Transcript

Hitchhiking #1158 · From Chad

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Everybody on that road wanted the same thing.
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There's a story behind that. This is your daily message from
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Chamber 1158 to upgrade your mental game today by telling
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yourself a better story. Because the most important story
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you hear is the story you tell yourself.
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This message is dedicated to Ronald Harriman.
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You can get a free copy of my book, The Most Powerful Story in
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the World, by going to from chad.gumroad.com.
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The transcript of this message and hundreds of others are
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always available at www.fromchad.com.
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Here's the upgrade you think you need to focus on what you want,
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but upgraded Thinking focuses on helping others get what they
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want. Here's the story.
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A young man is standing on the side of the road in Europe
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trying to hitchhike. This is Chuck Feeney.
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It's 1957 years before he becomes one of the richest men
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alive and gives nearly every dollar of it away.
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But right now he's just a broke 26 year old holding a sign, and
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so is everybody else. Hitchhiking was popular at the
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time. Looking down the road, every
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hitchhiker is holding a piece of cardboard with a city written on
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it. Paris, Nice, Marcel, Every one
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of them advertising the same thing to drivers passing by.
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I want you to take me here. They're a line of identical
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thumbs. Sofini changes his sign.
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He stops advertising his destination and starts
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advertising his value to the driver.
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His new offer is simple. Ride with me and you get
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something, an English conversation.
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Now he's not just one of 100, he's the only one making that
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trade. A French driver might want to
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practice English. It didn't matter that plenty of
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people could speak English. Feeny made the benefit obvious
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and easy to say yes to, and he had no trouble getting a lift.
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He asked a different question. Everybody else was asking, How
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do I get where I'm going? Feeny asked.
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What can Ioffer that makes picking me up a benefit to the
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driver? And he never stopped asking it.
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That same question is the one that built his fortune three
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years later when he found a duty free Shoppers Group.
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Instead of asking what can I sell, he asked who has a need
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Nobody's serving. He bought a nearly dead duty
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free company everyone had written off and turned it into a
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conglomerate. Same facts everyone else saw,
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but a different question. Because it's hard to see what
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you're not looking for and easy to see what you are.
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The better story to tell yourself is stop broadcasting
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where I'm going and start broadcasting what I bring.
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You don't have to be rare to be chosen, you just have to be
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useful. Don't only ask what do I want,
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ask what can Ioffer that makes what I want easy for someone
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else to give me. Change the question and the same
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Rd. you've been standing on turns into a ride.
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Tell me a story of usefulness to from chadsmith@gmail.com.
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Send someone a text with your offer.