  SPEAKER_01: And obviously, there's steam because the waters are being drawn from deep, deep, deep within the earth, and they're so hot.
• 7:46
  SPEAKER_01: And so the steam comes up from the water, and that's as you open the doors, that's the first impression you get.
• 7:52
  SPEAKER_01: And as you step through the steam, then you start to see the you know the ornate uh mosaics on the wall.
• 7:59
  SPEAKER_01: Um, the door is, as I mentioned, around 30 feet high.
• 8:03
  SPEAKER_01: The ceilings are probably about 60 feet high, they've got open cupolas, and um and it's really uh impressive.
• 8:12
  SPEAKER_01: And and so we get into the bass, and you mentioned that you are a student of Latin, and I say, geez, Louise, I mean that is not easy.
• 8:22
  SPEAKER_01: Um having having four children and having uh two and a half of two and a half of the four going through Latin, I can tell you it makes my head spin.
• 8:32
  SPEAKER_01: Um but uh but you know, there is such uh you know, it is fundamental to to all language, isn't it?
• 8:41
  SPEAKER_01: The root, the derivatives, and um actually interesting plays a big part of um the history of a morbitza, which I'll get into in a moment.
• 8:49
  SPEAKER_01: But um, but so we get into the waters and Stephen um starts telling me uh the history, yeah, how they were discovered 2000 years ago by the Roman Caesar Machus Aurelius, who noticed that as he was marching through the country, through Hungary, his soldiers, his wounded soldiers, if they waded into these bubbling springs, their skin would regenerate, it would heal.
• 9:17
  SPEAKER_00: Right, right, right.
• 9:19
  SPEAKER_00: Yeah, and so you're yeah, you're you're giving me such an awesome history lesson.
• 9:24
  SPEAKER_00: I love this, and you know, it's it's so cool because I I think that there's so much power, like and the place I mentioned to you in Sicily, well, it's off the coast of Sicily, it's Volcano, the smaller island, and they have the sulfur.
• 9:38
  SPEAKER_00: Like, have you heard of those like places where there's like a sulfur um like a pit, and then you go and you you sit in that mud, and it's like do you know what actually I'm embarrassed to tell you?
• 9:50
  SPEAKER_01: I've been there.
• 9:51
  SPEAKER_01: Oh, really?
• 9:52
  SPEAKER_01: I've been there, I've been there actually twice, and we're going again this summer.
• 9:56
  SPEAKER_01: I I so it's it's funny.
• 9:58
  SPEAKER_01: And we've just sat in that pit, and we've even had the children, and we literally um, because it's not a very glamorous place, as I recall, it's a very interesting place, and um, and we've literally pictures of us with like the mud all over us and on the face and all of that.
• 10:15
  SPEAKER_01: And the reason we go there is we're big sailors in our family, and so we always go sailing um in in that area, and um, and and then from there we head off typically to the Aeolians, um, you know, where there's stromboli and you know, all of that.
• 10:30
  SPEAKER_01: The good stuff, the good stuff, yeah, favorite, favorite places, and um, and no, it's it's it's an amazing, it's an amazing place.
• 10:39
  SPEAKER_01: And and as then you, you know, you you're a believer, you know the the power of that and the history.
• 10:45
  SPEAKER_01: And and as Stephen was kind of telling me the stories, and then later you have during the Middle Ages, you have the Knights Templar build hospices on the same site of the bubbling springs to treat leprosy, among other ailments.
• 10:57
  SPEAKER_01: Then you have the Ottoman occupation where the Pashas, the Budapest, bring the Hamam culture, which is still very much part of the fabric of uh the curative culture in Hungary.
• 11:07
  SPEAKER_01: And then you have the Habsburgs, and then um, interestingly, you have the Moravitsas, um, where they the family, Stevens' family, is you know, part of one of these older um European families where there's a history of um uh you know industry, philanthropy, uh, political involvement, and um and they so believed in the curative culture that they bought the oldest source of these thermal waters and um and worked with Miklós Gibel, who, if you've been to Hungary, um know that he essentially is responsible for the cityscape, not only for the beauty, but for the innovation.
• 11:44
  SPEAKER_01: He was one of the most innovative uh Hungarian architects, and he built uh the rots um for the Morovica family, Stephen's family, um, and then they later donated it to the country for their health and well-being.
• 11:58
  SPEAKER_01: And so Stephen was yeah, so proud of that.
• 12:02
  SPEAKER_01: And um, and for me, the stories were charming, and um and I don't know if you've ever seen Stephen, but he is a cutie patootie, and um and so I was like you can imagine that with the steam and you know his hands, and um, and so so anyway, but all of these things were really uh charming and impressive, but I had always had really, really bad skin.
• 12:34
  SPEAKER_01: I had been prescribed since the age of 13, uh, you know, everything under the sun uh to treat, even uh resulting, culminating in a Hail Mary Pass, a vacutane.
• 12:45
  SPEAKER_01: And um, and so I experienced a real transformation to my skin with these waters.
• 12:52
  SPEAKER_01: And so beyond the charming stories, uh it was really my own experience that got me going back over and over again.
• 12:59
  SPEAKER_01: And uh what I found interesting is kind of what we touched upon with the onsons is the curative culture that's built up around these thermal baths, um, namely the the facials and the body treatments.
• 13:13
  SPEAKER_01: And so as I would return uh to the baths, you know, a couple of things were very striking.
• 13:19
  SPEAKER_01: One is that the government, you know, it's subsidized healthcare there.
• 13:22
  SPEAKER_01: So the government pays for people's health care.
• 13:25
  SPEAKER_01: And the government so believes in the curative power of these waters that they actually write prescriptions for many people to visit them because they feel that the baths are so beneficial that the more certain people with certain ailments visit them, the less time they'll have to spend in the very crowded, uh, expensive um hospital facilities.
• 13:46
  SPEAKER_00: I love that.
• 13:47
  SPEAKER_00: I think that's brilliant, that's brilliant.
• 13:50
  SPEAKER_00: That's really, really like for me, I wish more doctors here would do things that are more holistic in a way.
• 13:56
  SPEAKER_00: You know what I mean?
• 13:57
  SPEAKER_00: I actually hate that word, you know, but it's just intuitive, isn't it?
• 14:00
  SPEAKER_01: And I think there's so much about this that is that is simply in intuitive.
• 14:05
  SPEAKER_01: And um, and so uh and then I started going to getting these facials, and and I remember the first time I I had a facial in one of these baths, um, I closed my eyes, and then after they started the facial massage, I I thought that the they had started a machine.
• 14:22
  SPEAKER_01: It is so it's really amazing.
• 14:24
  SPEAKER_01: It's like a workout for your cheekbones, and um, and so you know, that was you know, absolutely amazing.
• 14:31
  SPEAKER_01: And then I started to find out what makes the the facialist so talented, and it really comes down to education, and as many things do.
• 14:38
  SPEAKER_01: Um, and you know, the they have to go through three years of of training, and the first two years are spent learning the science behind the skin, the effects of hormones, seasonality, diet, um, you know, etc., climate.
• 14:52
  SPEAKER_00: Wow, yeah, all the things you should know about you know, overall health.
• 14:56
  SPEAKER_00: I mean, that's that have so many questions, you know, and I you've you've touched on so many interesting areas for me because first of all, you know, I just want to kind of go back a little bit and reiterate how these practices, I mean, obviously in Hungary, like we're speaking of that specifically, but these are you know known practices throughout the world, you know.
• 15:16
  SPEAKER_00: I know in the Caribbean, like, you know, they're very keen about their waterfalls.
• 15:20
  SPEAKER_00: And there's one I know on you know, on Grenada, for example, and it's it's very similar.
• 15:25
  SPEAKER_00: It's like a hot, like it's just a pool of like just steam water and like the waterfall and they like the locals say if you go there, it's the best treatment for any kind of skin problem you have.
• 15:36
  SPEAKER_00: So this is like, you know, this concept has been has been passed around in so many cultures and so many places that it just makes you wonder like, you know, there must be there, there must be so much untapped scientific, you know, potential and and discovery in these areas, you know what I mean?
• 15:54
  SPEAKER_00: So that's why that yeah, so that's why like when you mentioned the doctors, I was like, that's brilliant because you know, in medicine, you know, uh I often come across a lot of you know, dermatologists or or just medical professionals that are very quick to say skincare isn't what we need, you know, we don't like prescribing skincare.
• 16:12
  SPEAKER_00: And I'm sitting here like, but you don't know, you know, you don't know the benefits of some of these ingredients because you haven't, we haven't studied them yet.
• 16:20
  SPEAKER_00: So I think it's brilliant.
• 16:21
  SPEAKER_00: Like everything you um shared with us, I I love it.
• 16:25
  SPEAKER_01: Well, you're so kind.
• 16:26
  SPEAKER_01: I I have to say, I don't want to leave the doctors behind.
• 16:28
  SPEAKER_01: I have I know you don't even know.
• 16:30
  SPEAKER_00: Yeah, no, I don't mean to, I don't, I'm not trying to say anything about the the dermatologists.
• 16:34
  SPEAKER_00: They're of course they're experts, but um it was just you know, that's just my my observation.
• 16:39
  SPEAKER_01: Yeah, no, no, you're absolutely right.
• 16:41
  SPEAKER_01: You're absolutely right.
• 16:42
  SPEAKER_01: But you know, it's interesting because um the science uh plays such a role in in what we do because as you may know, minerals, um, you know, it's accepted wisdom that minerals are fantastic for us.
• 16:56
  SPEAKER_01: Um and it's almost more the minerals I'm talking about beyond the the actual waters.
• 17:02
  SPEAKER_01: Um minerals are are wonderful, but they're large compounds, and in fact, they're too large to be absorbed through the skin.
• 17:10
  SPEAKER_01: But when you are in the waters, because of the heat and the amount of time your skin is exposed, those minerals can be absorbed and the benefits realized.
• 17:18
  SPEAKER_01: However, when you get out, um, you know, the water evaporates and those minerals are left crystallized in their large form on the surface of the skin that you know can be dusted off.
• 17:30
  SPEAKER_01: And so our challenge really was how do you recreate, if not enhance, um uh a trip to these amazing thermal bass?
• 17:41
  SPEAKER_01: And it's not as simple as just you know putting a jar underneath the tap and and uh and filling it up and using a little uh swizzle stick to to mix it with the actives.
• 17:52
  SPEAKER_01: And so what we did is um luckily through my work as uh a diplomat, I was able to meet a lab, um a laboratory of dermatology that is really renowned for its uh history of innovation in Hungary, and namely its hand in uh discovering vitamin C and winning a Nobel Prize for that, granted many moons ago, but um having this um great history and uh and you know kind of the uh the the genesis of a Morvitz in particular happened at a at a meeting there when I was visiting um with the with the team.
• 18:24
  SPEAKER_01: I was also very involved with healthcare outreach at the at the embassy and and just having conversations, just kind of uh, you know, it was in in the back, like with all the bad kids while the the ambassador and all the bigwigs were um in the front.
• 18:38
  SPEAKER_01: And I was just talking to some of the younger doctors, just saying, you know, why is it that the you know the these waters have had such a tremendous um uh transformation uh with my skin?
• 18:49
  SPEAKER_01: And they said a couple things.
• 18:50
  SPEAKER_01: They said, one, um, minerals have been used for thousands of years to make the skin more elastic and and firmer and to heal damaged skin.
• 19:00
  SPEAKER_01: Yeah, um, they referenced the Chinese in particular who used these minerals to treat uh severe scarring victims, zinc, chief among them.
• 19:09
  SPEAKER_01: And they said, what's interesting, and this is where I'll bring in a little bit of the Latin, um, is that uh Budapest itself is a geological curiosity.
• 19:19
  SPEAKER_01: Um, it's a geological curiosity because the Earth's crust is thinner there than any place in the world.
• 19:26
  SPEAKER_01: Therefore, the waters rise closer to the surface, and the heat penetration thus is greater from the sun.
• 19:33
  SPEAKER_01: And because of that, Budapest has more thermal water sites than any city in the world and is called the International Spa City.
• 19:40
  SPEAKER_01: And the guy said, Well, you know what spa means.
• 19:42
  SPEAKER_01: It's Latin and it's an acronym.
• 19:46
  SPEAKER_01: And I, of course, said, I have no idea what that means.
• 19:49
  SPEAKER_01: And he said, uh, please tell me.
• 19:52
  SPEAKER_01: And um, and he said, It's uh a Latin phrase and it is uh sanitas par aqua, yeah, or health through water.
• 20:02
  SPEAKER_00: Yeah, yeah.
• 20:04
  SPEAKER_00: No, it's beautiful.
• 20:05
  SPEAKER_00: No, that's beautiful, and you know, I think that's that's the that's what I really you know wanted to touch on is this these rituals are they're ancient and there's a lot of merit in them, you know.
• 20:17
  SPEAKER_00: And as far as the you know, as far as like the minerals and and all that, like we're still discovering, you know, that's that's really what I was getting at.
• 20:25
  SPEAKER_00: We're still discovering the the the science.
• 20:28
  SPEAKER_00: And I, you know, I'm a firm believer as a scientist.
• 20:30
  SPEAKER_00: I think that all of the solutions that we're looking for are existent in nature.
• 20:34
  SPEAKER_00: We just have to look, you know.
• 20:37
  SPEAKER_01: You know, one of my favorite stories, I was in uh Kew Garden.
• 20:41
  SPEAKER_01: Um, I don't know if you know Q, but it's a wonderful place um here in um in uh the UK.
• 20:47
  SPEAKER_01: They it's it's a remarkable place, they're very much at the forefront of um of a lot of this uh wonderful uh you know ecological reform and and um and and working with the environment.
• 21:01
  SPEAKER_01: And they've got 200 scientists uh on staff, and um they were giving us a tour, Stephen and I, a tour.
• 21:09
  SPEAKER_01: Um, and uh one of these uh things that they shared with us is was a bark, a piece of bark.
• 21:16
  SPEAKER_01: And this is what I've known this story for a long time, but there is a it's one of my favorite stories of innovation, and it's this woman, um, a Chinese woman, who at an early age um was tipped uh as being gifted.
• 21:29
  SPEAKER_01: And she had had no formal education, but she came from uh I think uh one of the more rural areas of China, but but indeed was a was a very special, special um intellect and was tipped to go into research.
• 21:41
  SPEAKER_01: And she was studying malaria and treatments for malaria.
• 21:46
  SPEAKER_00: Oh the quinone, yeah, the quinone tree then exactly, yeah.
• 21:50
  SPEAKER_01: And so she um it wasn't until she started um studying ancient Chinese remedies that she unlocked um the secret, which then allowed.
• 22:00
  SPEAKER_01: Her to go on, find the innovation and win a Nobel Prize for it, and the first woman in China to do so.
• 22:06
  SPEAKER_01: And I think that that is that encapsulate what a more well, I certainly wouldn't pretend to say that anything we do is a patch on her amazing accomplishments, but I think we look to that as innovation and inspiration.
• 22:19
  SPEAKER_01: And namely we we look to the empirical observations that these waters have done, and then we look to science to innovate and modernize.
• 22:26
  SPEAKER_01: And to that end, what we've done is we've worked with this Nobel Prize-winning lab to develop and patent a process of biofermentation, which, as you know, is the only natural way to achieve cellular transformation.
• 22:38
  SPEAKER_01: Yes.
• 22:43
  SPEAKER_01: Put it through a patented form of biofermentation, which essentially makes the minerals transdermal.
• 22:48
  SPEAKER_01: So allows them to be um to absorb into the skin, and then we wrap them around a unique liposome uh that serves as a vector, which draws them to the deepest layers.
• 22:58
  SPEAKER_01: Um it's yeah, it's taking science, it's taking um nature, it's taking harmony, but it's innovating because um, and you know, it and really trying to push the limits of of what's possible, um, using and looking to history as inspiration and as um you know a phenomenal resource.
• 23:18
  SPEAKER_00: Right.
• 23:18
  SPEAKER_00: No, that is absolutely brilliant.
• 23:20
  SPEAKER_00: And I'm over here just, you know, you really intrigue me with the science of that.
• 23:23
  SPEAKER_00: I mean, the in the interesting part is that I know that when um, you know, in research, when the whole idea of like nanoparticles, you know, became this huge thing in the medical community, you know, everyone was talking about things like gold and they were talking about all this.
• 23:38
  SPEAKER_00: And I'm and I was thinking also, you know, just basically everything you've described, I was wondering, I was like, why are we coming up with ways to deliver like nano level, you know, of these minerals and elements and whatever it is that we want to give to our body in, you know, like using the same technology to do that.
• 23:56
  SPEAKER_00: So this is this is really intriguing.
• 23:58
  SPEAKER_00: I'm I'm really, really like my interest is very piqued in the about the science.
• 24:02
  SPEAKER_00: Um, so you know, I agree with you.
• 24:05
  SPEAKER_00: I think that you know, we can all learn so much from ancient rituals, and you know, I think you know, amongst China, and you know, there's so many countries, and you know, I could spend days just discussing the history of it with you.
• 24:16
  SPEAKER_00: I I think there's a lot of truth there.
• 24:18
  SPEAKER_00: So, well, one thing I do have, one question I have for the science end is so you know, when you were you were able to create this this product and this new technology, but then um what about the like the results?
• 24:31
  SPEAKER_00: You know, how did you approach that?
• 24:32
  SPEAKER_01: Were there clinical trials you guys went through or um how did you definitely we've we've done uh clinical trials um which are wonderful and um and uh you know they they confirmed what we knew because we obviously try all the products um you know a gajillion times.
• 24:51
  SPEAKER_01: Uh and uh and and so we we they they confirmed um you know what what we knew.
• 24:58
  SPEAKER_01: But it yeah, no, it is uh I think it's important, especially when you're making an investment, to look to um to these clinical trials that do uh confirm uh what perhaps you've already experienced through a test.
• 25:11
  SPEAKER_01: I am a huge believer in sampling, um, A, because I'm such a believer in our products, um, and B, because you know, having been working since I was 15, going to school on scholarship, um, I know what an and always invested in beautiful skincare and perfume and uh and beyond.
• 25:30
  SPEAKER_01: Um I, you know, know what an investment this is.
• 25:34
  SPEAKER_01: And so uh you do need to um to experience it.
• 25:38
  SPEAKER_01: And if you can't sample, at least look to clinicals to confirm um what you've read or what you've heard from friends.
• 25:45
  SPEAKER_00: Right.
• 25:45
  SPEAKER_00: No, absolutely.
• 25:46
  SPEAKER_00: And I think that there's, you know, uh for me, you know, there's this whole argument, and it's a little bit of a tangent, but I think it's important to address it that there's a huge conversation in the industry about you know price points and you know how expensive skincare is versus not.
• 26:01
  SPEAKER_00: But you know, my argument has always been, you know, I'm very similar to you.
• 26:05
  SPEAKER_00: I've always invested in the things I use.
• 26:07
  SPEAKER_00: You know, I always if I like a perfume, I will buy that one perfume and I will save up for it again because that's what I enjoy.
• 26:15
  SPEAKER_00: Yeah, you know, so it's like there's there's a huge, I think, disconnect between the consumer understanding of you know why certain things can be more expensive, because you know, the technology speaks for itself.
• 26:28
  SPEAKER_00: So you're really that's what you're you're really investing in.
• 26:31
  SPEAKER_00: And I'm I'm saying this for all the listeners out there that are you know on the fence about well, should I buy this product?
• 26:37
  SPEAKER_00: I know it's expensive, but it works great for my skin.
• 26:39
  SPEAKER_00: Yes, if it works, save for it and buy that, you know, like don't you shouldn't hesitate for what works.
• 26:45
  SPEAKER_01: So yeah, but at the same at the same time, and I do believe we're saying exactly the same thing.
• 26:49
  SPEAKER_01: Yeah, it is I you know, again, just to go back to sampling, I just put in just stress, take a sample because this is, you know, this is it is an investment, it's a big investment.
• 27:01
  SPEAKER_01: And uh at least at a Moravice, and I'm sure for so many other brands as well, we don't want you just to like the product, we want you to love it.
• 27:09
  SPEAKER_01: Yeah, come back.
• 27:11
  SPEAKER_01: Come back.
• 27:11
  SPEAKER_01: Yeah, and so to that end, if you're on the fence, if anyone's listening, don't go out and buy it, go out and sample it.
• 27:18
  SPEAKER_01: And um, and and that is uh, I I think the only way to get the measure of a product because something can be phenomenal and phenomenal in your friend, but may not work for you.
• 27:28
  SPEAKER_01: So, and you know, that is uh that's just the way it goes.
• 27:31
  SPEAKER_01: But but I do I do believe in definitely sampling.
• 27:35
  SPEAKER_00: Now, one question I have, Margaret, is um about the thermal aspect of all of this now from the science perspective, because I know that um, you know, we we talked about that briefly about how, you know, obviously because of the heat, you know, obviously we know in the heat our pores open up, you know, our uh our skin is just, I think, I like to say, you know, more receptive, but some say vulnerable.
• 27:56
  SPEAKER_00: I don't know.
• 27:57
  SPEAKER_00: But you know, it's more receptive to uh taking in things.
• 28:00
  SPEAKER_00: So how did you account, how did you account for that in uh you know products?
• 28:05
  SPEAKER_00: Because obviously we're not getting the heat aspect, right?
• 28:08
  SPEAKER_00: So um can you walk us through that?
• 28:11
  SPEAKER_01: Oh, it's it's it's it's all about bioavailability.
• 28:14
  SPEAKER_00: Okay.
• 28:14
  SPEAKER_01: Um, and so it has it's not even uh even attempting to uh to recreate the um the the heat, so to speak, because uh you could I guess you could argue that that is um the bass delivery system.
• 28:31
  SPEAKER_00: Okay, yeah.
• 28:32
  SPEAKER_01: Nature's delivery system.
• 28:33
  SPEAKER_01: And so our goal is really uh to recreate, if not enhance, the mineral benefit of these bass.
• 28:42
  SPEAKER_01: Um and so that's why we we take the minerals, we change their effectively cellular uh composition through this patented form of biofermentation um to allow them to be absorbed into the skin.
• 28:57
  SPEAKER_01: And so that is how we capture the magic, if you will, of these thermal bass.
• 29:02
  SPEAKER_00: Wow, yeah, that's that makes a lot of sense.
• 29:04
  SPEAKER_00: And I I think that, you know, with heat, I'm always the reason I ask is because there's always this buzz, right?
• 29:09
  SPEAKER_00: About is like heat good for your skin, is it not good for your skin?
• 29:13
  SPEAKER_00: So that's why I was asking.
• 29:14
  SPEAKER_00: I was like, you know, I I don't know how that's incorporated, but that's very interesting.
• 29:18
  SPEAKER_00: And I I love that.
• 29:19
  SPEAKER_00: Um, you know, I wanna I want to actually move forward a little bit and talk about something a little different in terms of like just your your consumer feedback that you've gotten.
• 29:28
  SPEAKER_00: Because, you know, I think brands such as such as yours, it it really speaks.
• 29:33
  SPEAKER_00: The results speak for themselves, right?
• 29:35
  SPEAKER_00: So can you share with me some feedback you've gotten from from people who've, you know, they've really enjoyed the product, so this changed their skin.
• 29:44
  SPEAKER_01: Well, you know, I the thing is I always uh feel a little bit um uh bad about uh, you know, it's it's like someone saying something good about you and and you repeating it.
• 29:55
  SPEAKER_01: Oh, did you hear what you know uh Catherine said about me?
• 29:59
  SPEAKER_01: I'm really da-da-da-da.
• 30:00
  SPEAKER_01: So I feel a little uh gun shy by repeating because you know it's so self-serving.
• 30:05
  SPEAKER_01: But I can recount a conversation I had yesterday um with a lovely blogger, um Champica, uh, who does Beautelicious out of Austin, Texas.
• 30:15
  SPEAKER_01: And she is someone who is just she's just a lovely gal.
• 30:19
  SPEAKER_01: She's um from Sri Lanka.
• 30:21
  SPEAKER_01: She um is a mother of a five-year-old, and uh she has very high engagement just because she has such a clear relationship with her, um, and there's an element of trust with her um with her community.
• 30:36
  SPEAKER_01: And um, and she was talking of Moravica is, and I don't say this as, you know, she she has listed a Morovica among uh you know four other beautiful brands as being her favorite.
• 30:48
  SPEAKER_01: Um, and how she um what she describes is you know, people send her things and she keeps returning to a morovica because she is 40 years old.
• 30:58
  SPEAKER_01: Um, she is a beautiful, beautiful woman, but she's starting to have breakouts.
• 31:03
  SPEAKER_01: Oh my god, I feel so bad.
• 31:04
  SPEAKER_01: Like I'm sharing what her issues are.
• 31:07
  SPEAKER_01: But um, you know, suffice it to say, uh, she feels that a morovica, um, especially as her skin is starting to age, it's really uh has improved, if not transformed, the tone and texture of her skin.
• 31:20
  SPEAKER_01: And that is something that I hear time and time again.
• 31:25
  SPEAKER_01: And um, and so you know, it's it's just it's lovely to hear.
• 31:30
  SPEAKER_01: It's um it, you know, it's it's it's you know, exciting.
• 31:33
  SPEAKER_01: It's something that I experience every day as to Stephen, just how wonderful these products are.
• 31:39
  SPEAKER_00: Well, I love that.
• 31:40
  SPEAKER_00: And I'd love that um, you know, that that's one of the questions I had is like, what is the main targeted concern that um a lot of people?
• 31:47
  SPEAKER_01: My dear, I've got my five-year-old here, Felix.
• 31:49
  SPEAKER_01: Do you want to say hello?
• 31:51
  SPEAKER_01: Hello, can you say can you say hello?
• 31:56
  SPEAKER_01: Hello, he's waving.
• 31:57
  SPEAKER_00: Hi, Felix.
• 31:58
  SPEAKER_00: How are you, young man?
• 32:00
  SPEAKER_00: Good.
• 32:01
  SPEAKER_01: So how are you?
• 32:03
  SPEAKER_01: Okay, okay, sweetie.
• 32:04
  SPEAKER_01: I'm I'm in a meeting.
• 32:06
  SPEAKER_01: Yes, okay.
• 32:06
  SPEAKER_01: I'm in a meeting.
• 32:08
  SPEAKER_01: I love that.
• 32:09
  SPEAKER_01: Oh my gosh.
• 32:10
  SPEAKER_01: It's almost buffy, coffee.
• 32:12
  SPEAKER_01: Go for it, go for it, go make a present.
• 32:14
  SPEAKER_01: I love you.
• 32:15
  SPEAKER_01: Okay, I'm so sorry.
• 32:16
  SPEAKER_01: He wants to make a present.
• 32:18
  SPEAKER_00: No, that's awesome.
• 32:19
  SPEAKER_00: That was a really that was a welcomed interruption.
• 32:21
  SPEAKER_00: Okay, sorry.
• 32:22
  SPEAKER_01: Yeah, they'll be there.
• 32:25
  SPEAKER_00: Oh wow, you are you are a strong woman.
• 32:30
  SPEAKER_00: But no, I I you know just going back to to the review, thank you for sharing that.
• 32:35
  SPEAKER_00: I know it can be very, you know, it can be a little awkward sometimes to share people's feedback, but I I wanted to know that because you know, here's the thing.
• 32:43
  SPEAKER_00: A lot of people ask me, you know, Ecta, what line do you recommend for such and such and such skin concern?
• 32:48
  SPEAKER_00: Right.
• 32:49
  SPEAKER_00: So I can't I can't do that unless like I know like what consumers are, you know, they're using.
• 32:55
  SPEAKER_00: And I and I wanted to ask you that is like, what do you think, like what do you see as like some of the most um like you know, the main skin concerns that a lot of the consumers that believe in a moraviska and they they bride the products and they're true, uh, you know, they're groupy customers.
• 33:11
  SPEAKER_00: What are some of those skin concerns that you've noticed?
• 33:14
  SPEAKER_01: Um, I think that overall, uh the experience for Moravitsa, you know, the um, you know, A, the the through sampling, they know that the products work.
• 33:25
  SPEAKER_01: Yeah.
• 33:25
  SPEAKER_01: Um, also, um, it's a very uh luxurious experience.
• 33:30
  SPEAKER_01: The um, you know, the the products are beautiful.
• 33:33
  SPEAKER_01: We work with the same perfume house in the south of France that do all of Hermes and Chanel's fragrances.
• 33:38
  SPEAKER_01: Everything you smell um has a um a benefit for the skin.
• 33:43
  SPEAKER_01: They're bespoke for more vita, they're sophisticated, but they're pure, they're not synthetic.
• 33:49
  SPEAKER_01: Um, and um, and so I, you know, I think that the experience is amazing.
• 33:54
  SPEAKER_01: And also, I think what I do often hear is people come to More Vita because uh we help heal damaged skin.
• 34:01
  SPEAKER_02: Yeah.
• 34:02
  SPEAKER_01: And you know, the damage can be from free radicals, the damage can be hyperpigmentation, the damage um can be from sun exposure, um, inflammation, you know, all of these things, surgery, um, hormones, but I think that we really do help um, you know, help improve transform damaged skin.
• 34:24
  SPEAKER_01: And, you know, that was very much the inspiration for my experience is I had such difficult, uh, sensitive, I had a real doozy, you know, I had um dry, you know, acne-prone skin, which was highly sensitive.
• 34:37
  SPEAKER_01: And so, you know, just to uh just to kind of unpack that um is is something that is um, you know, there's a lot of um uh nuance in involved.
• 34:47
  SPEAKER_01: And so we, you know, we we have uh in every one of our products, we have our healing concentrate, which I mentioned is effectively these amazing minerals that are in a very bioavailable form who really help um uh transform damaged heel, damaged skin.
• 35:03
  SPEAKER_01: And on top of that, you know, we have we're big believers in vitamin C, um, which we prescribe during the day.
• 35:10
  SPEAKER_01: Um, you know, there's some, you know, your body is programmed because of the circadian rhythm to protect during the day.
• 35:16
  SPEAKER_01: And we believe in um delivering targeted ingredients to do so.
• 35:20
  SPEAKER_01: Um in the evening, we're all about vitamin A, retinol.
• 35:24
  SPEAKER_01: Um, we are big believers in acid, AHA, BHA acids.
• 35:28
  SPEAKER_01: Uh so you know that that there's so many elements that can be very targeted uh to all of these elements, whether it be clarifying your skin, our silver range or our uh more mud collection.
• 35:39
  SPEAKER_01: We've got our um, you know, our gold collection, which is very much about uh healing damaged mature skin, where you know our um blue diamond uh range is very much about ski uh teaching more mature skin how to behave, you know, as it did when it was younger.
• 35:56
  SPEAKER_01: So it works on a cellular level.
• 35:58
  SPEAKER_01: Um and so, and you know, our acid range as well as uh you know, helping to restructure again more mature or more damaged skin.
• 36:06
  SPEAKER_01: So it you know, it's very targeted, and we're also huge believers in making just one change.
• 36:13
  SPEAKER_01: Um, and you know, that really came from my own experience um growing, you know, I I think all of us are such, and you know, so many of your viewers are very sophisticated, and we've already invested, and it really is an investment, in a in a myriad of um beautiful products, because there's so many beautiful products out there, and nobody has the time or treasure to go out and you know push all of their beautiful products aside and say, okay, I'm going to invest, you know, hundreds of pounds or dollars or euros or uh you know whatever into a whole new range.
• 36:49
  SPEAKER_01: And so we believe that um we have the um capability, the sophistication, the know-how to deliver one product for people who have a very specific skincare concern, whether that be hyperpigmentation, whether that be acne, whether that be dull skin, etc., where we have just one product that you can introduce into already your sophisticated skincare um uh regime, and that one product will make a fundamental difference to the tone, texture concern of your skin.
• 37:20
  SPEAKER_01: So that's another thing that is uh uh what we teach at our institute in Budapest, which is really our education facility.
• 37:27
  SPEAKER_01: Um, and uh and so uh, you know, it is it is important for people to know that just one product can make that difference.
• 37:34
  SPEAKER_00: You don't I love that.
• 37:36
  SPEAKER_00: I love no, I I've been silent, but I'm I'm really like just I love that you're saying this because it's like you know, people need to understand that, you know, when I asked you about like the minerals, and well, you know, I asked you about that, and it was actually a little um a segue question because I wanted to just share that, you know, just through my own research and reading, like, you know, there is so much we don't know about dermatology and especially the molecular pathways.
• 38:02
  SPEAKER_00: And you know, in the literature, if you look, you know, regardless of what we're talking about here specifically, there is a huge um, you know, discussion around the mechanistic action of certain things like minerals in the pathways that are, you know, going on in our normal physiology for you know our skin and our skin barrier.
• 38:22
  SPEAKER_00: So there is a huge amount of merit in investing in something that has this potential.
• 38:27
  SPEAKER_00: Because for me, you know, I'm not gonna lie, you know, when I think about good skin health or a good product, I think of something that is going to be on the molecular level.
• 38:36
  SPEAKER_00: Because, you know, from a science background, it's to me, it makes no sense for something to just completely sit on top of your skin.
• 38:43
  SPEAKER_00: No, you need to be able to provide certain key, you know, things that are involved in certain reactions to deeper layers of the skin.
• 38:52
  SPEAKER_00: So that's where I'm like very, very intrigued by what you guys are doing in your technology because I think that there's so much untapped potential.
• 39:00
  SPEAKER_00: And if we were just to study some of the mechanisms that are, you know, that use certain minerals in the pathway itself, you know, like it's a ligand for a receptor, or it's you know, it's helping, it's a coenzyme.
• 39:11
  SPEAKER_00: You never know.
• 39:12
  SPEAKER_00: So that's that's really intriguing to me.
• 39:15
  SPEAKER_00: Oh, thank you.
• 39:16
  SPEAKER_00: Thank you again.
• 39:16
  SPEAKER_00: Yeah, sorry, that was a little rant.
• 39:18
  SPEAKER_00: That was my second.
• 39:19
  SPEAKER_00: That's so cool.
• 39:20
  SPEAKER_00: Listen, love it.
• 39:21
  SPEAKER_00: Um, but you know, I want to, you know, I just want to say that I I've loved loved learning about the history and the vision of this brand.
• 39:28
  SPEAKER_00: I mean, I everyone listening, you know, I'm a I'm a huge, you know, believer in not only science, but like really just culture.
• 39:36
  SPEAKER_00: I think culture plays a huge role in how we treat our skin and just so many things we do for our health.
• 39:41
  SPEAKER_00: And I love that you guys have combined both science and this amazing ancient ritual, you know, that that's been working for years for so many people.
• 39:50
  SPEAKER_01: Oh, thank you.
• 39:51
  SPEAKER_01: Thank you.
• 39:51
  SPEAKER_01: Well, it is a lot of fun, I have to say.
• 39:53
  SPEAKER_01: And as you've heard, it's a family affair.
• 39:55
  SPEAKER_01: It is all hands on deck.
• 39:57
  SPEAKER_01: It's all great.
• 39:58
  SPEAKER_00: No, it was such an honor um listening to your journey, Margaret, and everyone listening out there.
• 40:03
  SPEAKER_00: Um, you know, I I really urge you to check out the brand.
• 40:06
  SPEAKER_00: I'm gonna link everything in the podcast art.
• 40:08
  SPEAKER_00: If you have any questions for Margaret's team, please leave them in our comments.
• 40:12
  SPEAKER_00: And yeah, we'll be back next time.
• 40:14
  SPEAKER_00: Thank you so much.
• 40:15
  SPEAKER_01: Have a lovely day.
• 40:16
  SPEAKER_01: Thank you.
• 40:20
  SPEAKER_00: Hey guys, so I hope you love that episode.
• 40:23
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• 40:28
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• 40:30
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• 40:45
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• 41:00
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• 41:02
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• 41:06
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• 41:11
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• 41:16
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• 41:23
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• 41:28
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