Latest / Video Marketing with Fexingo: Short Form, Long Form, and Video-First Strategy
The 3-Second Rule for Video Ad Intros That Keep Viewers Watching
In this episode, Lucas and Luna explore the 3-second rule for video ad intros—a proven principle that determines whether viewers stick around or scroll past. They break down why the first three seconds are critical for ad performance, citing research from YouTube and Meta showing that ads with a clear hook in the first two seconds see 40% higher view-through rates. Lucas shares a specific example from a recent Nike campaign that used a pattern interrupt—a sudden visual or audio shift—to reset attention. They also discuss the 'promise gap' where audience expectations from the…
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