Latest / The Money Puzzle / Fires, floods and property values (with Nerida Conisbee)
Transcript
- 0:08Speaker 1: Hello and welcome to The Australians Money Puzzle podcast. I'm
- 0:12Speaker 1: James Kirby, the editor at The Australian. Welcome aboard every body.
- 0:16Speaker 1: You know, one thing we haven't really spoken of in
- 0:18Speaker 1: any great detail on the Money Puzzle as been climate
- 0:22Speaker 1: change and not so much the issue, but what it
- 0:25Speaker 1: means for you as an investor or for that matter,
- 0:28Speaker 1: as a property owner. And we're certainly getting a serious
- 0:32Speaker 1: perspective on the impact of natural disasters fires, obviously in
- 0:38Speaker 1: the case of the Los Angeles fires that are currently
- 0:41Speaker 1: in the news so much. Also some fires in Australia,
- 0:46Speaker 1: as you would have some summers, are worse than others.
- 0:49Speaker 1: But we still have issues this year. We've had issues
- 0:52Speaker 1: in Victoria and the Grampians, for instance, and I think
- 0:56Speaker 1: it's time for us to look as property investors and
- 1:00Speaker 1: investors at this issue and whether we can also realistically
- 1:07Speaker 1: expect that this remains something of an issue in coastal
- 1:11Speaker 1: areas or regional areas or out the bush. Because I
- 1:14Speaker 1: supposed to extraordinary think about the Los Angeles fires as
- 1:16Speaker 1: that they were suburban and there is nothing I'm afraid
- 1:20Speaker 1: to say that we can't have suburban fires in Australia,
- 1:25Speaker 1: which simply cannot rule that out. Likewise, we can't rule
- 1:28Speaker 1: out dreadful summers in the future, which will be something
- 1:34Speaker 1: like dreadful summers we've had in the past, and how
- 1:36Speaker 1: that might affect properties in various areas, and how we
- 1:40Speaker 1: will respond to that, and how would investors respond to that.
- 1:43Speaker 1: So the obvious issue with fires is insurance, but I
- 1:47Speaker 1: think a deeper issue is property value. Now, on that issue,
- 1:51Speaker 1: I have been talking on and off for some time
- 1:54Speaker 1: with Narrati Economsty who is the chief economists at Ray White.
- 1:57Speaker 1: She's been on the show before, but we talked most
- 1:59Speaker 1: trees above all this, and she had also been using
- 2:04Speaker 1: a report which had been done on this issue, an
- 2:07Speaker 1: academic report which was done on this issue at the
- 2:09Speaker 1: University of New South Wales, specifically specifically on fires and
- 2:15Speaker 1: property values. Hi, Narada, how are you?
- 2:18Speaker 2: Hi? Thanks for having me.
- 2:20Speaker 1: Great to have you on. As always, look, I think
- 2:22Speaker 1: most people listening to the show would presume that it's
- 2:28Speaker 1: basically bad news if there's fire in an area, that
- 2:31Speaker 1: that area will be damaged, not just in terms of
- 2:34Speaker 1: it's the natural damage or the insurance damage, but it
- 2:37Speaker 1: would be damaged as a property zone for some time,
- 2:40Speaker 1: and so would neighboring zones. What have you found out
- 2:44Speaker 1: of late from this academic work.
- 2:46Speaker 2: Yes, so the research that the University of New South
- 2:49Speaker 2: Wales did show that absolutely there is a negative impact
- 2:54Speaker 2: on property values. It looks specifically at property values, so
- 2:57Speaker 2: obviously there's a lot of other damage that takes place,
- 3:00Speaker 2: but the research found between a six to twenty four
- 3:03Speaker 2: percent impact on property values. But interestingly that the recovery
- 3:09Speaker 2: was generally quite quick, So the recovery was between eighteen
- 3:13Speaker 2: months and two years. So even though the impacts were great,
- 3:18Speaker 2: things tended to bounce back. But there was a lot
- 3:21Speaker 2: of nuances and I think this is the key with
- 3:25Speaker 2: the research, that there was many things which impact influenced
- 3:30Speaker 2: that impact and as a result is it does make
- 3:34Speaker 2: it quite difficult to calculate exactly what will happen once
- 3:38Speaker 2: we do see more natural disasters happening.
- 3:42Speaker 1: But their work so far came to the conclusion that
- 3:47Speaker 1: bushfire zilms and there can be anywhere coastal didn't it
- 3:52Speaker 1: didn't make a difference. In fact, floods and fires as
- 3:55Speaker 1: I recalled, didn't really make a difference natural disaster in
- 3:59Speaker 1: an area damages the property value for a short period,
- 4:03Speaker 1: and this recovers, and it recovers in line with the market.
- 4:06Speaker 1: Is that right, So if it covers back to where
- 4:08Speaker 1: it was, so there's no there's no evidence of permanent
- 4:12Speaker 1: damage to property prices from fires in an area.
- 4:15Speaker 2: Can we see or that far? No, I don't think
- 4:18Speaker 2: we can say that far. I mean there are there
- 4:21Speaker 2: are many influences in terms of how quickly and whether
- 4:25Speaker 2: whether the era will recover. I guess the first one
- 4:28Speaker 2: is the desirability of the area. So if you know,
- 4:31Speaker 2: we know that people love to live near rivers, they
- 4:34Speaker 2: like to live near beaches, they like to live near
- 4:36Speaker 2: bush and as a result, if that area is fire
- 4:40Speaker 2: damaged but it's highly desirable it it does tend to
- 4:43Speaker 2: recover quicker. Insurance. There's a big one you mentioned insurance earlier.
- 4:47Speaker 2: If it is an area that is well insured and
- 4:50Speaker 2: people are able to rebuild, often they will rebuild better,
- 4:53Speaker 2: better homes, perhaps more flameproof homes or more beautiful homes,
- 4:59Speaker 2: and that also does impact property values. The wealth of
- 5:03Speaker 2: an area makes a difference. If people are wealthy, they
- 5:05Speaker 2: tend to be better and should, but they also do
- 5:08Speaker 2: tend to build nicer homes when they do rebuild, and
- 5:12Speaker 2: then nothing important importantly is it's the government response as well.
- 5:16Speaker 1: So if the.
- 5:17Speaker 2: Government does make the area more fireproof, if they can
- 5:21Speaker 2: put in measures to prevent something similar occurring again, then
- 5:25Speaker 2: that does tend to lead to people feeling more safe
- 5:29Speaker 2: to rebuild and to buy in these areas. I think, though,
- 5:33Speaker 2: what the findings did show is that not everywhere recovers,
- 5:36Speaker 2: and you know, I think that's the key. That there's
- 5:39Speaker 2: some area, you know, you look at flooding, for example,
- 5:41Speaker 2: Brisbane River, the flooding of that made little impact of
- 5:45Speaker 2: property values long term because people in Brisbane love living
- 5:48Speaker 2: near rivers. But if you have a look at somewhere
- 5:50Speaker 2: like Lismore, then that has had a much greater negative
- 5:54Speaker 2: impact and the recovery hasn't been as quick and perhaps
- 5:58Speaker 2: a little bit to do with the desirability and perhaps
- 6:01Speaker 2: also because it isn't such a wealthy area as places
- 6:04Speaker 2: close to the Brisbane River are.
- 6:08Speaker 1: So would it be fair to say that prime property
- 6:11Speaker 1: there's no evidence that prime property long term vndues are
- 6:16Speaker 1: damaged by fire.
- 6:17Speaker 2: And I think, you know, I think coming back to
- 6:19Speaker 2: all the influences on the price on prices bouncing back.
- 6:24Speaker 2: It is prime property and it is insurance related. And
- 6:27Speaker 2: also I think too there's an element with insurance that
- 6:32Speaker 2: at some point insurance premiums will be too high for
- 6:35Speaker 2: people to see these areas as being worthwhile living in,
- 6:39Speaker 2: and that will definitely have an impact on price on pricing.
- 6:42Speaker 2: But for now, people are accepting the premiums that are
- 6:46Speaker 2: put in place, accepting the risk, and as a result,
- 6:50Speaker 2: prices are coming back following these natural disasters taking place.
- 6:56Speaker 1: So what would disturb that repeated fires? Is that? Is
- 7:00Speaker 1: that the issue that might change things?
- 7:02Speaker 2: Yeah, I think it's I mean, obviously repeated fires. I think,
- 7:06Speaker 2: you know, price pricing is one thing, and be extremely
- 7:10Speaker 2: distressing to have to live through multiple fires. But also,
- 7:14Speaker 2: I mean, premiums will do rise after natural disasters. We
- 7:18Speaker 2: know that that takes place. But at some point there
- 7:21Speaker 2: would be for every individual that would be a tipping
- 7:24Speaker 2: point at which insurance costs are not worth it for
- 7:27Speaker 2: them to live in these areas, despite them being incredibly
- 7:31Speaker 2: attractive and desirable areas to live in.
- 7:34Speaker 1: Okay, have we any data on the level of uninsured
- 7:37Speaker 1: people in these areas? No?
- 7:40Speaker 2: I mean, I'm sure the insurance Council would probably have
- 7:43Speaker 2: some data on that. But you know, we do know
- 7:45Speaker 2: that there are areas around Australia that, do you know,
- 7:48Speaker 2: that are very very expensive to ensure, and then these
- 7:52Speaker 2: areas are often flood prone or bushfire prone, so you know,
- 7:56Speaker 2: and again coming back to the desirability of the area,
- 7:59Speaker 2: there's always that between you know, what you're paying on
- 8:02Speaker 2: insurance and how much you really want to live near
- 8:04Speaker 2: a beach or a river or a bushfire prine area.
- 8:09Speaker 1: Okay, so you're the chief economist of very White, So
- 8:13Speaker 1: tell the listeners, from what you know now and from
- 8:16Speaker 1: reading these reports, how they should approach property in an
- 8:20Speaker 1: area where they are knowingly taking the risk of fire
- 8:24Speaker 1: or flood, which are plenty of areas, and some of
- 8:27Speaker 1: unfortunately some of the most attractive areas in Australia, like
- 8:31Speaker 1: Brisbane River a very good, very very very good example.
- 8:33Speaker 1: You've got areas in Brisbane, like Saint Lucia that are
- 8:36Speaker 1: literally they are they have been underwater many times in
- 8:40Speaker 1: their history and it will probably happen again.
- 8:43Speaker 2: Yeah, so I guess I mean the first point would
- 8:45Speaker 2: be looking at insurance premiums. I think that would be
- 8:48Speaker 2: a critical one can you ensure what is it possible
- 8:51Speaker 2: to ensure for particularly flood. You have different insurance have
- 8:55Speaker 2: different views as to how they'll ensure for flood and bushfire.
- 8:58Speaker 2: So that would be my first step. But secondly i'd
- 9:01Speaker 2: be looking to at the house. You know, how well
- 9:04Speaker 2: would the property with standard fire, how well would it
- 9:08Speaker 2: with standard flooding? And what we found on the Brisbane
- 9:11Speaker 2: River is that following a lot of the flooding that
- 9:14Speaker 2: took place, people did rebuild and they did put the
- 9:16Speaker 2: homes on higher still, so you know that that's obviously
- 9:19Speaker 2: safer than a home that is closer to the ground,
- 9:22Speaker 2: So that would also be critical. But also looking at
- 9:25Speaker 2: government what the government has done to prevent a similar
- 9:27Speaker 2: occurrence happening again. And you know there is a lot
- 9:30Speaker 2: that government can do in terms of preventing bush fires,
- 9:33Speaker 2: preventing flooding, and I think that would also be something
- 9:36Speaker 2: I'd be looking pretty closely to see what's being done
- 9:40Speaker 2: at that level.
- 9:41Speaker 1: If I was a buyer of a property, is it
- 9:44Speaker 1: how hard is it for me to figure out it's
- 9:46Speaker 1: bush by prawn areas? That's obviously a very clear sort
- 9:51Speaker 1: of marking of territory across Australia. But more generally, if
- 9:55Speaker 1: I'm buying a property in a metropolitan or a suburban area,
- 9:59Speaker 1: can I I find out easy enough it's the propensity
- 10:02Speaker 1: for flooding or fire in that district.
- 10:04Speaker 2: Yeah, look, I'd say so. I mean I haven't looked
- 10:06Speaker 2: in every area across Australia, but you know, most local
- 10:09Speaker 2: councils do have data on flood prone areas, when state
- 10:13Speaker 2: government certainly focuses a lot on fire proofing and or
- 10:17Speaker 2: you know their level of fire risk in in certain areas.
- 10:21Speaker 2: And then then I think too, you know, there are
- 10:23Speaker 2: some areas that we know are very flood prone and
- 10:28Speaker 2: that you know, just understanding places like Brisbane River. We
- 10:32Speaker 2: know it floods. It doesn't flood everywhere. There certain areas
- 10:34Speaker 2: that it floods worse than others. But a lot of
- 10:37Speaker 2: this as well is now well documented. So I think
- 10:40Speaker 2: really understanding that risk. And also I think too, people's
- 10:44Speaker 2: attitude to risk is always very different to you know,
- 10:47Speaker 2: some one person may decide that even a very slight
- 10:51Speaker 2: risk of bushfires isn't worth it, whereas another person made
- 10:53Speaker 2: aside that you know, they really want to live in
- 10:56Speaker 2: a bush fire prone area, and they're prepared to take
- 10:58Speaker 2: that risk.
- 11:00Speaker 1: That's a very valid point that your attitude to risk
- 11:02Speaker 1: and that's obviously relevant to all investors all the time
- 11:06Speaker 1: on all sorts of issues, and that whole thing of
- 11:08Speaker 1: your risk profile are your risk disposition and it's something
- 11:12Speaker 1: I suppose our listeners should keep in mind when they
- 11:14Speaker 1: are assessing your property. And separately, you could be practical
- 11:16Speaker 1: and literally look at things like flood maps for your district,
- 11:19Speaker 1: et cetera, and be aware of the history of the
- 11:21Speaker 1: area as well. Okay, terrific. And We've got lots of
- 11:24Speaker 1: questions which I've wanted to have you involved in. Some
- 11:28Speaker 1: of them I think are absolutely right off your alley, narrator.
- 11:31Speaker 1: So we'll take a short break and we'll be back
- 11:32Speaker 1: in a moment. Hello, Welcome back to The Australian's Money
- 11:44Speaker 1: Positive podcast. I'm James Kirby, the wels editor at The
- 11:46Speaker 1: Australian talking to Narrati Economy Chief economist Seth Raith White,
- 11:50Speaker 1: regular on the show, always very good on all issues
- 11:54Speaker 1: for US property buyers and investors. So, Narrada, I have
- 11:59Speaker 1: a couple of questions here which I have which I
- 12:02Speaker 1: have curated especially for you. The first one is from Jeff.
- 12:05Speaker 1: I'd like to hear some expert advice, and of course
- 12:09Speaker 1: we don't give advice, Jeff, we are simply giving information here. Nonetheless,
- 12:13Speaker 1: he asks some property buyers that serve property investors advice
- 12:17Speaker 1: where to buy based on the same data analytics. Is
- 12:22Speaker 1: there risk that some markets will be distorted by all
- 12:26Speaker 1: the investors being coached to look at analytics or to
- 12:30Speaker 1: move in the same direction. This idea was first raised
- 12:33Speaker 1: to me on another podcast that I suggest you listen
- 12:36Speaker 1: to in order to properly understand my hastily written question.
- 12:39Speaker 1: Unless it is a topic that others have been talking
- 12:42Speaker 1: about outside my circuit of knowledge, I don't like the
- 12:45Speaker 1: tone of the hosts. Don't worry about that, Jeff. Okay,
- 12:49Speaker 1: really good point. I mean, this is your game, right,
- 12:51Speaker 1: data analytics, property analytics. There was a time, I expect
- 12:55Speaker 1: that the gulf between what you knew and what the
- 12:58Speaker 1: average investor, every day property investor new, was enormous, right.
- 13:03Speaker 1: I mean it used to be a big deal. To
- 13:04Speaker 1: even find out how much the house that you were
- 13:06Speaker 1: looking at sold. In the past, you had to go
- 13:08Speaker 1: down to the titles office. I mean, it's inconceivable to
- 13:11Speaker 1: someone who was in that market of what you can
- 13:13Speaker 1: do today in two minutes, name a district in Australia
- 13:17Speaker 1: and in two minutes I can find out a hell
- 13:18Speaker 1: of a lot about it, or a single property on
- 13:21Speaker 1: the internet for free. So what's the flips? Is there
- 13:24Speaker 1: a flip side of that that that some people are
- 13:26Speaker 1: running around heavily, perhaps in an amateur fashion, this sitting
- 13:31Speaker 1: that analyx while you're doing it in a professional fashion.
- 13:33Speaker 1: I thought you'd like this question. I kept especially for
- 13:35Speaker 1: you as I say.
- 13:38Speaker 2: Ah, okay, you know, I suppose even the best experts
- 13:43Speaker 2: get things wrong. And you know we saw it in
- 13:46Speaker 2: the most recent optic in house prices that when inter
- 13:49Speaker 2: straight started to rise, we had a lot of people
- 13:51Speaker 2: coming out and saying process with crash and I didn't.
- 13:55Speaker 2: So I think, you know, it does show that even
- 13:58Speaker 2: people with the best information and don't can often get
- 14:02Speaker 2: it quite incorrect. The other point, right is is quite
- 14:05Speaker 2: interesting though around a lot of advisors pushing people into
- 14:09Speaker 2: certain locations around Australia. And I think this is where
- 14:12Speaker 2: you do need to look closely at an investment from
- 14:18Speaker 2: a personal level and look at it in terms of
- 14:22Speaker 2: what is the rental yield why buying? Is it capital growth?
- 14:28Speaker 2: Is it rental return? What's your time frame? Also the
- 14:32Speaker 2: level of also how you would respond if what is
- 14:36Speaker 2: being claimed doesn't take place. And I think that's particularly
- 14:39Speaker 2: around capital growth. It is incredibly difficult to predict capital growth.
- 14:44Speaker 2: So if that property is purchased at seven fifty thousand
- 14:48Speaker 2: and it stays at seven fifty thousand for five years,
- 14:51Speaker 2: is it still okay for you to buy at that price,
- 14:54Speaker 2: because realistically, you know that would be I mean, realistically
- 14:59Speaker 2: the worst case would be fall in pricing. But if
- 15:02Speaker 2: someone is claiming the narra will see strong growth, and
- 15:04Speaker 2: you know, I think I'd be taking that fairly carefully.
- 15:08Speaker 1: Well, I just just a bit and ask you one thing.
- 15:09Speaker 1: But it is true, though, isn't it. I mean, if
- 15:12Speaker 1: a rising tide lifts or boots, and if someone says
- 15:14Speaker 1: Perth is going to lift, Perth is going to lift,
- 15:18Speaker 1: right in a way, you could buy the worst house
- 15:20Speaker 1: on the street in Perth and it lifts. It will
- 15:24Speaker 1: the data analytics to that extent in the on average
- 15:28Speaker 1: will work for you.
- 15:31Speaker 2: Yeah, I mean, I mean, but path does bust, you know,
- 15:33Speaker 2: I think this is one of the one of the
- 15:36Speaker 2: things that we have seen. Well, I mean, I think
- 15:38Speaker 2: this is one of the Perth does come up a
- 15:40Speaker 2: lot in this discussion because Perth we did see a
- 15:43Speaker 2: lot of people buy in Perth following you know, finding
- 15:48Speaker 2: following various mining booms and did become very unstark. Perth's
- 15:52Speaker 2: property prices dropped for you know, ten fifteen years and
- 15:55Speaker 2: so it was quite a disasters situation. Also, rents didn't
- 15:58Speaker 2: grow and then vacancy rates were high. So you know,
- 16:01Speaker 2: I think a lot of people were very cautious. So
- 16:03Speaker 2: when we did see a lot of property advisors saying,
- 16:06Speaker 2: go to Perth, it's a really good idea. You know,
- 16:08Speaker 2: there was a lot of skepticism as to as to
- 16:11Speaker 2: what was going to happen there. Personally interesting because it
- 16:14Speaker 2: has risen. It's it's you know, the strongest price growth
- 16:17Speaker 2: area over the past five years. So you know, people
- 16:20Speaker 2: that did buy early stage did do very well. Rents
- 16:23Speaker 2: have doubled, and you know, it's been a it's been
- 16:26Speaker 2: a good outcome. But you know, I think, I think,
- 16:29Speaker 2: I mean, you do need to look at these recommendations carefully.
- 16:34Speaker 2: You do need to understand understand more broadly what's happening
- 16:38Speaker 2: in that area. People in Brisbane have done very well
- 16:40Speaker 2: a lot to do with population growth, So you know,
- 16:42Speaker 2: I think there's there's certain things that you can look
- 16:44Speaker 2: at in terms of, you know, why prices are moving
- 16:48Speaker 2: or why they are expecting to move. But also you
- 16:51Speaker 2: do need to look at areas like Perth quite carefully,
- 16:54Speaker 2: like mining towns in Wa quite carefully, because as soon
- 16:58Speaker 2: as you are in an area that's driven by one
- 17:02Speaker 2: economics sector, which mining in this case, it does become
- 17:06Speaker 2: much more susceptible to a boom bus cycle compared to
- 17:09Speaker 2: someone like seeing in Melbourne, which less likely to say
- 17:12Speaker 2: such wild swings in pricing.
- 17:15Speaker 1: Yes, okay, I suppose he's it's always he's alluding to
- 17:18Speaker 1: that whole issue of which comes across all investing, not
- 17:21Speaker 1: just property, top down or bottom up. So the top
- 17:23Speaker 1: down investor would say, buy a house in this town
- 17:27Speaker 1: because the data suggests that this town is five years
- 17:31Speaker 1: behind the rest of the country and so if the
- 17:33Speaker 1: whole town is going to lift. But the bottom up
- 17:35Speaker 1: investor would say, by this particular property in this town
- 17:39Speaker 1: where all things aren't neutral, but this is an exceptional property,
- 17:42Speaker 1: and that's the sort of bottom up approach, right, So
- 17:44Speaker 1: he's I think, in a way, if I can paraphrase
- 17:47Speaker 1: or play with Jeff's question, he's kind of saying top
- 17:51Speaker 1: down investing in property was probably not a big thing
- 17:53Speaker 1: once upon a time because people didn't have the range
- 17:56Speaker 1: of the wherewithal to even know what the trends were,
- 17:59Speaker 1: to dig deep in terms of data analytics, or to
- 18:02Speaker 1: say or to cherry pick and say, look, I live
- 18:05Speaker 1: in Brisbane, but I think I'll buy in Perth or
- 18:07Speaker 1: vice versa. And that's a much stronger theme now for
- 18:11Speaker 1: property investors. So it does change things. So the data
- 18:16Speaker 1: just a final thing on Jef down the data, the
- 18:18Speaker 1: amateur data an analyst. Is it a good thing or
- 18:22Speaker 1: a bad thing?
- 18:23Speaker 2: Look, I think it's a good thing. I mean talking
- 18:25Speaker 2: about the top down, bottom up. I mean people historically
- 18:28Speaker 2: have only bought in their local area because they understood
- 18:31Speaker 2: property in their local area, and it did it did
- 18:34Speaker 2: lead to you know, I mean, I think it has
- 18:37Speaker 2: created quite a lot of wealth for people that have
- 18:39Speaker 2: done that top down because people have looked more broadly
- 18:43Speaker 2: and looked at places like Perth and regional areas and
- 18:48Speaker 2: have put investment into these areas.
- 18:50Speaker 1: So that's also helped. So all of those.
- 18:52Speaker 2: Things have really changed, have really changed property investing?
- 18:56Speaker 1: Okay, all right, very good, Daniel asks talking to some
- 19:00Speaker 1: Rediset agents, they've noticed that social media, mostly Instagram, is
- 19:05Speaker 1: proving a great way to promote and sell property. Do
- 19:07Speaker 1: you think going forward property marketing will more heavily involve
- 19:11Speaker 1: social media? Now we have to take this question. Do
- 19:15Speaker 1: noticing that I happen to be employed by a gigantic
- 19:18Speaker 1: media company which is not a social media company, and
- 19:21Speaker 1: you're employed by White which is a real estate agent.
- 19:24Speaker 1: So I suppose they they can go in any direction,
- 19:27Speaker 1: but in terms of using social media, and they may
- 19:30Speaker 1: well use it more than I know. What do you
- 19:33Speaker 1: think of Daniel's question? Will it become will is it
- 19:36Speaker 1: become important? And will it become more important?
- 19:40Speaker 2: Well, it's it's definitely becoming more important in media. I mean,
- 19:43Speaker 2: the media landscape has changed significantly with social media in
- 19:48Speaker 2: terms of selling property. That's an agency using it, you know,
- 19:51Speaker 2: we know that having that a lot of them do
- 19:54Speaker 2: have very strong social media profiles, they do have followings.
- 19:59Speaker 2: Luxury it is in particular, there is quite a quite
- 20:02Speaker 2: a campaign. We've got some of our really top agents
- 20:05Speaker 2: to pretty good videos that they put on on.
- 20:09Speaker 1: Oh I've seen these videos. They're extraordinary, and they're extraordinary. Yeah,
- 20:14Speaker 1: I mean I mean you say you're kidding, Oh, this
- 20:16Speaker 1: is all for one property. I suppose if the houses
- 20:18Speaker 1: were fourteen million, you can spend fifty grand on a video. Yeah.
- 20:21Speaker 1: But what about social media in terms of your work
- 20:24Speaker 1: and in your trying to understand the market to what
- 20:28Speaker 1: extent do you tunnel through social media or is it
- 20:30Speaker 1: relevant to your Yeah?
- 20:31Speaker 2: Absolutely, I mean we get leads through social media. That's
- 20:34Speaker 2: an important form of lead generation for us. So it's yeah,
- 20:38Speaker 2: I mean it is absolutely being used, and it is
- 20:42Speaker 2: It is something that can be quite experimental as well.
- 20:44Speaker 2: And I think the nature of social media allows it
- 20:46Speaker 2: to be quite experimental because you know, if something doesn't work,
- 20:50Speaker 2: you can pull it off and pull it off the
- 20:52Speaker 2: social media channel and so but you know, it's just
- 20:55Speaker 2: a transition. I mean, people used to sell property through ads,
- 20:59Speaker 2: they then move to portals. Social media gives another way
- 21:04Speaker 2: of selling property. The other thing too, I mean if
- 21:06Speaker 2: you have a look at new properties, in particular, if
- 21:08Speaker 2: you look at apartment projects and house and land projects,
- 21:11Speaker 2: I mean they sell heavily through social as well. That
- 21:15Speaker 2: a lot of them will be trying to build communities
- 21:17Speaker 2: and build their own audience, and by doing so, they
- 21:21Speaker 2: can more directly target people that like their type of product.
- 21:26Speaker 2: Maybe look at a really good apartment developer that they
- 21:29Speaker 2: would have. They would be working heavily in building their
- 21:33Speaker 2: own audiences to really have a greater influence on their
- 21:36Speaker 2: buying behavior in the future.
- 21:39Speaker 1: That's interesting. These these agents, these star agents that have
- 21:43Speaker 1: a big social media following and sell luxury properties. Do
- 21:46Speaker 1: you think a large element of that is pure voyeurism
- 21:50Speaker 1: where people are just watching and looking at it, just
- 21:52Speaker 1: that they look at television shows rather than de facto
- 21:56Speaker 1: buyers of those luxury properties every buys.
- 22:01Speaker 2: I mean, I mean, you're not if you're getting thirty
- 22:03Speaker 2: thousand views of a video of a beautiful property, that's
- 22:07Speaker 2: not thirty thousand buyers, obviously, But I think it also is.
- 22:11Speaker 2: I mean people, you know, we all love looking at property,
- 22:13Speaker 2: but if you're seeing an agent doing a fun video
- 22:15Speaker 2: on a beautiful property in a suburb that you're not
- 22:19Speaker 2: familiar with, then you know, perhaps that would give you
- 22:23Speaker 2: a little bit more interest in that suburb. So, you know,
- 22:25Speaker 2: I think there's a lot that goes on in social
- 22:27Speaker 2: but absolutely the way that they're using it and the
- 22:31Speaker 2: impact that it's having on their revenue and their their
- 22:36Speaker 2: ability to build a pipeline, and it does seem to
- 22:38Speaker 2: be working for them.
- 22:40Speaker 1: Okay. I saw a video last year on my area
- 22:43Speaker 1: broad in my area being based at Melbourne, and it
- 22:46Speaker 1: was this absolutely top range apartment development. It was actually
- 22:50Speaker 1: I can name what it is. It was the department
- 22:52Speaker 1: development at the Old Summer. It's called The Summer. It's
- 22:55Speaker 1: in Saint Kilda in Melbourne, which of course was full
- 22:58Speaker 1: of all these celebrity buyers and the video for the
- 23:02Speaker 1: sale of that was so good that I actually said
- 23:05Speaker 1: to people in other countries just to show that the
- 23:07Speaker 1: area I lived at its very best. That is. But
- 23:10Speaker 1: the same block as has since had disputes between these
- 23:14Speaker 1: various celebrity millionaire owners over various issues, which is all
- 23:18Speaker 1: great fun for the voyeur, and no doubt it's been
- 23:21Speaker 1: on social media too, but it is a dimension of
- 23:24Speaker 1: property that's very interesting. It is growing. Thank you for
- 23:26Speaker 1: that question, Daniel, really really interesting. I think we could
- 23:29Speaker 1: come back to that and perhaps we might try and
- 23:31Speaker 1: find out more for our listeners on that one. All right,
- 23:33Speaker 1: we'll take a shortbreak. We'll be back in a moment
- 23:35Speaker 1: with two questions from Ryan and Andrew. Hello, Welcome back
- 23:43Speaker 1: to the Australians Money Puzzle podcast. James Kirby here with
- 23:47Speaker 1: Narratorconospy from the Rape White Group. Narrator is a regular
- 23:50Speaker 1: on the show and I know Nerida for a long
- 23:52Speaker 1: time in various guises over the years where she's always
- 23:55Speaker 1: been in properly, always been an economist in that area,
- 23:58Speaker 1: So she really is someone who has a very knowledge
- 24:01Speaker 1: of the world we are analyzing every week here. Okay, Ryan,
- 24:05Speaker 1: I want to get some financial advice on a few
- 24:08Speaker 1: specific questions relating to selling a property. Is it possible
- 24:11Speaker 1: to get financial advice on these things alone without a
- 24:14Speaker 1: financial advisor going through all my finances in charge of
- 24:17Speaker 1: me for all that, Ryan, I'm sorry, this is not advice,
- 24:20Speaker 1: it's information, And the information I'm going to give you
- 24:22Speaker 1: about advice is you can't. That's the whole problem, that's
- 24:26Speaker 1: the whole debate. You can't get bite sized advice. You
- 24:28Speaker 1: can't walk into a financial advisor and say I've got
- 24:31Speaker 1: an issue. I've got an issue I inherited two hundred
- 24:35Speaker 1: grand I want to buy an apartment for six hundred grand.
- 24:39Speaker 1: That's all. Nothing else. I don't want to talk about
- 24:40Speaker 1: anything else. They can't legally do that with you. They
- 24:43Speaker 1: cannot do bite sized advice. They must take all your
- 24:47Speaker 1: issues into affair. They must, they must produce statements of
- 24:50Speaker 1: advice or documents of that ilk and they are so
- 24:53Speaker 1: petrified by by falling for out of the regulations that
- 24:56Speaker 1: they will say to you, sorry, take it or leave it.
- 24:59Speaker 1: So short answer to you, Ryan is that you can't.
- 25:03Speaker 1: Is there anything you know, Narada that would challenge what
- 25:06Speaker 1: I said there? Yeah, I mean it's something I'm covering
- 25:12Speaker 1: all the time, and you know, there's there's there's this
- 25:15Speaker 1: issue in there's an effort in Parliament at the moment
- 25:18Speaker 1: to change that. But I wouldn't be waiting for it.
- 25:20Speaker 1: I gotta tell you, folks, because in a way, at
- 25:24Speaker 1: a certain point, I don't think that we should have
- 25:27Speaker 1: a situation like we have where you must literally, you know,
- 25:31Speaker 1: where you have this absurdly regulated, overregulated framework around advice.
- 25:36Speaker 1: But at the same time, being realistic about it, you
- 25:40Speaker 1: probably will never get to the day that you can
- 25:43Speaker 1: cheaply get advice because you can't get good advice cheaply.
- 25:47Speaker 1: I think that's something that's kind of at the bottom
- 25:49Speaker 1: of a lot of these issues and frustrating for everyone.
- 25:52Speaker 1: But it's true. Making it worse is the fact that
- 25:54Speaker 1: you can't I get a single chunk of advice, if
- 25:58Speaker 1: you know what I mean, a sliver of advice. You
- 26:01Speaker 1: have to get the whole thing. Ryan and I would
- 26:04Speaker 1: add as an additional warning on that one. Obviously, advice
- 26:07Speaker 1: from people inside the property industry about property is rarely independent. Okay.
- 26:15Speaker 1: Final question from Andrew, longtime listener and fatter the podcast.
- 26:18Speaker 1: I read with the interest your recent article in The
- 26:21Speaker 1: Australian about the forty year mortgage. As house prices keep
- 26:25Speaker 1: increasing relative to anual salaries, it seems inevitable that loan
- 26:28Speaker 1: contracts will extend into retirement. Yes, and then he says
- 26:34Speaker 1: he really. Then he has a scenario. He says, I
- 26:36Speaker 1: was wondering whether we are entering an era where people
- 26:39Speaker 1: will not be expected to discharge their loans while they're
- 26:41Speaker 1: working during their working lives. Rather, they will only increase
- 26:44Speaker 1: their equity during their lives and draw on at to
- 26:47Speaker 1: retire using whatever equity remains such as superannuation, until their
- 26:51Speaker 1: home is returned almost entirely to the institution when they die.
- 26:55Speaker 1: Somewhat dystopian, but not unrealistic. Perhaps, Yeah, it's not unrealistic
- 27:01Speaker 1: at all. Have you any sense of how many people
- 27:05Speaker 1: now go into retirement with the mortgage and what it
- 27:07Speaker 1: used to be.
- 27:09Speaker 2: I mean, I agree, I think it is increasing that
- 27:12Speaker 2: people do obviously take on bigger debt. They take on
- 27:15Speaker 2: bigger debt later in life. Banks are quite keen to
- 27:19Speaker 2: provide debt at any not I mean obviously really old
- 27:22Speaker 2: people that won't, but they do.
- 27:24Speaker 1: Yeah, I think that you're onto something. There was there
- 27:27Speaker 1: was a time I would say to people in their sixties, listen,
- 27:29Speaker 1: don't bother trying to get the mortgage. I mean, you
- 27:31Speaker 1: have the chance. That's totally changed, yes, But also it
- 27:35Speaker 1: means that that people are retiring with mortgages. So what's
- 27:40Speaker 1: the impact of that on the property market.
- 27:42Speaker 2: Well, I don't think it's necessarily a bad situation. If
- 27:46Speaker 2: they are still one still able to pay the mortgage
- 27:49Speaker 2: through you know, whatever superannuation or whatever they have. I
- 27:53Speaker 2: mean that that would be one outcome. I think another
- 27:55Speaker 2: one would be downsizing. And again not a problem that
- 27:58Speaker 2: if you've got a you know, you've got your big
- 28:00Speaker 2: family home at that point, you're still owning, owing a
- 28:04Speaker 2: certain amount of money on it, selling and buying something smaller,
- 28:07Speaker 2: you could still come out pretty well.
- 28:09Speaker 1: So I don't think it's.
- 28:11Speaker 2: I mean, the banks obviously are lending based on the
- 28:14Speaker 2: fact that people will still have debt in retirement, so
- 28:16Speaker 2: I mean they've obviously adjusted their views as to how
- 28:20Speaker 2: this works. But I mean, you think of a forty
- 28:22Speaker 2: year mortgage, I mean the latest you'd be able to
- 28:25Speaker 2: get one and pay it off in forties would be,
- 28:28Speaker 2: you know, in your late twenties, so you know, we
- 28:31Speaker 2: know that people are getting mortgages at a much later
- 28:34Speaker 2: date than that.
- 28:36Speaker 1: So the people are getting longer data mortgages to reduce
- 28:39Speaker 1: the annual cost of the mortgages that they're taking on,
- 28:42Speaker 1: and the banks are broadening it all the time, so
- 28:45Speaker 1: they're getting longer and longer, and these products which are
- 28:48Speaker 1: very rare one time, are now common forty year mortgages
- 28:51Speaker 1: in the system. I suppose one of the debates then,
- 28:55Speaker 1: is why about super is if you are, you know,
- 29:01Speaker 1: if you are working towards the situation where you finally
- 29:03Speaker 1: get your super and you're getting it to pay off
- 29:05Speaker 1: a mortgage, why did you put so much into super
- 29:11Speaker 1: if it was only going into mortgage in the first place,
- 29:13Speaker 1: when you could have paid it off years earlier. That's
- 29:15Speaker 1: a debate for another day. That's a debate for another show.
- 29:18Speaker 1: All Right, we might have to leave it at that,
- 29:21Speaker 1: but it's been always good to have you there. The
- 29:23Speaker 1: terrific Thank you very much. On this aspect of the
- 29:26Speaker 1: fires is most interesting. I think people would I certainly
- 29:30Speaker 1: assumed that a fire in an area did enormous damage
- 29:34Speaker 1: to it long term. Instantly. That's what I assumed, and
- 29:36Speaker 1: the evidence is not so simple at all, it would
- 29:39Speaker 1: seem so Thank you very much. We'll talk to you
- 29:42Speaker 1: again soon.
- 29:43Speaker 2: Thanks for having me.
- 29:44Speaker 1: That was never the color species the chief economist at
- 29:46Speaker 1: the rape Y Group. Thank you everybody for listening today's show.
- 29:49Speaker 1: Keep those emails rolling. See how interesting even that bunch
- 29:52Speaker 1: of questions on that specific issue were today. Your questions
- 29:56Speaker 1: are the lifeblood of the show, so keep them rolling.
- 29:59Speaker 1: The email is the money puzzle at the Australian dot
- 30:02Speaker 1: com dot AU. Today show was produced by Leah Summergloo.
- 30:07Speaker 1: Talk to you soon.