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488: How to Know If You're Building the Wrong Business for Your Human Design · Unshakeable with Human Design - A Human Design For Business Podcast

0:11
Nicole Laino: Come here to become an unshakable human and build an unshakable business according to your human design.
0:17
Nicole Laino: I'm your host, Nicole Laino.
0:21
Nicole Laino: Hello, and welcome to Unshakable with Human Design.
0:24
Nicole Laino: I'm your host, Nicole Laino.
0:26
Nicole Laino: And it's just you and me today, and I wanted to talk about something that I've honestly been noticing this forever.
0:33
Nicole Laino: It's at the core of why I do what I do.
0:36
Nicole Laino: But this has certainly been happening a lot lately, and I think with the changes that we are noticing happening in the world, I think that probably that is contributing to this happening more.
0:48
Nicole Laino: But I have so many clients who come to me.
0:50
Nicole Laino: I've been doing a lot of readings lately, and.
0:53
Nicole Laino: And I've been doing quite a few of the business readings that I do, which is interesting because I get to dive into a person's business with them through the lens of their human design.
1:03
Nicole Laino: And I'm just always not shocked because I'm used to it, but I'm so pleasantly, like, surprised and excited when I have those sessions because we can get so much done in that one session.
1:14
Nicole Laino: They're really cool.
1:16
Nicole Laino: And as I'm sitting down with them, I have so many people that are coming to me, and they're questioning things in their business.
1:21
Nicole Laino: They're questioning their direction, and they're often dancing around some decisions about what offers they should create or how they should launch.
1:32
Nicole Laino: Like, should I run a masterclass?
1:34
Nicole Laino: Should I have a mastermind?
1:35
Nicole Laino: Should I leave my business and start something new?
1:39
Nicole Laino: There's all of these big questions that they're asking and all the way up to, like, you know, burning it all down, which I hear a lot of, you know, people pondering, like, should I just start over from scratch?
1:52
Nicole Laino: Is this just not right for me anymore?
1:55
Nicole Laino: And there's a core problem that we have here.
1:58
Nicole Laino: The core problem is that a lot of times people are.
2:01
Nicole Laino: Up until the point that they find me, probably, I think that's usually why people end up coming to me, is because they are seeking strategic answers for energetic problems or spiritual problems or personal problems.
2:14
Nicole Laino: And.
2:14
Nicole Laino: And then they are seeking energetic or spiritual tools for strategic problems.
2:20
Nicole Laino: This is the whole reason I have a business, is because of this core problem.
2:25
Nicole Laino: So people will be like, should I launch this way?
2:27
Nicole Laino: Should I have a mastermind?
2:29
Nicole Laino: Should I.
2:29
Nicole Laino: What should my offer be?
2:30
Nicole Laino: What should I do here?
2:32
Nicole Laino: And they think it's a strategic answer that they need.
2:35
Nicole Laino: And actually they need to ground themselves because usually they are ungrounded in that.
2:41
Nicole Laino: And sometimes they're like, oh, I just need to clear this block that I have.
2:46
Nicole Laino: Or I have this happen.
2:47
Nicole Laino: The other day in Business by Design, a client came in and she was like, I want to talk about my abundance issues.
2:52
Nicole Laino: I want to talk about these blocks.
2:54
Nicole Laino: And as I poked through and asked questions, she had a strategic problem that needed fixing.
3:01
Nicole Laino: She didn't have an abundance problem.
3:02
Nicole Laino: And maybe she does.
3:04
Nicole Laino: Like, it's fine to.
3:06
Nicole Laino: I don't consider the energetic work ever done.
3:09
Nicole Laino: I think that it's, you know, I always say it's like.
3:11
Nicole Laino: It's like showering.
3:12
Nicole Laino: It's hygiene, you know, Just because you've done some abundance work does not in any way mean that your next level doesn't require more abundance work because you're comfortable where you are.
3:23
Nicole Laino: You.
3:23
Nicole Laino: It's the known world that you are living in, and you want to get to someplace unknown beyond where you currently are.
3:30
Nicole Laino: So you are going to have.
3:31
Nicole Laino: There's probably some internal reason why you do not have that already.
3:35
Nicole Laino: And that's our job as entrepreneurs to work through that.
3:38
Nicole Laino: It's our job as people.
3:39
Nicole Laino: I don't care if you're an entrepreneur or not.
3:41
Nicole Laino: Entrepreneurs just have the freedom to make whatever they desire happen.
3:46
Nicole Laino: We don't all have the ability.
3:48
Nicole Laino: We don't have the.
3:48
Nicole Laino: Not everybody has the tools, but the playing field is open for us.
3:52
Nicole Laino: Whereas somebody in corporate sometimes will be like, you know, when my boss won't give this to me, or that's not in my career path, or I can't jump up from that, or I can't get paid more doing what I want.
4:03
Nicole Laino: So they have some other problems, other limitations with them making these decisions.
4:08
Nicole Laino: But this is why I do the work that I do.
4:10
Nicole Laino: The work that I do is to sit with somebody and help them see or I see whether they have a strategic problem or they have a spiritual problem.
4:20
Nicole Laino: And what's the prescription for either or both of those?
4:23
Nicole Laino: Because a lot of times it's a combination of both.
4:26
Nicole Laino: But almost always the client is leaning on the wrong tool.
4:30
Nicole Laino: Almost always.
4:31
Nicole Laino: And the reason is because they can't see it.
4:35
Nicole Laino: You know, I always say, you can't read the label from inside the bottle.
4:38
Nicole Laino: So that's my job.
4:39
Nicole Laino: That's what I do.
4:40
Nicole Laino: Asking better questions gets us to better answers.
4:44
Nicole Laino: I can see when somebody is spinning.
4:46
Nicole Laino: I can see when somebody is stuck in a mental loop that's causing them to seek out the wrong Tools and to not be grounded in their own process.
4:58
Nicole Laino: The reason I can do that is my genius.
5:02
Nicole Laino: And that's what we're going to talk about in this episode today.
5:05
Nicole Laino: This is at the core of it.
5:07
Nicole Laino: But what I want to break down for you here are three signs that you can use to kind of guide you that will show you that if you're building your business out of alignment with your design and how to course correct that.
5:20
Nicole Laino: I don't want you to feel like it's just these strategic problems or energetic problems.
5:26
Nicole Laino: There are these kind of core three signals that I notice that tell us they're kind of markers along the path that say you should pause right here and check yourself.
5:37
Nicole Laino: And some of it is human design related.
5:39
Nicole Laino: I mean, you can always come back to your human design process because your human design process is going to be sending out signals for you if you're frustrated, if you are.
5:48
Nicole Laino: But it doesn't necessarily tell you what to do with that.
5:52
Nicole Laino: And that's what we're going to break down here.
5:54
Nicole Laino: I'm going to kind of break down, what are these three signs that I see so often and how do we course correct from them?
6:01
Nicole Laino: How do we notice the signpost and say, okay, this is my moment to like take out the map and you know, reconnect with myself and really decide where I want to go from a place of alignment And I'm going to break down.
6:15
Nicole Laino: Like really why these things happen, why are these signs popping up and how you can kind of self diagnose.
6:20
Nicole Laino: Okay, all right.
6:22
Nicole Laino: So the first one is if your business is running on discipline and not on energy, this is going to be a problem.
6:30
Nicole Laino: This is one of those signs.
6:32
Nicole Laino: If I'm noticing that people are having trouble staying connected to what they're doing, they are stopping and starting, they're procrastinating.
6:41
Nicole Laino: Then to me, it's telling me that they are not really in alignment with what they're doing because it shouldn't be this difficult.
6:50
Nicole Laino: And again, sometimes there's often more nuance to these things because sometimes they are just, they're finding their alignment here and they're impatient and that's their mind going telling them that they should be moving without stopping all the time.
7:04
Nicole Laino: I don't mean that you have to be consistently working 24 hours a day or 40 hours a week.
7:10
Nicole Laino: That's not what I mean.
7:11
Nicole Laino: I mean this like inability to really like where you're always, you know, you start working and then you're changing direction and then you're changing it Again, and then you change it back to the other thing.
7:25
Nicole Laino: And this might sound like manifesting generator operating behavior, but it's really not.
7:29
Nicole Laino: It shouldn't be scattered.
7:31
Nicole Laino: And when you are trying to discipline yourself constantly to show up, to me, that says that there is something that's not coming from inside of you, it's coming from.
7:43
Nicole Laino: It's a task.
7:43
Nicole Laino: You know, it's.
7:44
Nicole Laino: These are just instructions that you've given yourself and you're not able to follow them.
7:49
Nicole Laino: So what do we do with that?
7:51
Nicole Laino: Well, one, you can come back to your human design process.
7:53
Nicole Laino: You can come back to your strategy and authority, of course.
7:57
Nicole Laino: But at the end, I'm going to tell you, everything does kind of boil down to one core guiding light.
8:03
Nicole Laino: And I'll share that at the end here.
8:05
Nicole Laino: But this stopping and starting pattern really is a signal.
8:09
Nicole Laino: It's not normal.
8:11
Nicole Laino: Like the word normal doesn't make you abnormal.
8:13
Nicole Laino: But it's not a positive sign.
8:15
Nicole Laino: It's a sign that I look at and I say there's some cause for inspection here, investigation.
8:22
Nicole Laino: We should dig in a little bit here and ask some good questions to see why you are struggling with staying consistent, whatever consistent looks like for you.
8:31
Nicole Laino: If you have an open ego, consistency is going to look different than it does for me.
8:35
Nicole Laino: Consistency is going to be.
8:37
Nicole Laino: I always say that consistency isn't a consistency of the work, it's a consistency of your energy.
8:42
Nicole Laino: If you are able to show up in some way every day, it does not mean that you're doing the same thing every day.
8:47
Nicole Laino: And it doesn't mean that you're showing up every single day for the same amount of time, but that you are consistently moving in a direction and that direction feels smooth.
8:56
Nicole Laino: Mostly that.
8:58
Nicole Laino: And if you're not hopping into your head, questioning yourself constantly, because that to me says that there is something off.
9:05
Nicole Laino: It says to me that you're leading with intellect and you're not leading from a.
9:09
Nicole Laino: An energetically aligned place.
9:12
Nicole Laino: Okay, so the second sign that I see often that indicates that people are building their business not according to their human design, that they're building maybe the wrong business or building it incorrectly, is they can say what they do, but they cannot really say what they are known for.
9:29
Nicole Laino: They're not really known for anything yet.
9:31
Nicole Laino: They'll say what they do, but they haven't really grasped the essence of what makes them special at this, because people will love them, but they still can't repeat back to you what you do.
9:43
Nicole Laino: They still can't really Grasp it.
9:45
Nicole Laino: And this happens a lot.
9:47
Nicole Laino: There are a lot of people that are geniuses at what they do, but they can't really the articulation gap that we have.
9:55
Nicole Laino: And there are some people.
9:57
Nicole Laino: Now, there's going to be some human design caveats in here.
10:00
Nicole Laino: If you're a two line, other people are going to be helping you fill that articulation gap.
10:05
Nicole Laino: If you're a five line like me, you're really going to need to know what it is.
10:09
Nicole Laino: And there's going to be some essence to every single person that says why you are good at something versus somebody else doing the same thing.
10:19
Nicole Laino: And.
10:19
Nicole Laino: And they have a completely different way of delivering that or, you know, showing up in that way.
10:25
Nicole Laino: Lots of people teach human design.
10:27
Nicole Laino: I teach it differently.
10:28
Nicole Laino: I talk about it differently.
10:29
Nicole Laino: This show is different.
10:30
Nicole Laino: I have a very different approach.
10:32
Nicole Laino: Even when I was talking about my ability to see what people are going through, to see when they are stuck like this, that's a gift I have, and that is something that I used to take for granted.
10:43
Nicole Laino: I think a lot of coaches in particular can take their vision and their ability to see what's going on in somebody for granted because they think that everybody can do it.
10:54
Nicole Laino: And it's true.
10:55
Nicole Laino: When you say it like that, oh, well, I can see what's going on with you.
10:58
Nicole Laino: That's kind of vague.
11:00
Nicole Laino: It's not very specific.
11:02
Nicole Laino: I know what I see with people, and I know why I see it in people.
11:07
Nicole Laino: And I will tell you when I'm done with the list because it all kind of like culminates into that.
11:11
Nicole Laino: So I'll share it with you when I'm done with the full list of three signs.
11:15
Nicole Laino: But if you can say what you do but not what you are known for, not what makes you special, not what you really have to offer somebody that is different than everybody else, then you fall into what I call the articulation gap.
11:28
Nicole Laino: And this is a problem that we need to solve.
11:30
Nicole Laino: And it's actually a human design aspect that can help you solve it.
11:34
Nicole Laino: So now the third piece, the third sign that you know you're building your business maybe not according to your human design or as in alignment with it as it could be, is your growth is capped.
11:44
Nicole Laino: You're spinning in circles.
11:46
Nicole Laino: You find that you are constantly trying to outdo your own self, to outdo your own performance.
11:55
Nicole Laino: And the issue is that the business can't grow past you because it's all built on tasks instead of on who you are.
12:01
Nicole Laino: You're wondering, what do I do to get to the next level rather than who do I become?
12:05
Nicole Laino: And I know that's a very manifestation kind of question, right?
12:09
Nicole Laino: Who do I need to become in order to have what I want or to get to this level?
12:15
Nicole Laino: And human design actually shows us how we become that person.
12:19
Nicole Laino: It's just not in the typical way that we would do it.
12:21
Nicole Laino: It isn't about you having just some list of tasks that the future or better version of you would be doing or a way that they would be living.
12:31
Nicole Laino: It would be some sort of gift that they have set into.
12:37
Nicole Laino: And that's the magic of human design.
12:40
Nicole Laino: That's how human design bridges the gap between the strategic problems that we have and the spiritual, energetic problems that we have.
12:48
Nicole Laino: It gives us the vocabulary to ask those questions either of ourselves or of our clients.
12:53
Nicole Laino: And I do it for both.
12:55
Nicole Laino: I'm honestly better at doing it for my clients than I am for myself because again, hard to read the label from inside the bottle, but I do it and.
13:04
Nicole Laino: But it's more of a process for me.
13:06
Nicole Laino: I don't see myself the way that I see other people.
13:10
Nicole Laino: So those are the three signs.
13:12
Nicole Laino: The third sign is that you are spinning in circles.
13:15
Nicole Laino: Your growth is capped, you feel plateaued and your business can't grow past you.
13:20
Nicole Laino: You've hit a growth plateau.
13:23
Nicole Laino: And that's usually what sends people into that mental processing of what am I going to do to get to the next level?
13:29
Nicole Laino: And you might ask that question, who do I need to become?
13:32
Nicole Laino: But that ends up just being this like, made up idea of what you think that version of you would be like.
13:38
Nicole Laino: And instead your human design chart can give you a sense of what that is, but not only what it is or what that gift is of how you get there and how to know when you're not in alignment with it.
13:50
Nicole Laino: That's the magic of this.
13:51
Nicole Laino: That's what makes this so incredibly powerful.
13:54
Nicole Laino: So what is that one piece?
13:55
Nicole Laino: What is that one human design element that really does help us boil it down to.
14:02
Nicole Laino: This is the thing that will help you get out of these three traps, so to speak, that we're in.
14:08
Nicole Laino: How do we start building a business that is in alignment?
14:11
Nicole Laino: Of course, there are so many aspects to the human design chart.
14:14
Nicole Laino: Obviously I have the authority matrix that I've been working with for years.
14:18
Nicole Laino: That, and when I do these business readings with clients, I'm breaking down their whole charts.
14:23
Nicole Laino: And there are different things that jump out on everybody's chart.
14:26
Nicole Laino: However, there is one thing that I am consistent with no matter what, because it is the most important thing in your chart, and it's the conscious sun.
14:34
Nicole Laino: So the reason that I was saying that I can see things in people, My ability to be able to see when somebody is spinning, my ability to know how it isn't just me seeing what's in that person or where they're stuck or how they're stuck.
14:49
Nicole Laino: A lot of coaches would say that, and it would sound super generic.
14:52
Nicole Laino: Oh, well, I'm able to see when somebody is in trouble, and I can really see, you know, I can really diagnose it very quickly.
14:57
Nicole Laino: That might sound really good and people might be interested in it, but very few people are going to buy it with that level of context.
15:03
Nicole Laino: There's not enough there.
15:05
Nicole Laino: I'm not really saying enough to get them to go.
15:07
Nicole Laino: I think I need that.
15:08
Nicole Laino: I would have to demonstrate it to them in order for that to work, which a lot of people aren't going to give you the ability to do that.
15:15
Nicole Laino: You're not going to get to work with someone and show them that you can help.
15:19
Nicole Laino: They're going to have to trust the messaging.
15:22
Nicole Laino: They're going to have to understand what you do.
15:24
Nicole Laino: So for me, what makes me good at this is my 64th gate, my gate of confusion.
15:29
Nicole Laino: The fact that I have been confused a lot of the time, the fact that I have had to overcome my own confusion throughout my entire life, and that I have a process for it.
15:40
Nicole Laino: I can see somebody when they are in confusion.
15:43
Nicole Laino: I can spot it from a mile away, and I can actually offer them something that guides them out of it, because I understand how that process works, and I understand it through the gates in my design.
15:55
Nicole Laino: I understand it through the process that I've developed for how to overcome shadows and difficulties in your human design process so that you can actually live in the gifts.
16:07
Nicole Laino: Because there's something amazing that happens here when you're doing it.
16:11
Nicole Laino: You don't have to, like, understand messaging or anything like that.
16:16
Nicole Laino: You can just start to tell people what you've taken yourself through when you've actually started to live in the gift.
16:22
Nicole Laino: People see it, they understand it.
16:24
Nicole Laino: I don't have to convince many people that I can help them through confusion because I'm demonstrating it all the time, and I'm talking about what that process looks like, and it's magic.
16:35
Nicole Laino: And they trust that I'm telling the truth because they're like, I feel that you understand this better than I do.
16:40
Nicole Laino: And that's the whole game.
16:41
Nicole Laino: You have a gift like I do, and maybe yours is like mine, where it doesn't seem like a gift at all.
16:46
Nicole Laino: Who would think that the Gate of Confusion has a gift with a name like that?
16:50
Nicole Laino: Yuck.
16:52
Nicole Laino: I certainly didn't.
16:53
Nicole Laino: When I first found out, I was like, this is bad.
16:55
Nicole Laino: I don't want this.
16:57
Nicole Laino: Can I get another one?
16:58
Nicole Laino: But now I wouldn't have it any other way.
17:00
Nicole Laino: It sucks when I get stuck in my confusion.
17:02
Nicole Laino: Still happens to this day.
17:03
Nicole Laino: All the time, I'm just better at seeing it.
17:05
Nicole Laino: But it also, every time I get stuck in it and I find my way out, I'm better at helping somebody else do the same.
17:11
Nicole Laino: So if you're interested, we are actually hosting a masterclass on this on July 7, I believe, or July 6, I think is the date.
17:20
Nicole Laino: So please come.
17:21
Nicole Laino: This is going to be amazing.
17:22
Nicole Laino: You will love it.
17:23
Nicole Laino: And if you're in the Human Design Authority lab, you already get this and you get the VIP and everything with it.
17:28
Nicole Laino: So if you're a member there, you know you're good to go.
17:31
Nicole Laino: If you're not a member and you want to join us just for the masterclass is going to be on the Conscious sun and it's going to be make your brand match your depth.
17:38
Nicole Laino: Because this is how you have a brand that matches your magic.
17:43
Nicole Laino: And that is not an easy thing to articulate without something like human design guiding you.
17:48
Nicole Laino: Because it will feel like you have a million choices of what you could be doing and what you could be teaching and how you could be doing it.
17:55
Nicole Laino: But when you understand what it is that draws people to you, the light you're here to shine in this world, then it makes it so much easier.
18:03
Nicole Laino: Like, the choices just go down to like, no, this is it.
18:06
Nicole Laino: This is what I'm here for.
18:08
Nicole Laino: So that's what we're doing.
18:09
Nicole Laino: If you would like to join us, we have it all mapped out in the show notes for you.
18:13
Nicole Laino: Just go to nicolelaino.com depth or go to Instagram.
18:19
Nicole Laino: I'm icoleno official and DM me the word depth and we will send you all of the details there and get you registered.
18:26
Nicole Laino: Thank you so much for being here.
18:28
Nicole Laino: I appreciate you.
18:29
Nicole Laino: And remember, in order to have an unshakeable business, you must first become an unshakeable human.
18:34
Nicole Laino: So thanks for letting us help you become unshakable with human design.
18:36
Nicole Laino: We will see you next time.
18:38
Nicole Laino: If you love this episode and you're.
18:39
Nicole Laino: A fan of the show, please show us the love on itunes, Spotify or wherever you're listening to the show and leave us a review.
18:44
Nicole Laino: And if you'd like to connect with other entrepreneurs on their human design journey.
18:48
Nicole Laino: Join our free Facebook community, Human Design for Entrepreneurs.
18:52
Nicole Laino: Go to Nicole Me Podcast Links to join the group, book a human design reading with me or access our free human design resources.
19:01
Nicole Laino: We'll see you there.