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Samsung’s Innovation Dilemma
What’s a giant consumer electronics maker to do when it notices that younger customers are more interested in paying for experiences, rather than things? That’s what WIRED senior associate editor Arielle Pardes had the chance to ask Samsung’s David Eun this week at the Collision conference in Toronto. Eun says he envisions a consumer market in the not-so-distant future where all of the physical goods we now purchase outright are rented, and he talked about how Samsung Next, the company’s innovation arm, is investing and acquiring to make sure Samsung doesn’t miss the (rented?) boat.
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The skinny
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