Building Customer Relationships That Last: Lessons from 20+ Years in Customer Success

MindVerse · Oct 22, 2026 · 29m

This week on MindVerse I sat down with Alison Bukowski, a voice in customer experience, customer marketing and customer advocacy with more than 20 years across marketing, customer success, sales operations and leadership. Empathy is at the center of how she leads, and you can hear it in everything she says.

We started with the customers who stay with you. Alison told me about a client from a decade ago who texted her out of the blue to congratulate her on the book and ask how the dog and the cat were doing. Her take on building a real connection with anyone, executives included: find a little…