How Suja Life Is Scaling the Better-for-You Beverage Category
In this episode of Retail Refined, Melissa Gonzalez sits down with Maria Stipp, CEO of Suja Life, to explore how wellness beverages are evolving from simple refreshment into a more intentional part of consumers’ daily routines.
Maria shares how shifting consumer behavior around health, low sugar, functional ingredients, and transparency is reshaping the beverage industry — and why Suja is positioned to capitalize on that momentum across cold-pressed juice, wellness shots, and better-for-you soda.
The conversation goes beyond product to unpack the business model behind the brand: Suja’s focus…
The skinny
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