Latest / The Agile Brand with Greg Kihlström® | What CMOs Need to Know About Marketing Technology, AI & CX
#825: From eTail: Zeta Global Chief Growth Officer Ed See on the expanding (and more demanding) role of the CMO
As a marketing leader, is your primary job to persuade human customers, or are you now preparing to negotiate directly with their AI agents?
Agility requires marketing leaders to not only react to market changes, but to become the primary architects of that change within the enterprise. It’s about transforming the marketing function from a cost center into the accountable growth engine for the entire business.
Today, we are recording from eTail Palm Springs, and we're going to talk about the expanding, and frankly, more demanding role of the CMO. It's a topic that’s front and center here at…
The skinny
The skinny isn't ready yet — notes appear once the transcript is processed.