Latest / Punk CX: Customer Experience Insights with Adrian Swinscoe
Customer engagement and lessons from the Scottish poet, Robert Burns - Interview with Jamie Anderson of SAP
Today’s interview is with Jamie Anderson, Global Vice President Product Marketing, Customer Engagement & Commerce at SAP. Jamie joins me today to talk about a concept called brand self-awareness, what we can learn from the Scottish poet, Robert Burns, and what customer engagement really means.
This interview follows on from my recent interview: Improve customer experience by surveying your customers quicker – Interview with Mark Smith of ContactEngine – and is number 115 in the series of interviews with authors and business leaders that are doing great things, helping businesses innovate…
The skinny
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