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Study Hall: The Ultimate Guide to Branding, Marketing & Networking Success · Earn Your Leisure

• 0:01
  Speaker 1: Earners. What's up.
• 0:02
  Speaker 2: You ever walk into a small business and everything just
• 0:04
  Speaker 2: works like The checkout is fast, the receipts are digital,
• 0:08
  Speaker 2: tipping is a breeze, and you're out the door before
• 0:11
  Speaker 2: the line even builds. Odds are they're using Square. We
• 0:15
  Speaker 2: love supporting businesses that run on Square because it just
• 0:18
  Speaker 2: feels seamless. Whether it's a local coffee shop, a vendor
• 0:21
  Speaker 2: at a pop up market, or even one of our
• 0:23
  Speaker 2: merch partners, Square makes it easy for them to take payments,
• 0:27
  Speaker 2: manage inventory, and run their business with confidence, all from
• 0:31
  Speaker 2: one simple system. If you're a business owner or even
• 0:35
  Speaker 2: just thinking about launching something soon, Square is hands down
• 0:38
  Speaker 2: one of the best tools out there to help you start, run,
• 0:41
  Speaker 2: and grow. It's not just about payments, it's about giving
• 0:45
  Speaker 2: you time back so you can focus on what matters
• 0:47
  Speaker 2: most Ready. To see how Square can transform your business,
• 0:51
  Speaker 2: visit Square dot com backslash go backslash eyl to learn
• 0:56
  Speaker 2: more that Square dot com backslash, go backslash eyl. Don't wait,
• 1:01
  Speaker 2: don't hesitate. Let's Square handle the back end so you
• 1:04
  Speaker 2: can keep pushing your vision forward. This episode is brought
• 1:10
  Speaker 2: to you by P and C Bank, a lot of
• 1:12
  Speaker 2: people think podcasts about work are boring, and sure they
• 1:16
  Speaker 2: definitely can be, but understanding of professionals routine shows us
• 1:20
  Speaker 2: how they achieve their success little by little, day after day.
• 1:24
  Speaker 2: It's like banking with P and C Bank. It might
• 1:27
  Speaker 2: seem boring to save, plan and make calculated decisions with
• 1:30
  Speaker 2: your bank, but keeping your money boring is what helps
• 1:33
  Speaker 2: you live or more happily fulfilled life. P and C
• 1:36
  Speaker 2: Bank Brilliantly Boring since eighteen sixty five. Brilliantly Boring since
• 1:41
  Speaker 2: eighteen sixty five is a service mark of the PNC
• 1:44
  Speaker 2: Financial Service Group, Inc. P and C Bank National Association
• 1:48
  Speaker 2: Member FDIC.
• 1:51
  Speaker 3: Outside of social media, how have you guys marketed and
• 1:55
  Speaker 3: branded your product?
• 1:57
  Speaker 1: I keep my nails pink all the time, so people
• 2:00
  Speaker 1: always say I like your nails, and why every time
• 2:03
  Speaker 1: I see you have pink, I have a brand called
• 2:05
  Speaker 1: pink Nookie, or I have pink in my hair. At
• 2:08
  Speaker 1: one point, I just make sure I have something with
• 2:12
  Speaker 1: the brand on. Yeah, we do saying text, texting, email
• 2:17
  Speaker 1: marketing a lot. Fashion Nova is crazy with the text
• 2:21
  Speaker 1: message marketing, so I kind of what do they do?
• 2:24
  Speaker 1: They send out texts like every day?
• 2:26
  Speaker 4: Crazy?
• 2:27
  Speaker 1: Yeah, like one was like your order is guaranteed to
• 2:30
  Speaker 1: come faster than your man. Like so I'm like, okay,
• 2:35
  Speaker 1: And when you get on social media you see everybody talking.
• 2:38
  Speaker 4: About fashion Ova.
• 2:40
  Speaker 5: Yeah, so that's what I try to do.
• 2:42
  Speaker 1: Like last week I did drop and give me fifty
• 2:44
  Speaker 1: kegels like stuff like that.
• 2:46
  Speaker 5: Like it gets the people going.
• 2:50
  Speaker 4: So that's all.
• 2:54
  Speaker 3: Looking looking for and fast fast this year. What is
• 2:57
  Speaker 3: some things that you guys are going to do differently
• 2:58
  Speaker 3: this year than you've done in the past.
• 3:00
  Speaker 1: We're getting a premium booth definitely, Yeah, that premium booth,
• 3:09
  Speaker 1: and then this year I want to do like.
• 3:11
  Speaker 2: We'll talk about why that's important, like location, right, yeah,
• 3:14
  Speaker 2: talk about that.
• 3:16
  Speaker 1: Every year we've had a good booth. But when you
• 3:21
  Speaker 1: guys do the walk through, it's certain aisles that you
• 3:24
  Speaker 1: guys go through. You're not going through the back aisles
• 3:28
  Speaker 1: or the middle ones. You're going through their premium booths
• 3:31
  Speaker 1: and that's where everybody is Like nineteen keys, every everybody
• 3:34
  Speaker 1: has a premium booth.
• 3:35
  Speaker 4: So I think the faster you buy it, the better
• 3:38
  Speaker 4: your booth is. That's what they say, because you get
• 3:40
  Speaker 4: to pick it last year first. As soon as you'll
• 3:44
  Speaker 4: dropped it we brought it. We was, we was, We
• 3:47
  Speaker 4: was across from the e yl University booth.
• 3:50
  Speaker 5: That's how we end up.
• 3:52
  Speaker 4: Yeah, I seen Mike. I didn't even know who Mike was.
• 3:55
  Speaker 4: I just seen him at the booth. I seen his
• 3:57
  Speaker 4: face out and we went back morning, I pull it down.
• 4:04
  Speaker 4: I'm as he gave me his personal number and everything
• 4:07
  Speaker 4: like after I talked to him, told my story his
• 4:09
  Speaker 4: number being that's probably like the closest thing I had
• 4:12
  Speaker 4: to a mentor since we started.
• 4:15
  Speaker 2: That's that's dope, man, That's dope dope.
• 4:17
  Speaker 3: So yeah, I think that it's always an exciting time,
• 4:21
  Speaker 3: but it's important to make sure you got your business correct.
• 4:24
  Speaker 3: Like a lot of people be excited. I'm gonna be
• 4:25
  Speaker 3: a vendor investments, but that's cool, but make sure you
• 4:28
  Speaker 3: got a strategy, make sure you got the logo correct,
• 4:32
  Speaker 3: make sure you got enough inventory because especially this year,
• 4:34
  Speaker 3: if in the marketplace. We haven't announced it yet, but
• 4:37
  Speaker 3: we got some some pretty dope vendors that are gonna
• 4:41
  Speaker 3: do activation, so it's gonna be that in the marketplace
• 4:44
  Speaker 3: is always a vibe, but this year, I think it's
• 4:46
  Speaker 3: gonna be even more of a vibe.
• 4:48
  Speaker 4: Business cards, make sure you got the right shoes hustle
• 4:51
  Speaker 4: like us, we pulling twelve our shifts three days, and
• 4:56
  Speaker 4: you gotta be coming shift three days and.
• 4:59
  Speaker 2: Get there early, get there early, I know. Like I
• 5:01
  Speaker 2: feel like the past couple of years, I've always met
• 5:03
  Speaker 2: you out in the morning.
• 5:03
  Speaker 5: In the morning, it'd be like nine.
• 5:04
  Speaker 4: O'clock, I'm doing laps to see what's going on out
• 5:06
  Speaker 4: a dealing a crowd of people down around.
• 5:10
  Speaker 5: Yeah, and it's not enough people to run to you yet.
• 5:13
  Speaker 1: So it's and I feel like when you are there earlier,
• 5:16
  Speaker 1: everybody is kind of more relaxed when the crowds of
• 5:19
  Speaker 1: people start coming and you obviously naturally have to be
• 5:22
  Speaker 1: more you.
• 5:23
  Speaker 3: Know, you know, as crazy as that. So when we
• 5:25
  Speaker 3: brought h We brought Robert Smith through last year, and
• 5:29
  Speaker 3: some people knew he was, but a lot of people
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  Speaker 3: like he was able to walk through with no problem,
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  Speaker 3: Like it wasn't like like you know, he bring Steve
• 5:36
  Speaker 3: Harvey through and it's like a like he walked through.
• 5:40
  Speaker 4: I boved too. Oh yeah, yeah, this one. Yeah.
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  Speaker 3: So it's crazy. But like you said, as far as
• 5:44
  Speaker 3: the early Bird catching the World and the Dan Cathy story,
• 5:46
  Speaker 3: I think it's good because Sunday is the last day
• 5:48
  Speaker 3: of the event. That was two years ago, and he
• 5:51
  Speaker 3: came very unassuming, name tag stuff like that. So a
• 5:54
  Speaker 3: lot of he was there before vendors. There's no reason
• 5:57
  Speaker 3: why somebody that's worth seven billion dollars it's there before
• 6:01
  Speaker 3: a small business vendor and it's their business.
• 6:03
  Speaker 4: Like long Street trapper. He put us on his live Yeah,
• 6:08
  Speaker 4: that little morning Yep, that's how it happens.
• 6:11
  Speaker 3: You got to be there early. I always tell people,
• 6:13
  Speaker 3: man like early birds catch the work and you never know.
• 6:18
  Speaker 2: Yeah, you literally never And that's the thing, Like I'm
• 6:20
  Speaker 2: replaying the story in my head. I'm like, you saw him.
• 6:23
  Speaker 2: He was actually lost.
• 6:25
  Speaker 5: He was just trying to find He didn't know where to.
• 6:27
  Speaker 2: Go, you know, where to go, Like, oh, they're over there,
• 6:30
  Speaker 2: just go.
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  Speaker 5: But we made sure to talk to him first and
• 6:33
  Speaker 5: get you where you need to go.
• 6:34
  Speaker 2: From that moment I got to I walked with him,
• 6:36
  Speaker 2: showed him around, and then I was able to introduce
• 6:38
  Speaker 2: him to Don Peeples who had never met. And so
• 6:41
  Speaker 2: now you got these billionaire tycoons and respective spaces are
• 6:44
  Speaker 2: now meeting for the first time. So the witness side
• 6:46
  Speaker 2: was crazy. But to start with, you're trying to figure out,
• 6:48
  Speaker 2: Oh there he is, go there over there.
• 6:51
  Speaker 3: So as far as you guys looking at you know,
• 6:56
  Speaker 3: you moved to Atlanta, and Atlanta is the place of
• 7:00
  Speaker 3: INVESTM Festival. It's also entrepreneurship hub of Black America. How
• 7:04
  Speaker 3: has your experience been in Atlanta as far as meeting
• 7:08
  Speaker 3: people networking? Like, how how has your experience been in Atlanta?
• 7:11
  Speaker 3: That's entrepreneurs that's moving from out of town.
• 7:13
  Speaker 4: Amazing, amazing, Like as soon as we came, it's like
• 7:18
  Speaker 4: the love. Then it's just when I explain it to people,
• 7:23
  Speaker 4: I just be like, it's just it's made for us.
• 7:26
  Speaker 4: Like you want to succeed in the world, go to
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  Speaker 4: Atlanta from then that's from.
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  Speaker 1: Experience though, because you and meet we're just I mean
• 7:34
  Speaker 1: they're regular people, but they're not regular people, but they're
• 7:36
  Speaker 1: doing regular people things like just out to eat or
• 7:39
  Speaker 1: he has season passes to the Hawks games. Like the
• 7:43
  Speaker 1: amount of people we've met just going to a basketball
• 7:45
  Speaker 1: game is insane.
• 7:46
  Speaker 2: And watch sports even that the brand of choice that
• 7:50
  Speaker 2: you'll have on today is a testament to that, right,
• 7:52
  Speaker 2: Like y'all are were in Milano for those who are
• 7:54
  Speaker 2: not to know, but yeah, was just y'all, y'all ran
• 7:57
  Speaker 2: into it. Y'all were looking for this said on the site.
• 8:01
  Speaker 5: She said, let me.
• 8:02
  Speaker 1: She took a picture in my contact card and she
• 8:04
  Speaker 1: had her assistant text me and have what we needed
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  Speaker 1: uber to us the next day.
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  Speaker 3: Because I feel like a lot of Atlanta gets a
• 8:11
  Speaker 3: lot of bad rap and for people, but I don't
• 8:15
  Speaker 3: think that's people that's fully experienced it right, And it's
• 8:17
  Speaker 3: like coming from other places, it's not the same, like
• 8:20
  Speaker 3: you know that level of like sometimes you got to
• 8:22
  Speaker 3: be inspired and be in the right situation to have
• 8:27
  Speaker 3: the ability to grow. And it's like a lot of
• 8:29
  Speaker 3: small towns of different cities and different things that nature,
• 8:32
  Speaker 3: and it's like it's a crab in a barrel mentality,
• 8:34
  Speaker 3: and it's not a lot of people that are doing
• 8:37
  Speaker 3: the same thing that you're doing. So it's difficult to
• 8:39
  Speaker 3: kind of grow if you're not in the right environment
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  Speaker 3: and you.
• 8:41
  Speaker 5: Have to go to the right places.
• 8:44
  Speaker 1: Like you can't say moving to Atlanta to grow and
• 8:47
  Speaker 1: you're not in any places that business owners are. You
• 8:51
  Speaker 1: just only in the clubs or you only at the bar.
• 8:53
  Speaker 4: It's like we don't even go out like when people
• 8:56
  Speaker 4: come to Atlanta. Oh, what's just like, we don't know.
• 8:58
  Speaker 5: What's the rest restaurant, have no clue business.
• 9:01
  Speaker 1: And even like our lawyer at Investments, Brandon Williams is
• 9:05
  Speaker 1: our lawyer, but our first but our first year or
• 9:10
  Speaker 1: one of the year's that investor. He walked right past
• 9:12
  Speaker 1: us like we were trying to give him something. He
• 9:14
  Speaker 1: just kept on going. And so now it's like, now
• 9:16
  Speaker 1: he's our attorney.
• 9:18
  Speaker 3: That's a good story too, because he works for Steve Harvey.
• 9:21
  Speaker 3: He's Steve Harvey's lawyer, and now he represents you guys.
• 9:24
  Speaker 3: So how did you make that connection?
• 9:26
  Speaker 5: Investments?
• 9:28
  Speaker 2: There you have it.
• 9:30
  Speaker 1: That's all I can say is like and he is
• 9:35
  Speaker 1: like people always say, oh, he's just he's somebody like
• 9:38
  Speaker 1: he is, yes, yeah, And he he took us our
• 9:44
  Speaker 1: first time meeting him. He took us to the Four
• 9:46
  Speaker 1: Seasons and for breakfast, and we were.
• 9:48
  Speaker 5: Like what are we wear and what do we doing?
• 9:50
  Speaker 1: And he was just so like cool, like he was
• 9:53
  Speaker 1: just regular. And they know him by name there they're like, yeah,
• 10:00
  Speaker 1: but mister Williams comes all the time.
• 10:02
  Speaker 3: A lot of people are fearful of moving out of
• 10:05
  Speaker 3: that environment. What do you say to those people that, like,
• 10:08
  Speaker 3: you know, sometimes you just got to take a leap
• 10:10
  Speaker 3: of faith and leave the place that you grew up
• 10:13
  Speaker 3: and leave the familiar surrounding, leave the family that you know.
• 10:17
  Speaker 3: It's difficult to ligrific. How do you what kind of
• 10:20
  Speaker 3: advice would you give to those type people?
• 10:21
  Speaker 5: It's a big world out there.
• 10:22
  Speaker 4: I don't think about it, just do it.
• 10:24
  Speaker 1: Yeah, And people get so caught up in friends and
• 10:28
  Speaker 1: family supporting them, Like it's a big world out there.
• 10:31
  Speaker 1: It's way more people. And you will turn a stranger
• 10:34
  Speaker 1: into a customer before you turn a family member or
• 10:38
  Speaker 1: a friend to a customer. So my biggest thing was
• 10:41
  Speaker 1: just knowing like I already dominated in my city, but
• 10:45
  Speaker 1: I want so much more. And I don't feel like
• 10:49
  Speaker 1: I would have ever done that if I would have
• 10:51
  Speaker 1: just stayed in Indianapolis and just been content with the
• 10:55
  Speaker 1: support I got there.
• 10:56
  Speaker 4: And well, we're from everybody that made it left like
• 10:59
  Speaker 4: Mike phyblical fox Babyface, everybody from our hometown that made
• 11:06
  Speaker 4: it left. Nobody made it living in Indianapolies.
• 11:11
  Speaker 1: East.
• 11:13
  Speaker 3: It's one of these things where I feel like from
• 11:15
  Speaker 3: the East, I feel like it's one of these things
• 11:20
  Speaker 3: that I always say, you can always come back home.
• 11:24
  Speaker 3: If worst comes to worst, you move your actra and
• 11:26
  Speaker 3: you're trying to move to l A, or you're trying
• 11:28
  Speaker 3: to go to Atlanta or one of these Miami, one
• 11:30
  Speaker 3: of these places. If it doesn't work out, you could
• 11:33
  Speaker 3: always go home, right, Like, you know that you're familiar
• 11:36
  Speaker 3: with that situation. But what about the regret that you're
• 11:39
  Speaker 3: gonna have because you never knew what would have happened.
• 11:43
  Speaker 3: If it's like that Drake song, like I'm leaving, I'm leaving,
• 11:46
  Speaker 3: like what would have happened if you would have packed
• 11:50
  Speaker 3: your bags and left, right? You always gotta lived with
• 11:52
  Speaker 3: that regret thinking about damn, I never know what could
• 11:56
  Speaker 3: have happened. At least you knew if it didn't work out.
• 11:58
  Speaker 3: At least you know I gave him my all. I tried,
• 12:00
  Speaker 3: you know, things didn't happen. Now I'm gonna come back home.
• 12:02
  Speaker 1: And even then, for me, going home is not an
• 12:04
  Speaker 1: option either. It's somewhere else to go, somewhere else.
• 12:08
  Speaker 4: Whoever said it was gonna be easy, Yeah, like every
• 12:11
  Speaker 4: it's supposed to be hard, it's supposed to be uncomfortable.
• 12:14
  Speaker 4: That's why when stuff happened to us, I like it,
• 12:17
  Speaker 4: don't phaze me because I already knew it was coming.
• 12:19
  Speaker 4: Like so being uncomfortable. Oh I don't want to leave.
• 12:22
  Speaker 4: I don't want to move. So you're just not gonna
• 12:24
  Speaker 4: move because you don't want to. Maybe you gotta move.
• 12:27
  Speaker 4: Like I got a daughter, My I left, my daughter,
• 12:29
  Speaker 4: still living in Annapolis and always daughter. It's a sacrifice.
• 12:33
  Speaker 4: She know what I'm doing here. She knows she's gonna
• 12:35
  Speaker 4: win out of it in the future.
• 12:37
  Speaker 2: You're building a legacy. Man, It's incredible. Six hundred dollars,
• 12:39
  Speaker 2: no job in jail. See it on the floor. Making
• 12:42
  Speaker 2: a decision to come to an event that turned into
• 12:45
  Speaker 2: a thousand dollar business, to a million dollar business, to
• 12:47
  Speaker 2: a multi million dollar business. It's an incredible story.
• 12:50
  Speaker 6: An illegal alien from Guatemala charged with raping a child
• 12:54
  Speaker 6: in Massachusetts. An MS thirteen gang member from El Salvador
• 12:58
  Speaker 6: accused of murdering a text This man of Venezuelan charged
• 13:02
  Speaker 6: with filming and selling child pornography in Michigan. These are
• 13:06
  Speaker 6: just some of the heinous migrant criminals caught because of
• 13:09
  Speaker 6: President Donald J. Trump's leadership. I'm Christy Noman, the United
• 13:13
  Speaker 6: States Secretary of Homeland Security under President Trump. Attempted illegal
• 13:18
  Speaker 6: border crossings are at the lowest levels ever recorded, and
• 13:22
  Speaker 6: over one hundred thousand illegal aliens have been arrested. If
• 13:25
  Speaker 6: you are here illegally, your next you will be fined
• 13:29
  Speaker 6: nearly one thousand dollars a day, imprisoned, and deported. You
• 13:33
  Speaker 6: will never return. But if you register using our CBP
• 13:37
  Speaker 6: home app and leave now, you could be allowed to
• 13:39
  Speaker 6: return legally. Do what's right, leave now. Under President Trump,
• 13:44
  Speaker 6: America's laws, border and families will be protected. Sponsored by
• 13:49
  Speaker 6: the United States Department of Homeland Security,