Latest / The Dr. Randi Show / Raising the Bar in Beauty Without Compromise — Bobbi Brown

Transcript

Raising the Bar in Beauty Without Compromise — Bobbi Brown · The Dr. Randi Show

0:03
The views expressed in this podcast are for informational
0:06
purposes only and do not constitute medical advice.
0:09
This episode of the Doctor Randy Show is proudly sponsored by New
0:13
Beauty, the ultimate authority in beauty and aesthetics.
0:17
Whether you're looking for the latest innovations, expert
0:20
insights or trusted recommendations, New Beauty is
0:23
your go to source. Visit newbeauty.com to stay
0:27
ahead of the trends and discover what's next in beauty.
0:30
Now let's get into the episode. Hello everyone and welcome to
0:34
the Doctor Randy show. I'm your host, Doctor Randy
0:37
Boyette, and this is where we talk about the people, ideas and
0:41
innovations shaping the future of beauty and medicine.
0:45
She's one of the most powerful names in beauty.
0:48
She's built global empires and brands that women trust across
0:52
generations. And she just released her first
0:55
memoir, Still Bobby. Please welcome to the show,
0:59
Bobby Brown. So excited to have you on the
1:02
show today, Bobby. Oh, nice to meet you, Doctor
1:04
Randy. Great to meet you as well.
1:07
So Bobby, I'm going to jump right in if that's OK with you.
1:11
You have had a front row seat to every major shift in beauty.
1:16
And if you had to name what you feel is the single biggest shift
1:21
happening right now, what do you think that is?
1:24
I think it's really what's happening in the medical world,
1:27
just how people are starting to really put it together, that
1:30
what you put in your body makes the biggest difference.
1:33
And I think the new world of peptides is what I'm really
1:36
excited about because I do have this gut feeling that it's going
1:41
to really, you know, help women look healthier and better.
1:44
And that's what it's about. Beyond the weight loss peptides,
1:50
we are now discovering peptides for skin, peptides for longevity
1:55
and very excited to see where the next three years takes us
1:58
with that right. Yes, and also all the lasers and
2:02
all the ultrasounds. And I'm not afraid to mention my
2:05
age. I'm 68 years old and if it
2:08
wasn't for a lot of the lasers I wouldn't feel as good about
2:12
myself. And I just saw on some videos
2:17
and articles yesterday where they were saying within three
2:19
years that laser technology, right, like all of the different
2:23
lasers that are out there that we are going to be able to
2:26
reverse aging to a point that we've never imagined before.
2:29
So, Bobby, people in our generation, we just need to hang
2:32
in there. And see how Doctor Randy you're
2:36
a lot younger than. I am, I will be.
2:38
I'll be 55 next month. I love.
2:40
This OK? You're a baby.
2:44
I'm 68 like you're a baby. I thought we were right around
2:48
the same age when I started kind of doing my research.
2:51
But I love that you own your age because I always talk about my
2:54
age and my friends gasp. And they're like, why would you
2:58
say on your show how old you are?
3:00
Because why not, right? Like.
3:02
I just think everyone needs to own who they are.
3:04
No, you know, and even if you want to be different or better
3:08
own who you are, and then you could, you know, figure out all
3:11
right, now what do we do? Someone wants a year years ago
3:14
taught me this. So what now what?
3:16
OK so this is where I am now. Like now what am I going to do
3:20
about it? Absolutely.
3:21
Just own it and don't you feel that you have so much more
3:25
wisdom and experience now? When I think about OK, I may
3:28
have looked a certain way in my 30s, but the wisdom that we
3:31
bring forth and the experience is so different that I'd much
3:34
rather be at the 55. So I.
3:36
Like, but I also guarantee that you're not any different than I
3:39
am. When I was 30, I didn't think I
3:42
looked that good. You know that all the things
3:44
things that bothered me and and the older I get I realize those
3:47
things are nothing. I wish I can go back to that but
3:50
you can't. So I might as well make myself
3:53
feel good and look better. I do believe that there's ways
3:56
to look better depending on how you want to look.
3:59
Barry, after everything you've built in scene right, what still
4:04
excites you about beauty today? Well, I'm so fortunate that I
4:08
get to create my modern version of what I think makeup should
4:12
be. So Jones Rd. which is five years
4:15
old, has been a passion project. I said I never wanted to have a
4:20
big brand again, but that's not happening.
4:22
Jones Rd. is becoming a much bigger brand that I ever thought
4:26
I would have. But it's really fun and it's
4:29
really challenging. Anyone out there who thinks, you
4:32
know, being a founder, having a business is not challenging.
4:36
It is really challenging, but it's what I love, so I just keep
4:40
doing it. And you've been great at it for
4:42
many, many years. You may not even know this, but
4:45
you offered me one of my first jobs back in the 90s in the
4:49
industry and the passion for your products and everything
4:52
you've done since then, I've been following well.
4:54
Thanks. And the amazing thing, you know,
4:56
the first brand I started in my 30's, the second brand I started
4:59
in my 60s. So if you're someone who's in
5:03
your 50s and think you don't have a pivot or a future, let me
5:07
tell you, you do, you know, I don't care how old you are.
5:10
There's so many things you could do.
5:13
Absolutely. I didn't become a doctor until a
5:15
year and a half ago. So later in life, yes, that's so
5:19
cool. Bloomed later in life.
5:21
So on that note, you've built a very distinct voice in beauty
5:26
that people instantly recognize. How did you know what that was?
5:31
And then how do you protect that every day?
5:34
Well, I didn't know what it was. And so many things that, you
5:38
know, if I look back at my life and writing this memoir has been
5:41
very cathartic because I got to really look at it all.
5:44
I realized it's so many of the things that I do is because it
5:47
either makes sense or it's just simple.
5:51
It's just a way to simplify things because I'm someone that
5:54
gets very bogged down in too much information or too many
5:58
details, and I just need to like understand it and simplify it.
6:03
So that's kind of what I've always done with the makeup
6:06
brand. And when I first started, makeup
6:08
was very different and I could not for the life of me make
6:12
someone look pretty by contouring and using a
6:16
foundation that was too light and all those things.
6:18
So I just started putting makeup on them so they actually looked
6:21
good and healthy, the way I would wear makeup on myself, and
6:24
it became a thing. You built a certain level of
6:28
trust that's attached to your name, right?
6:31
And authenticity. What responsibility comes with
6:34
that? Well, first of all, you know,
6:37
when you have a platform, you do have responsibility.
6:40
And I've always only been honest with people.
6:43
And it seems the more authentic I am and the more real I am, the
6:47
more people love it. Like for example, we launched
6:50
kit in February and on the package it said Lauren Ibsen
6:56
because somebody messed up and didn't get the right copy on the
7:01
package. Well, everyone was freaking out.
7:03
Can we put a sticker over it? And I'm like, just leave it
7:07
there, You know, just leave it guys.
7:08
And I went on Instagram and I said, hey guys, this is what
7:12
happened. It's the same good product
7:14
inside, but I didn't want to throw out the packaging.
7:17
And people loved it. They loved to hear the realness
7:20
because there's always real stories behind it.
7:23
There are, and one of the things I love is that you are very
7:28
visible in your own content, in your own videos, and it looks so
7:33
natural and people really start to connect with you.
7:38
No heavy production. What made you decide to show up
7:41
that way? I'm not going to lie, when I
7:44
sometimes see myself and I say to my assistant or whoever, I'm
7:48
like, you're not putting that up.
7:49
I look like SHIT and let's reshoot it with better lighting
7:54
or after I get a blow out, you know?
7:56
So I don't like to put things up where I look terrible.
8:00
And I'm not going to lie, I struggle with HDTV and HD film
8:05
and what it does to my hands. When I'm doing someone's makeup,
8:08
I'm like, it's really bad. And so my creative director said
8:13
she knows a new technique that she could soften it.
8:16
Not my face, by the way, but my hand, because it really bothers
8:20
me because there's not a whole lot you could do to your hands.
8:23
So I don't understand. There's like where did the
8:25
collagen go in my hands? I have no idea.
8:28
Maybe it went on my tush. I have.
8:30
No name. I look down in my hands
8:31
sometimes and I'm like, where'd all those veins come?
8:34
From it's life. I mean, every once in a while
8:36
you see me doing a shoot and I've got, you know, I was always
8:39
the kid that kind of took my shirts like over my fingers.
8:44
So I'm like, oh, I'll just do that again.
8:45
My hands look better. I guess that will work.
8:49
And what do you think about the women who connect with your
8:54
brand when you think about that, What do you think that they
8:57
value the most? Would you say it's that
8:59
authenticity? I think most people know that,
9:03
you know, the makeup that I love and the looks I love are really
9:07
there just to make you look better and to make things easy.
9:10
So I think I've been part of a lot of women's story, whether
9:14
it's their daughter got married or their wedding or they
9:17
graduated college, they got brushes.
9:19
I mean, I always hear these stories.
9:21
And so I think that women really connect because I'm not talking
9:26
about the trends. I don't care about trends, and I
9:29
never did. I found myself at Fashion Week
9:32
when I was a younger makeup artist and I had the first brand
9:36
and someone would say, Bobby, what are the trends?
9:38
And I had no idea what the trends were.
9:39
I would just make them up knowing what colors I had coming
9:42
out. Oh, next season it's going to be
9:44
all about brown. I think I could say that every
9:46
year it's all about brown. That's something that not many
9:50
people can say. How do you evolve in beauty
9:54
without really chasing the trends?
9:55
Right, But you're a trend setter.
9:57
Yeah, well, there's ways to adapt it.
9:59
So if everyone's doing rock'n'roll eyes, I could teach
10:03
you how to do a real smoky eye. And you know where you don't
10:06
look ridiculous and you don't look like you've been punched in
10:09
the face. And yes, if everyone's got glass
10:12
skin, let me show you how you could put some miracle balm on
10:15
to give yourself a little bit of glow.
10:17
I I think I can also help simplify the noise.
10:22
So, Bobby, you've said makeup should help a woman feel like
10:26
herself, just more confident, right?
10:29
And how does that belief shape what you create today?
10:34
Well, I mean really, what is confidence?
10:36
Confidence is how you feel about yourself.
10:40
You can't pull it out of a bottle.
10:42
It's really what you're comfortable with.
10:44
If you're comfortable, you know, wearing sneakers and jeans and
10:49
everyone else is in flowery dresses, if you're comfortable
10:52
with it, that comes off as confident.
10:55
And so for me, confidence is just knowing who you are and
10:59
just feeling good in your skin. And the products that you have
11:04
created, it's now spanned decades, right?
11:07
How does your experience show up in the products that you're
11:10
creating now? Well, I think they're definitely
11:13
more me now. You know, you have to
11:15
understand, I started the first company out of my house and I
11:19
was able to just do what I thought made sense.
11:23
When I launched the 1st 10 lipsticks, I named the lipsticks
11:26
what color they were. I mean, come on.
11:28
That's not like that's so it's not brilliant, but it's
11:32
brilliant. Yeah.
11:33
This is a brown, this is a pink, this is an orange.
11:35
No one really did that back then.
11:37
And now with naming the products, I don't have all the
11:41
layers. So when I say, Oh my God, this
11:43
is the best name for this product is WTF?
11:48
What the foundation, you know, everybody laughs and says OK,
11:52
And it becomes that it doesn't go through lawyers and marketing
11:56
people and, you know, all sorts of people.
11:58
It's like, OK, we have an eyeshadow called just a SEC.
12:02
It's like the greatest name because that's how long it takes
12:04
you to put it on just a SEC. I love it.
12:06
And what would you say you're more disciplined about now in
12:12
product development than maybe you were years ago?
12:15
Well, it didn't matter to me back then, you know, what was in
12:19
the makeup. And I personally have evolved.
12:22
I went back to school, got my degree as a health coach from
12:25
Institute of Integrative Nutrition.
12:27
And I really, you know, started cleaning up my diet with eating
12:31
more organic and just doing all the things that you're supposed
12:34
to do to be healthy. And when I started another
12:37
makeup line, my intent was not to create a clean makeup line.
12:42
My intent was to create a great makeup line.
12:44
But of course, I'm going to try to do it with all clean
12:48
ingredients. I didn't know if it was
12:49
possible. And it has been an eye opening
12:53
for me because even our mascara, which is so incredibly black,
12:58
it's 100% clean. There's no chemicals.
13:01
I guess there's 2300 banned chemicals in the EU and that
13:09
allows you to say your line is clean.
13:11
So every time we work with the chemist, we just or a lab, we
13:15
just give them that list. I mean, now they know, you know,
13:18
five years ago Labs did not know what a clean brand is, so now
13:21
they know. Is it hard to balance
13:24
performance with simplicity when you're creating a new product?
13:27
No, it's not hard. I don't take it as hard.
13:31
Yes, it could be a challenge. You know, For example, we're
13:34
working on a couple full coverage concealers.
13:38
We have two formulas. I'm completely like in awe and
13:41
obsessed because they cover, they don't dry down, they don't
13:45
crack. So performance to me is the most
13:48
important thing. There's just no question.
13:51
So I just get excited about some of the new formulas that we're
13:54
working on that when you put them on your face, they look
13:57
like you're not wearing anything, but they do what needs
13:59
to be done. I have the what the foundation
14:01
on so wearing the full face of Bobby today.
14:04
Yes. And I love that because I agree
14:07
with you. As we age, the last thing we
14:09
need is a lot of foundation because right from far away it
14:13
look can look OK, but if you come up close and all the
14:16
wrinkles or it's of course, yeah.
14:18
Yeah, they're not wrinkles, they're lines.
14:19
Let's know. That, yeah.
14:21
And I'm wearing just enough tinted moisturizer only because
14:25
I don't have what the foundation in my office.
14:29
But but this is also great when you don't need a lot of it, and
14:32
I find myself wearing less these days.
14:35
Let's talk about Jones Rd. and the new categories that you're
14:38
introducing. Thank you so much for sending me
14:41
everything and I've gotten to experience all the products so I
14:44
can talk about it first hand. And you are expanding into a
14:49
body line. This is so exciting.
14:53
Body oil, body scrub, body cream, body lotion, shower gel.
14:57
I love it. I was on with my team yesterday
15:00
just going nuts over these products.
15:03
I open them up and the smell, the feel, everything is so
15:08
luxurious but also clean feeling and just elevated.
15:13
That's how I would describe them all at the same time.
15:16
But the scent, it's not even a scent.
15:18
It's like a hint of a scent and it's amazing.
15:20
I'm a smellaholic, like anything I try, I smell any, anything,
15:26
any kind of makeup that you make has to have something.
15:29
And because we only have clean, we can't have artificial things.
15:33
But most bases they, it's not that they smell bad, they smell
15:37
basie when you make right. So you need something.
15:40
So we used a lot of very gentle essential oils.
15:43
We had like 4 different companies working on it.
15:46
You could definitely smell a little orange, a little citrus,
15:48
a touch of herbal, but it's light enough that it doesn't get
15:52
in the way of your fragrance and it kind of goes away.
15:55
Oh, it's and it's so good. So the first thing I opened up
15:57
was the shower gel and I was just smelling it.
16:01
And my husband could not be less into beauty products or
16:05
anything, but I was like, babe, you got to come over here, you
16:07
got to smell this. You have to smell this because
16:09
really like this is the scent is like anybody could use this,
16:14
right? Man, woman, child.
16:15
Right? Oh, yeah, my son already.
16:17
My, you know, my Stanford graduate son called me and says,
16:20
Mom, I need more. Like he's never.
16:22
In all the years I've been in business, this boy has never
16:24
asked me for anything, he said. I've used it up already.
16:27
I need more. And the packaging and then I
16:30
went on to and trust me, I don't go on like this about all
16:34
products. But then I went on to the lotion
16:37
and I was just expecting just a regular lotion and I put it on
16:42
my arm and I was like, oh, oh, and that's not even the cream.
16:47
This was just the lotion and just the way it feels on your
16:50
skin. It's so silky.
16:52
I can't say enough about it. So it's really.
16:55
Great, thank you. And my skin is so dry no matter
16:58
what I do, so I actually layer either the lotion or the body
17:03
moisturizer with the oil. Yes, I.
17:05
Love the oil. I put the oil on 1st and then I
17:07
put the other ones on top and when I wake up in the morning
17:10
I'm like OK. Yes, I have the moisture back.
17:14
Oh, it's it is it's so moisturizing.
17:17
And then you even have the next level, which is the cream,
17:20
right. So you've got everything for
17:23
everyone, the exfoliator and your signature packaging, which
17:27
couldn't be more Bobby, right? So love it all.
17:30
So you've expanded into body care.
17:33
What made this the right moment to move beyond face?
17:38
You know, it's not just about your face.
17:40
People are going to be paying more attention to their body.
17:43
You know, we get spots on our arms.
17:45
If you start to get a couple of those sunspots, my husband plays
17:48
golf, get rid of them. Like, it just instantly shows
17:52
that you are of a certain age. Get rid of them.
17:54
So I do believe that body care is as important as your face.
17:59
And I haven't even, you know, mentioned it to the team.
18:02
But I would love to have a formula like the lotion and with
18:07
an SPF in it. That would be amazing.
18:10
That would be perfect. And when you decided to enter
18:14
body care, did you believe that the category was missing
18:18
something? Well, truthfully, there was
18:20
nothing I loved enough. I mean, everyone says that it
18:22
wasn't on the market, so I made it.
18:24
You know, I always start every conversation in my head.
18:27
What would I do different? How would I do it?
18:30
What would it look like, feel like, smell like?
18:32
How would we show it to people? How would we send it to
18:36
influencers? Like, to me, it's like a full
18:38
picture. So, you know, the lab that makes
18:41
a lot of our skin care actually came up with this formula.
18:45
And the truth is they sent me the formula like as soon as they
18:49
heard I wanted to do body, they said, we know what you like.
18:52
And they sent it and I was like, Oh my God.
18:55
And then we expanded it into all the different products.
18:58
Well, it is perfection, so congratulations on that.
19:03
In your view, what defines true performance in body care?
19:06
What really defines it is that it works.
19:09
You know, a lot of times you put cream on or lotion on, it
19:12
absorbs in or goes away and it's not really doing anything.
19:16
I find the way my skin feels after I apply it, even the next
19:21
day before I apply more of it to me.
19:24
That's how I know it works. And was there something that was
19:27
a non negotiable for you? You were like my body line has
19:30
to have this. Well, first of all, the smell
19:32
was non negotiable. Yeah, there's a lot of people's
19:35
opinion when it comes, you know, just to get everyone's buy in.
19:39
Even though my it's my decision. I wanted everyone's opinion, and
19:42
we really were struggling with the scent.
19:45
And some things that people loved, I hated.
19:48
I said, I won't use this. I hate it.
19:50
And they're like, oh, but we love it.
19:51
I'm like, I don't like it. This was the one, you know,
19:54
everybody agreed, yeah, that's nice.
19:57
I loved it. And people that liked the other
20:00
stuff said, no, I would wear that.
20:01
That's nice. Let's talk about some other
20:04
recent launches, your eyeshadow sticks.
20:07
And I got the chance to try some of those.
20:10
I'm wearing them today. You know, I can tell you that
20:13
for a mature eye, I call 55 a mature eye.
20:17
I think that goes on very smoothly.
20:20
There's no creasing. So they have stood the Doctor
20:23
Randy test. So I love them.
20:25
I have three colors and I've definitely tried them.
20:28
And two things I love about this product, I mean, three things.
20:32
It's so easy to use. Anyone could do it, even a
20:34
novice. But once it's on, it stays on
20:38
for eight hours. Like we actually have claims.
20:40
Our gel eyeliner, it was the first time we ever did claims.
20:42
But this also, we did it because it lasts for 8 hours.
20:46
So I'm really proud of that. That's great.
20:48
And is that why you did a cream instead of a shadow?
20:52
Well, we have powdered eyeshadow.
20:54
Right, so for this. Yeah, for this, I personally
20:57
don't like any kind of cream to shadow formulas.
21:00
What's the point, right, to do cream to powder?
21:03
So you know, this is just the easiest blend and it's not
21:08
complicated. It's so easy and just the
21:11
mechanism behind it rolls up rows down easily.
21:13
Like so smooth, very silky on the eyelid.
21:16
And the colors, by the way, they're not the most exciting,
21:21
but they are exactly colors women need.
21:23
There's no Blues, purples. They are classic neutral colors.
21:27
That was the first thing. I'm sure we'll add other colors
21:30
in the future. I'm not a big eyeshadow color
21:33
person, but you know, there's always a Violet or an Ivy.
21:37
And what do you think makes the Cream Shadow perform at a high
21:40
level? Is it the long lasting nature of
21:42
it? Well, just really the blend
21:45
ability that it's easy to put on because a lot of the sticks that
21:49
exist already, sometimes they're hard to blend.
21:52
And yes, there's other ones that are long lasting, but these are
21:54
creamy, easy to blend and long lasting.
21:58
So I think they're just user friendly.
22:01
We may be in agreement on this ease of use, right, which is how
22:04
I would describe this. I think that ease has become
22:08
somewhat of the new luxury in makeup.
22:11
I feel that women want fewer steps, less effort, but want
22:15
that same result. It seems like that's what you've
22:17
achieved here with these eyeshadow sticks.
22:20
I mean it's how I put my makeup on.
22:22
The truth of the matter is I never sit in a bathroom do my
22:26
makeup. Usually if I'm going out to
22:28
dinner with my husband, he's driving and I pull out my bag
22:32
and I in 5 minutes do my makeup. That's great.
22:36
So that ease of use counts for you.
22:39
You made something seem super luxurious and yet it's simple at
22:43
the same time, right? So one more category that I'd
22:46
like to talk about is your mini Miracle Bomb, which is coming.
22:51
So Miracle Bomb has become one of the defining products for
22:56
Jones Rd. Now you're introducing mini
22:59
versions in new shades. That's coming in March.
23:03
What is driving that expansion? Well, first of all, I didn't
23:06
want to do it. I'll tell you right now because
23:08
we've done minis in all of our kits and people go crazy, they
23:12
buy the kits. We've also done Mini
23:15
Extravaganza twice a year and it's like our biggest days of
23:18
the year. But we do a lot of research.
23:20
We have over 85,000 Facebook fans on the Jones Rd.
23:26
Facebook, which is called the Roadies, and it was 98% people
23:31
said yes, we need them always available.
23:34
So yeah, we're launching them full time.
23:37
You know, you could buy a kit, you could buy one.
23:40
They'll always be there. And I hope people still buy the
23:43
big one because I like the big ones best because I get to dip
23:46
my whole hand in it. But the minis are great for
23:49
travel and for my purse. They are, and again, you get
23:52
that ease of use and the names I think you've launched.
23:56
I have Chic and Cheeky. So what were you thinking in
23:59
terms of tone and mood when you came up with those names?
24:02
Well, you know, the early ones are tawny and bronze sun kiss.
24:07
You know, they kind of describe the color and chic.
24:10
It's hard to describe. It's like a mauvy pink or a
24:13
pinky mauve. You know, there's a touch of
24:17
apricot in it. It's a very unusual color and
24:20
it's very chic. There's no shimmers in it and
24:22
Cheeky is as chic, but it's for darker skin.
24:27
However, Sheeky looks great on pale skin also, where she does
24:31
not look as good on dark skin. And here's the This is the chic
24:35
color. Yes.
24:37
For those right. I mean, how would you describe
24:39
it? You can't really.
24:39
It's like. It's very neutral.
24:41
It's neutral, but. Not wash that.
24:45
And then that's the cheeky, right?
24:47
So that's a brighter color. I was playing with all of them
24:50
all weekend. So thank you.
24:52
You kept me entertained for hours.
24:54
So appreciate that. And I do think these minis are
24:58
great for our purse. It's just easy to, you know,
25:01
travel around. OK, Bobby.
25:03
So let's talk about your book. Your brand building is
25:07
everything that you've achieved. When you look at the next five
25:10
years in beauty, what do you think will matter more and what
25:15
do you think will matter less? Well, you know, I'd love to say
25:18
that people will stop contouring, but I don't know.
25:22
I know a lot of brands are built on contouring.
25:25
People like to contour, makeup artists like to contour.
25:28
I don't, I don't think anyone needs it.
25:30
I mean, as a matter of fact, the older I get, I don't need more
25:33
contour. I need more fullness.
25:35
So that's why I love blush and things to put on your on your
25:40
cheeks. And you know what else do I hope
25:43
is different? I hope that women will not
25:46
finally understand that foundation should even out your
25:50
skin and nothing else, and it shouldn't look like you're
25:53
wearing foundation. I couldn't agree more and Jones
25:57
Rd. after watching your brand for so many years feels like the
26:01
most you version of your brand right?
26:03
It comes through and everything you do in your videos.
26:06
What would you say is the most important lesson you've learned
26:11
about building a beauty brand that still impacts your
26:14
decisions every day? The big difference in the two
26:18
brands is, you know, I started the first brand as an indie
26:21
beauty person and it became part of a very big corporation.
26:25
And then there were a lot of voices.
26:27
We need this, women need this. This is big in the market, you
26:31
know, like all the trends, whatever, and we would have to
26:33
do them. And I didn't really like all of
26:36
them. I didn't think they were great.
26:39
And I had to be a good soldier. And I did the best I could.
26:42
I tried to make them better, but now you can't force me into
26:45
making something that I don't think is right.
26:48
And I also do not ever want to put bullshit marketing stuff on
26:54
a package. Well, I read your book last fall
26:57
when it came out, and then I did a little refresher before the
27:01
show just to remind myself of everything.
27:04
You released Still Bobby, your first memoir last fall.
27:08
What made it feel like the right time to share your full story
27:12
with the world? You know, there is no right time
27:16
for anything. There's no right time to have a
27:19
baby. When's the right time?
27:20
You know, when's the right time to start a company?
27:23
You know, it just happened. I was approached to write a
27:26
book. And you know what?
27:27
I didn't want to write a salacious book, but I wanted to
27:30
really, you know, tell stories because I wasn't the typical
27:36
person that was going to become successful.
27:39
And I just kind of used and ignored some of the things that
27:43
would have normally stood in my way.
27:45
So I wanted to share it. And I wanted to teach people
27:47
that, yes, you could be a working mom and yes, you could
27:50
be, you know, someone who has a great marriage and still have a
27:54
career and there's ways to get along with people that you don't
27:57
really like. So what I think is interesting
28:01
when I read someone's memoir, especially yours.
28:04
Writing a memoir requires what I would call intense reflection.
28:08
As you're writing each section, you look back on all of those
28:11
times in your life. What did that experience really
28:13
bring into focus for you? I really enjoyed the process
28:17
because I really love talking to my ghostwriter and it was always
28:21
done while I was walking. So I scheduled, you know, our
28:24
sessions while I was walking around the park.
28:26
So I got a lot of steps and I don't know how to type.
28:30
So there was no way I was going to be able to type this by
28:33
myself. And so my process was after he
28:37
would send me what we just did and then I would take a pen and
28:41
I would like fix all the things so it sounded more like me or
28:45
whatever it was. And then I would take a
28:47
screenshot of it and I would send it to my assistant who
28:50
would retype it like it's that's just the, you know, which which
28:55
really explains how I figured out to do things in my life that
28:58
is not the traditional way. Well, strategy and resilience,
29:03
right, resourcefulness, all those things, and that's what
29:05
you talk about in your book. So did the experience of writing
29:10
Still Bobby shape how you think about Business Today?
29:13
Your business and doing business?
29:15
Well, first of all, it was very cathartic.
29:17
And I tell everyone, sometime in your life you have to write a
29:21
book, even if it's not for publication, even if it's just,
29:24
you know, for your kids or your grandkids, there's ways to do
29:27
it. Whether you talking to a
29:28
recorder and it prints it out, it's really, really cathartic.
29:31
It's great when you have someone on the other side to ask you
29:34
these questions. And he kind of showed me how
29:37
things were woven together, the things that I learned from Papa
29:40
Sam and I learned from, you know, my mom, like all of those
29:44
things. And when it came to business, I
29:47
realized the way I started the first business, not knowing
29:50
anything and just doing what kind of made sense was exactly
29:54
where I wanted to be again, you know, because for many years I
29:59
did business the way business people do business.
30:04
And it was like really fun to start all over again.
30:06
And five years into Jones Rd. some of those processes that we
30:11
use the first time need to be reinstated.
30:13
So we're in the process of that right now.
30:16
And in the book, something else that I loved and connected with
30:19
because we just talked about blooming later in life, right,
30:22
for the second time. And you talk about reinvention.
30:27
But you mentioned something I think you said, and I don't want
30:30
to quote you, but something about like, it's not necessarily
30:32
reinvention. It's almost like a continuation,
30:35
but you are kind of reinventing where you're headed.
30:38
So what does that really mean to you kind of reinvention maybe in
30:42
your 60s and for me in my 50s, Like what did that mean to you?
30:45
So I'm someone that always thinks how can I do something
30:48
better, you know, whether it's cleaning out my closet or how
30:51
I'm going to dress or handling situations.
30:55
So what it means for me, reinvention is, OK, that didn't
31:00
work. Let me do it this way.
31:01
Oh, this makes so much more sense.
31:04
So I'm not doing anything different than I did, you know,
31:07
30 something years ago. I'm just doing it in a new ways
31:12
and simpler ways with the same purpose, right?
31:15
I mean, I'm doing the same thing I did creating makeup, but
31:19
there's different ways to formulate them.
31:21
There's different ways to tell people about it.
31:24
You know, Can you imagine? I used to have to go in store
31:27
and maybe see 100 people and now I just go on social media and
31:31
you know, 100,000 people or whatever, you know, thousands of
31:35
people see it. When you were writing the book,
31:38
was there a chapter or a section that was more difficult to write
31:42
than the others? You know, the Estee Lauder
31:45
chapter was the hardest because I had so many great years,
31:50
really great years, and then I had so many not great years, you
31:54
know, a few not great years. So it was hard.
31:57
And some relationships were tough, like with our first
32:01
business partner. I had to keep rewriting it
32:04
because some of the things that I might say to a girlfriend, I'm
32:07
not putting it that way in the book.
32:09
And my husband was really helpful, you know?
32:12
Is this what you mean? Don't you think this is a nicer
32:15
way to say it? You know?
32:17
And right. And yes, I did not want this
32:20
book to come out like I was bitter and angry because I'm
32:22
not. But you have to go through those
32:26
moments to kind of get to the other side.
32:28
Right. Was there anything that you
32:30
debated leaving out? Not really, Not really.
32:34
I mean, everything that was in. I mean, I talked about my mother
32:38
and my brother who both had mental illness.
32:40
Those were difficult. And you know, I could have gone
32:44
way more deep and way more salacious, pulled something out
32:47
and everyone would think this was a tell all, but I didn't
32:51
want to. They're not alive, both my
32:53
mother and my brother. So, you know, I wasn't worried
32:56
about what they were going to read, but I wanted to be as
33:00
positive and honest as possible. And that's the authentic Bobby
33:04
that we love. So what do you hope that readers
33:09
take away after reading your book if you had to put it in one
33:12
sentence? Well, I know what people have
33:14
stopped me and told me that their book helped them realize
33:18
that they could live their life their way.
33:22
You know, not my way, but their way.
33:24
And I remember I was on a very big radio show in the UK, some
33:28
guy who's just beloved and he's fantastic.
33:31
And after the episode was over, he came to me.
33:33
He said, can I have another copy?
33:35
I really want my 27 year old son to read this and who would think
33:39
that it would really be helpful to a guy?
33:41
But it, you know, it talks a lot about just like stop
33:45
complaining, getting up and doing things.
33:47
And yes, So what, you didn't sleep all night, You know, just
33:50
get up and get on TV. Just do it.
33:53
So Bobby, as we start to wrap up, when people think of Bobby
33:59
Brown, what do you hope that they think of first?
34:02
You've created a legacy, and what do you hope that they think
34:05
of when they think of you and your name?
34:07
I can only talk about Bobby the person, not the brand, but Bobby
34:11
Brown the person. I just hope they think that I
34:14
was someone that really helped them in their life, feel good
34:17
and you know, taught them that simple is better than difficult.
34:24
Last question, what feels unfinished for you?
34:26
What is next for Bobby Brown? I mean, what feels unfinished?
34:30
Nothing feels unfinished except, you know, continuing to nurture
34:36
the Jones Rd. brand and make it, you know, an even better
34:40
cohesive brand. And as I said before, I'm
34:43
working really hard, building and rebuilding some of the team
34:47
members and teaching some of the younger team members how to do
34:52
things that maybe aren't too corporate, but a little more
34:55
process. That's kind of what's going on
34:57
now. Excited to see what Jones Rd.
35:00
will release next because again, I'm going crazy for everything
35:03
that you sent. And thank you so much for
35:06
joining us today and sharing your story and sharing your new
35:09
products and everything that you have coming.
35:11
I hope that you'll stay connected to us and come back
35:14
whenever you have something exciting and new to share.
35:18
Absolutely, absolutely. I hope to meet you in person one
35:21
day too far. Yes, that would be great.
35:24
That would be great. Well, thanks everybody, all of
35:27
our listeners and viewers. Thanks for being here today to
35:31
everyone listening. The conversation continues next
35:34
week on the Doctor Randy Show. Doctor Randy Boyett holds a PhD
35:39
and is a recognized leader in the aesthetics and medical
35:41
industry. She is not a licensed medical
35:44
doctor. All commentary and product
35:46
recommendations are based on industry expertise and are
35:50
provided for informational purposes only.