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088 - The Content Creation Conundrum: How Photographers Balance Artistry and Promotion
Over the last few years it has become more and more important for photographers to be "content creators" in addition to taking still images. You are probably thinking, "Haven't we always been creating content because we are taking pictures?"
What I am talking about is photographers as content creators in the sense of having to put together behind the scenes videos or funny reels or TikToks just to get noticed online these days. I can post a still image shot and it will barely reach 10% of my followers on any platform.
When I post a video or reel, the analytics are off the charts. If you're…
The skinny
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