Latest / Marketing Execution with Mark Donnigan
Happy Work
Your marketing strategy is incomplete. Nicholas Webb's data shows companies with happy employees achieve 60% better returns on stated enterprise goals. That's a revenue multiplier hiding in plain sight. Most B2B leaders pour budget into demand gen while ignoring the people-powered engine that actually converts pipeline into customers and customers into promoters.
Webb introduces the HX framework — Human Experience Design — which applies the same rigor to employee journey mapping that we apply to customer touchpoints. Five stations from pre-touch (your Glassdoor rating is your employer brand…
The skinny
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