Latest / CPG Week by BevNET & Nosh
Celsius Goes Vertical And M&A Trends
In this episode:
On CPG Week, the podcast team talks about Celsius' aspirations to go vertical and a variety of smaller acquisitions across food that nod to trends in M&A markets.
The group starts by discussing Celsius' acquisition of the brand's manufacturing partner Big Beverage's production facility. Then, the group goes on to dive into acquisitions across various food categories, from protein bars to pizza dough. They discuss why these deals represent a growing trend of scaling through consolidation.
Show Highlights:
0:30 - The team discussed beverage samples from House of Cha, Bear n'…
The skinny
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