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Compass CEO Defends Marketing Strategy | Real Estate News
Compass CEO Robert Reffkin took the stand in a high-stakes legal battle with Zillow, defending his company’s controversial three-phase listing strategy as a market-tested approach that ultimately benefits sellers — and dismissing Zillow’s claims as thinly veiled attempts to protect its own business. Reffkin rejected Zillow’s allegations of collusion with MLSs, insisting Compass acted independently to empower agents and sellers, even sharing documents with MRED’s CEO to help agents join the MLS — a move Zillow says was coordinated pressure. He also revealed Zillow’s offer to boost Compass’s…
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