Latest / Business is Good with Chris Cooper
Why Being The Best Is 10x Better Than Coming Second
How much does being the best matter? In this episode of the Business is Good podcast, Chris Cooper illustrates why being the best business in your industry is 10 times more important than being second.
Chris lays it out for us with 3 key reasons that involve appreciating exponential value (and understanding how it’s different from incremental value), ascension value, and why 'being the best' is actually a subjective metric.
There's also actionable advice on how to compile a list of your best clients (the ones that make you happiest) and cross-reference that with a list of clients that earn…
The skinny
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