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13. How to Have More Fun With Your Business · Burning Brightly

• 0:30
  Maybe
• 0:30
  their
• 0:30
  friend.
• 0:30
  Welcome
• 0:31
  back
• 0:31
  today.
• 0:32
  I
• 0:32
  have
• 0:32
  an
• 0:33
  awesome
• 0:33
  episode
• 0:34
  about
• 0:35
  fun
• 0:35
  and
• 0:35
  humor
• 0:36
  and
• 0:36
  making
• 0:37
  sure
• 0:37
  business
• 0:37
  does
• 0:37
  not
• 0:37
  get
• 0:37
  too
• 0:38
  serious.
• 0:38
  But
• 0:38
  before
• 0:38
  we
• 0:38
  dive
• 0:39
  in,
• 0:39
  I
• 0:39
  want
• 0:39
  to
• 0:39
  let
• 0:39
  you
• 0:39
  know
• 0:40
  that
• 0:40
  I
• 0:40
  am
• 0:40
  running
• 0:40
  a
• 0:41
  really
• 0:41
  fun
• 0:41
  giveaway
• 0:42
  for
• 0:42
  two
• 0:42
  Amazon
• 0:42
  gift
• 0:43
  cards.
• 0:43
  They're
• 0:43
  each
• 0:44
  worth
• 0:44
  $50
• 0:44
  a
• 0:44
  piece.
• 0:45
  When
• 0:45
  I
• 0:45
  get
• 0:46
  to
• 0:46
  10
• 0:46
  reviews,
• 0:46
  I
• 0:47
  think
• 0:47
  we're
• 0:47
  at
• 0:47
  three
• 0:47
  or
• 0:47
  four
• 0:47
  right
• 0:47
  now.
• 0:48
  So
• 0:48
  if
• 0:48
  you
• 0:49
  have
• 0:49
  a
• 0:49
  minute,
• 0:49
  pause,
• 0:49
  this
• 0:50
  episode,
• 0:50
  run
• 0:51
  over
• 0:51
  to
• 0:51
  apple
• 0:51
  podcast.
• 0:51
  Leave
• 0:52
  me
• 0:52
  a
• 0:52
  written
• 0:52
  review.
• 0:53
  So
• 0:53
  not
• 0:53
  just
• 0:53
  to
• 0:53
  start
• 0:54
  rating,
• 0:54
  but
• 0:54
  write
• 0:55
  some
• 0:55
  words
• 0:55
  down.
• 0:55
  It
• 0:55
  can
• 0:55
  be
• 0:56
  short.
• 0:56
  And
• 0:57
  then
• 0:57
  take
• 0:57
  a
• 0:57
  screenshot
• 0:58
  of
• 0:58
  it
• 0:58
  and
• 0:58
  email
• 0:59
  me@infoatbonniewiscon.com
• 1:01
  and
• 1:01
  then
• 1:02
  everyone
• 1:02
  who
• 1:02
  sends
• 1:02
  me
• 1:02
  a
• 1:02
  screenshot
• 1:03
  will
• 1:03
  be
• 1:03
  entered
• 1:04
  to
• 1:04
  win
• 1:04
  one
• 1:04
  of
• 1:04
  these
• 1:04
  two
• 1:04
  $50
• 1:05
  gift
• 1:05
  cards.
• 1:05
  And
• 1:06
  when
• 1:06
  we
• 1:06
  hit
• 1:06
  10
• 1:06
  reviews,
• 1:06
  we
• 1:06
  give
• 1:07
  them
• 1:07
  away.
• 1:07
  So
• 1:07
  that
• 1:07
  gives
• 1:07
  you
• 1:07
  a
• 1:07
  one
• 1:08
  in
• 1:08
  five
• 1:08
  chance
• 1:08
  of
• 1:08
  winning
• 1:09
  50
• 1:09
  bucks.
• 1:09
  So
• 1:09
  go
• 1:10
  take
• 1:10
  a
• 1:10
  minute,
• 1:10
  leave
• 1:10
  me
• 1:10
  a
• 1:10
  review.
• 1:11
  I
• 1:11
  would
• 1:11
  so,
• 1:11
  so,
• 1:11
  so
• 1:12
  appreciate
• 1:12
  it,
• 1:12
  especially
• 1:12
  if
• 1:12
  you're
• 1:13
  getting
• 1:13
  some
• 1:13
  benefit
• 1:14
  out
• 1:14
  of
• 1:14
  this
• 1:14
  podcast.
• 1:15
  Okay.
• 1:16
  So
• 1:16
  now
• 1:16
  let's
• 1:16
  dive
• 1:16
  into
• 1:17
  our
• 1:17
  content
• 1:17
  today.
• 1:18
  First
• 1:18
  of
• 1:18
  all,
• 1:18
  let
• 1:18
  me
• 1:19
  just
• 1:19
  say
• 1:19
  that.
• 1:19
  I
• 1:19
  know
• 1:19
  sometimes
• 1:20
  business
• 1:20
  feels
• 1:20
  like
• 1:21
  a
• 1:21
  big
• 1:22
  deal.
• 1:23
  Especially
• 1:24
  when
• 1:24
  we
• 1:24
  talk
• 1:24
  about
• 1:24
  answering
• 1:25
  this
• 1:25
  call,
• 1:26
  that
• 1:26
  God
• 1:26
  is
• 1:26
  sending
• 1:26
  us,
• 1:27
  it
• 1:27
  sounds
• 1:27
  so
• 1:27
  serious.
• 1:29
  And
• 1:29
  admittedly,
• 1:30
  even
• 1:30
  my
• 1:30
  intro
• 1:30
  for
• 1:30
  this
• 1:31
  podcast
• 1:31
  is
• 1:31
  a
• 1:31
  little
• 1:31
  heavy.
• 1:31
  I'm
• 1:32
  thinking
• 1:32
  about
• 1:32
  redoing
• 1:32
  it.
• 1:33
  But
• 1:34
  made
• 1:34
  it
• 1:34
  this
• 1:34
  way
• 1:35
  simply
• 1:35
  because
• 1:35
  I
• 1:35
  want
• 1:36
  moms
• 1:36
  to
• 1:36
  understand
• 1:37
  what
• 1:37
  a
• 1:37
  privilege
• 1:38
  it
• 1:38
  is
• 1:38
  to
• 1:38
  be
• 1:38
  able
• 1:39
  to
• 1:39
  build
• 1:39
  a
• 1:39
  business
• 1:39
  from
• 1:40
  home
• 1:40
  in
• 1:40
  your
• 1:41
  pajamas.
• 1:42
  Put
• 1:42
  it
• 1:42
  under
• 1:42
  the
• 1:42
  world.
• 1:43
  And,
• 1:43
  and
• 1:43
  feel
• 1:44
  fulfilled
• 1:44
  and
• 1:45
  make
• 1:45
  an
• 1:45
  impact
• 1:45
  for
• 1:45
  good
• 1:46
  and
• 1:46
  make
• 1:46
  some
• 1:46
  money
• 1:46
  and
• 1:46
  help
• 1:47
  support
• 1:47
  your
• 1:47
  family.
• 1:48
  While
• 1:49
  we
• 1:49
  simultaneously
• 1:50
  shine
• 1:50
  our
• 1:50
  light
• 1:50
  into
• 1:50
  the
• 1:50
  world.
• 1:51
  It's
• 1:51
  a
• 1:51
  beautiful,
• 1:51
  wonderful
• 1:52
  thing,
• 1:52
  But
• 1:52
  I
• 1:52
  also
• 1:53
  don't
• 1:53
  want
• 1:53
  any
• 1:53
  moms
• 1:53
  to
• 1:54
  freak
• 1:54
  out
• 1:55
  because
• 1:55
  they
• 1:55
  feel
• 1:55
  like
• 1:55
  it's
• 1:55
  this
• 1:55
  big,
• 1:56
  serious
• 1:56
  deal
• 1:57
  and
• 1:57
  they
• 1:57
  cannot
• 1:57
  fail.
• 1:58
  In
• 1:58
  reality.
• 1:59
  It's
• 1:59
  so
• 2:00
  not
• 2:00
  a
• 2:00
  big
• 2:00
  deal.
• 2:00
  It's
• 2:01
  just
• 2:01
  not,
• 2:01
  it
• 2:02
  seems
• 2:02
  scary.
• 2:02
  I
• 2:02
  know.
• 2:03
  And
• 2:03
  it
• 2:03
  seems
• 2:03
  like
• 2:03
  there's
• 2:03
  a
• 2:04
  lot
• 2:04
  on
• 2:04
  the
• 2:04
  line.
• 2:05
  But
• 2:05
  in
• 2:05
  reality,
• 2:06
  it's
• 2:06
  just
• 2:06
  a
• 2:06
  path.
• 2:07
  If
• 2:07
  you're
• 2:08
  not
• 2:08
  ready
• 2:08
  or
• 2:08
  you
• 2:08
  get
• 2:09
  cold
• 2:09
  feet
• 2:09
  or
• 2:10
  you
• 2:10
  start
• 2:10
  a
• 2:10
  business
• 2:10
  and
• 2:11
  it
• 2:11
  loses
• 2:11
  all
• 2:11
  its
• 2:11
  money
• 2:12
  in
• 2:12
  three
• 2:12
  months.
• 2:13
  It's
• 2:13
  all.
• 2:14
  Okay.
• 2:14
  It's
• 2:15
  all
• 2:15
  just
• 2:16
  a
• 2:16
  trial,
• 2:16
  just
• 2:16
  an
• 2:17
  experiment.
• 2:17
  We'll
• 2:17
  talk
• 2:17
  about
• 2:17
  the
• 2:18
  experiment
• 2:18
  aspect
• 2:18
  in
• 2:18
  a
• 2:18
  minute,
• 2:19
  because
• 2:19
  I
• 2:19
  think
• 2:19
  it's
• 2:19
  so
• 2:19
  powerful,
• 2:20
  but
• 2:20
  I
• 2:21
  just
• 2:21
  want
• 2:21
  you
• 2:21
  to
• 2:21
  realize
• 2:22
  that
• 2:22
  the
• 2:22
  truth
• 2:22
  is
• 2:23
  it's
• 2:23
  just
• 2:23
  a
• 2:23
  path
• 2:24
  like
• 2:24
  any
• 2:24
  other,
• 2:24
  do
• 2:25
  you
• 2:25
  guys
• 2:25
  remember
• 2:25
  those
• 2:25
  old
• 2:26
  books
• 2:26
  choose
• 2:26
  your
• 2:26
  own
• 2:26
  adventure
• 2:27
  books,
• 2:27
  where
• 2:27
  you
• 2:27
  would
• 2:27
  read
• 2:28
  a
• 2:28
  chapter
• 2:28
  and
• 2:28
  then
• 2:28
  you
• 2:28
  get
• 2:28
  to
• 2:28
  choose
• 2:29
  what
• 2:29
  the
• 2:29
  character
• 2:29
  does.
• 2:29
  And
• 2:30
  then
• 2:30
  you
• 2:30
  flip
• 2:30
  forward
• 2:30
  or
• 2:30
  backward
• 2:31
  in
• 2:31
  the
• 2:31
  book.
• 2:31
  So
• 2:31
  fun.
• 2:32
  That
• 2:33
  is
• 2:33
  what
• 2:33
  this
• 2:33
  is.
• 2:34
  It's
• 2:34
  just
• 2:35
  a
• 2:35
  choice
• 2:36
  and
• 2:36
  it's
• 2:36
  going
• 2:36
  to
• 2:36
  take
• 2:36
  me
• 2:36
  to
• 2:36
  this
• 2:37
  chapter
• 2:37
  and
• 2:37
  I'll
• 2:37
  see
• 2:37
  how
• 2:37
  that
• 2:38
  goes.
• 2:38
  And
• 2:38
  maybe
• 2:38
  I'll
• 2:38
  flip
• 2:38
  back
• 2:38
  and
• 2:39
  make
• 2:39
  a
• 2:39
  different
• 2:39
  decision
• 2:39
  because
• 2:39
  sometimes
• 2:40
  you
• 2:40
  regret
• 2:40
  your
• 2:40
  decision.
• 2:41
  You
• 2:41
  think
• 2:41
  actually
• 2:41
  that
• 2:42
  taught
• 2:42
  me
• 2:42
  some
• 2:42
  lessons,
• 2:43
  but
• 2:43
  I
• 2:43
  don't
• 2:43
  want
• 2:43
  to
• 2:43
  go
• 2:43
  down
• 2:43
  that
• 2:43
  path
• 2:44
  anymore.
• 2:44
  Great.
• 2:44
  That's
• 2:45
  totally
• 2:45
  possible.
• 2:46
  But
• 2:46
  just
• 2:46
  don't
• 2:46
  go
• 2:47
  into
• 2:47
  this
• 2:47
  thinking
• 2:48
  it's
• 2:48
  all
• 2:48
  or
• 2:48
  nothing
• 2:49
  it's
• 2:49
  do
• 2:49
  or
• 2:49
  die.
• 2:50
  You
• 2:50
  have
• 2:50
  to
• 2:50
  succeed
• 2:51
  or
• 2:51
  else
• 2:52
  it's
• 2:52
  not,
• 2:52
  it's
• 2:52
  just
• 2:53
  a
• 2:53
  fun
• 2:53
  path.
• 2:54
  And
• 2:55
  it
• 2:55
  is
• 2:55
  actually
• 2:55
  a,
• 2:55
  one
• 2:55
  of
• 2:56
  an
• 2:56
  infinite
• 2:56
  number
• 2:57
  of
• 2:57
  paths
• 2:57
  for
• 2:57
  your
• 2:57
  life.
• 2:58
  You
• 2:58
  can
• 2:58
  choose
• 2:59
  anyone
• 2:59
  you
• 2:59
  want.
• 3:00
  And
• 3:01
  among
• 3:01
  those
• 3:01
  paths,
• 3:02
  there
• 3:02
  are
• 3:02
  countless
• 3:03
  choices
• 3:04
  that
• 3:04
  have
• 3:04
  nothing
• 3:04
  to
• 3:04
  do
• 3:04
  with
• 3:05
  owning
• 3:05
  a
• 3:05
  business
• 3:06
  that
• 3:06
  are
• 3:06
  equally
• 3:07
  good
• 3:07
  and
• 3:07
  worthy
• 3:08
  and
• 3:08
  amazing
• 3:08
  for
• 3:08
  you.
• 3:09
  You
• 3:09
  could
• 3:09
  choose
• 3:09
  to
• 3:09
  turn
• 3:10
  the
• 3:10
  other
• 3:10
  way
• 3:10
  and
• 3:10
  do
• 3:10
  something
• 3:11
  entirely
• 3:11
  different
• 3:12
  and
• 3:12
  still
• 3:13
  create
• 3:13
  this
• 3:13
  amazing
• 3:14
  life
• 3:14
  of
• 3:14
  your
• 3:15
  dreams.
• 3:15
  I
• 3:15
  promise.
• 3:15
  That's
• 3:16
  true,
• 3:16
  but
• 3:16
  because
• 3:17
  you're
• 3:17
  here,
• 3:18
  I
• 3:18
  have
• 3:18
  a
• 3:18
  feeling
• 3:18
  that
• 3:18
  the
• 3:19
  business
• 3:19
  feels
• 3:19
  like
• 3:20
  uh,
• 3:20
  good
• 3:20
  right
• 3:21
  next
• 3:21
  step
• 3:21
  for
• 3:21
  you.
• 3:22
  And
• 3:22
  if
• 3:22
  so,
• 3:22
  let's
• 3:22
  do
• 3:23
  it,
• 3:23
  but
• 3:23
  let's
• 3:23
  have
• 3:23
  fun
• 3:24
  doing
• 3:24
  it.
• 3:24
  Okay.
• 3:25
  As
• 3:25
  I've
• 3:25
  mentioned
• 3:26
  in
• 3:26
  previous
• 3:26
  episodes,
• 3:27
  there
• 3:27
  is
• 3:27
  no
• 3:27
  right
• 3:28
  choice
• 3:28
  when
• 3:28
  it
• 3:28
  comes
• 3:29
  to
• 3:29
  a
• 3:29
  business.
• 3:30
  There
• 3:30
  is
• 3:30
  some
• 3:30
  that
• 3:30
  feels
• 3:31
  good.
• 3:31
  There's
• 3:31
  something
• 3:32
  that
• 3:32
  feels
• 3:32
  scary.
• 3:32
  There's
• 3:32
  something
• 3:33
  that
• 3:33
  feels
• 3:33
  overwhelming,
• 3:34
  but
• 3:35
  they're
• 3:35
  all
• 3:35
  just
• 3:35
  choices.
• 3:36
  And
• 3:36
  when
• 3:36
  we
• 3:36
  make
• 3:37
  one.
• 3:37
  We
• 3:38
  get
• 3:38
  to
• 3:38
  just
• 3:38
  aside.
• 3:39
  That
• 3:39
  we
• 3:40
  want
• 3:40
  it
• 3:40
  to
• 3:40
  be
• 3:40
  the
• 3:40
  right
• 3:40
  one.
• 3:41
  Really
• 3:41
  truly.
• 3:42
  And
• 3:43
  we
• 3:43
  also
• 3:43
  can
• 3:43
  decide
• 3:44
  early
• 3:44
  on
• 3:44
  that
• 3:44
  there's
• 3:44
  not
• 3:44
  a
• 3:45
  right
• 3:45
  business
• 3:45
  type.
• 3:46
  Or
• 3:47
  right
• 3:47
  business
• 3:47
  niche
• 3:48
  or
• 3:48
  structure
• 3:48
  or
• 3:49
  ideal
• 3:49
  customer
• 3:50
  or
• 3:50
  ideal
• 3:51
  product
• 3:51
  that
• 3:51
  you're
• 3:51
  supposed
• 3:52
  to
• 3:52
  sell
• 3:52
  it.
• 3:53
  It
• 3:53
  just
• 3:53
  doesn't
• 3:53
  exist.
• 3:54
  It's
• 3:54
  all
• 3:55
  what
• 3:55
  you
• 3:55
  get
• 3:56
  to
• 3:56
  choose.
• 3:57
  There
• 3:57
  are
• 3:57
  actually
• 3:58
  a
• 3:58
  million
• 3:59
  different
• 3:59
  ways
• 3:59
  you
• 3:59
  could
• 4:00
  choose
• 4:00
  to
• 4:00
  build
• 4:00
  your
• 4:00
  business
• 4:01
  and
• 4:01
  get
• 4:01
  the
• 4:01
  same
• 4:01
  results
• 4:02
  that
• 4:02
  you're
• 4:02
  hoping
• 4:02
  for.
• 4:02
  So
• 4:02
  just
• 4:03
  let
• 4:03
  me
• 4:03
  just
• 4:03
  say
• 4:03
  that
• 4:03
  out.
• 4:04
  The.
• 4:04
  Outset.
• 4:05
  There
• 4:05
  is
• 4:05
  no
• 4:05
  right
• 4:05
  way.
• 4:06
  There
• 4:06
  is
• 4:06
  no
• 4:06
  wrong
• 4:07
  way.
• 4:07
  There
• 4:07
  is
• 4:07
  just
• 4:08
  a
• 4:08
  way
• 4:08
  and
• 4:08
  you
• 4:08
  get
• 4:09
  to
• 4:09
  try
• 4:09
  it
• 4:09
  and
• 4:09
  see
• 4:10
  if
• 4:10
  you
• 4:10
  like
• 4:10
  it
• 4:10
  and
• 4:10
  continue
• 4:11
  going
• 4:11
  down
• 4:11
  that
• 4:11
  path
• 4:12
  or
• 4:12
  come
• 4:12
  back
• 4:12
  and
• 4:12
  try
• 4:12
  a
• 4:12
  different
• 4:13
  way.
• 4:14
  Not
• 4:14
  only
• 4:14
  is
• 4:14
  building
• 4:14
  a
• 4:15
  business,
• 4:15
  really
• 4:15
  a
• 4:15
  fun
• 4:16
  thing
• 4:16
  to
• 4:16
  do,
• 4:16
  but.
• 4:17
  The
• 4:18
  more,
• 4:18
  we
• 4:19
  embrace
• 4:19
  fun
• 4:19
  and
• 4:19
  the
• 4:19
  quicker
• 4:20
  we
• 4:20
  get
• 4:20
  there.
• 4:20
  The
• 4:21
  easier
• 4:21
  the
• 4:21
  business
• 4:22
  building
• 4:22
  will
• 4:22
  be.
• 4:22
  There
• 4:23
  are
• 4:23
  days
• 4:23
  where
• 4:23
  I
• 4:23
  feel
• 4:24
  exhausted
• 4:24
  or
• 4:24
  overwhelmed
• 4:25
  or
• 4:25
  kind
• 4:25
  of
• 4:25
  tired.
• 4:26
  And
• 4:26
  I
• 4:26
  have
• 4:26
  an
• 4:26
  excuse
• 4:27
  to
• 4:27
  not
• 4:27
  coming
• 4:27
  to
• 4:27
  my
• 4:27
  office
• 4:28
  and
• 4:28
  work
• 4:28
  on
• 4:28
  my
• 4:28
  business,
• 4:29
  but
• 4:29
  I
• 4:29
  want
• 4:30
  to
• 4:30
  why.
• 4:31
  Because
• 4:31
  it's
• 4:31
  so
• 4:31
  fun.
• 4:32
  It's
• 4:32
  enjoyable
• 4:33
  for
• 4:33
  me.
• 4:33
  I
• 4:33
  built
• 4:33
  a
• 4:33
  business
• 4:34
  that
• 4:34
  I
• 4:34
  really,
• 4:34
  really
• 4:35
  love.
• 4:35
  And
• 4:36
  because
• 4:36
  of
• 4:36
  that,
• 4:37
  I
• 4:37
  come
• 4:37
  back
• 4:37
  to
• 4:37
  it
• 4:37
  over
• 4:37
  and
• 4:37
  over
• 4:38
  again,
• 4:38
  even
• 4:38
  when
• 4:38
  things
• 4:38
  get
• 4:39
  hard.
• 4:39
  So
• 4:39
  that's
• 4:39
  what
• 4:39
  I
• 4:40
  just
• 4:40
  wanna
• 4:40
  remind
• 4:40
  you
• 4:40
  of.
• 4:40
  It's
• 4:40
  not
• 4:40
  life
• 4:41
  or
• 4:41
  death.
• 4:41
  It
• 4:42
  should
• 4:42
  be
• 4:42
  fun.
• 4:42
  And
• 4:43
  when
• 4:43
  the
• 4:43
  fun
• 4:43
  comes,
• 4:44
  the
• 4:44
  ease
• 4:45
  comes
• 4:45
  as
• 4:45
  well.
• 4:46
  So
• 4:46
  if
• 4:46
  you're
• 4:46
  feeling
• 4:46
  yourself
• 4:47
  constantly
• 4:47
  butting
• 4:47
  up
• 4:47
  against
• 4:48
  a
• 4:48
  wall
• 4:49
  or
• 4:49
  like,
• 4:50
  This
• 4:50
  is
• 4:50
  just
• 4:50
  too
• 4:51
  hard
• 4:51
  and
• 4:52
  it's
• 4:52
  not
• 4:52
  fun
• 4:52
  anymore.
• 4:53
  Maybe
• 4:53
  shift
• 4:53
  a
• 4:53
  few
• 4:54
  things.
• 4:54
  See
• 4:54
  if
• 4:54
  you
• 4:54
  can
• 4:54
  tap
• 4:55
  into
• 4:55
  that
• 4:55
  fund
• 4:55
  again.
• 4:57
  Okay.
• 4:57
  Now
• 4:57
  I
• 4:57
  want
• 4:57
  to
• 4:57
  share
• 4:58
  a
• 4:58
  quick
• 4:58
  story
• 4:58
  with
• 4:58
  you.
• 4:59
  When
• 4:59
  I
• 4:59
  was
• 4:59
  a
• 4:59
  kid
• 4:59
  and
• 5:00
  tempers
• 5:00
  were
• 5:00
  flaring
• 5:00
  at
• 5:00
  my
• 5:01
  house,
• 5:01
  I
• 5:01
  had
• 5:01
  four
• 5:01
  younger
• 5:01
  siblings,
• 5:02
  so
• 5:02
  a
• 5:02
  bunch
• 5:02
  of
• 5:02
  us
• 5:02
  yelling
• 5:03
  and
• 5:03
  fighting
• 5:03
  all
• 5:03
  the
• 5:03
  time.
• 5:04
  My
• 5:04
  dad
• 5:05
  would
• 5:05
  often
• 5:05
  say,
• 5:06
  don't
• 5:06
  lose
• 5:07
  your
• 5:07
  sense
• 5:07
  of
• 5:07
  humor.
• 5:08
  Remember
• 5:08
  don't.
• 5:08
  Is
• 5:09
  your
• 5:09
  sense
• 5:09
  of
• 5:09
  humor
• 5:09
  and
• 5:09
  admittedly
• 5:10
  in
• 5:10
  the
• 5:10
  moment
• 5:11
  usually
• 5:11
  drove
• 5:11
  us
• 5:11
  crazy,
• 5:12
  whatever
• 5:12
  dad
• 5:12
  shut
• 5:13
  up.
• 5:13
  You
• 5:13
  know,
• 5:14
  But
• 5:14
  he
• 5:15
  had
• 5:15
  a
• 5:15
  point
• 5:16
  and
• 5:16
  the
• 5:16
  point
• 5:16
  was
• 5:17
  none
• 5:17
  of
• 5:17
  this
• 5:18
  matters
• 5:18
  in
• 5:19
  the
• 5:19
  long
• 5:19
  run,
• 5:19
  especially
• 5:20
  when
• 5:20
  it
• 5:20
  comes
• 5:20
  to
• 5:20
  relationships.
• 5:21
  Right.
• 5:21
  And
• 5:21
  I
• 5:21
  would
• 5:21
  say
• 5:21
  the
• 5:21
  same
• 5:22
  is
• 5:22
  true
• 5:22
  of
• 5:22
  your
• 5:22
  business.
• 5:24
  It's
• 5:24
  a
• 5:24
  great
• 5:24
  reminder
• 5:25
  that
• 5:25
  life
• 5:25
  is
• 5:25
  very
• 5:26
  rarely
• 5:26
  as
• 5:27
  serious
• 5:27
  as
• 5:27
  we
• 5:27
  want
• 5:28
  to
• 5:28
  make
• 5:28
  it.
• 5:29
  And
• 5:29
  sometimes
• 5:29
  that
• 5:29
  heaviness
• 5:30
  can
• 5:30
  just
• 5:30
  create
• 5:31
  all
• 5:31
  this
• 5:31
  unnecessary
• 5:32
  drama
• 5:33
  and
• 5:33
  it
• 5:33
  weighs
• 5:34
  us
• 5:34
  down
• 5:34
  and
• 5:34
  it
• 5:34
  makes
• 5:35
  things
• 5:35
  so
• 5:36
  much
• 5:36
  harder
• 5:36
  than
• 5:37
  it
• 5:37
  needs
• 5:37
  to
• 5:37
  be.
• 5:38
  So
• 5:38
  a
• 5:38
  business
• 5:39
  that
• 5:39
  is
• 5:39
  built
• 5:40
  under
• 5:40
  that
• 5:40
  kind
• 5:40
  of
• 5:40
  enormous
• 5:40
  pressure
• 5:41
  is
• 5:41
  bound
• 5:42
  to
• 5:42
  fail.
• 5:42
  I'm
• 5:42
  telling
• 5:43
  you.
• 5:44
  It's
• 5:44
  like
• 5:44
  a
• 5:44
  garden.
• 5:45
  The
• 5:45
  analogy
• 5:45
  I
• 5:45
  like
• 5:45
  the
• 5:46
  best
• 5:46
  is
• 5:46
  it's
• 5:46
  like
• 5:46
  a
• 5:46
  garden.
• 5:48
  That
• 5:48
  needs
• 5:48
  to
• 5:48
  feed
• 5:49
  your
• 5:49
  family
• 5:49
  immediately.
• 5:50
  I
• 5:50
  don't
• 5:50
  know
• 5:50
  if
• 5:50
  you've
• 5:50
  ever
• 5:50
  grown
• 5:51
  a
• 5:51
  garden,
• 5:51
  but
• 5:51
  it's
• 5:51
  not
• 5:52
  a
• 5:52
  great
• 5:52
  way
• 5:52
  to
• 5:52
  feed
• 5:52
  your
• 5:52
  family
• 5:53
  tomorrow.
• 5:53
  It
• 5:54
  takes
• 5:54
  some
• 5:54
  time.
• 5:55
  And
• 5:55
  some
• 5:55
  nurturing
• 5:55
  and
• 5:55
  some
• 5:55
  patients.
• 5:56
  If
• 5:56
  you
• 5:57
  needed
• 5:57
  your
• 5:57
  burden
• 5:57
  to
• 5:57
  feed
• 5:58
  your
• 5:58
  family
• 5:58
  tomorrow,
• 5:58
  you
• 5:58
  would
• 5:59
  be
• 5:59
  out
• 5:59
  there
• 5:59
  just
• 6:00
  desperately
• 6:01
  planting
• 6:01
  and
• 6:02
  sowing
• 6:02
  and
• 6:02
  watering
• 6:02
  and
• 6:02
  fertilizing.
• 6:03
  Let's
• 6:03
  go.
• 6:03
  Let's
• 6:03
  go.
• 6:03
  Let's
• 6:04
  go.
• 6:04
  We
• 6:04
  need
• 6:04
  to
• 6:04
  eat.
• 6:05
  You
• 6:05
  know,
• 6:05
  that's
• 6:05
  not
• 6:05
  going
• 6:06
  to
• 6:06
  work.
• 6:06
  You
• 6:06
  would
• 6:06
  have
• 6:06
  no
• 6:07
  patience
• 6:07
  for
• 6:07
  those
• 6:07
  little
• 6:08
  sprouts
• 6:08
  to
• 6:08
  come
• 6:08
  up
• 6:09
  and
• 6:09
  gradually
• 6:09
  grow
• 6:10
  and
• 6:10
  create
• 6:11
  these
• 6:11
  amazing
• 6:11
  vegetable
• 6:11
  plants.
• 6:12
  Right.
• 6:13
  And
• 6:13
  as
• 6:13
  soon
• 6:13
  as
• 6:13
  anything
• 6:14
  popped
• 6:14
  up,
• 6:14
  you'd
• 6:14
  be
• 6:15
  out
• 6:15
  there
• 6:15
  going,
• 6:15
  come
• 6:15
  on,
• 6:15
  come
• 6:15
  on,
• 6:16
  come
• 6:16
  on,
• 6:16
  come
• 6:16
  on.
• 6:16
  Not
• 6:16
  big
• 6:16
  enough.
• 6:17
  Let's
• 6:17
  go.
• 6:17
  Let's
• 6:17
  go.
• 6:17
  Let's
• 6:17
  go.
• 6:18
  Your
• 6:18
  poor
• 6:18
  little
• 6:19
  plants
• 6:19
  would
• 6:20
  just
• 6:20
  suffer
• 6:21
  under
• 6:21
  that
• 6:21
  kind
• 6:21
  of
• 6:21
  a
• 6:21
  care.
• 6:23
  But
• 6:23
  a
• 6:23
  business
• 6:24
  that
• 6:24
  is
• 6:24
  instead
• 6:24
  built
• 6:25
  on
• 6:25
  curious
• 6:26
  possibilities
• 6:27
  instead
• 6:27
  of
• 6:27
  enormous
• 6:27
  pressure.
• 6:28
  Allows
• 6:29
  for
• 6:29
  fun
• 6:29
  and
• 6:30
  enjoyment
• 6:30
  to
• 6:30
  just
• 6:30
  flow
• 6:31
  easily.
• 6:32
  And
• 6:32
  it
• 6:32
  allows
• 6:33
  for
• 6:33
  this
• 6:33
  leisurely
• 6:33
  watering
• 6:34
  and
• 6:35
  patient
• 6:35
  fertilizing.
• 6:36
  And
• 6:37
  even
• 6:37
  if
• 6:38
  I
• 6:38
  might
• 6:38
  go
• 6:39
  all
• 6:39
  the
• 6:39
  way
• 6:39
  there
• 6:39
  with
• 6:39
  this
• 6:39
  metaphor,
• 6:40
  A
• 6:40
  relaxing
• 6:41
  afternoon
• 6:41
  spent
• 6:41
  in
• 6:42
  the
• 6:42
  hammock,
• 6:42
  watching
• 6:42
  your
• 6:42
  tomato
• 6:43
  plants
• 6:43
  grow,
• 6:43
  right.
• 6:44
  It
• 6:44
  allows
• 6:44
  for
• 6:45
  fun
• 6:45
  and
• 6:45
  enjoyment
• 6:46
  along
• 6:46
  the
• 6:47
  way.
• 6:47
  Does
• 6:48
  that
• 6:48
  sound
• 6:48
  so
• 6:48
  much
• 6:48
  better
• 6:49
  than
• 6:49
  sitting
• 6:50
  there
• 6:50
  desperate
• 6:51
  to
• 6:51
  make
• 6:51
  money
• 6:51
  tomorrow
• 6:52
  or
• 6:52
  for
• 6:52
  your
• 6:52
  business
• 6:52
  to
• 6:53
  grow
• 6:53
  today?
• 6:54
  Just
• 6:55
  let
• 6:55
  it
• 6:55
  be
• 6:56
  easy
• 6:56
  and
• 6:56
  let
• 6:56
  it
• 6:56
  be
• 6:57
  slow
• 6:57
  if
• 6:57
  it
• 6:57
  needs
• 6:57
  to
• 6:57
  be,
• 6:58
  because
• 6:58
  chances
• 6:58
  are
• 6:58
  good.
• 6:59
  It
• 6:59
  will
• 6:59
  be.
• 7:00
  Okay.
• 7:00
  So
• 7:00
  now
• 7:01
  I've
• 7:01
  convinced
• 7:01
  you
• 7:01
  that
• 7:02
  you
• 7:02
  want
• 7:02
  to
• 7:02
  let
• 7:02
  go
• 7:02
  of
• 7:02
  some
• 7:02
  of
• 7:02
  that
• 7:03
  pressure
• 7:03
  and
• 7:03
  lean
• 7:03
  into
• 7:03
  this
• 7:03
  enjoyment,
• 7:04
  but
• 7:04
  how
• 7:04
  do
• 7:04
  we
• 7:04
  do
• 7:05
  that?
• 7:05
  Well,
• 7:06
  The
• 7:06
  first
• 7:06
  step
• 7:07
  is
• 7:07
  your
• 7:08
  thoughts
• 7:08
  and
• 7:08
  your
• 7:09
  words,
• 7:09
  you
• 7:09
  know,
• 7:10
  I'm
• 7:10
  gonna
• 7:10
  come
• 7:10
  back
• 7:10
  to
• 7:10
  this
• 7:10
  every
• 7:11
  time
• 7:11
  we
• 7:11
  have
• 7:12
  to
• 7:12
  eliminate
• 7:12
  that
• 7:12
  all
• 7:13
  or
• 7:13
  nothing
• 7:14
  thinking
• 7:14
  and
• 7:14
  vocabulary
• 7:15
  that
• 7:15
  comes
• 7:15
  out
• 7:15
  of
• 7:15
  it
• 7:15
  sometimes.
• 7:17
  Please,
• 7:17
  please,
• 7:18
  please
• 7:18
  stop
• 7:19
  saying
• 7:19
  things
• 7:19
  like
• 7:20
  this
• 7:20
  has
• 7:21
  to
• 7:21
  make
• 7:21
  money.
• 7:23
  Or
• 7:23
  this
• 7:23
  has
• 7:23
  to
• 7:24
  work.
• 7:25
  I
• 7:25
  don't
• 7:25
  know
• 7:25
  what
• 7:25
  I'll
• 7:25
  do
• 7:25
  if
• 7:26
  this
• 7:26
  doesn't
• 7:26
  pan
• 7:26
  out.
• 7:26
  Of
• 7:27
  course,
• 7:27
  you
• 7:27
  know
• 7:27
  what
• 7:27
  you'll
• 7:28
  do.
• 7:28
  You'll
• 7:28
  just
• 7:28
  go
• 7:28
  choose
• 7:29
  something
• 7:29
  else
• 7:29
  or
• 7:30
  you'll
• 7:30
  get
• 7:30
  a
• 7:30
  job
• 7:31
  or
• 7:31
  he'll
• 7:31
  just
• 7:31
  go
• 7:31
  back
• 7:31
  to
• 7:31
  being
• 7:31
  a
• 7:31
  stay
• 7:32
  at
• 7:32
  home
• 7:32
  mom
• 7:32
  and
• 7:32
  enjoy
• 7:33
  that.
• 7:34
  Think
• 7:34
  about
• 7:34
  getting
• 7:34
  your
• 7:35
  kids
• 7:35
  to
• 7:35
  do
• 7:35
  something
• 7:35
  you
• 7:35
  want
• 7:35
  them
• 7:35
  to
• 7:36
  do.
• 7:36
  If
• 7:36
  you
• 7:37
  ever
• 7:37
  get
• 7:37
  really
• 7:37
  worked
• 7:37
  up
• 7:38
  and
• 7:38
  get
• 7:38
  in
• 7:38
  their
• 7:38
  face
• 7:39
  and
• 7:39
  say,
• 7:40
  you
• 7:40
  have
• 7:40
  to
• 7:40
  do
• 7:40
  this
• 7:40
  right
• 7:40
  now.
• 7:41
  How
• 7:41
  well
• 7:41
  does
• 7:41
  that
• 7:41
  go
• 7:41
  over
• 7:41
  for
• 7:42
  you?
• 7:43
  Does
• 7:43
  that
• 7:43
  work
• 7:43
  with
• 7:43
  your
• 7:43
  kids?
• 7:44
  Usually
• 7:44
  not
• 7:44
  so
• 7:44
  well.
• 7:44
  Right.
• 7:45
  They
• 7:45
  get
• 7:45
  rebellious
• 7:46
  and
• 7:46
  everybody's
• 7:47
  angry
• 7:47
  and
• 7:48
  it
• 7:48
  doesn't
• 7:48
  go
• 7:48
  over
• 7:48
  well
• 7:48
  at
• 7:49
  all.
• 7:49
  So
• 7:49
  think
• 7:49
  of
• 7:50
  your
• 7:50
  business
• 7:50
  for
• 7:50
  a
• 7:50
  second.
• 7:51
  Like
• 7:51
  this
• 7:51
  living,
• 7:51
  breathing
• 7:52
  entity.
• 7:53
  It
• 7:53
  does
• 7:53
  not
• 7:53
  like
• 7:54
  feeling
• 7:54
  stressed
• 7:54
  out.
• 7:55
  And
• 7:55
  it
• 7:55
  does
• 7:55
  not
• 7:55
  like
• 7:56
  being
• 7:56
  told
• 7:56
  it
• 7:56
  has
• 7:56
  something
• 7:57
  to
• 7:57
  do.
• 7:57
  And
• 7:58
  that
• 7:58
  there's
• 7:58
  all
• 7:58
  this
• 7:58
  pressure
• 7:58
  that
• 7:59
  it
• 7:59
  has
• 7:59
  to
• 7:59
  succeed.
• 8:01
  So
• 8:01
  just
• 8:01
  stop
• 8:02
  with
• 8:02
  the
• 8:02
  thoughts
• 8:02
  like,
• 8:03
  oh,
• 8:03
  this
• 8:03
  is
• 8:03
  my
• 8:03
  last
• 8:04
  chance
• 8:05
  to
• 8:05
  make
• 8:05
  something
• 8:06
  work
• 8:06
  from
• 8:06
  home
• 8:07
  or,
• 8:07
  oh
• 8:07
  my
• 8:07
  gosh.
• 8:08
  If
• 8:08
  we
• 8:08
  don't
• 8:08
  make
• 8:08
  extra
• 8:09
  money,
• 8:09
  things
• 8:10
  are
• 8:10
  going
• 8:10
  to
• 8:10
  be
• 8:10
  desperate.
• 8:10
  No,
• 8:11
  none
• 8:11
  of
• 8:11
  that
• 8:11
  is
• 8:11
  necessary.
• 8:12
  We're
• 8:12
  going
• 8:12
  to
• 8:13
  give
• 8:13
  our
• 8:13
  business
• 8:13
  plenty
• 8:14
  of
• 8:14
  time
• 8:14
  and
• 8:14
  patience
• 8:15
  and
• 8:15
  love
• 8:15
  to
• 8:15
  grow
• 8:15
  slowly.
• 8:16
  Like
• 8:16
  that
• 8:17
  tender
• 8:17
  little
• 8:17
  burden
• 8:17
  that
• 8:17
  we
• 8:17
  want
• 8:18
  to
• 8:18
  grow.
• 8:19
  Now,
• 8:19
  I'm
• 8:19
  not
• 8:19
  saying
• 8:20
  that
• 8:20
  you
• 8:20
  don't
• 8:20
  expect
• 8:21
  your
• 8:21
  business
• 8:21
  to
• 8:21
  make
• 8:21
  money.
• 8:22
  I
• 8:22
  highly
• 8:22
  recommend
• 8:23
  you
• 8:23
  do.
• 8:23
  But
• 8:24
  don't
• 8:24
  set
• 8:24
  it
• 8:24
  up
• 8:24
  for
• 8:25
  failure
• 8:26
  by
• 8:27
  giving
• 8:27
  it
• 8:27
  arbitrary
• 8:28
  deadlines
• 8:28
  or
• 8:29
  by
• 8:29
  not
• 8:29
  allowing
• 8:30
  it
• 8:30
  to
• 8:30
  come
• 8:30
  about
• 8:30
  slowly
• 8:31
  and
• 8:31
  patiently.
• 8:32
  Just
• 8:32
  embrace
• 8:33
  the
• 8:33
  same
• 8:33
  language
• 8:34
  you
• 8:34
  would
• 8:34
  for
• 8:34
  growing
• 8:34
  that
• 8:34
  garden
• 8:35
  or
• 8:35
  a
• 8:35
  child,
• 8:36
  right.
• 8:36
  This
• 8:36
  is
• 8:36
  hard
• 8:37
  sometimes,
• 8:37
  but
• 8:38
  it's
• 8:38
  going
• 8:38
  to
• 8:38
  turn
• 8:38
  out
• 8:38
  beautifully
• 8:39
  in
• 8:39
  the
• 8:39
  end.
• 8:39
  Don't
• 8:40
  we
• 8:40
  say
• 8:40
  that
• 8:40
  about
• 8:40
  raising
• 8:41
  our
• 8:41
  kids?
• 8:41
  Gosh,
• 8:41
  there.
• 8:42
  They're
• 8:42
  just
• 8:43
  going
• 8:43
  through
• 8:43
  a
• 8:43
  phase
• 8:43
  right
• 8:44
  now.
• 8:44
  It's
• 8:44
  making
• 8:44
  me
• 8:44
  a
• 8:44
  little
• 8:44
  crazy,
• 8:45
  but
• 8:46
  I
• 8:46
  cannot
• 8:46
  wait
• 8:46
  to
• 8:47
  see
• 8:47
  what
• 8:47
  they
• 8:47
  grow
• 8:47
  into,
• 8:48
  or
• 8:48
  this
• 8:49
  is
• 8:49
  the
• 8:49
  beautiful
• 8:49
  part
• 8:49
  about
• 8:50
  this
• 8:50
  phase
• 8:50
  that
• 8:50
  I'm
• 8:50
  loving.
• 8:52
  Or
• 8:52
  this
• 8:52
  will
• 8:53
  turn
• 8:53
  out
• 8:53
  exactly
• 8:53
  the
• 8:54
  way
• 8:54
  it's
• 8:54
  supposed
• 8:54
  to.
• 8:55
  I
• 8:55
  can't
• 8:55
  wait
• 8:56
  to
• 8:56
  see
• 8:56
  how
• 8:56
  this
• 8:56
  is
• 8:56
  going
• 8:56
  to
• 8:57
  help
• 8:57
  support
• 8:57
  my
• 8:57
  family
• 8:58
  someday.
• 8:58
  Just
• 8:58
  this
• 8:58
  slow
• 8:59
  patient.
• 9:00
  Joyful
• 9:01
  language
• 9:02
  and
• 9:02
  thoughts
• 9:02
  is
• 9:02
  going
• 9:02
  to
• 9:03
  set
• 9:03
  you
• 9:03
  up
• 9:03
  for
• 9:03
  so
• 9:03
  much
• 9:03
  more
• 9:03
  success.
• 9:04
  In
• 9:05
  addition
• 9:05
  to
• 9:05
  watching
• 9:06
  and
• 9:06
  managing
• 9:06
  those
• 9:06
  thoughts
• 9:07
  and
• 9:07
  words
• 9:07
  that
• 9:07
  come
• 9:07
  out
• 9:08
  of
• 9:08
  us.
• 9:08
  Be
• 9:08
  aware
• 9:09
  of
• 9:09
  decision
• 9:09
  fatigue.
• 9:10
  So
• 9:10
  starting
• 9:10
  a
• 9:10
  new
• 9:11
  business.
• 9:12
  Requires
• 9:12
  a
• 9:13
  ton
• 9:13
  of
• 9:13
  decisions.
• 9:13
  You
• 9:14
  have
• 9:14
  to
• 9:14
  choose
• 9:14
  a
• 9:14
  website
• 9:15
  and
• 9:15
  a
• 9:15
  platform
• 9:16
  and
• 9:16
  branding
• 9:17
  and
• 9:17
  a
• 9:17
  niche,
• 9:17
  and
• 9:18
  you
• 9:18
  have
• 9:18
  to
• 9:18
  choose
• 9:19
  your
• 9:19
  elevator
• 9:19
  pitch
• 9:19
  for
• 9:19
  how
• 9:19
  you're
• 9:20
  going
• 9:20
  to
• 9:20
  present
• 9:20
  yourself
• 9:21
  to
• 9:21
  people.
• 9:21
  What
• 9:22
  kind
• 9:22
  of
• 9:22
  products
• 9:22
  or
• 9:22
  services
• 9:23
  or
• 9:23
  offers
• 9:23
  you
• 9:23
  want,
• 9:24
  how
• 9:24
  to
• 9:24
  deliver
• 9:25
  it?
• 9:25
  How
• 9:25
  to
• 9:25
  price
• 9:26
  it.
• 9:26
  Sorry
• 9:26
  if
• 9:26
  I'm
• 9:26
  freaking
• 9:26
  you
• 9:27
  out.
• 9:27
  But
• 9:27
  these
• 9:27
  are
• 9:27
  just
• 9:28
  choices
• 9:28
  that
• 9:28
  come
• 9:28
  up
• 9:29
  for
• 9:29
  us,
• 9:29
  right.
• 9:29
  And
• 9:29
  decisions
• 9:29
  we
• 9:30
  have
• 9:30
  to
• 9:30
  make.
• 9:31
  It
• 9:31
  can
• 9:31
  be
• 9:31
  very
• 9:31
  easy
• 9:32
  to
• 9:33
  allow
• 9:33
  ourselves
• 9:33
  to
• 9:33
  drown
• 9:34
  in
• 9:34
  these
• 9:34
  decisions
• 9:35
  and
• 9:35
  not.
• 9:37
  Be
• 9:37
  able
• 9:37
  to
• 9:37
  come
• 9:37
  up
• 9:37
  for
• 9:37
  air.
• 9:38
  We're
• 9:38
  just
• 9:38
  so
• 9:38
  overwhelmed
• 9:38
  because
• 9:38
  of
• 9:39
  all
• 9:39
  the
• 9:39
  things
• 9:39
  we
• 9:39
  have
• 9:39
  to
• 9:39
  decide.
• 9:40
  I
• 9:40
  have
• 9:40
  a
• 9:40
  really
• 9:41
  simple
• 9:41
  and
• 9:41
  easy
• 9:41
  strategy.
• 9:42
  I'm
• 9:42
  gonna
• 9:42
  teach
• 9:42
  you
• 9:42
  if
• 9:42
  you
• 9:43
  tend
• 9:43
  to
• 9:43
  get
• 9:43
  overwhelmed
• 9:44
  by
• 9:44
  decisions.
• 9:44
  And
• 9:44
  even
• 9:45
  if
• 9:45
  you
• 9:45
  jump
• 9:45
  into
• 9:46
  decisions
• 9:46
  and
• 9:46
  tend
• 9:46
  to,
• 9:47
  regret
• 9:47
  them
• 9:47
  a
• 9:47
  little
• 9:48
  bit
• 9:48
  later,
• 9:48
  or
• 9:48
  I
• 9:48
  think
• 9:48
  maybe
• 9:48
  you
• 9:48
  should've
• 9:49
  thought
• 9:49
  a
• 9:49
  little
• 9:49
  bit
• 9:49
  longer.
• 9:50
  This
• 9:50
  is
• 9:50
  a
• 9:50
  great
• 9:50
  strategy
• 9:51
  for
• 9:51
  everyone.
• 9:52
  The
• 9:52
  impulsive
• 9:53
  and
• 9:53
  the
• 9:53
  ones
• 9:53
  that
• 9:53
  can
• 9:54
  never
• 9:54
  make
• 9:54
  decisions.
• 9:54
  And
• 9:54
  I
• 9:54
  call
• 9:55
  it
• 9:55
  one,
• 9:55
  one,
• 9:55
  one.
• 9:56
  Super
• 9:56
  easy.
• 9:56
  Right?
• 9:57
  You
• 9:57
  give
• 9:57
  yourself
• 9:57
  one
• 9:58
  day
• 9:58
  to
• 9:58
  gather
• 9:59
  all
• 9:59
  the
• 9:59
  necessary
• 9:59
  resources.
• 10:00
  So
• 10:00
  let's
• 10:01
  say
• 10:01
  for
• 10:01
  example,
• 10:01
  you're
• 10:02
  learning
• 10:02
  about
• 10:03
  how
• 10:03
  to
• 10:03
  build
• 10:03
  your
• 10:03
  own
• 10:04
  website.
• 10:04
  So
• 10:05
  day
• 10:05
  one,
• 10:06
  you're
• 10:06
  going
• 10:06
  to
• 10:06
  go
• 10:07
  and
• 10:07
  ask
• 10:08
  your
• 10:08
  friends
• 10:08
  how
• 10:08
  they
• 10:08
  built
• 10:09
  their
• 10:09
  websites,
• 10:10
  and
• 10:10
  you're
• 10:10
  going
• 10:10
  to
• 10:10
  go
• 10:10
  do
• 10:10
  some
• 10:10
  Googling,
• 10:11
  find
• 10:11
  different
• 10:12
  platforms
• 10:12
  to
• 10:12
  build
• 10:12
  a
• 10:12
  website
• 10:13
  on
• 10:14
  you're
• 10:14
  going
• 10:14
  to,
• 10:15
  Read
• 10:16
  testimonials
• 10:17
  read
• 10:17
  some
• 10:17
  tech
• 10:18
  articles,
• 10:18
  just
• 10:19
  gather
• 10:19
  information.
• 10:20
  Then
• 10:20
  the
• 10:20
  second
• 10:20
  day,
• 10:21
  that's
• 10:21
  the
• 10:21
  second
• 10:21
  one.
• 10:22
  You
• 10:22
  give
• 10:22
  yourself
• 10:23
  a
• 10:23
  day
• 10:23
  to
• 10:23
  read
• 10:23
  through
• 10:23
  it
• 10:23
  all.
• 10:23
  So
• 10:24
  the
• 10:24
  first
• 10:24
  day
• 10:24
  is
• 10:24
  just
• 10:24
  gathering.
• 10:24
  The
• 10:24
  second
• 10:25
  day
• 10:25
  is
• 10:25
  reading
• 10:25
  it.
• 10:25
  You're
• 10:25
  going
• 10:26
  to
• 10:26
  read
• 10:26
  the
• 10:26
  testimonials,
• 10:26
  you're
• 10:26
  going
• 10:27
  to
• 10:27
  read
• 10:27
  the
• 10:27
  articles.
• 10:28
  You're
• 10:28
  going
• 10:28
  to
• 10:28
  maybe
• 10:28
  even
• 10:29
  play
• 10:29
  around
• 10:29
  with
• 10:29
  some
• 10:29
  of
• 10:29
  the
• 10:29
  software,
• 10:30
  see
• 10:30
  how
• 10:30
  hard
• 10:31
  or
• 10:31
  easy
• 10:31
  it
• 10:31
  is.
• 10:32
  And
• 10:32
  then
• 10:32
  on
• 10:32
  the
• 10:32
  final
• 10:33
  day,
• 10:33
  that
• 10:33
  last
• 10:33
  one.
• 10:34
  You
• 10:34
  make
• 10:35
  the
• 10:35
  decision.
• 10:36
  Where
• 10:36
  do
• 10:36
  you
• 10:36
  feel
• 10:36
  prepared
• 10:37
  or
• 10:37
  not?
• 10:37
  Whether
• 10:37
  you
• 10:37
  feel
• 10:37
  like
• 10:38
  you
• 10:38
  could
• 10:38
  spend
• 10:38
  more
• 10:38
  time
• 10:38
  researching.
• 10:39
  It
• 10:39
  doesn't
• 10:39
  matter
• 10:40
  that
• 10:40
  third
• 10:40
  day
• 10:40
  is
• 10:40
  the
• 10:40
  day
• 10:41
  you
• 10:41
  make
• 10:41
  the
• 10:41
  decision.
• 10:42
  What
• 10:42
  I
• 10:42
  have
• 10:42
  found,
• 10:42
  I
• 10:42
  tend
• 10:43
  to
• 10:43
  be
• 10:43
  the
• 10:43
  one
• 10:43
  who
• 10:43
  jumps
• 10:43
  into
• 10:44
  decisions
• 10:44
  and
• 10:44
  doesn't
• 10:44
  always
• 10:45
  take
• 10:45
  plenty
• 10:46
  of
• 10:46
  time,
• 10:46
  but
• 10:46
  this
• 10:47
  strategy
• 10:47
  makes
• 10:48
  me
• 10:48
  move
• 10:48
  a
• 10:48
  little
• 10:49
  bit
• 10:49
  slower,
• 10:49
  allows
• 10:50
  me
• 10:50
  to
• 10:50
  sleep
• 10:50
  on
• 10:50
  it
• 10:51
  and
• 10:51
  keeps
• 10:51
  me
• 10:51
  from
• 10:51
  making
• 10:52
  impulsive
• 10:52
  decisions
• 10:52
  that
• 10:52
  I
• 10:52
  regret
• 10:53
  later.
• 10:53
  And
• 10:54
  for
• 10:54
  those
• 10:54
  of
• 10:54
  you
• 10:54
  who
• 10:55
  maybe
• 10:55
  take
• 10:55
  forever
• 10:56
  to
• 10:56
  make
• 10:56
  a
• 10:56
  decision,
• 10:56
  this
• 10:56
  will
• 10:56
  keep
• 10:57
  you
• 10:57
  on
• 10:57
  track
• 10:57
  to
• 10:57
  making
• 10:57
  those
• 10:58
  decisions
• 10:58
  in
• 10:58
  three
• 10:58
  days
• 10:59
  or
• 10:59
  less.
• 10:59
  Okay.
• 10:59
  So
• 10:59
  try
• 11:00
  that
• 11:00
  one
• 11:00
  out.
• 11:01
  Now
• 11:01
  if
• 11:01
  you
• 11:01
  are
• 11:01
  at
• 11:02
  the
• 11:02
  very
• 11:02
  beginning
• 11:02
  stages
• 11:03
  of
• 11:03
  building
• 11:03
  your
• 11:03
  business
• 11:03
  or
• 11:04
  stuck
• 11:04
  work
• 11:04
  somewhere
• 11:04
  in
• 11:05
  the
• 11:05
  middle
• 11:05
  and
• 11:05
  you're
• 11:05
  still
• 11:05
  not
• 11:05
  up
• 11:05
  and
• 11:06
  running
• 11:06
  online.
• 11:07
  Then
• 11:07
  I
• 11:07
  highly
• 11:07
  recommend
• 11:07
  you
• 11:08
  check
• 11:08
  out
• 11:08
  the
• 11:08
  show
• 11:08
  notes
• 11:08
  for
• 11:09
  a
• 11:09
  link
• 11:09
  to
• 11:09
  my
• 11:10
  30
• 11:10
  day
• 11:10
  calendar
• 11:11
  for
• 11:11
  building
• 11:11
  your
• 11:11
  business
• 11:11
  I've
• 11:12
  created
• 11:12
  this
• 11:12
  really
• 11:13
  comprehensive
• 11:13
  guide
• 11:14
  to
• 11:14
  get
• 11:14
  you
• 11:14
  up
• 11:15
  and
• 11:15
  running
• 11:15
  in
• 11:15
  just
• 11:15
  30
• 11:16
  days,
• 11:16
  you
• 11:16
  don't
• 11:16
  have
• 11:16
  to
• 11:16
  do
• 11:17
  it
• 11:17
  in
• 11:17
  three
• 11:17
  sequential
• 11:17
  days.
• 11:18
  You
• 11:18
  can
• 11:18
  take
• 11:18
  two
• 11:18
  months
• 11:19
  and
• 11:19
  just,
• 11:19
  you
• 11:19
  know,
• 11:19
  take
• 11:19
  a
• 11:19
  day
• 11:19
  off
• 11:20
  every
• 11:20
  other
• 11:20
  day.
• 11:20
  But
• 11:21
  it's
• 11:21
  a
• 11:21
  really,
• 11:21
  really
• 11:21
  great
• 11:22
  resource
• 11:22
  that
• 11:22
  has
• 11:22
  just
• 11:23
  taken
• 11:23
  all
• 11:23
  the
• 11:23
  guesswork
• 11:24
  out
• 11:24
  of
• 11:24
  it
• 11:24
  and
• 11:24
  made
• 11:24
  the
• 11:24
  decisions
• 11:25
  for
• 11:25
  you.
• 11:25
  It's
• 11:25
  under
• 11:25
  $30
• 11:26
  and
• 11:26
  I'll
• 11:27
  include
• 11:27
  the
• 11:27
  link
• 11:27
  in
• 11:27
  the
• 11:27
  show
• 11:27
  notes
• 11:28
  if
• 11:28
  you
• 11:28
  want
• 11:28
  help
• 11:29
  doing
• 11:29
  that.
• 11:29
  But
• 11:30
  once
• 11:30
  we
• 11:30
  take
• 11:30
  a
• 11:30
  lot
• 11:30
  of
• 11:30
  that
• 11:30
  pressure
• 11:31
  off,
• 11:31
  it
• 11:31
  helps
• 11:32
  us
• 11:32
  make
• 11:32
  these
• 11:32
  decisions
• 11:32
  quicker
• 11:33
  as
• 11:33
  well.
• 11:33
  Because
• 11:33
  it
• 11:33
  doesn't
• 11:34
  matter
• 11:34
  what
• 11:34
  platform
• 11:35
  you
• 11:35
  use
• 11:35
  for
• 11:35
  your
• 11:35
  website.
• 11:36
  It
• 11:36
  really
• 11:36
  doesn't.
• 11:36
  I
• 11:37
  mean,
• 11:37
  if
• 11:38
  a
• 11:38
  year
• 11:38
  down
• 11:38
  the
• 11:38
  road,
• 11:39
  you've
• 11:39
  made
• 11:39
  $10,000,
• 11:40
  $50,000
• 11:40
  and
• 11:41
  you're
• 11:41
  like,
• 11:41
  oh,
• 11:41
  this
• 11:41
  website
• 11:41
  is
• 11:42
  not
• 11:42
  working
• 11:42
  so
• 11:42
  well
• 11:42
  now
• 11:42
  you
• 11:43
  have
• 11:43
  capital
• 11:44
  and
• 11:44
  more
• 11:44
  resources
• 11:45
  to
• 11:45
  put
• 11:45
  into
• 11:45
  your
• 11:45
  website,
• 11:46
  but
• 11:46
  at
• 11:46
  the
• 11:46
  beginning,
• 11:47
  It
• 11:47
  just
• 11:47
  doesn't
• 11:48
  matter.
• 11:48
  Making
• 11:48
  the
• 11:49
  decision
• 11:49
  is
• 11:49
  the
• 11:49
  most
• 11:49
  important
• 11:49
  thing.
• 11:50
  Once
• 11:50
  we've
• 11:50
  taken
• 11:51
  away
• 11:51
  all
• 11:51
  this
• 11:51
  unnecessary
• 11:52
  pressure
• 11:53
  and
• 11:53
  the
• 11:53
  decision
• 11:54
  fatigue
• 11:54
  kept
• 11:55
  ourselves
• 11:55
  from
• 11:55
  drowning
• 11:56
  in
• 11:56
  that
• 11:56
  we
• 11:57
  get
• 11:57
  to
• 11:57
  commit
• 11:57
  to
• 11:57
  looking
• 11:58
  at
• 11:58
  our
• 11:58
  business.
• 11:59
  Like
• 11:59
  this
• 11:59
  experiment
• 12:00
  that
• 12:00
  I
• 12:00
  mentioned
• 12:00
  before.
• 12:01
  Right.
• 12:01
  And
• 12:01
  a
• 12:01
  really
• 12:02
  enjoyable
• 12:02
  experiment.
• 12:03
  I
• 12:03
  don't
• 12:03
  know
• 12:03
  if
• 12:03
  you
• 12:03
  liked
• 12:04
  science
• 12:04
  growing
• 12:05
  up.
• 12:05
  If
• 12:05
  you
• 12:05
  didn't,
• 12:06
  maybe
• 12:06
  you
• 12:06
  can't
• 12:06
  relate
• 12:06
  to
• 12:06
  this,
• 12:06
  but
• 12:07
  I
• 12:07
  did
• 12:07
  some
• 12:07
  really,
• 12:08
  really
• 12:08
  fun
• 12:08
  experiments
• 12:10
  in
• 12:10
  my
• 12:10
  high
• 12:10
  school
• 12:10
  career.
• 12:11
  And
• 12:11
  when
• 12:12
  you
• 12:12
  look
• 12:12
  at
• 12:12
  it
• 12:12
  like
• 12:13
  an
• 12:13
  experiment,
• 12:13
  then
• 12:14
  there
• 12:14
  is
• 12:14
  no
• 12:14
  wrong
• 12:15
  way
• 12:15
  to
• 12:15
  do
• 12:15
  something.
• 12:15
  It's
• 12:15
  just
• 12:16
  a
• 12:16
  trial.
• 12:16
  It's
• 12:17
  just,
• 12:17
  let's
• 12:17
  try
• 12:17
  this
• 12:17
  thing
• 12:18
  and
• 12:18
  see
• 12:18
  what
• 12:18
  happens.
• 12:19
  Ooh,
• 12:20
  that
• 12:20
  was
• 12:20
  an
• 12:20
  interesting
• 12:20
  result.
• 12:21
  I
• 12:21
  didn't
• 12:21
  expect
• 12:21
  that
• 12:22
  one.
• 12:22
  Let's
• 12:22
  tweak
• 12:22
  it
• 12:22
  a
• 12:22
  little
• 12:23
  bit
• 12:23
  and
• 12:23
  see
• 12:23
  what
• 12:23
  result
• 12:23
  we
• 12:23
  get.
• 12:23
  Oh,
• 12:24
  is
• 12:24
  that
• 12:24
  getting
• 12:24
  us
• 12:24
  closer
• 12:24
  to
• 12:25
  our
• 12:25
  goal
• 12:25
  or
• 12:25
  farther
• 12:25
  away?
• 12:26
  All
• 12:26
  right.
• 12:26
  Let's
• 12:26
  tweak
• 12:26
  it
• 12:26
  a
• 12:26
  little
• 12:27
  bit
• 12:27
  more.
• 12:27
  It's
• 12:27
  just
• 12:28
  all
• 12:28
  a
• 12:29
  trial.
• 12:30
  So
• 12:30
  not
• 12:30
  only
• 12:31
  can
• 12:31
  experiments
• 12:31
  be
• 12:31
  really
• 12:31
  fun,
• 12:32
  but
• 12:32
  hopefully
• 12:33
  they
• 12:33
  will
• 12:33
  be
• 12:33
  low
• 12:33
  pressure
• 12:34
  and
• 12:34
  exciting.
• 12:35
  This
• 12:35
  isn't
• 12:35
  an
• 12:35
  experiment
• 12:36
  to
• 12:36
  find
• 12:36
  the
• 12:36
  cure
• 12:37
  for
• 12:37
  cancer.
• 12:37
  We're
• 12:37
  just
• 12:37
  figuring
• 12:38
  out
• 12:38
  what
• 12:38
  to
• 12:38
  do
• 12:38
  next
• 12:38
  in
• 12:38
  our
• 12:39
  business.
• 12:39
  Okay.
• 12:39
  So
• 12:40
  totally
• 12:40
  low
• 12:40
  pressure.
• 12:41
  And
• 12:41
  exciting.
• 12:42
  They
• 12:42
  involve
• 12:42
  trial
• 12:43
  and
• 12:43
  error.
• 12:44
  Brainstorming
• 12:45
  creativity.
• 12:46
  And
• 12:47
  like
• 12:47
  I
• 12:47
  said,
• 12:47
  when
• 12:47
  an
• 12:47
  experiment
• 12:48
  fails,
• 12:48
  Quote-unquote,
• 12:49
  it's
• 12:49
  not
• 12:49
  a
• 12:49
  failure.
• 12:50
  It's
• 12:51
  just
• 12:51
  an
• 12:51
  experiment
• 12:51
  that
• 12:52
  we
• 12:52
  choose
• 12:52
  to
• 12:52
  adjust
• 12:53
  because
• 12:53
  it
• 12:53
  yielded
• 12:53
  a
• 12:53
  result
• 12:54
  that
• 12:54
  wasn't
• 12:55
  closer
• 12:55
  to
• 12:55
  where
• 12:55
  we
• 12:55
  want
• 12:56
  to
• 12:56
  go,
• 12:56
  which
• 12:56
  is,
• 12:56
  you
• 12:57
  know,
• 12:57
  whatever
• 12:57
  your
• 12:57
  goal
• 12:57
  is
• 12:57
  for
• 12:58
  your
• 12:58
  business
• 12:58
  to
• 12:58
  make
• 12:58
  money,
• 12:58
  to
• 12:59
  feel
• 12:59
  fulfilled,
• 12:59
  to
• 13:00
  help
• 13:00
  as
• 13:00
  many
• 13:00
  people
• 13:01
  as
• 13:01
  you
• 13:01
  can.
• 13:01
  You're
• 13:01
  just
• 13:02
  tweaking
• 13:02
  the
• 13:02
  variables.
• 13:03
  You're
• 13:03
  putting
• 13:03
  into
• 13:03
  the
• 13:04
  experiment
• 13:04
  to
• 13:04
  yield
• 13:04
  the
• 13:05
  result
• 13:05
  that
• 13:05
  you're
• 13:05
  looking
• 13:05
  for.
• 13:06
  Now
• 13:07
  let's
• 13:07
  talk
• 13:07
  about
• 13:07
  the
• 13:07
  humorous
• 13:08
  part
• 13:08
  again.
• 13:09
  Okay.
• 13:09
  A
• 13:10
  key
• 13:10
  component
• 13:11
  to
• 13:11
  being
• 13:11
  a
• 13:11
  successful
• 13:12
  experimenter
• 13:13
  scientist
• 13:14
  in
• 13:14
  your
• 13:14
  business
• 13:15
  is
• 13:15
  being
• 13:15
  able
• 13:16
  to
• 13:16
  laugh
• 13:16
  when
• 13:17
  things
• 13:17
  do
• 13:17
  not
• 13:18
  go
• 13:18
  as
• 13:18
  planned.
• 13:19
  Are
• 13:19
  you
• 13:20
  able
• 13:20
  to
• 13:20
  laugh
• 13:20
  at
• 13:20
  problems
• 13:21
  in
• 13:21
  your
• 13:21
  business?
• 13:22
  Let's
• 13:23
  say
• 13:23
  you
• 13:23
  paid
• 13:23
  thousands
• 13:24
  of
• 13:24
  dollars
• 13:24
  to
• 13:24
  a
• 13:24
  manufacturer
• 13:25
  to
• 13:25
  create
• 13:25
  this
• 13:25
  brand
• 13:26
  new
• 13:26
  product.
• 13:26
  And
• 13:27
  then
• 13:27
  the
• 13:27
  wrong
• 13:27
  product
• 13:27
  shows
• 13:28
  up
• 13:28
  at
• 13:28
  your
• 13:28
  door.
• 13:29
  Or
• 13:29
  it
• 13:29
  doesn't
• 13:29
  match
• 13:29
  the
• 13:29
  sample
• 13:30
  that
• 13:30
  they
• 13:30
  sent
• 13:30
  you
• 13:31
  where
• 13:31
  your
• 13:31
  website
• 13:32
  comes
• 13:32
  back
• 13:32
  from
• 13:32
  the
• 13:32
  designer
• 13:33
  and
• 13:33
  it
• 13:33
  looks
• 13:33
  like
• 13:33
  garbage.
• 13:34
  Or
• 13:35
  you
• 13:35
  do
• 13:35
  a
• 13:35
  live
• 13:35
  video
• 13:36
  and
• 13:36
  you
• 13:36
  look
• 13:36
  like
• 13:36
  an
• 13:36
  idiot.
• 13:37
  Or
• 13:38
  your
• 13:38
  kid
• 13:38
  comes
• 13:38
  in
• 13:38
  and
• 13:38
  takes
• 13:39
  his
• 13:39
  pants
• 13:39
  off
• 13:39
  in
• 13:39
  the
• 13:39
  live
• 13:39
  video.
• 13:40
  I
• 13:40
  don't
• 13:40
  know.
• 13:40
  You
• 13:40
  know,
• 13:41
  as
• 13:41
  a
• 13:41
  mum,
• 13:41
  anything
• 13:41
  is
• 13:42
  possible.
• 13:42
  Can
• 13:43
  you
• 13:43
  find
• 13:43
  the
• 13:43
  humor
• 13:44
  in
• 13:44
  that?
• 13:44
  Or
• 13:45
  do
• 13:45
  you
• 13:45
  just
• 13:46
  turn
• 13:46
  to
• 13:46
  shame
• 13:46
  and
• 13:47
  blame
• 13:47
  and
• 13:47
  wallow
• 13:48
  in
• 13:48
  that
• 13:48
  misery?
• 13:49
  And
• 13:49
  think
• 13:49
  I
• 13:49
  should
• 13:49
  give
• 13:50
  up
• 13:50
  I'm
• 13:50
  a
• 13:50
  failure.
• 13:50
  No.
• 13:51
  It
• 13:52
  all
• 13:52
  has
• 13:52
  a
• 13:52
  humorous
• 13:53
  aspect
• 13:53
  to
• 13:53
  it.
• 13:53
  It
• 13:54
  just
• 13:54
  does.
• 13:54
  And
• 13:54
  if
• 13:55
  you're
• 13:55
  a
• 13:55
  mom,
• 13:55
  you've
• 13:55
  already
• 13:55
  learned
• 13:55
  this.
• 13:57
  You
• 13:57
  can
• 13:57
  sit
• 13:57
  in
• 13:57
  the
• 13:57
  pantry
• 13:58
  and
• 13:58
  drown
• 13:58
  your
• 13:58
  sorrows
• 13:59
  and
• 13:59
  chocolate
• 13:59
  and
• 13:59
  cry,
• 14:00
  which
• 14:00
  is
• 14:00
  totally
• 14:01
  okay.
• 14:01
  Sometimes.
• 14:02
  Or
• 14:03
  you
• 14:03
  can
• 14:03
  just
• 14:03
  laugh.
• 14:04
  One
• 14:04
  thing
• 14:04
  that
• 14:04
  has
• 14:05
  been
• 14:05
  a
• 14:05
  huge
• 14:06
  lesson
• 14:06
  to
• 14:06
  me
• 14:06
  as
• 14:06
  a
• 14:07
  more
• 14:07
  experienced
• 14:07
  mom
• 14:07
  is
• 14:08
  how
• 14:08
  much
• 14:08
  funnier.
• 14:09
  I
• 14:09
  find
• 14:09
  things
• 14:10
  when
• 14:10
  my
• 14:10
  kid
• 14:11
  says
• 14:11
  things
• 14:11
  that
• 14:11
  he
• 14:12
  really
• 14:12
  shouldn't
• 14:12
  be
• 14:12
  saying.
• 14:13
  It's
• 14:13
  so
• 14:13
  much
• 14:13
  easier
• 14:14
  for
• 14:14
  me
• 14:14
  to
• 14:14
  laugh
• 14:14
  at
• 14:14
  it
• 14:15
  than
• 14:15
  it
• 14:15
  wasn't
• 14:15
  those
• 14:15
  first
• 14:15
  years.
• 14:16
  And
• 14:16
  those
• 14:16
  first
• 14:17
  few
• 14:17
  years
• 14:17
  I
• 14:17
  made
• 14:17
  it
• 14:17
  mean
• 14:18
  something
• 14:18
  about
• 14:18
  me.
• 14:18
  I
• 14:18
  made
• 14:19
  it
• 14:19
  mean
• 14:19
  that
• 14:19
  there
• 14:19
  was
• 14:19
  something
• 14:20
  wrong
• 14:20
  with
• 14:20
  me
• 14:20
  and
• 14:20
  I
• 14:20
  was
• 14:20
  a
• 14:20
  terrible
• 14:21
  mom.
• 14:21
  My
• 14:21
  kid
• 14:21
  was
• 14:21
  never
• 14:21
  going
• 14:22
  to
• 14:22
  turn
• 14:22
  out.
• 14:23
  What
• 14:23
  are
• 14:23
  you
• 14:23
  making
• 14:24
  these
• 14:24
  quote
• 14:24
  unquote
• 14:25
  failures
• 14:26
  in
• 14:26
  your
• 14:26
  business
• 14:26
  mean
• 14:27
  about
• 14:27
  you?
• 14:27
  Do
• 14:28
  you
• 14:28
  expect
• 14:28
  it
• 14:28
  to
• 14:28
  go
• 14:28
  off
• 14:29
  without
• 14:29
  a
• 14:29
  hitch?
• 14:29
  Because
• 14:30
  here's
• 14:30
  your
• 14:30
  spoiler
• 14:31
  alert.
• 14:31
  It's
• 14:31
  not
• 14:31
  gonna,
• 14:32
  things
• 14:32
  are
• 14:32
  gonna
• 14:33
  go
• 14:33
  wrong.
• 14:34
  So
• 14:34
  when
• 14:34
  they
• 14:34
  do,
• 14:35
  what
• 14:36
  do
• 14:36
  you
• 14:36
  think
• 14:36
  about
• 14:36
  that?
• 14:37
  What
• 14:37
  do
• 14:37
  you
• 14:37
  make
• 14:37
  it
• 14:37
  mean
• 14:38
  about
• 14:38
  you?
• 14:38
  How
• 14:39
  do
• 14:39
  you
• 14:39
  look
• 14:39
  at
• 14:39
  that
• 14:39
  failure?
• 14:40
  Is
• 14:40
  it
• 14:40
  something
• 14:40
  kind
• 14:41
  of
• 14:41
  humorous
• 14:41
  that
• 14:41
  you
• 14:41
  get
• 14:41
  to
• 14:42
  learn
• 14:42
  from
• 14:42
  and
• 14:42
  move
• 14:42
  on?
• 14:42
  Or
• 14:43
  is
• 14:43
  it
• 14:43
  something
• 14:43
  that
• 14:43
  is
• 14:43
  going
• 14:43
  to
• 14:43
  cripple
• 14:44
  you
• 14:45
  and
• 14:45
  keep
• 14:45
  you
• 14:45
  from
• 14:45
  making
• 14:46
  progress?
• 14:46
  It's
• 14:47
  all
• 14:47
  in
• 14:47
  your
• 14:48
  head.
• 14:48
  It's
• 14:48
  all
• 14:49
  up
• 14:49
  to
• 14:49
  you.
• 14:49
  How
• 14:49
  you
• 14:49
  think
• 14:49
  about
• 14:49
  it.
• 14:50
  So
• 14:50
  taking
• 14:51
  your
• 14:51
  business
• 14:51
  too
• 14:51
  seriously
• 14:52
  is
• 14:52
  a
• 14:52
  surefire
• 14:53
  way
• 14:53
  to
• 14:53
  kill
• 14:53
  it.
• 14:53
  I
• 14:54
  promise
• 14:54
  this
• 14:54
  pressure
• 14:55
  of
• 14:55
  perfection.
• 14:56
  Doesn't
• 14:57
  do
• 14:57
  anyone
• 14:57
  any
• 14:58
  good,
• 14:58
  especially
• 14:58
  not
• 14:59
  a
• 14:59
  growing
• 14:59
  business.
• 15:00
  Your
• 15:00
  business
• 15:01
  will
• 15:01
  not
• 15:01
  be
• 15:01
  perfect
• 15:02
  and
• 15:02
  it
• 15:02
  will
• 15:02
  not
• 15:02
  even
• 15:03
  be
• 15:03
  close
• 15:03
  to
• 15:03
  perfect.
• 15:04
  Ever.
• 15:05
  Not
• 15:05
  even
• 15:05
  when
• 15:06
  it
• 15:06
  seems
• 15:06
  successful,
• 15:07
  not
• 15:07
  even
• 15:07
  when
• 15:07
  people
• 15:08
  look
• 15:08
  at
• 15:08
  you
• 15:08
  and
• 15:08
  go,
• 15:08
  oh,
• 15:08
  I
• 15:08
  want
• 15:08
  to
• 15:09
  be
• 15:09
  successful.
• 15:09
  Like
• 15:09
  you.
• 15:10
  You
• 15:10
  will
• 15:10
  still
• 15:10
  know
• 15:10
  all
• 15:11
  the
• 15:11
  flaws.
• 15:11
  And
• 15:12
  you
• 15:12
  will
• 15:12
  still
• 15:12
  think
• 15:12
  you
• 15:13
  mess
• 15:13
  up
• 15:13
  all
• 15:13
  the
• 15:13
  time
• 15:13
  would
• 15:14
  you
• 15:14
  will.
• 15:14
  And
• 15:14
  that's
• 15:14
  totally
• 15:14
  okay.
• 15:15
  That's
• 15:15
  part
• 15:15
  of
• 15:15
  life.
• 15:16
  It
• 15:16
  will
• 15:17
  get
• 15:17
  better
• 15:17
  and
• 15:17
  better
• 15:17
  and
• 15:18
  better
• 15:18
  as
• 15:18
  you
• 15:18
  learn.
• 15:19
  But
• 15:19
  the
• 15:19
  sooner
• 15:19
  we
• 15:19
  can
• 15:19
  learn.
• 15:21
  To
• 15:21
  laugh
• 15:21
  about
• 15:21
  what's
• 15:21
  going
• 15:22
  wrong.
• 15:22
  The
• 15:22
  more
• 15:22
  successful
• 15:23
  we
• 15:23
  will
• 15:23
  be,
• 15:23
  because
• 15:24
  we
• 15:24
  know
• 15:24
  none
• 15:24
  of
• 15:25
  it
• 15:25
  actually
• 15:25
  matters.
• 15:26
  It's
• 15:26
  all
• 15:26
  just
• 15:27
  for
• 15:27
  fun.
• 15:28
  It's
• 15:28
  all
• 15:28
  just
• 15:28
  to
• 15:29
  see
• 15:29
  what
• 15:29
  we
• 15:29
  can
• 15:29
  build
• 15:29
  and
• 15:30
  see
• 15:30
  what's
• 15:30
  possible.
• 15:31
  So
• 15:31
  again,
• 15:32
  The
• 15:32
  main
• 15:33
  reason
• 15:33
  we
• 15:33
  want
• 15:33
  to
• 15:33
  keep
• 15:33
  our
• 15:34
  sense
• 15:34
  of
• 15:34
  humor
• 15:34
  around
• 15:34
  our
• 15:34
  business
• 15:35
  is
• 15:35
  because
• 15:35
  it
• 15:35
  means
• 15:36
  working
• 15:36
  on
• 15:36
  our
• 15:36
  business
• 15:37
  will
• 15:37
  be
• 15:38
  fun.
• 15:39
  Taking
• 15:39
  that
• 15:39
  pressure
• 15:40
  off
• 15:40
  means
• 15:40
  that
• 15:40
  we
• 15:41
  don't
• 15:41
  have
• 15:41
  to
• 15:41
  feel
• 15:41
  it
• 15:41
  all
• 15:41
  the
• 15:42
  time.
• 15:42
  It
• 15:42
  means
• 15:42
  that
• 15:42
  we
• 15:42
  don't
• 15:43
  have
• 15:43
  to
• 15:43
  feel
• 15:43
  so
• 15:43
  serious
• 15:43
  all
• 15:44
  the
• 15:44
  time
• 15:44
  is
• 15:44
  that
• 15:44
  we
• 15:45
  don't
• 15:45
  have
• 15:45
  to
• 15:45
  feel
• 15:45
  so
• 15:45
  disappointed.
• 15:46
  When
• 15:46
  things
• 15:47
  don't
• 15:47
  work
• 15:47
  out
• 15:47
  as
• 15:47
  we
• 15:47
  expected.
• 15:48
  I
• 15:49
  personally
• 15:49
  love
• 15:50
  working
• 15:50
  on
• 15:50
  my
• 15:50
  business.
• 15:51
  I
• 15:52
  get
• 15:52
  to
• 15:52
  use
• 15:52
  my
• 15:52
  creativity
• 15:53
  every
• 15:53
  single
• 15:53
  day.
• 15:54
  I
• 15:54
  get
• 15:54
  to
• 15:54
  help
• 15:55
  people
• 15:55
  learn
• 15:56
  really
• 15:56
  cool
• 15:56
  things
• 15:57
  and
• 15:57
  make
• 15:57
  money.
• 15:58
  It
• 15:58
  doesn't
• 15:58
  get
• 15:58
  any
• 15:58
  better
• 15:59
  than
• 15:59
  that.
• 15:59
  But
• 16:00
  anytime
• 16:00
  I
• 16:00
  let
• 16:01
  myself
• 16:01
  put
• 16:01
  too
• 16:01
  much
• 16:02
  pressure
• 16:02
  on
• 16:02
  my
• 16:02
  business,
• 16:03
  the
• 16:03
  fun
• 16:03
  factor
• 16:04
  gets
• 16:04
  killed.
• 16:05
  And
• 16:05
  all
• 16:05
  of
• 16:05
  a
• 16:06
  sudden
• 16:06
  I
• 16:06
  find
• 16:06
  myself
• 16:06
  feeling
• 16:07
  sorry
• 16:07
  for
• 16:07
  myself,
• 16:08
  that
• 16:08
  things
• 16:08
  aren't
• 16:08
  working
• 16:08
  out
• 16:08
  as
• 16:09
  expected.
• 16:10
  And
• 16:10
  what's
• 16:10
  wrong
• 16:10
  with
• 16:11
  me
• 16:11
  and
• 16:11
  I'm
• 16:11
  never
• 16:12
  going
• 16:12
  to
• 16:12
  be
• 16:12
  successful.
• 16:13
  It's
• 16:13
  all
• 16:14
  nonsense.
• 16:15
  So,
• 16:15
  how
• 16:16
  can
• 16:16
  you
• 16:16
  keep
• 16:16
  your
• 16:16
  sense
• 16:17
  of
• 16:17
  humor
• 16:17
  surrounding
• 16:17
  your
• 16:18
  business?
• 16:18
  What
• 16:18
  thoughts
• 16:19
  do
• 16:19
  you
• 16:19
  need
• 16:19
  to
• 16:19
  adopt
• 16:20
  to
• 16:20
  ensure
• 16:20
  that
• 16:20
  we're
• 16:21
  hearing
• 16:21
  your
• 16:21
  business
• 16:21
  stays
• 16:21
  fun?
• 16:22
  Is,
• 16:22
  are
• 16:22
  there
• 16:22
  certain
• 16:23
  things
• 16:23
  that
• 16:23
  you
• 16:23
  think
• 16:23
  about
• 16:24
  every
• 16:24
  time
• 16:24
  you
• 16:24
  sit
• 16:24
  down
• 16:24
  at
• 16:24
  your
• 16:24
  desk?
• 16:25
  That
• 16:25
  makes
• 16:26
  you
• 16:26
  feel
• 16:26
  like
• 16:26
  a
• 16:26
  Debbie
• 16:26
  downer?
• 16:27
  Can
• 16:27
  you
• 16:27
  change
• 16:28
  those
• 16:28
  thoughts
• 16:28
  to,
• 16:29
  what
• 16:29
  am
• 16:29
  I
• 16:29
  going
• 16:29
  to
• 16:29
  do
• 16:29
  that
• 16:30
  I'm
• 16:30
  going
• 16:30
  to
• 16:30
  enjoy
• 16:30
  this
• 16:30
  week?
• 16:31
  What
• 16:31
  am
• 16:31
  I
• 16:31
  going
• 16:31
  to
• 16:31
  learn
• 16:31
  about
• 16:32
  myself?
• 16:33
  That
• 16:33
  is
• 16:33
  going
• 16:33
  to
• 16:33
  be
• 16:34
  fun
• 16:34
  this
• 16:34
  week.
• 16:34
  What
• 16:35
  am
• 16:35
  I
• 16:35
  going
• 16:35
  to
• 16:35
  learn
• 16:35
  about
• 16:35
  my
• 16:35
  potential
• 16:36
  customers
• 16:36
  or
• 16:36
  clients?
• 16:37
  It
• 16:37
  doesn't
• 16:38
  mean
• 16:38
  that
• 16:38
  there
• 16:38
  won't
• 16:38
  be
• 16:38
  hard
• 16:39
  work
• 16:39
  or
• 16:39
  that
• 16:39
  it
• 16:39
  won't
• 16:39
  sometimes
• 16:40
  drive
• 16:40
  you
• 16:40
  crazy
• 16:41
  and
• 16:41
  make
• 16:41
  you
• 16:41
  want
• 16:41
  to
• 16:41
  pull
• 16:41
  your
• 16:41
  hair
• 16:41
  out.
• 16:41
  Just
• 16:42
  like
• 16:42
  any
• 16:42
  aspect
• 16:43
  of
• 16:43
  life,
• 16:43
  just
• 16:43
  like
• 16:43
  parenting,
• 16:44
  but
• 16:44
  if
• 16:44
  you
• 16:44
  allow
• 16:45
  excitement
• 16:45
  to
• 16:45
  be
• 16:45
  the
• 16:46
  driving
• 16:46
  factor
• 16:47
  behind
• 16:47
  it
• 16:47
  all,
• 16:47
  it
• 16:47
  will
• 16:48
  be
• 16:48
  just
• 16:48
  so
• 16:49
  much
• 16:49
  more
• 16:49
  enjoyable
• 16:50
  and
• 16:50
  you
• 16:51
  will
• 16:51
  make
• 16:51
  a
• 16:51
  much
• 16:52
  bigger
• 16:52
  impact
• 16:53
  on
• 16:53
  the
• 16:53
  world.
• 16:54
  Okay,
• 16:54
  friends,
• 16:54
  go
• 16:54
  out
• 16:55
  there
• 16:55
  and
• 16:55
  have
• 16:55
  so
• 16:56
  much
• 16:56
  fun
• 16:56
  with
• 16:56
  your
• 16:56
  business.
• 16:57
  Talk
• 16:57
  later.