Latest / The Marketing Career Podcast with Fexingo: Marketing Jobs, Skills, and Career Growth
How Marketers Use a Career Skills Gap Analysis
In episode 170 of The Marketing Career Podcast, Lucas and Luna tackle a common career dilemma: you've been a marketing generalist for years, but now every job posting asks for specific tools and platforms you've never touched. Instead of panicking or applying anyway, they walk through a practical skills gap analysis—a method to map what you actually know against what the market wants, then close the distance in a way that's realistic and evidence-based. They use the example of a mid-career brand marketer eyeing a move into performance marketing, showing how to break down a job…
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