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One Big Experience: Scaling Without Losing the Magic with Rhea Lana Riner
In this episode, Rhea Lana Riner, founder and CEO of Rhea Lana's Children’s Consignment Events, shares what it truly takes to build, franchise, and protect an experiential business model across decades of market shifts and economic cycles. The core insight behind her remarkable trajectory is that sustainable franchise growth relies on low-risk experimentation and deep operational immersion. Rather than outsourcing early expansion to expensive consultants, Rhea Lana mastered the fundamentals by reading Franchising for Dummies, tested replication an hour away from home, and treated her original…
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