Top Gun, Tom Brady, and the Importance of Sales Enablement with Christa Patton Fisher
You've invested in a sales team. Maybe even hired great talent. But if your deals keep stalling at the same stage or falling apart right before the close, the problem probably isn't your people.
In this episode of The Biztape, Brodrick sits down with Christa Patton Fisher, a 20-year veteran in sales enablement and learning & development, to break down what sales enablement actually is and why so many companies confuse it with training.
Christa uses the world of Top Gun and professional athletics to reframe how businesses should think about setting their reps up for success. It's not just…
The skinny
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