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The Difference Between Optimization Vs. Innovation | Ep. #1320
In episode #1320, we discuss the difference between optimization and innovation. While both of these growth strategies are powerful, they have an even greater impact when they are used together! Tune in to hear how Dropbox, Uber, and Salesforce created waves with optimization and innovation.
TIME-STAMPED SHOW NOTES:
[00:25] Today’s topic: The Difference Between Optimization and Innovation.
[00:38] A definition of optimization and relevant examples from the marketing world.
[01:30] Innovation: doing things that are outside the box – like Dropbox!
[02:09] Think about innovation as disrupting…
The skinny
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