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Latest / FUTURE OF XYZ

Future of Play | Chris Down | S7 E12

S7 E12: Global toymaker Mattel knows a thing or two about Play. Operating in 35 countries with products sold in over 150 countries, the toy giant who employs over 30,000 people across its Barbie®, Hot Wheels®, Fisher-Price®, American Girl®, UNO®, Polly Pocket and other brands – is celebrating its 80th anniversary this year! Tied to the release of a large new study called the “The Shape of Play”, XYZ speaks with Chris Down, Mattel’s Chief Design Officer and iF DESIGN AWARD Juror about the state of play in 2025, the importance of play in combating stress and restoring happiness no matter your…

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