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Tammy Hembrow's Baby Fever · Outspoken the Podcast

• 0:01
  Speaker 1: Hello and welcome to Outspoken. It's your dose of the
• 0:04
  Speaker 1: hottest influencer and pop culture news twice a week. I'm
• 0:08
  Speaker 1: Sophie Torver and coming up on today's show. Sofa Dofa
• 0:12
  Speaker 1: labels Australian Fashion Week a shit show and Sammy Guggenheimer
• 0:16
  Speaker 1: is called out for mistreating a stan. But first, Tammy
• 0:19
  Speaker 1: Hembrough declared over the weekend that she has baby fever.
• 0:23
  Speaker 1: The mum of three went as far as asking her
• 0:25
  Speaker 1: followers if she should have another baby before adding kidding
• 0:29
  Speaker 1: but not kidding. Kate, a rather surprising revelation. Yeah, it
• 0:33
  Speaker 1: wasn't what I was expecting from Tammy, considering the marriage
• 0:36
  Speaker 1: breakdown rumors that are swirling. So Matt and Tammy still
• 0:39
  Speaker 1: appear to be living in separate states. And Tammy has
• 0:42
  Speaker 1: made it very clear that Matt isn't at home. So
• 0:45
  Speaker 1: she's constantly posting with her kids, watching movies in bed together.
• 0:49
  Speaker 1: She also appeared at Australian Fashion Week by herself. Matt's
• 0:52
  Speaker 1: been making it pretty obvious that he is back living
• 0:55
  Speaker 1: in Melbourne too. He's been going on a lot of
• 0:57
  Speaker 1: solo movie trips. He also slept at the MCG for
• 1:01
  Speaker 1: charity and a couple of photos actually popped up of
• 1:03
  Speaker 1: him chatting to some girls, which Tammy would not be
• 1:05
  Speaker 1: happy about. And he's also been posting a lot of
• 1:08
  Speaker 1: happy snaps with family. It almost gives the vibe that
• 1:11
  Speaker 1: his family are rallying behind him at this time. Yeah, well,
• 1:14
  Speaker 1: he shared a photo dump of pictures of him and
• 1:16
  Speaker 1: his family standing next to this brick wall and wrote,
• 1:19
  Speaker 1: the caption brick by brick. So it seems like he's
• 1:22
  Speaker 1: rebuilding himself. That's very deep from him. And he also
• 1:25
  Speaker 1: shared a photo of him walking in a forest with
• 1:27
  Speaker 1: his mum from 2021 and then again in 2025. It
• 1:30
  Speaker 1: shows how close he is to his family in Melbourne.
• 1:33
  Speaker 1: I want to talk about these posts that Tammy uploaded
• 1:36
  Speaker 1: on Sunday morning because they were very strange. So she
• 1:39
  Speaker 1: had been watching the Twilight series with her kids and
• 1:42
  Speaker 1: she was saying how excited she was that they were
• 1:44
  Speaker 1: getting into it. And in one of the movies, I mean,
• 1:47
  Speaker 1: I'm not a Twilight stan, so I'm not across this franchise,
• 1:50
  Speaker 1: but there was a baby featured in it, which looked
• 1:53
  Speaker 1: like an AI baby. It's not actually a real baby.
• 1:56
  Speaker 1: And it was a bit creepy, wasn't it? Yeah, she
• 1:57
  Speaker 1: took a photo of the television screen with the baby
• 2:00
  Speaker 1: on it and wrote, me, baby fever with a shaking
• 2:04
  Speaker 1: hands emoji and said, guys, should I have another one? Lol.
• 2:08
  Speaker 1: Now that was quickly followed up with a picture of
• 2:11
  Speaker 1: Wolf on the bed and said, kidding, but not kidding. Now,
• 2:14
  Speaker 1: this is all very strange because this comes off the
• 2:18
  Speaker 1: back of her husband, Matt, speaking very openly about his
• 2:22
  Speaker 1: struggles with fertility recently on the Inherited podcast. He doesn't
• 2:27
  Speaker 1: like to call himself infertile, but he has said that
• 2:30
  Speaker 1: there is a high likelihood that he will really struggle
• 2:33
  Speaker 1: to have children. Yeah, because he can't naturally conceive because
• 2:36
  Speaker 1: he doesn't have any sperm. He did say that there
• 2:38
  Speaker 1: is a procedure that he can have that would increase
• 2:41
  Speaker 1: the likelihood of him being able to have children. That's
• 2:44
  Speaker 1: why I was so surprised that Tammy would share something
• 2:46
  Speaker 1: like this, because it did seem quite insensitive to Matt
• 2:49
  Speaker 1: and what he's been going through. The timing of her
• 2:51
  Speaker 1: post was also quite curious because it was the same
• 2:54
  Speaker 1: day that her ex-fiancé, Matt Paul, announced the arrival of
• 2:58
  Speaker 1: his son with his fiancé, Annalise. So they called the
• 3:01
  Speaker 1: baby Parker William Paul, and he'll be the brother of
• 3:04
  Speaker 1: Tammy Hembrough's daughter, Posie. So they really like the double
• 3:08
  Speaker 1: P names, Posey Paul and Parker Paul. That's quite a mouthful.
• 3:12
  Speaker 1: I'm not going to be too critical over names because
• 3:13
  Speaker 1: I'll be putting my baby name out there soon. But
• 3:16
  Speaker 1: I am surprised that you'd go with a double P. Well,
• 3:19
  Speaker 1: Amy went with a double H. Yeah, but I think
• 3:21
  Speaker 1: because P makes such a specific noise, like it's difficult
• 3:24
  Speaker 1: to pronounce two Ps. Two Ps. The birth announcement was
• 3:29
  Speaker 1: really beautiful because they had a professional photographer there taking photos.
• 3:33
  Speaker 1: And one thing that stood out to me is that
• 3:35
  Speaker 1: Matt just looked so thrilled and happy in the vision.
• 3:38
  Speaker 1: And then I was comparing it to his appearance in
• 3:41
  Speaker 1: Tammy's birth vlog. And it was so clear that they
• 3:44
  Speaker 1: must have broken up because his vibe was completely different. Yeah,
• 3:47
  Speaker 1: it was really around the time of Posey's birth that
• 3:50
  Speaker 1: followers started picking up on the fact that something wasn't
• 3:52
  Speaker 1: quite right in their relationship. Matt Paul was beginning to
• 3:55
  Speaker 1: be quite absent from Tammy's content, similar to what we're
• 3:59
  Speaker 1: seeing now with Matt Sikowsky.
• 4:00
  Speaker 2: Mm-hmm.
• 4:01
  Speaker 1: It does seem like Tammy's surrounded by babies at the
• 4:03
  Speaker 1: moment because prior to posting that she had baby fever,
• 4:07
  Speaker 1: she had been hanging out with her best friend, Isabel Laws,
• 4:10
  Speaker 1: and her new baby daughter. And there'd been a couple
• 4:12
  Speaker 1: of photos uploaded of Tammy holding the baby. So this
• 4:15
  Speaker 1: would be adding to it. Interestingly, Isabel Laws also recently
• 4:20
  Speaker 1: unfollowed Matt Zukowski on Instagram, which created a few headlines.
• 4:23
  Speaker 3: Mm-hmm.
• 4:24
  Speaker 1: Matt really is not helping this situation. So on his
• 4:27
  Speaker 1: podcast this week with Anna McAvoy, they spoke about the candle,
• 4:31
  Speaker 1: firework and mirror theory, which is this social media relationship
• 4:35
  Speaker 1: theory describing different types of relationships. When Anna was getting
• 4:39
  Speaker 1: into these relationship theories, I felt like she had to
• 4:41
  Speaker 1: stifle a giggle a couple of times because it was
• 4:44
  Speaker 1: so clear that the firework theory, which we will throw
• 4:47
  Speaker 1: to you in a second, is literally Tammy and Matt. Oh,
• 4:50
  Speaker 1: it was so awkward. Yeah, it was kind of like
• 4:52
  Speaker 1: this laugh that she knew the audience would know that
• 4:55
  Speaker 1: this was about them. Yeah, it's kind of like that
• 4:57
  Speaker 1: she knows she's not allowed to say anything, but for
• 5:00
  Speaker 1: the sake of their podcast and getting ratings up there,
• 5:02
  Speaker 1: they'll start inferring stuff. Yeah, let's throw to a little
• 5:04
  Speaker 1: bit of that segment.
• 5:06
  Speaker 3: So first let's start with a firework, the most crazy one,
• 5:11
  Speaker 3: as the name suggests, being a firework.
• 5:14
  Speaker 4: So this love is the intoxicating love.
• 5:17
  Speaker 3: The one that burns bright but fades quickly.
• 5:20
  Speaker 4: So we've all had that relationship, I think especially when
• 5:24
  Speaker 4: I was younger. I think the firework theory happened a lot.
• 5:27
  Speaker 3: Like you meet someone, it's explosions, and then next minute
• 5:30
  Speaker 3: you're like, it's over.
• 5:32
  Speaker 5: It's done.
• 5:33
  Speaker 4: It all happens so quick.
• 5:34
  Speaker 6: Supernova. Literally. Is that what they're called? Those burn bright,
• 5:38
  Speaker 6: die young?
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  Speaker 3: Yeah.
• 5:39
  Speaker 4: So it's exciting, it's dramatic, it's explosive.
• 5:43
  Speaker 3: Basically like an actual firework, it fizzles out quickly and
• 5:47
  Speaker 3: often leaves behind a smoky aftermath of drama and emotional wreckage.
• 5:53
  Speaker 4: Matt, can you relate?
• 5:55
  Speaker 6: Yeah, I've been in a couple of firework relationships, definitely.
• 5:58
  Speaker 6: I feel like these ones, though, everyone has to go
• 6:02
  Speaker 6: through them. I mean, I say everyone, that's a bit
• 6:05
  Speaker 6: of a broad statement, but I feel like you learn
• 6:07
  Speaker 6: from them and I feel like you better yourself from
• 6:09
  Speaker 6: those relationships as and understand a bit more about yourself
• 6:12
  Speaker 6: and a bit more about dating. Like we've always said
• 6:14
  Speaker 6: on this podcast, dating is about learning. And to learn,
• 6:18
  Speaker 6: you need to get out there and explore different scenarios
• 6:21
  Speaker 6: and different relationships. So I think it's a very, not useful,
• 6:24
  Speaker 6: but it's something that might seem traumatic at the time,
• 6:27
  Speaker 6: but you learn from it.
• 6:28
  Speaker 4: Yeah, I think the firework love rarely works out.
• 6:32
  Speaker 1: The vibe I got from that is that Matt is saying, oh,
• 6:35
  Speaker 1: he's learned so much. from this firework relationship with Tammy
• 6:39
  Speaker 1: and he's grown as a person and he's matured now
• 6:42
  Speaker 1: that it's over. Is that kind of what you picked
• 6:44
  Speaker 1: up on? I actually don't think it's definitely over. I
• 6:47
  Speaker 1: think that they're on a break to improve themselves. So
• 6:51
  Speaker 1: I think Matt is trying to say like that brick
• 6:53
  Speaker 1: by brick post that he did, that he's working on
• 6:56
  Speaker 1: himself and he's going to return to Tammy a better man.
• 6:59
  Speaker 1: But how are you working on your relationship when you're
• 7:01
  Speaker 1: not even in the same state? You're not even liking
• 7:04
  Speaker 1: each other's Instagram photos. I know that sounds petty, but
• 7:06
  Speaker 1: I've noticed that they haven't liked any for weeks now.
• 7:09
  Speaker 1: And the awkward thing is he's on this relationship podcast
• 7:12
  Speaker 1: and he didn't mention his wife's name once, whereas Anna
• 7:15
  Speaker 1: McAvoy kept referencing her husband throughout all this. Oh yeah,
• 7:17
  Speaker 1: they were talking about how it's fun as a couple
• 7:21
  Speaker 1: to do painting classes. And earlier in the year, I
• 7:24
  Speaker 1: think it was around New Year's, Matt and Tammy painted
• 7:26
  Speaker 1: each other and he referenced that, but he didn't use
• 7:29
  Speaker 1: her name at all or even reference who he did
• 7:32
  Speaker 1: the painting class with.
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  Speaker 6: Yeah.
• 7:34
  Speaker 1: Like he didn't say my wife. He just said, oh yeah,
• 7:36
  Speaker 1: I did this with a partner once.
• 7:38
  Speaker 2: I know.
• 7:38
  Speaker 1: And despite not talking about Tammy, Matt referenced a friends
• 7:41
  Speaker 1: with benefits situation, which turned into a relationship. I'm sure
• 7:45
  Speaker 1: Tammy would have been absolutely thrilled with this. So it
• 7:48
  Speaker 1: got brought up when Anna was saying that most relationships
• 7:51
  Speaker 1: start with some type of firework. And Matt said this.
• 7:54
  Speaker 6: I was with one when I was like hooking up
• 7:57
  Speaker 6: with a girl for like a couple of years before
• 7:59
  Speaker 6: I realized that she was a cool chick and started
• 8:01
  Speaker 6: dating her for over two years.
• 8:03
  Speaker 4: That must be a rare scenario. Yeah.
• 8:06
  Speaker 3: So what, you guys were like friends with benefits? Yeah.
• 8:08
  Speaker 4: And then it moved into a relationship.
• 8:10
  Speaker 6: It just got more and more like, you know, from
• 8:12
  Speaker 6: every fortnight to like, once a week twice a week
• 8:15
  Speaker 6: you didn't like go home after going out with her
• 8:17
  Speaker 6: or go like and then eventually just got more and
• 8:20
  Speaker 6: more like you know the more you talk and it
• 8:22
  Speaker 6: was like dates more dates and it just gradually became
• 8:24
  Speaker 6: a relationship didn't work out obviously yeah but you know
• 8:28
  Speaker 6: you're young well to.
• 8:29
  Speaker 1: Be fair he's obviously been told by tammy that he's
• 8:32
  Speaker 1: not to mention her at all and anything to do
• 8:34
  Speaker 1: with their situation so if he does have this dating
• 8:37
  Speaker 1: and relationships podcast he really can only refer to past relationships. Yeah,
• 8:42
  Speaker 1: but hearing that story made him sound like such a
• 8:44
  Speaker 1: player and made it seem even stranger that he raced
• 8:47
  Speaker 1: into this relationship with Tammy. Oh, I didn't pick up
• 8:50
  Speaker 1: on that at all. I just thought he was talking
• 8:51
  Speaker 1: about a relationship he had when he was quite young.
• 8:54
  Speaker 1: I actually thought it might have been with that Genevieve
• 8:56
  Speaker 1: that keeps calling him out. I mean, I love that
• 8:59
  Speaker 1: he says it took him a couple of years of
• 9:00
  Speaker 1: having sex with this woman to realise that she was
• 9:03
  Speaker 1: a cool chick. I mean, how awful is that?
• 9:06
  Speaker 7: Let's talk about Australian Fashion Week. This is my third
• 9:09
  Speaker 7: year attending Australian Fashion Week, and I just want to
• 9:12
  Speaker 7: do a little debrief on how this year has been.
• 9:16
  Speaker 7: So it's definitely been an experience.
• 9:18
  Speaker 1: TikTok it girl Sophia Begg is at the center of
• 9:21
  Speaker 1: an Australian Fashion Week scandal. The 21-year-old influencer, better known
• 9:25
  Speaker 1: by her handle SofaDofa, labeled the event a shitshow and
• 9:29
  Speaker 1: called out media in attendance. Now, before we get into
• 9:32
  Speaker 1: the drama, Soph, can you get listeners up to speed
• 9:34
  Speaker 1: with who Sophadofa is? Well, she is a big deal
• 9:36
  Speaker 1: in the Australian fashion scene. She's a Gen Z style
• 9:39
  Speaker 1: icon with her own fashion label that often sells out. Now,
• 9:43
  Speaker 1: when she was 17, her influencer career really took off
• 9:46
  Speaker 1: off the back of her wearing a blue corset from
• 9:49
  Speaker 1: Glassons on her TikTok. That item immediately sold out everywhere
• 9:53
  Speaker 1: and she attracted a mass audience, which now sits at
• 9:56
  Speaker 1: almost 3 million followers. She also made a name for herself.
• 10:00
  Speaker 1: when she called out fashion label White Fox Boutique. And
• 10:02
  Speaker 1: we spoke about Sofa on the podcast recently as her
• 10:05
  Speaker 1: name got dragged into the Anna Paul saga. So Michaela
• 10:08
  Speaker 1: Testa alleged that Anna Paul made derogatory comments about her appearance. Yeah,
• 10:13
  Speaker 1: her close set eyes, apparently. And since then, a lot
• 10:15
  Speaker 1: of people have had a soft spot for her, which
• 10:17
  Speaker 1: is why when she uploaded a TikTok talking about her
• 10:20
  Speaker 1: mistreatment at Australian Fashion Week, the people tuned in. The
• 10:24
  Speaker 1: video went viral and has over a million views. Now,
• 10:27
  Speaker 1: the video went for almost eight minutes and there are
• 10:30
  Speaker 1: several parts that I want to discuss. The first is
• 10:33
  Speaker 1: about the media in attendance. So, Sofa called out the
• 10:36
  Speaker 1: journalists doing Vox Pops outside the event. She labeled their
• 10:40
  Speaker 1: questions as diabolical and inappropriate. Now, for those unfamiliar with
• 10:44
  Speaker 1: the term Vox Pop, it's a short interview with a
• 10:47
  Speaker 1: member of the public, normally in a public place like
• 10:49
  Speaker 1: on the street or at an event. And the purpose
• 10:52
  Speaker 1: is to gather a range of opinions or reactions. However,
• 10:56
  Speaker 1: in this new age of media, the motive of Vox
• 10:58
  Speaker 1: Pops has really changed. So they're now being used at
• 11:01
  Speaker 1: events like these to try and create a viral moment
• 11:04
  Speaker 1: that will gain a lot of engagement online. Things have
• 11:06
  Speaker 1: really changed since the TikTok Awards because there are a
• 11:09
  Speaker 1: couple of influencers who were caught off guard on the
• 11:11
  Speaker 1: red carpet and fucked up and said stupid shit that
• 11:13
  Speaker 1: went viral, for instance. there was a general question which
• 11:16
  Speaker 1: was being thrown at influencers around whether they thought the
• 11:19
  Speaker 1: job of an influencer was hard. And most of them
• 11:22
  Speaker 1: were smart enough to play it off and say, oh,
• 11:24
  Speaker 1: you know, we're very lucky to have this position. Whereas
• 11:26
  Speaker 1: one influencer went into how difficult her role was and
• 11:30
  Speaker 1: that the public would just be unaware of the amount
• 11:32
  Speaker 1: of work that she put into it, which was not
• 11:34
  Speaker 1: a popular response. There was also that clip of Anna
• 11:36
  Speaker 1: Paul that went viral where she was asked if she
• 11:38
  Speaker 1: could be another content creator for 24 hours, who would
• 11:41
  Speaker 1: it be? And she said someone that was super, super
• 11:44
  Speaker 1: rich that traveled a lot. And everyone's like, but that's you. Like,
• 11:47
  Speaker 1: how unaware are you?
• 11:49
  Speaker 7: Yeah.
• 11:49
  Speaker 1: And you can see that this is a tactic that
• 11:51
  Speaker 1: they've been trying to implement at Australian Fashion Week, because
• 11:54
  Speaker 1: you would expect that there'd be a lot of questions
• 11:56
  Speaker 1: about fashion and what the influencers are wearing. But instead,
• 12:00
  Speaker 1: reporters have been asking invasive questions to try and catch
• 12:03
  Speaker 1: influencers out. Yeah, and it's always at the influencer's expense,
• 12:06
  Speaker 1: isn't it? Now, Sofa was visibly taken aback when she
• 12:10
  Speaker 1: was asked on camera how much she earns and to
• 12:13
  Speaker 1: also divulge the biggest brand deal she's ever turned down.
• 12:17
  Speaker 1: They also wanted her to name and shame that brand.
• 12:19
  Speaker 1: This is what she said about it on her TikTok.
• 12:22
  Speaker 7: I feel like the interviewer's sole purpose, this year especially,
• 12:25
  Speaker 7: is just to catch people out with tricky questions that
• 12:29
  Speaker 7: they know they're going to get juicy answers from. I
• 12:32
  Speaker 7: feel like a lot of the questions they're trying to
• 12:33
  Speaker 7: get tea, they're trying to get juicy answers, and a
• 12:35
  Speaker 7: lot of the questions you can see are visibly making
• 12:38
  Speaker 7: the creators feel uncomfortable.
• 12:41
  Speaker 1: I just think that this tactic is very unfair, particularly
• 12:43
  Speaker 1: when you consider how young some of these influencers are.
• 12:47
  Speaker 1: And that they really haven't had any media training. That
• 12:49
  Speaker 1: would be a very difficult question to answer diplomatically. Yeah,
• 12:52
  Speaker 1: it kind of shocks me when you realize that SofaDofa
• 12:55
  Speaker 1: is only 21 years old. And it's not the first
• 12:57
  Speaker 1: time that she's been rattled by an interview before. So
• 13:01
  Speaker 1: she was trolled after her exchange with Tony Armstrong at
• 13:04
  Speaker 1: the 2023 TikTok Awards. And during that interaction, Armstrong asked
• 13:08
  Speaker 1: her how she was feeling, saying, you look ecstatic and
• 13:10
  Speaker 1: I'm pumped for you. And SofaDofa replied, thank you, wow,
• 13:14
  Speaker 1: stop flirting with me. It was really awkward. We did
• 13:17
  Speaker 1: talk about it on the podcast when it happened. Because
• 13:19
  Speaker 1: Tony hit back and said that he had a girlfriend
• 13:21
  Speaker 1: and everyone was like, oh, good on him for turning
• 13:24
  Speaker 1: her down. It was clear that in that moment she
• 13:26
  Speaker 1: thought that he was giving her some type of compliment
• 13:29
  Speaker 1: and she explained later on that other people had been
• 13:32
  Speaker 1: complaining that interviewees weren't giving them anything and she wanted
• 13:35
  Speaker 1: to be fun. It was clearly a joke.
• 13:37
  Speaker 4: Yeah, and that.
• 13:37
  Speaker 1: Moment clearly lives rent-free in Soph's mind because she spoke
• 13:41
  Speaker 1: about how she was freaking out during the Australian Fashion
• 13:43
  Speaker 1: Week interviews. And Soph, as you touched on, She's one
• 13:46
  Speaker 1: of the influencers that hasn't had media training and she
• 13:48
  Speaker 1: said that she was stressing having to answer these questions
• 13:51
  Speaker 1: alone without her manager or her mum. I think because
• 13:54
  Speaker 1: these viral videos disappear so quickly from our For You
• 13:58
  Speaker 1: pages that you forget how difficult it would actually be
• 14:01
  Speaker 1: for people to put up with the brutal commentary that's
• 14:04
  Speaker 1: going on in the comments section. Because those influencers get
• 14:07
  Speaker 1: tagged all the time and if you're someone that looks
• 14:10
  Speaker 1: at your tags and reads the comments, I mean, it'd
• 14:12
  Speaker 1: be very hard not to read what people were saying.
• 14:14
  Speaker 1: I know people go, oh, well, just don't look at it.
• 14:16
  Speaker 1: And it's like, well, her job and other influencers job
• 14:19
  Speaker 1: is to create content and they have to use those
• 14:22
  Speaker 1: apps in order to put their content out there and
• 14:24
  Speaker 1: get paid. So of course they're going to look at
• 14:26
  Speaker 1: their notifications. And also influencers get criticized if they don't
• 14:30
  Speaker 1: respond to followers requests about where they got their outfit
• 14:34
  Speaker 1: from or If you look generally rude for not replying
• 14:37
  Speaker 1: to a really lovely comment. Now, during this TikTok video,
• 14:40
  Speaker 1: Sofa said that she's often asked how she's so confident.
• 14:43
  Speaker 1: Let's take a listen to what she said.
• 14:45
  Speaker 7: Other creators or like just people in general, my DMs
• 14:47
  Speaker 7: will ask me like, how are you so confident? I'm like,
• 14:49
  Speaker 7: I'm the least confident person ever. Like I have raging
• 14:52
  Speaker 7: body dysmorphia. I'm on antidepressants.
• 14:55
  Speaker 1: I found that really difficult to listen to. And it
• 14:57
  Speaker 1: just shows what smoke and mirrors social media is because
• 15:00
  Speaker 1: Sofa looks like such a confident person online. It also
• 15:04
  Speaker 1: shows how detrimental the Anna Paul comments would have been
• 15:07
  Speaker 1: for her mental health and also her confidence.
• 15:09
  Speaker 6: Yeah.
• 15:10
  Speaker 1: And unfortunately, it seems like the media ended up getting
• 15:12
  Speaker 1: what they wanted. So a clip of an influencer calling
• 15:15
  Speaker 1: out Sofa went viral. In a now deleted video, a
• 15:18
  Speaker 1: journalist asked content creators attending the event to name a
• 15:22
  Speaker 1: micro trend final boss. What does that mean? Yeah, I
• 15:25
  Speaker 1: had no idea what this meant. I had to do
• 15:28
  Speaker 1: some digging. So it's a popular term on TikTok and
• 15:31
  Speaker 1: it's used in a derogatory way to describe someone who
• 15:34
  Speaker 1: chases fashion trends. and doesn't have personal style. So micro
• 15:39
  Speaker 1: trends are really unpopular on TikTok at the moment. So
• 15:42
  Speaker 1: to name someone who embodies that is a very low blow.
• 15:46
  Speaker 1: What do you mean they're unpopular? I feel like for
• 15:47
  Speaker 1: years now, all we've been seeing are micro trends. Is
• 15:50
  Speaker 1: it sort of out of fashion to follow those? Is
• 15:52
  Speaker 1: that what you're saying? Yeah, it's very unfashionable now to
• 15:54
  Speaker 1: be seen to just be copying micro trends. You're seen
• 15:58
  Speaker 1: as someone that actually isn't very fashionable at all. Now,
• 16:01
  Speaker 1: most of the content creators interview looked uncomfortable and avoided
• 16:05
  Speaker 1: answering the question. However, controversial influencer Jamie Azapati named Sofa.
• 16:10
  Speaker 1: They said, I love watching Sofa Dofa, but I felt
• 16:13
  Speaker 1: like sometimes she doesn't do fashion the way I do fashion.
• 16:17
  Speaker 1: So for those not familiar with Jamie, they are a
• 16:20
  Speaker 1: celebrity stylist who is non-binary, so uses they, them pronouns.
• 16:25
  Speaker 1: And Jamie isn't a stranger to drama. Last year at
• 16:27
  Speaker 1: the festival, they made headlines when they made this grand
• 16:31
  Speaker 1: entrance into a show called flanked by helpers holding their dress. Yeah,
• 16:35
  Speaker 1: and the backlash towards Jamie was pretty swift. They were
• 16:39
  Speaker 1: instantly labeled a hypocrite online because they wore a Sheen
• 16:42
  Speaker 1: dress to the event, which is a cardinal sin. And
• 16:45
  Speaker 1: when we're talking about micro trends, Sheen is one of
• 16:49
  Speaker 1: the biggest contributors of these. Yes, it was a very
• 16:51
  Speaker 1: strange move, particularly after they wore Sheen. Now on the
• 16:54
  Speaker 1: topic of Sheen, I have to say the journalists ended
• 16:57
  Speaker 1: up getting me because they're obviously trying to rage bait
• 17:00
  Speaker 1: everyone and create all this engagement. Because they were asking influencers,
• 17:05
  Speaker 1: what would you change about fashion in Australia? And a
• 17:08
  Speaker 1: lot of influencers said fast fashion. And I was just
• 17:11
  Speaker 1: scoffing because I'm like, so many of you have promoted
• 17:13
  Speaker 1: fast fashion. You're doing collaborations with fast fashion. I understand
• 17:17
  Speaker 1: that it's something that we want to end. But if
• 17:19
  Speaker 1: you're so passionate about it, don't promote it. I'm just
• 17:21
  Speaker 1: shocked that anyone would want to be seen wearing sheen
• 17:24
  Speaker 1: to Australian Fashion Week. Well, I think Jamie likes being
• 17:26
  Speaker 1: talked about. So it was probably something that they thought
• 17:29
  Speaker 1: would get a lot of attention. I mean, for the
• 17:31
  Speaker 1: wrong reasons. Now, Sofa addressed the controversy in her TikTok
• 17:35
  Speaker 1: video saying this.
• 17:36
  Speaker 7: I feel like the Australian influencer scene is already so
• 17:40
  Speaker 7: toxic and we have such big like tall poppy syndrome.
• 17:42
  Speaker 7: Like we don't need other creators bringing people down. Also,
• 17:47
  Speaker 7: I got named as one of them by someone that
• 17:49
  Speaker 7: wore Shein to Australian Fashion Week.
• 17:51
  Speaker 1: Well, she has a good point. Yeah, she does. Now,
• 17:54
  Speaker 1: Jamie responded in a lengthy statement on their Instagram story.
• 17:58
  Speaker 1: In it, they backtracked and claimed they didn't understand the
• 18:00
  Speaker 1: question they were asked They wanted to say that they
• 18:03
  Speaker 1: had been unfairly edited, but was ultimately disappointed by how
• 18:06
  Speaker 1: Sofa addressed it. They said, I think what you've said
• 18:09
  Speaker 1: is questionable at best. It's a tough one because again,
• 18:13
  Speaker 1: Jamie has been set up by the journos. It's difficult
• 18:16
  Speaker 1: in that situation when you put on the spot and
• 18:19
  Speaker 1: you feel like you have to give a name. There
• 18:20
  Speaker 1: may have been a lot of pressuring going on. for
• 18:24
  Speaker 1: them to give some sort of response, particularly after a
• 18:27
  Speaker 1: lot of the other influencers gave them nothing. Yeah, but
• 18:30
  Speaker 1: Jamie is known for creating controversy. So I think it
• 18:33
  Speaker 1: works to some influencers' favour because Jamie is the type
• 18:36
  Speaker 1: of influencer who likes controversy. They want to get that attention. So,
• 18:42
  Speaker 1: you know, the journalists and influencers can work together. We've
• 18:45
  Speaker 1: seen it with Anna Paul and Michaela Tester. I think
• 18:48
  Speaker 1: that is spurring a lot of this on because I
• 18:50
  Speaker 1: think a lot of mainstream media went, wow, that went off.
• 18:53
  Speaker 1: Let's pit other content creators against each other and try
• 18:56
  Speaker 1: and enjoy some of those clicks and views. As a journalist,
• 18:59
  Speaker 1: I can completely see why they're following this direction. It's
• 19:02
  Speaker 1: very clever. It's a great way to create engagement and
• 19:06
  Speaker 1: also create brand new stories. Well, at the end of
• 19:08
  Speaker 1: the day, traditional media is dying and media companies need
• 19:12
  Speaker 1: to jump on these new forms of media. I mean,
• 19:15
  Speaker 1: Everyone always complains about clickbait journalism. This is just the
• 19:18
  Speaker 1: new form of it. It's keeping up with TikTok. They're
• 19:21
  Speaker 1: trying to get eyeballs and in turn dollars. Yeah, but
• 19:24
  Speaker 1: I think that this style of questioning actually adds a
• 19:26
  Speaker 1: lot of excitement and extra interest around that red carpet.
• 19:30
  Speaker 1: I think it'd be boring if it was just like, oh,
• 19:32
  Speaker 1: what are you wearing today? And why do the journos
• 19:35
  Speaker 1: have to play it safe with them? These people are
• 19:38
  Speaker 1: earning a fuck ton of money. They all have managers.
• 19:41
  Speaker 1: Maybe they should have a bit of media training in
• 19:42
  Speaker 1: order to answer some of these questions. Yeah, the thing
• 19:45
  Speaker 1: that makes me feel a little bit uncomfortable though is
• 19:48
  Speaker 1: the media exploiting these content. creators and sort of engagement farming,
• 19:52
  Speaker 1: getting all these comments on their videos. And that obviously
• 19:56
  Speaker 1: increases their views. But then they're not moderating any of
• 19:59
  Speaker 1: the comments because of course they're not going to because that,
• 20:01
  Speaker 1: you know, decreases the engagement. Well, that's obviously a separate
• 20:04
  Speaker 1: issue in itself. I definitely think that the media has
• 20:07
  Speaker 1: to have more responsibility over moderating comment sections and turning
• 20:11
  Speaker 1: comment sections off. But in saying that, I do feel
• 20:14
  Speaker 1: like if you have a public profile, you should be
• 20:18
  Speaker 1: in a position where you can answer questions tactfully. Like
• 20:21
  Speaker 1: that sort of just comes with the job. I mean,
• 20:24
  Speaker 1: I think we're going to see more and more influencers
• 20:26
  Speaker 1: getting media training and then these type of Vox Pops
• 20:28
  Speaker 1: will probably disappear because the journalists won't get what they want. Now,
• 20:32
  Speaker 1: if things couldn't get any worse for Australian Fashion Week,
• 20:35
  Speaker 1: Sofa Dofa had one last thing to say. So she
• 20:39
  Speaker 1: labeled the event a shit show and said that the
• 20:41
  Speaker 1: lack of diversity on the runway was fucking insane. Here's
• 20:44
  Speaker 1: more of what she said.
• 20:46
  Speaker 7: Pardon my French, but like I went to a show
• 20:48
  Speaker 7: yesterday and it Like diverse wasn't even in their vocabulary.
• 20:54
  Speaker 7: Like they didn't even know what that word was. And
• 20:56
  Speaker 7: it was just so shit. Like I was just sitting
• 20:58
  Speaker 7: there like, this is so shit. Like we're at Australian
• 21:01
  Speaker 7: Fashion Week. Where is the diversity? Where is the inclusivity?
• 21:04
  Speaker 7: I just thought in 2025, we would have been a
• 21:06
  Speaker 7: lot better at that by now.
• 21:08
  Speaker 1: Now, not a glowing review by one of Australia's biggest influencers.
• 21:11
  Speaker 1: I can just imagine the organizers seeing this all going down,
• 21:14
  Speaker 1: particularly because this year the event was up in the
• 21:16
  Speaker 1: air after sponsor IMG pulled out after running the event
• 21:20
  Speaker 1: for 20 years. So the Australian Fashion Council saved the event,
• 21:23
  Speaker 1: but they will not be liking this feedback. And I
• 21:26
  Speaker 1: think that this is a big reason why people love Sofa,
• 21:29
  Speaker 1: because she's not afraid to call injustices or things that
• 21:33
  Speaker 1: she doesn't think are right out. I wonder if she'll
• 21:35
  Speaker 1: be on the invite list next year.
• 21:38
  Speaker 2: Like someone will be asking, oh, like, so what's happening
• 21:40
  Speaker 2: with this? Like, when's this happening? Or like, what is this?
• 21:43
  Speaker 2: And the influencer's response is like, I don't understand why
• 21:47
  Speaker 2: the fuck you.
• 21:49
  Speaker 1: The way influencers treat their fans is in the spotlight
• 21:52
  Speaker 1: after podcaster Sammy Guggenheimer scolded a longtime listener for daring
• 21:57
  Speaker 1: to ask when her show was returning. The influencer-led podcast
• 22:01
  Speaker 1: Just For Girls has been on a temporary hiatus with
• 22:04
  Speaker 1: no communication from either host about the state of the
• 22:07
  Speaker 1: show's future. Yeah, and since late last year, there's been
• 22:10
  Speaker 1: rumors of a friendship breakdown between the hosts, Sammy Guggenheimer
• 22:14
  Speaker 1: and also Izzy Armitage, and what that means for their
• 22:16
  Speaker 1: podcast going forward. So the influencers launched their podcast back
• 22:21
  Speaker 1: in March 2023. And the show follows a similar structure
• 22:24
  Speaker 1: that we've seen a lot of influencer-led podcasts follow. So
• 22:27
  Speaker 1: basically the women share updates about their lives and they
• 22:31
  Speaker 1: and their audience figure out their early 20s together. It's
• 22:34
  Speaker 1: nothing new. Yeah, I feel like that is the blurb
• 22:36
  Speaker 1: for so many influencer podcasts. Now, back in March, rumours
• 22:40
  Speaker 1: of a rift between the hosts really ramped up when
• 22:43
  Speaker 1: both Sammy and Izzy removed the Just For Girls link
• 22:46
  Speaker 1: from their Instagram bios. And there was this huge radio
• 22:50
  Speaker 1: silence about what was actually going on, which often causes
• 22:53
  Speaker 1: rumors to get out of hand and start taking a
• 22:55
  Speaker 1: life of their own. So one rumor that gained a
• 22:58
  Speaker 1: lot of traction was that the girls had a falling
• 23:01
  Speaker 1: out over an ex. So many were convinced that Sammy
• 23:04
  Speaker 1: was upset at Izzy for sleeping with her ex. So
• 23:08
  Speaker 1: Sammy got even by sleeping with Izzy's ex. Now, I
• 23:11
  Speaker 1: think we have to point out that those are unsubstantiated allegations.
• 23:15
  Speaker 1: We have no idea whether that is true, but that
• 23:18
  Speaker 1: is just the rumour that is going around on TikTok,
• 23:20
  Speaker 1: which it's a pretty terrible rumour. Yeah, and the girls
• 23:22
  Speaker 1: ended up taking the piss out of that rumour, sharing
• 23:25
  Speaker 1: this satirical video. So she fucked both my ex-boyfriends and
• 23:29
  Speaker 1: I went, oh, I'm going to now fuck yours. And
• 23:32
  Speaker 1: now we're going, oh, let's just do friends again.
• 23:33
  Speaker 3: So that's the situation.
• 23:35
  Speaker 4: Yeah, so we hate each other. So you guys were right.
• 23:38
  Speaker 1: Bring your phone down.
• 23:40
  Speaker 3: And like, we were beefing. So the boy with my.
• 23:43
  Speaker 4: Boyfriend is all three of them.
• 23:45
  Speaker 2: All three of them.
• 23:46
  Speaker 3: We fucked each other.
• 23:47
  Speaker 1: You know, I also fucked your first boyfriend that you.
• 23:49
  Speaker 4: Dated when you were 16.
• 23:50
  Speaker 1: Yeah, you didn't tell me that.
• 23:52
  Speaker 3: Well, I did, sorry.
• 23:53
  Speaker 1: Oops.
• 23:55
  Speaker 2: What?
• 23:57
  Speaker 3: Yeah.
• 24:02
  Speaker 1: I mean, it's one way to address a rumor. I
• 24:03
  Speaker 1: do enjoy it when people just do it with a
• 24:05
  Speaker 1: bit of humor.
• 24:06
  Speaker 6: Yeah.
• 24:07
  Speaker 1: Now, despite attempting to put the rumors to bed, listeners
• 24:10
  Speaker 1: became suspicious again last month when the women stopped recording completely.
• 24:15
  Speaker 1: So for the past four weeks, they've just been uploading
• 24:18
  Speaker 1: reruns with no explanation of what's going on or what
• 24:21
  Speaker 1: their future plans are for the show. I hate when
• 24:24
  Speaker 1: podcasts do this. We actually had a thread in our
• 24:26
  Speaker 1: Facebook community about this, how a lot of influencers will
• 24:30
  Speaker 1: start up a podcast and And they don't realize how
• 24:33
  Speaker 1: much work it is to actually have a consistent podcast
• 24:36
  Speaker 1: coming out every week. And then they just go AWOL
• 24:39
  Speaker 1: and never return to it. I am still waiting for
• 24:41
  Speaker 1: the Sam and Billie show to come back. That has
• 24:43
  Speaker 1: been gone for a year. They've never updated on their
• 24:46
  Speaker 1: social media accounts to say what's going on with it.
• 24:48
  Speaker 1: It's like so unprofessional. I think a lot of influencers
• 24:51
  Speaker 1: forget that if you start a podcast, you become part
• 24:53
  Speaker 1: of people's weekly routines and they build this parasocial relationship
• 24:58
  Speaker 1: with you because I think on podcasts, people speak in
• 25:02
  Speaker 1: obviously a conversational way, but they open up more. Like
• 25:04
  Speaker 1: you feel like you really know someone when you listen
• 25:06
  Speaker 1: to their podcast and you feel like you're being shut
• 25:08
  Speaker 1: out by a friend when suddenly the podcast just stops
• 25:11
  Speaker 1: and there's no explanation as to what's going on. Yeah,
• 25:13
  Speaker 1: there's definitely a strong parasocial relationship, I think, with podcasters
• 25:17
  Speaker 1: and their listeners. And this is where podcast listener Nikita
• 25:20
  Speaker 1: Kathleen comes into the story. So Nikita has been a
• 25:24
  Speaker 1: longtime fan of the Just For Girls podcast. revealing she
• 25:27
  Speaker 1: traveled for hours to attend the girls' live show. And
• 25:31
  Speaker 1: she's been to all of their events, lined up to
• 25:33
  Speaker 1: meet them. And she's also a paid subscriber to the
• 25:36
  Speaker 1: podcast and spent over $ 700 on Sammy's recent collection drop.
• 25:41
  Speaker 1: So she is a stan of Sammy Guggenheimer. Yeah, she's
• 25:45
  Speaker 1: very dedicated to the girls. She's obviously invested a lot
• 25:47
  Speaker 1: of time and money to support them.
• 25:50
  Speaker 6: Yeah.
• 25:50
  Speaker 1: Now, back in April, Nikita created a video asking whether
• 25:54
  Speaker 1: YouTubers or podcasters owe their audience an explanation or an
• 25:58
  Speaker 1: update when they take an unexpected hiatus or go MIA.
• 26:02
  Speaker 1: While the video was general in nature, Nikita did reference
• 26:06
  Speaker 1: the Just For Girls podcast in passing, which in hindsight
• 26:09
  Speaker 1: she says she shouldn't have done. Now, the video started
• 26:12
  Speaker 1: gaining traction and led to Sammy and Izzy weighing in
• 26:15
  Speaker 1: in the comment section. It is unclear what the girls
• 26:18
  Speaker 1: commented because Nikita has since deleted the video out of
• 26:21
  Speaker 1: respect for them, but she said it was clear that
• 26:23
  Speaker 1: they were frustrated by the video, and she actually ended
• 26:27
  Speaker 1: up messaging them privately and apologizing. She said Izzy didn't
• 26:32
  Speaker 1: respond to her message, but Sam ended up replying, saying
• 26:35
  Speaker 1: that she felt personally attacked by Nikita's video, especially because
• 26:39
  Speaker 1: Nikita had been a longtime fan. Sam also said to
• 26:43
  Speaker 1: her that the public doesn't know everything that's going on
• 26:45
  Speaker 1: behind the scenes, and it's not fair for them to
• 26:47
  Speaker 1: talk about it. Now, fast forward a couple of weeks,
• 26:50
  Speaker 1: and Nikita, along with a started asking the girls in
• 26:55
  Speaker 1: their TikTok comment section about what was going on with
• 26:57
  Speaker 1: the podcast. And Nikita explained that she was curious as
• 27:00
  Speaker 1: she loves the show and wrote, is the podcast coming
• 27:03
  Speaker 1: back or is it just going to be reruns? Sammy
• 27:06
  Speaker 1: ended up replying directly to Nikita writing, we have spoken
• 27:09
  Speaker 1: about this. I don't know why you feel the need
• 27:12
  Speaker 1: to speak publicly once you have messaged me apologizing. Now,
• 27:16
  Speaker 1: Nikita responded saying, we only spoke on my video that
• 27:19
  Speaker 1: I deleted and not the podcast. I was just asking
• 27:22
  Speaker 1: because it's not in either of your bios anymore and
• 27:24
  Speaker 1: people miss it. I'm not attacking you by asking a question.
• 27:27
  Speaker 1: I'm just wondering as a fan of the pod. Nikita
• 27:31
  Speaker 1: was really worried that people would come for her in
• 27:33
  Speaker 1: the comment section, seeing as Sammy weighed in and seemed
• 27:36
  Speaker 1: to be annoyed at her. But in reality, a lot
• 27:38
  Speaker 1: of the listeners were disappointed by Sammy's tone to her.
• 27:42
  Speaker 1: And many noticed that Sammy liked one of the few
• 27:45
  Speaker 1: negative comments that was directed at Nikita. So the negative
• 27:48
  Speaker 1: comment said, hopefully we can have an end to your
• 27:51
  Speaker 1: trolling and speculation. We can only hope. Now, Nikita ended
• 27:54
  Speaker 1: up creating a five minute response video explaining how she
• 27:58
  Speaker 1: felt about Sammy's response. Let's have a listen to some
• 28:01
  Speaker 1: of what she said.
• 28:02
  Speaker 5: I just want to say this was never supposed to
• 28:04
  Speaker 5: be hate. This was never supposed to be me attacking them.
• 28:07
  Speaker 5: I was really just curious as a fan as to
• 28:09
  Speaker 5: what's going on. And a lot of other people were
• 28:11
  Speaker 5: asking questions as well. And, yeah, it kind of hurt.
• 28:15
  Speaker 5: Her response kind of hurt because it's, like, it was
• 28:17
  Speaker 5: only to me. She hasn't responded to anyone else. She
• 28:19
  Speaker 5: hasn't addressed anyone else. Everyone that's been asking, she hasn't
• 28:22
  Speaker 5: said anything. And she could have just said, like, oh,
• 28:25
  Speaker 5: update coming soon or something. But, like, yeah. And because
• 28:29
  Speaker 5: I've met her, like, yeah.
• 28:30
  Speaker 2: It kind of hurt.
• 28:31
  Speaker 5: So I've since unfollowed, unfortunately. It did hurt a little
• 28:36
  Speaker 5: bit as a fan. It was a bit disappointing because
• 28:38
  Speaker 5: I've put so much support and energy into them.
• 28:40
  Speaker 4: I've travelled constantly.
• 28:41
  Speaker 5: Hours and hours to see them like you know I've
• 28:44
  Speaker 5: put in a lot of effort I guess and to
• 28:46
  Speaker 5: not get the same public respect I guess you could
• 28:49
  Speaker 5: say back like I've always defended them and stuff I.
• 28:52
  Speaker 1: Felt really sorry for Nikita hearing this it is clear
• 28:55
  Speaker 1: that she has invested a lot of time and money
• 28:58
  Speaker 1: into supporting these two women and it feels like they
• 29:01
  Speaker 1: were more than aware of this they know exactly who
• 29:04
  Speaker 1: she is And I feel like Nikita's biggest crime is
• 29:07
  Speaker 1: literally being upset that her favorite podcast isn't returning. I mean,
• 29:12
  Speaker 1: it'd be worse if Sammy and Izzy went on this
• 29:15
  Speaker 1: hiatus and literally none of the listeners cared or noticed.
• 29:19
  Speaker 1: But you've literally got someone who's devoted to you being like, oh,
• 29:21
  Speaker 1: my God, I miss this show so much. Please let
• 29:24
  Speaker 1: me know when it's coming back. And I don't know
• 29:25
  Speaker 1: how difficult it would be to say, hey, Nikita. Thank
• 29:28
  Speaker 1: you so much. It was so exciting that you loved
• 29:30
  Speaker 1: the show. We don't have any information right now, but
• 29:33
  Speaker 1: we will update you as soon as we know. This
• 29:35
  Speaker 1: really isn't an isolated incident. I mean, we've actually got
• 29:37
  Speaker 1: a thread in our Facebook community about people who... have
• 29:40
  Speaker 1: been blocked by influencers and often these people are fans
• 29:44
  Speaker 1: of the influencer and they're merely just suggesting something in
• 29:47
  Speaker 1: the comments they're not trying to be rude and then
• 29:49
  Speaker 1: they end up getting blocked and a lot of the
• 29:52
  Speaker 1: time when this happens is There's this parasocial relationship that's
• 29:55
  Speaker 1: going on and you honestly feel so rejected. Like I've
• 29:58
  Speaker 1: had heaps of influencers block me because of this podcast
• 30:01
  Speaker 1: and I feel a bit hurt because I'm like, I
• 30:03
  Speaker 1: love watching your content. And a lot of the time
• 30:06
  Speaker 1: people then turn into not trolls, but they go on
• 30:10
  Speaker 1: Tattle Life and they have a bit of a bitch
• 30:11
  Speaker 1: about the influencer. Yeah, it's kind of because you feel
• 30:14
  Speaker 1: like the influence is a friend, particularly if you've been
• 30:17
  Speaker 1: supporting them for a long time. A lot of influencers
• 30:20
  Speaker 1: forget about this parasocial relationship that people have with them.
• 30:24
  Speaker 1: And they don't realize that these people have been following
• 30:26
  Speaker 1: them for such a long time. And because they really
• 30:29
  Speaker 1: love them and respect what they do, if there's something
• 30:33
  Speaker 1: that they feel like they could be doing better or
• 30:35
  Speaker 1: they have a question about when something's coming back, they'll
• 30:38
  Speaker 1: ask it. But they're not doing it with malice. They're
• 30:40
  Speaker 1: just wanting to know something. It is hard because on
• 30:43
  Speaker 1: the other side of it, we obviously have this podcast
• 30:45
  Speaker 1: and we have a lot of listeners message us. And
• 30:48
  Speaker 1: sometimes you have to go, oh, hang on, they're not
• 30:50
  Speaker 1: having a go. They're just sharing an opinion. It's difficult
• 30:53
  Speaker 1: to read tone over messages as well. It can sometimes
• 30:57
  Speaker 1: feel like you are being attacked and you're like, hang on,
• 30:59
  Speaker 1: I've tried really hard putting this content out. So I
• 31:01
  Speaker 1: can kind of see a little bit where Sammy's coming from.
• 31:03
  Speaker 1: I don't think she's executed it very well because you
• 31:06
  Speaker 1: need to go, hang on, this is someone who is
• 31:09
  Speaker 1: paying for my podcast subscription, is a fan of the show.
• 31:12
  Speaker 1: They just want the podcast back. I think a lot
• 31:14
  Speaker 1: of podcasters and influencers need to remember that this is
• 31:18
  Speaker 1: a business at the end of the day. And if
• 31:20
  Speaker 1: you were in any other sort of professional role and
• 31:23
  Speaker 1: a client or a customer came to you with something
• 31:25
  Speaker 1: they were dissatisfied about, or just a general question, a
• 31:28
  Speaker 1: lot of these times are just questions. never respond so
• 31:32
  Speaker 1: rudely to them.
• 31:33
  Speaker 4: Yeah, exactly.
• 31:33
  Speaker 1: I mean, think about how many times you were working
• 31:36
  Speaker 1: in a retail job and you'd love to tell someone
• 31:38
  Speaker 1: to go get fucked, but you don't. Like you just
• 31:40
  Speaker 1: got to be professional. And that's the thing, even though listeners,
• 31:44
  Speaker 1: unless you've got a subs channel, don't necessarily pay for
• 31:46
  Speaker 1: your content, they are still supporting you by downloading your episode.
• 31:50
  Speaker 1: They're helping you grow. They're helping you go higher in
• 31:53
  Speaker 1: the charts, which leads to sponsorship. So I think that
• 31:57
  Speaker 1: you need to have a certain level of respect for
• 31:59
  Speaker 1: your listeners yeah well as you said podcasters and influencers
• 32:03
  Speaker 1: are nothing without the audience they have so they need
• 32:05
  Speaker 1: to treat them well now Nikita's video has been doing
• 32:08
  Speaker 1: the rounds on gossip sites and most people are absolutely
• 32:11
  Speaker 1: shocked by the way Sammy replied to her one user
• 32:14
  Speaker 1: wrote her reply was so unnecessarily rude to a simple
• 32:18
  Speaker 1: question another said they're all just popular mean girls who
• 32:21
  Speaker 1: you'd be scared of in high school they don't care
• 32:23
  Speaker 1: about the people that support them they care about popularity
• 32:26
  Speaker 1: and looking better than everyone else Now, this isn't the
• 32:30
  Speaker 1: first time that Sammy has been called out for being
• 32:33
  Speaker 1: condescending to her fans. Back in February, she hit back
• 32:36
  Speaker 1: at claims that she gatekeeps her products from her followers. Oh,
• 32:40
  Speaker 1: I remember we spoke about it because she speaks in
• 32:43
  Speaker 1: this tone that is very condescending. And I think because
• 32:46
  Speaker 1: she is such an attractive person that you do get
• 32:49
  Speaker 1: a bit of a mean girl vibe from it. Well,
• 32:51
  Speaker 1: in this video, she was rolling her eyes and she
• 32:54
  Speaker 1: pulled a lot of facial expressions where you got the
• 32:57
  Speaker 1: vibe that, as you say, Kate, she felt like she
• 32:59
  Speaker 1: was superior to those she was talking to. And in
• 33:02
  Speaker 1: the video, she told her followers that they should try
• 33:04
  Speaker 1: being an influencer and that she doesn't read her comment
• 33:07
  Speaker 1: section to protect her peace. So that's why she doesn't
• 33:10
  Speaker 1: reply about where her products are from. She also finished
• 33:13
  Speaker 1: the video by essentially mocking her followers' requests, saying, yeah,
• 33:17
  Speaker 1: this pimple here, it's from chocolate. I bought it at Woolies.
• 33:20
  Speaker 1: And this video did not go down, as you could imagine.
• 33:23
  Speaker 1: She ended up having to delete it because there was
• 33:25
  Speaker 1: so much backlash. Now, this incident with Sammy and the
• 33:28
  Speaker 1: listener led to this reaction video from TikToker Eva Dixon.
• 33:33
  Speaker 2: Guys, I swear to fucking God, there's this niche of
• 33:35
  Speaker 2: Australian influencers who literally act like their supporters are trying to, like,
• 33:39
  Speaker 2: kick their dogs. If I see another fucking instance where, like,
• 33:42
  Speaker 2: someone will be asking, oh, like, so what's happening with this? Like,
• 33:45
  Speaker 2: when's this happening? Or, like, what is this? And... The
• 33:48
  Speaker 2: influencer's response is like, I don't understand why the fuck
• 33:51
  Speaker 2: you would even comment this. Oh my fucking God, they're
• 33:54
  Speaker 2: trying to support you. I'm so sorry. It shows. Like,
• 33:57
  Speaker 2: it really shows that you're entitled. But it literally just
• 34:00
  Speaker 2: comes off as so fucking entitled. Like, oh my God.
• 34:03
  Speaker 2: God forbid someone's to fucking support you and you have
• 34:05
  Speaker 2: to comment back and be like.
• 34:07
  Speaker 7: Oh, like, it's happening then.
• 34:09
  Speaker 2: Your life is so hard.
• 34:11
  Speaker 7: Good grace.
• 34:11
  Speaker 1: I mean, that's really spot on. There are influencers who
• 34:18
  Speaker 1: give off this vibe that their fans are just these
• 34:22
  Speaker 1: annoying inconvenience that they have to deal with. And can't
• 34:25
  Speaker 1: they just go and get free clothes and go to
• 34:28
  Speaker 1: nice events without having to deal with these cretins? It's
• 34:30
  Speaker 1: actually like they're dirt on the sole of their shoe
• 34:33
  Speaker 1: and they're like, fucking get away. Don't talk to me.
• 34:35
  Speaker 1: And that video did resonate with a lot of people.
• 34:38
  Speaker 1: It has almost generated half a million views and 38,000 likes.
• 34:43
  Speaker 1: What makes this story even weirder is that following this
• 34:46
  Speaker 1: altercation with Nikita, Sammy and Izzy announced that Just For
• 34:50
  Speaker 1: Girls is actually coming back. So following the debacle, they
• 34:54
  Speaker 1: shared a photo of themselves at Coachella to their podcast
• 34:57
  Speaker 1: page and wrote, we're back after our amazing time at Coachella.
• 35:01
  Speaker 1: We are back behind the mics next week recording new eps.
• 35:04
  Speaker 1: Can't wait for you to hear it. I'm sorry, but
• 35:06
  Speaker 1: couldn't have they just fucking said that to begin with
• 35:08
  Speaker 1: instead of denigrating and insulting one of their longtime fans? Yeah,
• 35:12
  Speaker 1: it's like, why wouldn't you write, oh, news coming soon
• 35:15
  Speaker 1: or something like that? Yeah, and they're like, how fucking
• 35:17
  Speaker 1: dare you ask me one more time? The tone was
• 35:20
  Speaker 1: just so patronizing. I am interested to see if Nikita
• 35:23
  Speaker 1: will be tuning in. Maybe some hate listening now. Well, actually,
• 35:26
  Speaker 1: she said that she has unfollowed both of the girls
• 35:29
  Speaker 1: on Instagram, but- If it were me, I probably would
• 35:32
  Speaker 1: tune in just to hear what has been going on
• 35:34
  Speaker 1: and whether they would reference you. She's definitely tuning in. Yeah,
• 35:37
  Speaker 1: I think so. Well, I think that is all we
• 35:39
  Speaker 1: have time for today. Thank you so much for joining
• 35:42
  Speaker 1: us for this episode. If you have enjoyed it, could
• 35:44
  Speaker 1: you please make sure you are subscribed on Apple Podcast
• 35:47
  Speaker 1: and also Spotify. This podcast was recorded on the traditional
• 35:51
  Speaker 1: land of the Kaurna people of the Adelaide Plains. We
• 35:54
  Speaker 1: pay respect to elders past and present.