571. Unplugged SEO: People, Planet, Purpose (and Results)
What happens when you throw out the slick playbook and build marketing around values, voice, and real people? Chicago-based organic SEO consultant Lauren Plug, founder of Chaotically Mindful, joins Gregg-Brooke to share how she helps sustainable and mindful brands grow without greenwashing or “tech-bro” tactics.
Lauren’s journey—from copywriting to SEO to standing up for purpose-driven marketing—offers a refreshing blueprint: slow down to speed up, keep mission in the room, and let authenticity guide the strategy. She breaks down common traps (scientific jargon, condescension…
The skinny
The skinny isn't ready yet — notes appear once the transcript is processed.