Latest / Ecommerce Playbook: Numbers, Struggles & Growth
Why September Is the Most Important Month of Your Q4
Black Friday is not won in November. According to CTC data, brands that grow their active customer file by 10% or more this year have a 77% chance of beating last year's BFCM — with a median result of 40% growth. The brands that hold back in September are the ones that underperform in Q4.
Topics covered in this episode:
Why your active customer file is the single biggest predictor of BFCM performance
The data: 77%, 50%, and 30% — what your customer file growth tells you right now
How CTC defines and measures the active customer file across Shopify brands
Why short-term LTV peaks in the first…
The skinny
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