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Latest / South Asian Trailblazers

South Asians in Sephora — Diipa Büller-Khosla, Lisa Mattam, Nisha Phatak, Rooshy Roy (Live Panel)

In a first-ever live multi-founder panel from South Asian Trailblazers, Simi Shah sits with 4 South Asian beauty founders at the vanguard of South Asian-inspired beauty: Diipa Büller Khosla (indē wild), Rooshy Roy (Aavrani), Nisha Phatak (Lion Pose), and Lisa Mattam (Sahajan).

The conversation was born from a single line. When Rooshy returned to Trailblazers to announce Aavrani's acquisition, Simi asked about whether the dynamics with other founders were collaborative or competitive. Her response?That there's actually a "Desis at Sephora WhatsApp group." Simi made it her mission to bring that…

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