Procter & Gamble's Lean Innovation Makeover | Cold Call

Harvard Business Review · Oct 14, 2026 · 32m

Procter & Gamble’s Lean Innovation Transformation | Cold Call 7 Jun 2023 --- When Kathy Fish became Procter & Gamble’s Chief Research, Development & Innovation Officer in 2014, she was concerned that the world’s leading consumer packaged goods company had lost its capability to produce a steady stream of disruptive innovations. In addition, intensifying competition from direct-to-consumer companies convinced Fish that P&G needed to renew its value proposition to make all aspects of the consumer experience “irresistibly superior.” But making this change would require wholesale transformation…