
103. When Cattle Prices Are High, Stop Looking at Price and Start Looking at Relationships with Wally Olson
Record cattle prices can create just as many challenges as opportunities. In this episode, John Haskell and Wally Olson discuss why producers should stop focusing on headline prices and start paying attention to the relationships within the market. Whether you're in the stocker business or the cow-calf sector, profitability comes from understanding value, costs, and margin, not from chasing the highest prices.
The conversation explores value of gain, market volatility, cow herd turnover, and the importance of making decisions based on current opportunities rather than past prices or future…
The skinny
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