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Hacking the Human Mind: The Brands Keep Changing. The Human Mind Does Not.
Hacking the Human Mind begins with a simple claim: brands change, technologies change, and platforms disappear, but many of the psychological forces shaping human behavior remain remarkably stable. Richard Shotton and MichaelAaron Flicker use seventeen successful brands to show how old findings from behavioral science continue to influence modern marketing.The book moves through examples involving Guinness, Five Guys, Liquid Death, Amazon, Starbucks and other companies, connecting apparently small business decisions to deeper patterns in attention, expectation, social proof, effort and…
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