Latest / Books4Guys / The Business Anointing: Faith, Leadership, and Purpose in the Workplace | Dr. Ariel Robles

Transcript

The Business Anointing: Faith, Leadership, and Purpose in the Workplace | Dr. Ariel Robles · Books4Guys

• 0:00
  SPEAKER_01: Ariel, man, I'm we were already talking, man.
• 0:02
  SPEAKER_01: I'm so excited to have this conversation.
• 0:04
  SPEAKER_01: I can barely talk.
• 0:05
  SPEAKER_01: I've been up all morning on three cups of coffee.
• 0:08
  SPEAKER_01: I was actually talking to my father, uh, who is a he's a minister.
• 0:11
  SPEAKER_01: He's a pastor.
• 0:12
  SPEAKER_01: He's been a pastor.
• 0:13
  SPEAKER_01: He is older for I guess, man, probably three or four decades now.
• 0:17
  SPEAKER_01: I forgot how old I am.
• 0:18
  SPEAKER_01: But I was telling him out that you and I were doing the new podcast episode today, and and he was like, Man, I can't wait to read the book.
• 0:25
  SPEAKER_01: I'm excited to listen to it.
• 0:26
  SPEAKER_01: So I've already got people lined up ready to uh to read your new book, Ariel.
• 0:31
  SPEAKER_01: Awesome, that is awesome.
• 0:32
  SPEAKER_00: And yeah, today, September 1st, this podcast marks the global lunch of my book, bilingual book, both in Spanish and English, the business anointing.
• 0:43
  SPEAKER_00: So thank you very much, Chris, for this opportunity.
• 0:46
  SPEAKER_00: Woo!
• 0:46
  SPEAKER_01: Yeah, we planned this perfect, man.
• 0:48
  SPEAKER_01: I am so excited.
• 0:49
  SPEAKER_01: I see too in the background that you have it in Spanish, too, which is very cool.
• 0:54
  SPEAKER_00: So let me show you.
• 0:55
  SPEAKER_01: Yeah.
• 0:56
  SPEAKER_00: This is the book in English.
• 0:58
  SPEAKER_00: It's 400 pages, 18 chapters, the business anointing, spiritual principles, principles for success in your business, in your workplace.
• 1:07
  SPEAKER_00: And also launching it simultaneously today in Spanish, which is called Lación Empresarial, Principios Espirituales para el Éxito de tu Empresa, almost for also 400 pages.
• 1:18
  SPEAKER_00: It's it's an amazing book.
• 1:20
  SPEAKER_00: It is the work of my life in that book.
• 1:23
  SPEAKER_01: Yeah.
• 1:24
  SPEAKER_01: Man, well, 400 pages.
• 1:26
  SPEAKER_01: I kind of want to start there.
• 1:28
  SPEAKER_01: How how long have you had this vision of writing this book?
• 1:32
  SPEAKER_01: And how long has it taken you to get to this point of being able to publish it and share it with the world?
• 1:37
  SPEAKER_00: So 40 years.
• 1:39
  SPEAKER_00: That's the correct answer.
• 1:40
  SPEAKER_00: 40 years is it's been gestating in my spirit, um, in my mind.
• 1:46
  SPEAKER_00: It had to be matured with the my 40 years of as an executive, as a corporate technology executive.
• 1:53
  SPEAKER_00: So the vision had to be matured with the experience, right, in corporate America, and also with my 30 years in in ministry as a pastor, as a preacher, as a minister.
• 2:07
  SPEAKER_00: So, like I said, I encapsulate all my 40 years experience of as a technology executive in the book, and also the 30 years of a Christian ministry on this book.
• 2:19
  SPEAKER_00: So my official answer is 40 years, but it took me six months, right?
• 2:25
  SPEAKER_00: To sit down and write it and and organize what I what is it that I wanted to convey the message of that it's there's you don't have to have a separation between the your professional career and your Christian life.
• 2:42
  SPEAKER_00: It is really together because if you're a Christian, you are already implementing some of the principles that I discuss in the book in your career, like character, strategic discernment.
• 2:55
  SPEAKER_00: You are already applying those principles in your in your career, in your corporate life, even as a business owner, right?
• 3:03
  SPEAKER_01: Yeah, no, absolutely.
• 3:04
  SPEAKER_01: And I can I can hear your passion for this book, and that's why I was asking how long it took you to to write it and put it on paper.
• 3:11
  SPEAKER_01: Because I know when when you find that purpose and you find that mission and that excitement, man, I I can imagine you had days where you're sitting down typing and you're you probably look up and two hours have gone by and you're just you're just flowing, you know, the messages coming out, what what's the words are coming out the way you want them to and the way you want to share it.
• 3:28
  SPEAKER_01: So and I can hear it being relayed just through this conversation.
• 3:32
  SPEAKER_01: And I think this is a really important conversation, Ariel, because I was sitting here thinking, you know, I told you my dad was a pastor.
• 3:38
  SPEAKER_01: I grew up in church, and you know, things, things are different even today than than when I was a kid.
• 3:44
  SPEAKER_01: And they're probably a lot different than when you were a kid.
• 3:46
  SPEAKER_01: And I remember, you know, and I I'm talking about school days.
• 3:49
  SPEAKER_01: We, you know, we used to have prayer days where everyone could come and pray around the flag.
• 3:53
  SPEAKER_01: And I remember church being a lot more talked about, and then people weren't afraid to to talk about their faith as much.
• 4:00
  SPEAKER_01: And today it seems like it's a little bit different.
• 4:02
  SPEAKER_01: There's there seems to be some stigma around being able to kind of show your beliefs.
• 4:07
  SPEAKER_01: And I know there's a lot of different reasons for that, but specifically, what does your book tackle and and how do you go about encouraging people to be a light in the workplace without kind of overdoing it?
• 4:21
  SPEAKER_01: And I don't want to say overdoing it's bad, but you know what I'm talking about is people do have to kind of tread in the right way to be able to have that influence.
• 4:29
  SPEAKER_01: So so how did you tackle that in this book?
• 4:32
  SPEAKER_01: Sure.
• 4:32
  SPEAKER_00: So basically the the premise, right, of of the book is that the business anointing, it's a spiritual empowerment that has not it's not limited to the church setting, right?
• 4:45
  SPEAKER_00: It's not limited to a spiritual meeting or or the assembly, but it also extends into the marketplace, into your business, into corporate America, into innovation spaces, into boardrooms.
• 5:01
  SPEAKER_00: It is an assignment rather than a privilege, meaning that uh individuals that are called to leadership are entrusted with this responsibility, right?
• 5:14
  SPEAKER_00: To bring spiritual, sound spiritual principles into business operations, into decision making and organizational culture.
• 5:23
  SPEAKER_00: And I'm not talking about preaching at the office or praying at the office, right?
• 5:28
  SPEAKER_00: Because you have to be wise.
• 5:31
  SPEAKER_00: God Jesus said that we had to be wise as serpents, right?
• 5:36
  SPEAKER_00: But uh humble as as as as sheep.
• 5:40
  SPEAKER_00: So we have to be very wise.
• 5:42
  SPEAKER_00: I'm not talking about in the book to coming to preach on a on a boardroom when you present the budget uh on the board of directors.
• 5:50
  SPEAKER_00: No, it's using what God has given you, your God-given abilities of strategic discernment, right?
• 5:58
  SPEAKER_00: Character, integrity, leadership, and putting it into motion in whatever corporate or business setting that you are.
• 6:06
  SPEAKER_00: It's not about, it's not about preaching at the office.
• 6:11
  SPEAKER_00: You might find an opportunity to talk to someone who is in distress, and you can set him apart in lunchtime and pray for that person.
• 6:21
  SPEAKER_00: But this book is about merging and combining those spiritual princes, principles that are intrinsic to people who know God, Christians, right?
• 6:30
  SPEAKER_00: And applying them as a competitive advantage to a business or any corporate setting.
• 6:36
  SPEAKER_01: Yeah.
• 6:36
  SPEAKER_01: Man, I I love this because you're hitting the nail on the head.
• 6:40
  SPEAKER_01: When you when you carry yourself a certain way and and you you carry that standard of being a Christian and a follower of Christ, that that radiates.
• 6:49
  SPEAKER_01: And I think people can see that.
• 6:50
  SPEAKER_01: And I and Ariel, that's probably probably what this this world and nation's missing a lot of right now is people having standing on their beliefs and and and really being convicted in it and being strong.
• 7:02
  SPEAKER_01: And you know, I think for one reason or another, there there is a lot of external factors that are pulling people away from that.
• 7:08
  SPEAKER_01: And I I think we've never seen it be more important than to have strong values and to carry yourself a certain way.
• 7:14
  SPEAKER_01: But you're absolutely right, too.
• 7:16
  SPEAKER_01: When you when you do carry yourself that way, other people notice.
• 7:19
  SPEAKER_01: And and you don't have to preach to get somebody to say, hey, hey, Ariel, something's different about you.
• 7:25
  SPEAKER_01: You know, like I look, I like what you're about, you're successful, you seem to to be good with people, people want to follow you.
• 7:32
  SPEAKER_01: Like, what's what's your story?
• 7:34
  SPEAKER_01: And then people get curious, and it kind of opens the door for you to be able to share, you know, your story and your mission, and and and I think it leads to those opportunities.
• 7:42
  SPEAKER_01: So I love everything you're saying because if you do it the right way, things can happen organically where you're where you're doing the the job of a Christian and and and of the Lord.
• 7:51
  SPEAKER_01: And and it's just there's that path, like you said, you don't have to show up to the meeting and start preaching.
• 7:56
  SPEAKER_01: But if you carry yourself a certain way, other people will notice, and that opportunity, the door seems to open without you really having to try that hard outside of just being being true to yourself.
• 8:06
  SPEAKER_01: Exactly.
• 8:07
  SPEAKER_00: It's how you carry yourself in in in in in corporate America, right?
• 8:12
  SPEAKER_00: Or in your business.
• 8:14
  SPEAKER_00: How do you conduct yourself?
• 8:15
  SPEAKER_00: How do you conduct business with your peers, with the the the the C-suite?
• 8:21
  SPEAKER_00: How how how do you how do you lead?
• 8:24
  SPEAKER_00: How do you manage resources?
• 8:26
  SPEAKER_00: How do you manage financial resources with integrity and character, right?
• 8:31
  SPEAKER_00: How do you manage people like you said?
• 8:34
  SPEAKER_00: Why you have something different?
• 8:36
  SPEAKER_00: Why are you smiling?
• 8:37
  SPEAKER_00: Why are you so confident?
• 8:39
  SPEAKER_00: Why are you so successful?
• 8:40
  SPEAKER_00: It's how you conduct yourself, you conduct yourself in a manner that is fair to everyone, right?
• 8:46
  SPEAKER_00: You take into account people's emotions.
• 8:49
  SPEAKER_00: Obviously, right, businesses have to make money.
• 8:52
  SPEAKER_00: That's an undeniable uh principle, is the ROI, right?
• 8:57
  SPEAKER_00: The ROI has to be there, uh, the return on investment has to be there.
• 9:00
  SPEAKER_00: But I introduce another concept in the book, it's called ROP.
• 9:04
  SPEAKER_00: Return on purpose.
• 9:06
  SPEAKER_00: So if you're you're doing the money, right?
• 9:09
  SPEAKER_00: Uh, because businesses have to make money, because if businesses don't make money, people lose jobs and there are no products.
• 9:16
  SPEAKER_00: So obviously, businesses are there to make money, but also at the same time, they have to fulfill a purpose.
• 9:23
  SPEAKER_00: What is their return on purpose?
• 9:26
  SPEAKER_00: Are they fulfilled?
• 9:27
  SPEAKER_00: Is the company fulfilling their purpose?
• 9:29
  SPEAKER_00: Are you, as a technology executive, as an entrepreneur, as an ambush owner, you you're are you doing your your ROI?
• 9:37
  SPEAKER_00: Fantastic.
• 9:38
  SPEAKER_00: Now, are you completing, are you fulfilling your ROP, your return on purpose?
• 9:44
  SPEAKER_00: So I talk about it both in the book, but also he has to be return on purpose.
• 9:49
  SPEAKER_00: For example, a company that that that moves food and and distributes food, what is your slogan?
• 9:56
  SPEAKER_00: If your slogan is we uh we feed the hungry around the world, all right, you're making money doing it, but are you fulfilling your purpose of feeding the hungry around the world?
• 10:07
  SPEAKER_00: That's the return on purpose.
• 10:09
  SPEAKER_01: Yeah, I love that.
• 10:10
  SPEAKER_01: And when you have purpose, you you have passion behind it, and there's there's a wave that comes with knowing that purpose.
• 10:17
  SPEAKER_01: And that leads to an interesting question, Ariel.
• 10:20
  SPEAKER_01: You know, people, and this is something I think you you even brought up, and I'd like to just ask you the question: what is success without purpose?
• 10:28
  SPEAKER_01: Like, what do people get out of being successful without feeling the purpose behind it?
• 10:34
  SPEAKER_01: It to me, it feels like that would be an empty thing to where you you succeed at something, but you don't really feel, I don't know, good about it or fulfilled.
• 10:43
  SPEAKER_01: But but what is success without purpose?
• 10:46
  SPEAKER_00: So success without purpose is just an empty paradigm, right?
• 10:51
  SPEAKER_00: Because if you're successful, but you you your purpose is not you're not fulfilling your purpose, somewhere along the line, your your your your principles and your focus will be derailed.
• 11:07
  SPEAKER_00: And it's all gonna be about making more money and and and and and and making happy the s the shareholders, which is important, right?
• 11:17
  SPEAKER_00: This is this is a capitalist uh country, we're we're democracy and capitalist, but also we have to fulfill our purpose.
• 11:25
  SPEAKER_00: The the companies have to fulfill our their purpose because along the way, if they lose their sight, it's gonna be all around greed, right?
• 11:34
  SPEAKER_00: All about uh cutting costs, all about increasing revenue and ebida.
• 11:40
  SPEAKER_00: And somewhere along the way, it becomes an empty shift, an empty paradigm when you're only about success and not fulfilling your purpose.
• 11:50
  SPEAKER_00: And that's the premise of this book is bridging the purpose and the business side so that they go hand in hand because now success and purpose fulfills a legacy.
• 12:03
  SPEAKER_01: I like that because I'm sitting here thinking, I'm I obviously business, but I'm thinking just some of your most successful people sometimes are are not fulfilled.
• 12:10
  SPEAKER_01: They're not the happiest.
• 12:12
  SPEAKER_01: And you can even go outside of business and you see people that, you know, win the lottery or athletes that become successful, and they just they don't have a vision or purpose for their lives, and all of a sudden they blow through it, they're correct, you know, bad things happen to, you know, with them and their families, and they just it's all materialistic success that they see and they're they're chasing, but they don't ever get fulfilled personally.
• 12:33
  SPEAKER_01: And you and people always wonder why.
• 12:34
  SPEAKER_01: You know, why are you not happy?
• 12:35
  SPEAKER_01: You have all this money, but it comes back literally comes back to purpose.
• 12:39
  SPEAKER_01: If you don't have something you're trying to do for others, you know, outside of yourself, it just you crumble.
• 12:45
  SPEAKER_01: Your your whole personal foundation just is not stable, and you just can't build a house, a successful life on top of that.
• 12:52
  SPEAKER_01: So I love that you talk about that specifically in business because sure, you can go sell a product and make all the money in the world, but like what what's the point behind it?
• 13:01
  SPEAKER_01: What's what's the purpose behind it?
• 13:03
  SPEAKER_01: What what why did you have this idea?
• 13:05
  SPEAKER_01: You gotta have more than just wanting to make money and have that ROI.
• 13:10
  SPEAKER_01: You've got to have that ROP to really feel fulfilled.
• 13:14
  SPEAKER_01: It it I haven't heard anyone talk about this, Ariel.
• 13:16
  SPEAKER_01: I mean business leaders don't speak about this.
• 13:19
  SPEAKER_01: And exactly.
• 13:20
  SPEAKER_00: And and I want to clarify, right?
• 13:22
  SPEAKER_00: Yeah I've been 40 years a technology executive, so I write the book with the mindset of a corporate technology and executive, right?
• 13:31
  SPEAKER_00: I'm I'm not an entrepreneur, I'm not a business owner, but the principles that I discuss in the book apply equally to people who want to be successful in corporate America and who want to be successful or are successful as business owners.
• 13:48
  SPEAKER_00: So they apply to both, to entrepreneurs, to network marketers, it applies to executives, to managers, directors, anyone who is in a position of influence to manage resources, this book applies.
• 14:03
  SPEAKER_01: Yeah, I like that.
• 14:04
  SPEAKER_01: So digging into you, Ariel, 40 years in business and leadership.
• 14:10
  SPEAKER_01: What are some of the lessons, the most important lessons that you've learned along the way that you're sharing in this book?
• 14:17
  SPEAKER_01: Because obviously you said, hey, this this book was 40 years in the making.
• 14:20
  SPEAKER_01: You had to learn, you had to mature, you had to figure it out before you could share it with others, you know, and that that that's another reason behind these conversations in books.
• 14:28
  SPEAKER_01: These are a cheat code.
• 14:29
  SPEAKER_01: If someone's out there listening or watching or reading your book, you can implement this sooner than than going through 40 years of experience.
• 14:36
  SPEAKER_01: So, what what were some of the lessons that were most important to you that you learned along the way?
• 14:40
  SPEAKER_00: So, one of the main ones is stay true to yourself, to your character, to the fiber of who you are, right?
• 14:48
  SPEAKER_00: Stay true true to yourself, to your principles, to your core principles of character is better than charisma, right?
• 14:56
  SPEAKER_00: And I talk about it in the book character versus charisma, uh, charisma.
• 15:01
  SPEAKER_00: Charisma will open the doors and bring investors and bring money in.
• 15:06
  SPEAKER_00: But it is character who sustains the business in moments of crisis, not charisma.
• 15:14
  SPEAKER_00: It is character.
• 15:14
  SPEAKER_00: So I talk about it a lot on my first few chapters.
• 15:18
  SPEAKER_00: I talk about character versus charisma.
• 15:20
  SPEAKER_00: If you have both, that is perfect.
• 15:22
  SPEAKER_00: That's a bomb, that's a perfect combination to have character and have charisma.
• 15:28
  SPEAKER_00: But if you would have to choose, how to choose character over charisma, because character is the trait that sustains a business, your career, in the ups and downs of career.
• 15:41
  SPEAKER_00: So that's one.
• 15:42
  SPEAKER_00: Stay true to yourself, to who you are, especially those traits of character versus charisma.
• 15:49
  SPEAKER_00: Also, stay true to your integrity.
• 15:51
  SPEAKER_00: The Greek word for integrity, it means wholeness, you being whole in all your areas of your life.
• 15:59
  SPEAKER_00: Being conduct yourself with integrity in business settings, the corporate America in your own business is important.
• 16:06
  SPEAKER_00: And also, I introduce a topic that normally it only is taught in Christian circles, in churches, which is discernment.
• 16:17
  SPEAKER_00: You know that there's a there's a a fruit, it's called discernment of spirits.
• 16:24
  SPEAKER_00: It's a gift, discernment of spirits, but there is a type of discernment called strategic discernment, which means you can apply strategic discernment in business decision.
• 16:37
  SPEAKER_00: Let me give you a quick example.
• 16:39
  SPEAKER_00: I'm not gonna name names and companies to uh protect privacy, but in one of the companies that I've worked for in my 40 years' career, I was doing an assessment to perform a technological transformation.
• 16:54
  SPEAKER_00: Throughout my career, I've I've done numerous technology technology transformations uh throughout my career in other companies, Fortune 500, that I've worked on.
• 17:04
  SPEAKER_00: But there's what there was one specific project, right?
• 17:07
  SPEAKER_00: That all the numbers seem right.
• 17:09
  SPEAKER_00: The ROI was positive, the payback is positive, but something in me told me to pause.
• 17:17
  SPEAKER_00: Sometimes we need to step back and pause.
• 17:20
  SPEAKER_00: That's one of the principles that I talk about in the book is that strategic pause, that rest, rest your mind.
• 17:28
  SPEAKER_00: Because sometimes we're going 100 miles an hour in corporate America in your own business, and and and you'll finish one task and you're on to the next one.
• 17:36
  SPEAKER_00: And we're we're grinding.
• 17:38
  SPEAKER_00: And and let me say this: I congratulate you on your success with Book for Guys on your continued success.
• 17:45
  SPEAKER_00: So that is amazing.
• 17:47
  SPEAKER_00: And sometimes we are in that grind, and sometimes before a major decision, and I talk about it in the book, we need a strategic, I call it a strategic pause.
• 17:57
  SPEAKER_00: If there's something in you, and in this project, there was something that told me, pause.
• 18:02
  SPEAKER_00: That's something, you know, it's it's the Holy Spirit, right?
• 18:05
  SPEAKER_00: Telling you to pause.
• 18:07
  SPEAKER_00: So I did a strategic pause, and I call it the strategic discernment.
• 18:13
  SPEAKER_00: I asked the team to do a 30-day additional due diligence on the vendor.
• 18:18
  SPEAKER_00: It so happens that we selected another vendor that the numbers did not look as good as the vendor A.
• 18:25
  SPEAKER_00: We selected vendor B.
• 18:27
  SPEAKER_00: And 30 days later, after I did that using strategic discernment, did a strategic pause, that vendor collapsed and and and and declared for bankruptcy.
• 18:40
  SPEAKER_00: So it saved the company that being stuck with millions of dollars with a product that nobody would have supported after it was implemented.
• 18:49
  SPEAKER_00: So that is one of the the principles that I that I've learned throughout my 40 years' career.
• 18:56
  SPEAKER_00: Use your insight, use your strategic discernment to do strategic pauses before a major decision that has to be made.
• 19:05
  SPEAKER_01: Man, there's so much to unpack there.
• 19:07
  SPEAKER_01: First, I love I loved how you started talking about character because I've actually had this conversation multiple times over the last couple of months where we kind of talk about, you know, character versus talent, especially nowadays.
• 19:18
  SPEAKER_01: You you know, people are fighting for the best AI talent and they're fighting for the smartest people.
• 19:23
  SPEAKER_01: But sometimes that can come with some big time headaches if you choose the the wrong person with the wrong character who doesn't have, who doesn't stand on morally good foundations because shortcuts can be made and ethics can be broken.
• 19:37
  SPEAKER_01: You can have all the talent in the world.
• 19:38
  SPEAKER_01: We see it with sports.
• 19:39
  SPEAKER_01: We see athletes that have all the talent in the world, but the character is just horrible and it's bad for the locker room, and it can take down an entire organization or franchise.
• 19:47
  SPEAKER_01: And so character seems to be the consensus is if you can have both great character and great talent, that's great, but you got to look at the character first because uh that's most important.
• 19:57
  SPEAKER_01: You can you can teach the the skill.
• 19:59
  SPEAKER_01: Um, but then you talk about discernment too and positive people, and they talk about sometimes the best and biggest leaps of their businesses and career came after they took a step back, and more so than just continuing to run at a at 100 miles an hour.
• 20:15
  SPEAKER_01: You're fine.
• 20:17
  SPEAKER_01: And I've even had people help me, thankfully, with this podcast.
• 20:20
  SPEAKER_01: They're saying, you know, hey, Chris, you're doing all these incredible things.
• 20:23
  SPEAKER_01: You are you are going to take the next level, but I think you need to step back first.
• 20:28
  SPEAKER_01: And how can you make this even better moving forward for all of your guests and all the work that you're doing?
• 20:34
  SPEAKER_01: In order to do that, you need to take a strategic pause and sharpen things up a little bit, build things out a little different.
• 20:40
  SPEAKER_01: And they're like, I know that's not what you want to hear, but I guarantee you your ROI is going to be much bigger if you do take that short-term pause, or in your case, alleviate a major risk that could have taken place.
• 20:51
  SPEAKER_01: And so I love that you talk about that because those are real world examples, real examples and organizations that most people know, but sometimes it's hard to pause because you're right.
• 21:02
  SPEAKER_01: We're all we're trying to have results and we have shareholders, yeah.
• 21:08
  SPEAKER_01: It's hard to pause, but those, but that is a necessary thing to do.
• 21:12
  SPEAKER_01: So I'm so glad you brought that up.
• 21:14
  SPEAKER_00: Yeah, yeah.
• 21:15
  SPEAKER_00: So that strategic pause is important before any major, right?
• 21:20
  SPEAKER_00: Any major decision in your business, in your career, it's important to pause because that that'll give you additional time for due diligence, additional time to meditate on the decision, and it will give you a fresh outlook.
• 21:34
  SPEAKER_01: Yeah, yeah, absolutely.
• 21:36
  SPEAKER_01: Ariel, who is this book for?
• 21:38
  SPEAKER_01: We talk a lot about leadership, but can people who because I'm thinking this, you know, if I'm an aspiring leader, I'm thinking this is a book I should read so I can learn before I get there.
• 21:48
  SPEAKER_01: If you're already a leader, I'm thinking that's a good person to read this book.
• 21:51
  SPEAKER_01: But who who does this book speak to and who is this book for?
• 21:55
  SPEAKER_00: So this book speaks, this book it is for number one, anyone.
• 22:00
  SPEAKER_00: Who is in a leadership position, right?
• 22:03
  SPEAKER_00: That manages resources and finances and people, supervisors, managers, directors, VPs, sweet, sweet.
• 22:12
  SPEAKER_00: So this book is for leaders, for corporate leaders, for executives, for entrepreneurs, those who are starting a business, who are starting to they have a startup, uh a small business owner, and even corporate large business owners.
• 22:28
  SPEAKER_00: Also for network marketers, right?
• 22:31
  SPEAKER_00: Also for emerging leaders, those that are that are trying to brand themselves in social media and in YouTube, in TikTok, how to build a successful business without losing your soul.
• 22:46
  SPEAKER_00: So that's that's the audience.
• 22:48
  SPEAKER_00: Also, anyone who wants to be successful, who is not a leader right now, and wants to implement these principles in your personal life, because these also apply to your personal life, not only to your business, character, charisma, integrity, strategic discernment.
• 23:05
  SPEAKER_00: These are all principles that we can apply to our personal lives.
• 23:09
  SPEAKER_00: So people that want to be successful in their lives and in their business or the corporate career, this is for them.
• 23:16
  SPEAKER_00: People that who are successful and manage people that are in a position of influence, that are in a position of leadership, this book is for them.
• 23:26
  SPEAKER_00: Leaders, executives, business owners, uh brand ambassadors, anyone who is in a position of influence or who want to be in a position of influence that want to be successful, this book is for you.
• 23:40
  SPEAKER_00: I like that.
• 23:41
  SPEAKER_01: I don't think people realize people can be in leadership without knowing they're in leadership.
• 23:46
  SPEAKER_01: And you said it best, you can be the leader of your family, be the leader of your siblings, be the leader of your classmates.
• 23:52
  SPEAKER_01: So exactly while while we're we're talking a lot about, you know, typical business in the workplace, leadership comes in a lot of different forms, and you can have influence in a lot of different areas.
• 24:02
  SPEAKER_01: So I really, I really do.
• 24:04
  SPEAKER_01: It sounds like your book can be very impactful to no matter who reads it, because they'll be able to implement it some way in their life that'd be personal or in or in the workplace, and and probably both.
• 24:15
  SPEAKER_01: And so where where can people find your work and more about you and what you do?
• 24:19
  SPEAKER_01: Where where can they go to order it and and how can they find and connect with you?
• 24:24
  SPEAKER_01: So you can go to my website.
• 24:26
  SPEAKER_00: It's www.dr arielrobeless.com.
• 24:31
  SPEAKER_00: You can pre-order, you can order my book there on my on my website, both the English and the Spanish book.
• 24:39
  SPEAKER_00: Both are in my website, dr aerialrobeless.com.
• 24:44
  SPEAKER_00: It is also available in Barnes and Noble, also available in Amazon, also available in Books a Million.
• 24:52
  SPEAKER_00: And a lot of retailers are now carrying it.
• 24:55
  SPEAKER_00: Walmart.com is carrying the book.
• 24:59
  SPEAKER_00: A lot of retailers in Europe, uh in Australia, you you can buy the book because it's being carried right now.
• 25:07
  SPEAKER_00: Today's since this launch, September 1st, it is being carried by all major wholesalers and retailers.
• 25:14
  SPEAKER_00: So on my website, you can buy it, dr aerialrobless.com, Barnes are noble in Amazon, Books a Million, and in other countries, uh, Booktopia is uh I think that's in our in in Australia, but is it is being carried globally for different online digital resellers and wholesalers across the world.
• 25:36
  SPEAKER_00: It has has has had a great uh distribution right now, and you can purchase it anywhere.
• 25:43
  SPEAKER_01: Well, Ariel, this is man, this is exciting.
• 25:45
  SPEAKER_01: And again, I'm so uh I can just imagine how how proud you are of yourself for for putting this work together.
• 25:52
  SPEAKER_01: And there's so many people that are gonna be impacted from your work and the effort that you've put behind it.
• 25:58
  SPEAKER_01: And so we are extremely proud to spotlight your book, share your book.
• 26:03
  SPEAKER_01: We'll make sure the notes include the link to the website so that everybody can can connect and find this book.
• 26:09
  SPEAKER_01: And uh man, I am wishing you nothing but just the ultimate level of success through this work.
• 26:16
  SPEAKER_01: I know you again, you've radiated that purpose in this conversation.
• 26:21
  SPEAKER_01: And uh man, like I said, I'm just so excited for you and and hope just massive levels of success.
• 26:27
  SPEAKER_00: Thank you very much, Chris, and Book for Guys, for your unwavering support throughout these past weeks and and hopefully we continue our partnership moving forward.
• 26:37
  SPEAKER_00: I know this book is going to be a blessing to millions of people.
• 26:41
  SPEAKER_01: Yes, absolutely.
• 26:42
  SPEAKER_01: Well, we appreciate it, Ariel.
• 26:44
  SPEAKER_01: Thank you very much.