The CEO Swap (ft. Gil Peri)

DGTL Voices with Ed Marx · Sep 10, 2026 · 24m

Gil Peri is the CEO of Children's Wisconsin, the only children's health system in the state. It is independent, so he reports directly to the board, and he is the third CEO it has had in 45 years.

In this episode of DGTL Voices, Gil tells Edward Marx about the CEO swap he runs every month, where he takes over a frontline manager's job for the day and hands her the health system. He explains why he went into pediatrics after what happened to his younger brother in college, what a CEO once told him that he still repeats 25 years later, and why 800 of his 8,000 team members never set foot in a…